XebiaLabs delivers a deployment automation solution to streamline deploying applications to middleware environments. Deployit bridges gaps between development and operations by providing end-to-end automation. It supports reliable self-service deployments, automatic environment discovery, deployment packaging, environment synchronization, and application promotion. Deployit reduces costs and errors while improving productivity for organizations managing complex, frequent application deployments.

1. Deployment Automation
for Software Applications
Deployit. Automating your Deployment Process

2. Agenda
 Introducing XebiaLabs…
 What is deployment automation?
 Today’s challenges for IT organizations
 Demo!
 Case studies & benefits

3. XebiaLabs
XebiaLabs delivers
a deployment automation solution
streamlining the deployment of applications
to middleware environments in an
integrated and reliable way

4. XebiaLabs - company
2001 ~ 2007 2008 2009 2010 2011 and beyond
XebiaLabs Release of International Expanding
Xebia founded KLM as 1st customer
founded Deployit v.1 expansion customer base
Scandinavia
Netherlands
Germany
France
USA
India

5. XebiaLabs serves customers around the world

6. Application deployments at 10,000 feet
MyApp

7. Challenges for deploying Java applications today
 Increasing complexity of target landscapes
 Heterogeneity in middleware environments
 Lack of standardization of deployment procedures
 Clouds & virtualization on the rise
 Increasing complexity of applications
 From monolithic to componentized applications (SOA)
 Acceleration of change
 New technologies release cycles
 Agile methodologies
 Business pushing for frequent functional upgrades
 Organizational
 Difference in mindset between Development and Operations
 Lack of ownership (hand-over between Development and Operations)
 Lack of governance of and security on environments

8. Common application deployment drawbacks
 Delays & idle waiting times in hand-over of software packages from
Development to Operations
 Lots of time wasted on creating error-prone deployment scripts
 Difficult to migrate applications from one platform to another
 Hard to keep track of all dependencies between applications, servers and teams
 No transparancy in overall deployment process and associated (hidden) costs
 Poor time to market of your business critical applications
 No standardization of deployment processes across applications or environments
 Not enough time to spend on value-adding operations tasks
 Hard to apply incremental updates to SOA-based applications

9. No end-to-end automation
Change Configuration
Management Management
Continuous Build
CruiseControl,
Hudson…
SCM
IDEs Release
ClearCase,
RAD, Eclipse… Management Scripts
SVN...
Interactive Build
Maven, Ant…
Monitoring
HP Tivoli,…
Largely
Largely automated
automated

10. Most IT professionals want to…
1. carry out their own application deployments (e.g. to a test server)
2. avoid error-prone and time consuming scripting
3. easily migrate applications from one platform to another
4. spend their time on added-value tasks
5. support an Agile development approach with frequent releases
6. solve the many dependencies between applications, servers or teams
7. support incremental updates to their SOA-based applications
8. be ITIL and SOX-compliant as well meet their SLAs
9. eliminate hidden costs in their IT organization
10. reduce time to market of their business critical applications

11. No clear owner for deployments
Development ?
?
Operations ?

12. Deployit: bridging the deployment gap
Monitoring
Continuous
Build
CruiseControl,
Hudson…
IDEs SCM Release
RAD, ClearCase, Managemen
Eclipse… SVN... t
Interactive
Build
Maven, Ant…
Change
Manageme
nt
Streamlined, integrated, end-to-end automation Configuration
Management
of both Development and IT Operations’ activities

13. Real-life: application deployments at ground level
1
5
2
3
4
Many files and Complex constellation of
configurations target environments
Numerous deployment scripts, manuals
and policies to take care of…

14. DEMO

15. Comprehensive middleware support
Deployit provides plugins for all leading middleware and development solutions:
 IBM WebSphere Application Server 5, 6 and 7
 IBM WebSphere Portal Server 6
 IBM WebSphere MQ
 Oracle WebLogic Server 9, 10 and 11g
 Oracle Service Bus (former AquaLogic)
 JBoss Application Server 4 and 5
 Tomcat server
 Maven
 Hudson (via Maven)
 Bamboo (via Maven)
 CruiseControl (via Maven)
 Eclipse

16. Deployit: Capabilities
Deployit: a single deployment platform for Development & IT Operations
 Support for reliable ‘self-service’ deployments
 Automatic discovery of servers, clusters and nodes
 Enables reliable composition of deployment packages
 Synchronizes and compares target environments
 Promotes applications from one environment to another
 Out-of-box support for all major middleware stacks
 Support for clouds and virtualized environments
 Traceable processes with audit trails and reporting
 Both CLI and task-based UI based on Flex
 Secure, role-based solution

17. Zooming in on the deployment function

18. Zooming in on the deployment function
End-to-end solution,
integrating with Build and
Release Management
Systems

19. Zooming in on the deployment function
Self-service deployments to
Development, Test and
Acceptance environments

20. Zooming in on the deployment function
Compares and synchronizes
target environments

21. Zooming in on the deployment function
Support for post-
deployment tests

22. Zooming in on the deployment function
Hooks to system
management and
monitoring tools

23. KLM/AirFrance
KLM chose Deployit to better manage all Java application deployments in
their Service Oriented-Architecture.
“Deployit provides us with a very powerful
system that helps reduce repetitive work, boost
productivity and improve quality.
Now, we’re able to focus more on developing
advanced online functions for our internal and
external customers.”
Ronald Bosch, Director Web Systems
Situation: KLM WebSystems works on 35 projects simultaneously, leading to around 200 Java
EE deployments per week. Previously, over 70% of all deployments failed.
This has now been drastically reduced, leading to savings of up to 150 manhours per project.

24. Deployment Automation of IT capacity
Deployments consume lots
Did you know…
... an average software
engineer spends around
200 hours per year on
redeploying his own
applications?

25. Deployment Automation Level Agreements
Deployments impact Service
Did you know…
... about 28% of all server downtime
is caused by config changes, updates
or deployments?
Source: The Sources of Web Application Downtime, 2009

26. Deployment Automation
Deployments often are hidden costs for IT organizations
Did you know…
... an average company invests
over $850,000 per year on
creating & maintaining deployment scripts?
Source: The Sources of Web Application Downtime, 2009

27. IT organizations are close to their saturation point
Source: Forrester, June 2010

28. What is your reason to evaluate Deployit?
1. We want to carry out our own deployments (e.g. to test systems)
2. We want to avoid error-prone and time consuming scripting
3. We want to migrate our applications from one platform to another
4. We want to spend our time on added-value tasks
5. We face many dependencies between applications, servers or teams
6. We want to support incremental updates to our SOA-based applications
7. We want to support an Agile development approach with frequent releases
8. We want to be ITIL and SOX-compliant
9. We want to eliminate hidden costs in our IT organization
10. We want to reduce time to market of our business critical applications

29. Q&A
Or contact us at:
twitter.com/xebialabs
blog.xebialabs.com
youtube.com/xebialabs
www.xebialabs.com