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HÁBITOS E COMPORTAMENTODOS USUÁRIOS DE REDES SOCIAIS NO BRASIL2013HABITS AND BEHAVIOROF SOCIAL MEDIAUSERS IN BRAZIL2013

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Despite the importance of internetaccess at home,The access via mobile phoneanywhere is the secondmain source for 53.9% ofrespondents.It is the mainaccess source for10.7%Basis: 650 questionnaires./elifemonitor @elife_br elife.com.brLOCATIONS OF INTERNET ACCESS

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The access via mobile phone or smartphone is almostas frequent as the access through desktop andnotebook.74.7% 65.7% 61.8%Basis: 650 questionnaires./elifemonitor @elife_br elife.com.brDEVICES WITH INTERNET ACCESS

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Internet access is very frequent:54.0% access it at least 30 hours per week.34.8% access it over 40 hours per week.Despite the high frequency ofinternet access through mobilephones, few hours are spentweekly with this device. 55.1%surf the web up to 10 hours.Even with a lower percentage of peopleaccessing the internet through tablets,those who do spend more hours online.46.5% surf up to 20 weekly hours.Basis: 650 questionnaires./elifemonitor @elife_br elife.com.brINTERNET ACCESS

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Today, Facebook is the national preference:It is the social network with the highest percentage ofregisters and use. 81.6% point it as the social network theyuse the most in 1st place.The social networks with the mosthighlight were Google+ and LinkedIn.Google+ had a 14 point increase in registers inrelation to the past research, and 10 percentagepoints in use.LinkedIn has an increase of 21 percentage points inregisters and 5 percentage points in use.The most decreased socialnetwork is Orkut.Orkut has decreased 18percentage points in registersand 14 percentage points in use.Today, the network is greatlyused for online games.Basis: 650 questionnaires./elifemonitor @elife_br elife.com.brREGISTER AND USE OF SOCIAL NETWORKS

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Basis: 650 questionnaires./elifemonitor @elife_br elife.com.brSOCIAL NETWORK HIGHLIGHTSThe latest trend in networks is Instagram.This is the service with the most recent users:22.0% registered in the photo service in the 3months prior to the research.If added to Pinterest, both photo services received 33.3% ofrecent users, showing the great potential of networks focusedon images.

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Basis: 650 questionnaires./elifemonitor @elife_br elife.com.brSIMULTANEOUS USE OF MEDIA71.1%Watch TV while usingthe internet50.5%Listen to the radiowhile using theinternet20percentagepointincrease fromprevious year12percentagepointincrease fromprevious yearThe simultaneous use of media increases every year.

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Basis: 650 questionnaires./elifemonitor @elife_br elife.com.brCUSTOMER SERVICES 2.0Social networks were the 4th most used channelto talk to companies.Half of those surveyed got in touch with a company inthe last 6 months through this channel.66.9%follow company, productand services pages andprofiles in social networksfor customer serviceswhen needed.

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Basis: 650 questionnaires./elifemonitor @elife_br elife.com.brRELATIONSHIP WITH BRANDS ON FACEBOOK93.3% like companies,products or service pageson Facebook.They like them to get latest newsand support brands they admire.48.5% Admired brand(s) moreafter liking them on Facebook

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Know more about otherresearched themes in thecomplete version of the study.More:Crossed by sex, age, region and social class.**When the number of questionnairesfor crossing is relevant.

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METHODOLOGYRESPONDENTS’ PROFILEPLACES AND DEVICES FOR INTERNET ACCESSPLACES FOR INTERNET ACCESSDEVICES FOR INTERNET ACCESSWEEKLY HOURS OF INTERNET ACCESSACTIVITIES MADE ON THE INTERNET(crossings by social class and age and region zones*)USE OF MOBILE DEVICESPOSSESSION AND MOBILE PHONE TYPEWEEKLY HOURS OF INTERNET ACCESS THROUGHMOBILE PHONE/SMARTPHONEPREFERRED ACTIVITIES ON MOBILEPHONE/SMARTPHONEWEEKLY HOURS OF INTERNET ACCESS THROUGH TABLETPREFERRED ACTIVITIES ON TABLET(crossings by social class and age and region zones*)SIMULTANEOUS USE OF MEDIA AND SOCIAL TVSIMULTANEOUS USE OF MEDIASOCIAL TV AND SECOND SCREENREGISTER, USE AND USE MOTIVATION OF SOCIALMEDIAREGISTERS IN SOCIAL MEDIA SITESUSE OF SOCIAL MEDIA SITESTRENDING SOCIAL MEDIA SITESPROFILE OF MAIN SOCIAL MEDIA SITES USERSMOTIVATION OS USE OF THE MAIN SOCIAL MEDIA SITES(crossings by social class and age and region zones*)CUSTOMER SERVICES 2.0CUSTOMER SERVICES CHANNELSMOTIVATION OF SOCIAL MEDIA USE FOR CUSTOMERSERVICESRELATIONSHIP WITH BRANDS IN SOCIAL MEDIAMOTIVATION FOR RELATIONSHIP WITH BRANDS INSOCIAL MEDIARELATIONSHIP WITH FANPAGES ON FACEBOOKRELATIONSHIP WITH ADS ON FACEBOOK*When relevant.INDEX OF COMPLETE VERSION

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Rua Pamplona, 518 ǀ 4° andarCEP: 01405-000 ǀ São Paulo ǀ BrasilMobile: (+55) 11 8215 3297Landline: (+55) 11 2339 4928 r.21More information about the complete study:viviane.delvaux@elife.com.br158 Pamplona st | 4° floorSão Paulo, SP | 01405-000 | BrazilMobile: (+55) 11 98773-4073Landline: (+55) 11 2339 4928 r.15