Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

W8 mon3pm presentation slide


Published on

Week 8 Presentation_Monday 3-5PM
Presented by:
Crystal Wong (z3355099)
Yueyi Zhang (z3329456)
Xiaojuan Li (z3359207)

Published in: Education, News & Politics
  • Be the first to comment

  • Be the first to like this

W8 mon3pm presentation slide

  1. 1. Week 8: New News Business <br />Presented by:<br />Crystal Wong (z3355099)<br />Yueyi Zhang (z3329456)<br />Xiaojuan Li (z3359207)<br />
  2. 2. Content<br />What is market-driven journalism<br />How do market-driven journalism apply to online journalism<br /><ul><li>Macro-level
  3. 3. Meso-level
  4. 4. Micro-level</li></ul>3. Conclusion<br />
  5. 5. The New News Business - Market-drivenJournalism<br />Marketing + Journalism <br />= <br />Market-driven journalism<br />
  6. 6.
  7. 7. Macro-level<br /><ul><li>Media conglomerate: news organizations with the same owner
  8. 8. Centralization of information: sameinformation, opinionsandpoliticalviews</li></li></ul><li>The Telegraph’s news<br />
  9. 9.
  10. 10. News Limited<br />the worlds’s third largest media conglomerate<br />Parent company of an interlocking media empire that includes television, movies, cable networks, book publishing, satellite TV, magazines and newspapers operating in the United States, Australia, Europe, Latin America, Asia and the Pacific Basin<br />
  11. 11. Meso-level<br />Contents are designed to promote news organizations’ websites to advertisers<br />Journalists are writing for selling the products as well as satisfying consumers<br />
  12. 12. By Woman’s Weekly<br />
  13. 13. By Daily Telegraph<br />
  14. 14. Micro-level<br />The relationship between news producer and consumer<br />Consumers lack the basis for determining the “fairness” and “accuracy” news reporting<br />Dimensions: Newsworthiness & Accuracy<br />
  15. 15. Michael Jackson’s death<br />
  16. 16. Is it true?<br />
  17. 17. Conclusion<br />Market driven journalism connects online journalism under macro, meso and micro level<br />News organization maintains relationship with advertises and meet consumers’ needs to maximize its profit<br />
  18. 18. Questions<br />To what extent do the journalists cover the interest of audience that actually represents the voice of audience?<br />Market-oriented journalism has become controversial because it raises questions about the norms, values, and practices that govern production of content in news-media organizations. Do you think there should be any policy regulating media firms and journalist’s practice in market-driven journalism?<br />On the web, it's not always clear that the videos and related articles are advertorials. As consumers, do you think it’s better to state the advertisement clearly?<br />
  19. 19. Reference<br />Agaba, GR 2004, ‘An exploration of the effect of market-driven journalism on The Monitor newspaper's editorial content’, Rhodes University.<br />Beam, RA 2003, ‘Content differences between daily newspapers with strong and weak market orientation’, Journalism and Mass Communication Quarterly, vol.80, no.2, summer, pp.368-390.<br />Cohen, EL 2002, ‘Online Journalism as Market Driven Journalism’, Journal of Broadcasting and Electronic Media, vol.46, no.4, pp.532-548.<br />Yeung, G 2011, ‘A market-driven journalism’, HKUSPACE, 28 August, accessed 13 September, <>.<br />