The document discusses strategies for deploying and releasing applications, including creating a release strategy, release plans, and managing the test and release process. It recommends stakeholders meet to define responsibilities, environments, deployment tools, and other factors. The release strategy should describe the deployment pipeline and processes for testing, approvals, and moving builds between environments. The release plan details automated steps for initial deployment, rollbacks, upgrades, and other lifecycle events. Tools can help model and manage moving builds through approval gates to different test stages and production.