How can you leverage social media for your business? Learn best practices on how to use Facebook, Instagram and Twitter.

1. Brought to you by
SOCIAL MEDIA
CRASH COURSE
FEBRUARY 27, 2016 | 2-4PM
@joinprehack

2. ICE BREAKER

3. LET’S GET TO IT
Split up into teams of 3

4. Product - crafts, music, phone cases
Service - photography, design
consulting
Software - appointment reminder
for doctors
CHOOSE A
BUSINESS

5. THE MARKETING FUNNEL
Top of the Funnel (ToFu)
Middle of the Funnel (MoFu)
Bottom of the Funnel (BoFu)
Awareness
Consideration
Decision

6. SOCIAL MEDIA USE-CASES
Brand Awareness Customer Engagement
Content Distribution Lead Generation

7. Get potential customers to know about your brand
SOCIAL MEDIA USE-CASES
BRAND AWARENESS

8. SOCIAL MEDIA USE-CASES
Communicate directly with your customers
CUSTOMER ENGAGEMENT

9. Share a blog post, video, webinar, etc.
SOCIAL MEDIA USE-CASES
CONTENT DISTRIBUTION

10. Find potential leads (e.g. disgruntled customers of your competitors)
SOCIAL MEDIA USE-CASES
LEAD GENERATION

11. OUR FOCUS FOR TODAY
Top of the Funnel (ToFu)Awareness
Consideration
Decision
GOAL: Increase Brand
Awareness

12. PLATFORMS

13. KEY PERFORMANCE
INDICATORS (KPIs)
Social Engagement
• Followers
• Likes/Favorites
• Comments/Replies
• Shares/Retweets

14. • Brainstorm a few topics that your
audience would find interesting.
•Decide on one message that you
want to communicate across your
social platforms.
CHOOSE A
MESSAGE

15. FACEBOOK

16. FACEBOOK
KEY STATS
1.4 billion monthly
active users worldwide
65% of users access
Facebook on mobile
65% of active users are
over 35 years old
the average user is on
Facebook 40 minutes a day

17. 1. Embrace images
• Posts with photos get
~40% more engagement
FACEBOOK
BEST PRACTICES

18. 2. Post at the right time
• Many check their feed
on their lunch breaks and
after dinner
FACEBOOK
BEST PRACTICES

19. 3. Post in moderation
• Don’t overwhelm your
audience. Be selective
with what you post.
• 1-2 posts per day (max)
FACEBOOK
BEST PRACTICES

20. DRAFT A
FACEBOOK POST

21. INSTAGRAM

22. INSTAGRAM
KEY STATS
400 million monthly
active users worldwide
4x higher engagement rate
than Facebook and Twitter
41% of active users are
16-24 years old
the average user is on
Instagram 21 minutes a day

23. 1. Use high-quality
visuals
• Good lighting
• Don’t go filter
crazy
• Free apps:
- VSCO
- Snapseed
BEST PRACTICES
INSTAGRAM

24. 2. Tell a story
• Don’t sell your
product, tell your
story.
• Be authentic and
connect.
BEST PRACTICES
INSTAGRAM

25. 3. Take advantage of
#hashtags
• Photos with at
least one hashtag
get ~13% more
engagement
• Trending tags
BEST PRACTICES
INSTAGRAM

26. DRAFT AN
INSTAGRAM POST

27. TWITTER

28. TWITTER
KEY STATS
320 million monthly
active users worldwide
80% of users access
Twitter on mobile
44% of active users are
18-34 years old
the average user is on
Twitter 17 minutes a day

29. 1. Add value and be
interesting
• Rise above the noise
• Don’t just promote
your business
• Ask yourself:
“Would I be
interested in this if I
were a follower?”
BEST PRACTICES
TWITTER

30. BEST PRACTICES
TWITTER
2. Post frequently
• Post about 3-5x a day
• Free tools to
schedule posts in
advance:
- Buffer
- Hootsuite
• Be aware of current
events

31. 3. Take advantage of
#hashtags
• Expose yourself to a
wider audience
• Join conversations
and events
• Twitter Trends
BEST PRACTICES
TWITTER

32. DRAFT A
TWEET

33. LIVE PRACTICE
Choose one platform to publish
something you learned from this
workshop.
Use the hashtag:
#socialmediacrashcourse

34. Q&A
Contact PreHack at kathleen@prehack.co