The document discusses the potential of Internet of Things (IoT) and machine-to-machine (M2M) technologies to transform businesses. It notes that the Singapore Industrial Automation Association (SIAA) promotes the use of IoT/M2M to improve productivity. Examples presented show how IoT has been used in various sectors like hair salons, restaurants, fleet management, and environmental monitoring. The document argues that adopting IoT solutions can benefit small- and medium-sized enterprises by providing opportunities to gain business intelligence at low cost. It also suggests that IoT will drive changes to business models and how different industries operate.

1. ICM Horizons 2013
Singapore Industrial Automation Association
Colin Koh
9 Oct 2013
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2. Table of Contents
•
•
•
•
Introduction of SIAA
The Next Wave of Automation – IoT and M2M
The Myth & Barrier of Adopting IoT/M2M Among the SMEs
The Current Landscape and Examples and Benefits of IoT
Deployments
– 10 Minutes Hair Cut Service
– F&B
– Fleet Management
– Environmental/Energy
• Business Model
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3. Singapore Industrial Automation Association
• Established in 1982 as the Singapore Industrial
Automation Association (“SIAA”)
• A professional trade association that facilitates
and forms strategic alliances to build business
communities through IoT & M2M technologies
• Since 2006, has been actively promoting the
use of IoT & M2M Technologies to improve
productivity and competitiveness.
• As the vanguard of Automation since 1982,
SIAA has today become the defacto catalyst to
drive the accelerating of applications in the
Internet of Things.
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4. Time to Align with Industry Evolution
The Evolution of Computing …
gateway
Current
Generation
INTERNET
BOOM
Dedicated
Computing
M2M
(Starting ’40s … ’70s)
Mainframe Computing
(From ’70s … 2000s)
Personal Computing
(From 2012 onwards)
Ubiquitous Computing
many users – 1 computer
1 user – 1 computer
1 user – many computers
1940s
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1970s
2000s
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2012
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5. Macro Trends
•
•
•
•
Miniaturisation Of Devices
Advances in RFID Technologies
Internet Protocol Version Six (IPv6)
Improvement in Communication Throughput
and Latency
• Real-Time Analytics
• Adoption of Cloud Technologies and Security
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6. Our Charter
Machinery
IoT (Internet
Of Things)
Robotics
Traditional
Industrial
Automation
Manufacturing
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M2M
Technologies
Information
Automation
Factory
Automation
Software
Automation
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Data Analytics
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7. Myths and Barriers of IoT for SMEs
• Cost >
– Price of Sensors, Smart Devices and Cloud Services
(SaaS, IaaS, PaaS)
• IoT & Big Data are for Big Corporations on the Supply
Side, SMEs can only Remain as Demand of the
Equation >
– Refer to http://data.gov.sg
• Lack of Know-How >
– Government and Industry Assistant Scheme
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8. Local Examples of IoT and M2M Deployments
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9. QB House – Service Technologies
International HQ
Shop Controller
Air Wash
Waiting
Time
Status
Cash
Register
Machine
Sensors
http://www.qbhouse.co.jp
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10. 9 Oct 2013
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11. F&B Guest Paging Systems
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12. Fleet Management:
Enterprise Productivity and Business Intelligent
As Low as S$7.50 per Vehicle/Month
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13. Wireless (GSM) Weather Station
Today
This Week
This Month

14. Your Machines will Post and Tweets
Cloud
Service
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15. Business Model
“Companies that alter their business
model in response to change and
opportunity are more likely to achieve a
sustainable competitive advantage.
The reason is simple: it is much more
difficult for a competitor to copy a
business model than it is to replicate
products or services,”
Steven Phan, Asia-Pacific managing
partner at accounting firm EY.
(Source: Business Times: 2 Oct 2013)
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16. Impacts & Change of Business Model
IoT: Change the way the world works
CEO Jeff Immelt: "The Internet has changed the way we consume
information and talk with each other, but now it can do more.
By connecting intelligent machines to each other and ultimately to
people, and by combining software and big data analytics,
we can push the boundaries of physical and material sciences to
change the way the world works." (from ZDNet webpage)
IoT create new business model:
More objects are becoming embedded with sensors and gaining the
ability to communicate. The resulting information networks
promise to create new business models, improve business
processes, and reduce costs and risks. (Mckinsey)
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17. Key Takeaway
• Adopting ICM solutions for SMEs can be low cost and simple.
• Environment and technology are changing to provide a level
playing field for SMEs.
• Smart City > Smart SME > Smart Workforce > Smart Service >
Smart Business Based on Existing or Future Infrastructure
(Physical & Non-Physical).
• Technologies & Opportunities are here, we just need more good
business ideas.
Take Action Now!!
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18. Thank You
9 Oct 2013
Contact SIAA For More Information
http://www.siaa.org
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