H-E-B, a leading grocery store chain, needed a more strategic pricing system to compete against large discount retailers. Their existing spreadsheet-based system made it difficult to quickly execute pricing strategies across stores. H-E-B implemented DemandTec's Consumer Demand Management solution to forecast demand, simulate pricing strategies, and ensure pricing rules compliance. This enabled H-E-B to better compete without matching competitors' prices item-for-item. H-E-B is now evaluating expanding their use of DemandTec's tools to promotions and markdowns to further optimize pricing strategies.
Pepsi Lipton Brisk - Harvard Business Review CaseFamy
This document summarizes a case study regarding marketing options for PepsiCo's Brisk iced tea brand. It includes a SWOT analysis, segmentation of target markets as millennial and Hispanic males, and positioning of Brisk as an "edgy, cool" brand that "gives you energy." Two advertising options are considered: television advertising or a viral social media campaign. The document recommends a viral campaign titled "That's Brisk, Baby: Rebirth" that would involve creative characters called "The Brisk Brothers" and the tagline "Now That's Brisk."
TruEarth is considering expanding into the refrigerated pizza market from its successful Cucina Fresca fresh pasta brand. While the pizza market is larger, it also has much more competition. Research shows customer interest is high but some have concerns about price and variety. Overall, the findings suggest launching pizza is worthwhile but the company should revisit the price, focus on taste, and develop a better crust.
CSP is considering options for pricing, packaging, and demand forecasting for its new weight-loss drug Metabical. Three demand forecasting models were analyzed estimating the potential market between 4.3-9.8 million customers. Packaging and pricing strategies were evaluated using a matrix to determine ROI under different scenarios. Pricing at $150 targeting the ideal customer profile was estimated to achieve a 5.73% ROI, meeting CSP's objective.
TruEarth is considering expanding into the $53 billion whole grain refrigerated pizza market but has concerns about viability given health concerns and competition. They conducted market research including 300 mall intercepts and an in-home product test of their basic pizza concept. The research found the concept had purchase intent but identified needed improvements like pricing and crust preferences. Sales volume is estimated at $15 million, above the $12 million needed, so the conclusion is TruEarth should launch the product after addressing identified issues.
The document provides an analysis of Longchamp and its iconic Le Pliage bag. It begins with background on Longchamp's history and operations. A SWOT analysis is then given for Longchamp and its competitors Louis Vuitton, Michael Kors, and Coach. An external analysis using Porter's 5 Forces is also presented. Financial information for Longchamp and competitors is reviewed. Recommendations are made to manage Le Pliage's status through customization and a men's line. Improving the customer experience through retail changes is also suggested. Implementation strategies are outlined for the recommendations.
Tweeter Electronics: Marketing Case AnalysisDipak Senapati
Tweeter is a specialty consumer electronics retailer founded in 1972 providing mid to high-end equipment through 21 stores by 1996. While Tweeter's growth rate had been better than the industry average, it faced challenges with its sale-based pricing reducing its quality/service positioning. To address this, Tweeter abandoned sales, introduced Automatic Price Protection to assure best prices, and shifted marketing from print ads to radio/TV to promote competitiveness. This helped change consumer behavior from waiting for sales to everyday fair pricing, improving Tweeter's performance.
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past consumer and trade promotions and determine if a price increase will have net bottom line benefits. Then she must decide on the optimal allocation of her marketing budget, taking into account the brand's apparent "cash cow" role in the Household Division of Stewart Corporation. Students are expected to complete a quantitative assignment: create and defend a budget.
Pepsi Lipton Brisk - Harvard Business Review CaseFamy
This document summarizes a case study regarding marketing options for PepsiCo's Brisk iced tea brand. It includes a SWOT analysis, segmentation of target markets as millennial and Hispanic males, and positioning of Brisk as an "edgy, cool" brand that "gives you energy." Two advertising options are considered: television advertising or a viral social media campaign. The document recommends a viral campaign titled "That's Brisk, Baby: Rebirth" that would involve creative characters called "The Brisk Brothers" and the tagline "Now That's Brisk."
TruEarth is considering expanding into the refrigerated pizza market from its successful Cucina Fresca fresh pasta brand. While the pizza market is larger, it also has much more competition. Research shows customer interest is high but some have concerns about price and variety. Overall, the findings suggest launching pizza is worthwhile but the company should revisit the price, focus on taste, and develop a better crust.
CSP is considering options for pricing, packaging, and demand forecasting for its new weight-loss drug Metabical. Three demand forecasting models were analyzed estimating the potential market between 4.3-9.8 million customers. Packaging and pricing strategies were evaluated using a matrix to determine ROI under different scenarios. Pricing at $150 targeting the ideal customer profile was estimated to achieve a 5.73% ROI, meeting CSP's objective.
TruEarth is considering expanding into the $53 billion whole grain refrigerated pizza market but has concerns about viability given health concerns and competition. They conducted market research including 300 mall intercepts and an in-home product test of their basic pizza concept. The research found the concept had purchase intent but identified needed improvements like pricing and crust preferences. Sales volume is estimated at $15 million, above the $12 million needed, so the conclusion is TruEarth should launch the product after addressing identified issues.
The document provides an analysis of Longchamp and its iconic Le Pliage bag. It begins with background on Longchamp's history and operations. A SWOT analysis is then given for Longchamp and its competitors Louis Vuitton, Michael Kors, and Coach. An external analysis using Porter's 5 Forces is also presented. Financial information for Longchamp and competitors is reviewed. Recommendations are made to manage Le Pliage's status through customization and a men's line. Improving the customer experience through retail changes is also suggested. Implementation strategies are outlined for the recommendations.
Tweeter Electronics: Marketing Case AnalysisDipak Senapati
Tweeter is a specialty consumer electronics retailer founded in 1972 providing mid to high-end equipment through 21 stores by 1996. While Tweeter's growth rate had been better than the industry average, it faced challenges with its sale-based pricing reducing its quality/service positioning. To address this, Tweeter abandoned sales, introduced Automatic Price Protection to assure best prices, and shifted marketing from print ads to radio/TV to promote competitiveness. This helped change consumer behavior from waiting for sales to everyday fair pricing, improving Tweeter's performance.
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past consumer and trade promotions and determine if a price increase will have net bottom line benefits. Then she must decide on the optimal allocation of her marketing budget, taking into account the brand's apparent "cash cow" role in the Household Division of Stewart Corporation. Students are expected to complete a quantitative assignment: create and defend a budget.
Clique Pens Pricing: The Writing Implements Division of U.S. Home Demin Wang
Clique Pens has experienced a 6% decline in gross profit margins over the past 2 years. There is a debate between the VP of Marketing and VP of Sales over how to allocate the marketing development funds (MDF) budget. The VP of Marketing wants to use MDF for consumer discounts and promotions to build brand equity, while the VP of Sales wants to use it for trade promotions and discounts to retailers. They need to compromise on a plan to satisfy both consumers and retailers.
The pen industry is highly competitive with 50 major competitors. Retailers like Staples, Walmart, and Walgreens have significant bargaining power and prioritize discounts and incentives from manufacturers. Clique will need to decide how
Analysis of Best Buy mini case from Kotler's Marketing Management textbook.
This presentation was created by Sarthak Anand, IET Lucknow during a Marketing internship under Prof. Sameer Mathur, IIM Lucknow.
This document summarizes a case study about Skin-Tique Corporation and issues with their soft and silky shaving gel product's packaging. It provides background on the company's current situation with bottles not meeting consumer preferences for aerosol packaging. A SWOT analysis identifies strengths like an established brand but weaknesses like not having the technology for all product types. Alternative strategies are presented like redesigning packaging in-house or outsourcing. Recommendations include developing a marketing plan to make the product more attractive and increasing promotions. A short-term action plan outlines steps to take over the next two months to redesign packaging, find an outsourcing partner, and build new marketing strategies to increase sales and profits.
Dave Robinson is evaluating promotional strategies for Boots' line of professional haircare products. The options are a "3 for 2" deal where customers get 3 products for the price of 2, a buy-one-get-one-free deal, or a 50p on-pack coupon. While the "3 for 2" strategy has the lowest estimated profit increase, it has the benefit of being unique to Boots and harder for competitors to copy. Considering Boots' relationships with celebrity hairdressers and the importance of protecting its leadership in the haircare segment, Dave decides that a "3 for 2" promotion is the best choice.
ITC e-Choupal is an initiative to provide Indian farmers with access to real-time market information and a means of directly selling their products. It addresses issues such as lack of transparency in pricing, wastage, and reliance on middlemen through a network of internet kiosks located in rural villages. By connecting farmers to markets and buyers online, e-Choupal aims to empower farmers economically while reducing costs across the agricultural supply chain.
Clique Pens - Case Study Solution by Kamal Allazov (Essay type)Kamal Allazov (MSc.)
Clique Pens Case Study by Harward Mba Center. This paper introduces possible solutions and recommendations by MSc. Marketing student - Allazov Kamal. (https://allazov.org/)
Shodh proposes appropriate market research methods to help a client understand the market potential for economy housing in Bangalore. The research would collect both primary and secondary data to estimate demand, understand consumer behavior, analyze competitors, and identify the optimal location, features, and pricing. Primary research would involve interviews with industry experts, consumers, salespeople from rival firms, and brokers. Secondary research would analyze public data on competitors' projects and land prices. The research design appropriately considers qualitative and quantitative methods to profile target consumer segments and understand key drivers of purchasing decisions.
1) Big Bazaar has used the tetra threat framework for sustainability analysis which examines four threats: imitation, substitution, holdup, and slack.
2) Big Bazaar has achieved competitive advantage through lower costs from economies of scale, building strong supplier relationships, and continuously upgrading its capabilities.
3) Big Bazaar addresses the threat of substitution by launching multiple new retail formats to meet various customer needs. It has also developed in-house brands to reduce dependency on suppliers.
Procter & Gamble is one of the fastest and largest growing consumer market.
Case Study examines journey of P&G for Light Duty liquid Detergents in various aspects like promotion and development.
Merck developed Propecia to treat male pattern hair loss. Clinical trials found that 83% of men maintained their hair and 66% experienced regrowth within a year. However, some men saw no effect and stopping Propecia reversed benefits within a year. A small percentage of men experienced sexual side effects. The potential market was large since hair loss affected many men, but they were often unaware or resigned to it. Existing solutions like transplants, wigs, and Rogaine had limitations. Propecia faced challenges in targeting men just starting to lose hair who would benefit most, and overcoming concerns about side effects mentioned in advertising.
Cottle taylor : Expanding the oral care group in india case studyBonny V Pappachan
This is a case study of cottle taylor discussed in a management class. In this case study , all efforts are being made to solve the case study and all the questions are answered. Hope this would be useful to management students.
Virgin mobiles pricing for the very first timeSwapnil Soni
Virgin Mobile aims to address high customer dissatisfaction in the US cellular market through a radically different pricing approach. It plans to eliminate contracts, reduce hidden fees, simplify pricing without buckets or peak/off-peak differentials, and increase handset subsidies to attract customers. This strategy aims to make pricing transparent and flexible to meet customer needs. However, it may face challenges in achieving profitability due to higher expected churn without contracts and lower monthly margins from simplified pricing. Virgin Mobile must carefully set prices to break even on its reduced acquisition costs and maximize customer lifetime value.
Metabical is claimed to be a safe and effective weight loss drug. The case study describe the analysis of marketing strategy used to introduce the drug in the market and also establish a viable positioning for the product.
The document discusses Hewlett Packard's (HP) Computer Systems Organization's (CSO) sales approach to large enterprise customers. HP commissioned a consulting firm to audit its sales process and make recommendations. The audit found that HP sales reps spent most of their time on downstream repurchase opportunities rather than higher-margin midstream and upstream projects. It recommended that HP adopt a portfolio approach, entering accounts at multiple levels simultaneously. It also suggested focusing sales efforts on the most strategic large accounts. The new approach would prioritize opportunities and provide specialized support to sales reps to improve conversion rates and reduce wasted time.
Signode Industries faces several problems including increased raw material prices and declining market share. It must decide whether to increase prices to offset costs, maintain prices, or implement a flex-pricing strategy. Maintaining prices would lead to losses while increasing prices could further reduce its market share against competitors offering discounts. A flex-pricing strategy allows selective discounting to meet competitors' prices while retaining large accounts. The recommended plan is to implement flex-pricing initially while monitoring discount levels and shifting focus to the value of Signode's services as steel strapping becomes a commodity.
Apple uses its retail stores to attract customers and tourists, generating 20% of its revenue. The stores have a calming atmosphere and well-trained staff. While the stores are expensive to operate, they achieve high sales per unit by showcasing Apple's passionately designed products. The stores primarily target high-end consumers and help improve Apple's brand value globally. The document recommends Apple expand to more developing countries where it is currently restricted.
A marketing Case Study of Natureview Farm, an organic yogurt manufacturer. This analysis was performed by E. Santhosh Kumar, IIT Madras, during an internship with Prof. Sameer Mathur, IIM Lucknow.
SHODH- MARKET RESEARCH FOR ECONOMY HOUSINGArushi Verma
a Bengaluru-based market research agency has learnt that his proposal for carrying out a market research study for a new customer has been given assent.
- A large American air conditioning company hired inTouch to model historical sales data and evaluate the effectiveness of various promotional programs over five years.
- inTouch devised an advanced analytics solution using a Cobb Douglas model to analyze transaction data, incentives, shipments, weather data and more.
- The models helped the client understand which programs generated the most sales, margins and returns, and which territories and product mixes performed best under different programs.
- This allowed the client to optimize their promotional investments and prioritize programs, locations and products to maximize returns on their $4 million annual sales program budget.
Price & Revenue Management at L&T Infotechutsavbhatt
The document discusses price optimization and management software that helps businesses boost margins in a down economy. Key points:
1) This type of software helps companies identify issues with their pricing policies and practices that reduce revenue and margins. It also helps companies determine prices that target markets will accept.
2) Adoption of these solutions is growing for companies over $500 million in revenue, especially in industries with complex pricing.
3) The greatest interest comes from manufacturing, distribution, and logistics companies, but awareness is spreading to other industries like medical devices and business services.
Clique Pens Pricing: The Writing Implements Division of U.S. Home Demin Wang
Clique Pens has experienced a 6% decline in gross profit margins over the past 2 years. There is a debate between the VP of Marketing and VP of Sales over how to allocate the marketing development funds (MDF) budget. The VP of Marketing wants to use MDF for consumer discounts and promotions to build brand equity, while the VP of Sales wants to use it for trade promotions and discounts to retailers. They need to compromise on a plan to satisfy both consumers and retailers.
The pen industry is highly competitive with 50 major competitors. Retailers like Staples, Walmart, and Walgreens have significant bargaining power and prioritize discounts and incentives from manufacturers. Clique will need to decide how
Analysis of Best Buy mini case from Kotler's Marketing Management textbook.
This presentation was created by Sarthak Anand, IET Lucknow during a Marketing internship under Prof. Sameer Mathur, IIM Lucknow.
This document summarizes a case study about Skin-Tique Corporation and issues with their soft and silky shaving gel product's packaging. It provides background on the company's current situation with bottles not meeting consumer preferences for aerosol packaging. A SWOT analysis identifies strengths like an established brand but weaknesses like not having the technology for all product types. Alternative strategies are presented like redesigning packaging in-house or outsourcing. Recommendations include developing a marketing plan to make the product more attractive and increasing promotions. A short-term action plan outlines steps to take over the next two months to redesign packaging, find an outsourcing partner, and build new marketing strategies to increase sales and profits.
Dave Robinson is evaluating promotional strategies for Boots' line of professional haircare products. The options are a "3 for 2" deal where customers get 3 products for the price of 2, a buy-one-get-one-free deal, or a 50p on-pack coupon. While the "3 for 2" strategy has the lowest estimated profit increase, it has the benefit of being unique to Boots and harder for competitors to copy. Considering Boots' relationships with celebrity hairdressers and the importance of protecting its leadership in the haircare segment, Dave decides that a "3 for 2" promotion is the best choice.
ITC e-Choupal is an initiative to provide Indian farmers with access to real-time market information and a means of directly selling their products. It addresses issues such as lack of transparency in pricing, wastage, and reliance on middlemen through a network of internet kiosks located in rural villages. By connecting farmers to markets and buyers online, e-Choupal aims to empower farmers economically while reducing costs across the agricultural supply chain.
Clique Pens - Case Study Solution by Kamal Allazov (Essay type)Kamal Allazov (MSc.)
Clique Pens Case Study by Harward Mba Center. This paper introduces possible solutions and recommendations by MSc. Marketing student - Allazov Kamal. (https://allazov.org/)
Shodh proposes appropriate market research methods to help a client understand the market potential for economy housing in Bangalore. The research would collect both primary and secondary data to estimate demand, understand consumer behavior, analyze competitors, and identify the optimal location, features, and pricing. Primary research would involve interviews with industry experts, consumers, salespeople from rival firms, and brokers. Secondary research would analyze public data on competitors' projects and land prices. The research design appropriately considers qualitative and quantitative methods to profile target consumer segments and understand key drivers of purchasing decisions.
1) Big Bazaar has used the tetra threat framework for sustainability analysis which examines four threats: imitation, substitution, holdup, and slack.
2) Big Bazaar has achieved competitive advantage through lower costs from economies of scale, building strong supplier relationships, and continuously upgrading its capabilities.
3) Big Bazaar addresses the threat of substitution by launching multiple new retail formats to meet various customer needs. It has also developed in-house brands to reduce dependency on suppliers.
Procter & Gamble is one of the fastest and largest growing consumer market.
Case Study examines journey of P&G for Light Duty liquid Detergents in various aspects like promotion and development.
Merck developed Propecia to treat male pattern hair loss. Clinical trials found that 83% of men maintained their hair and 66% experienced regrowth within a year. However, some men saw no effect and stopping Propecia reversed benefits within a year. A small percentage of men experienced sexual side effects. The potential market was large since hair loss affected many men, but they were often unaware or resigned to it. Existing solutions like transplants, wigs, and Rogaine had limitations. Propecia faced challenges in targeting men just starting to lose hair who would benefit most, and overcoming concerns about side effects mentioned in advertising.
Cottle taylor : Expanding the oral care group in india case studyBonny V Pappachan
This is a case study of cottle taylor discussed in a management class. In this case study , all efforts are being made to solve the case study and all the questions are answered. Hope this would be useful to management students.
Virgin mobiles pricing for the very first timeSwapnil Soni
Virgin Mobile aims to address high customer dissatisfaction in the US cellular market through a radically different pricing approach. It plans to eliminate contracts, reduce hidden fees, simplify pricing without buckets or peak/off-peak differentials, and increase handset subsidies to attract customers. This strategy aims to make pricing transparent and flexible to meet customer needs. However, it may face challenges in achieving profitability due to higher expected churn without contracts and lower monthly margins from simplified pricing. Virgin Mobile must carefully set prices to break even on its reduced acquisition costs and maximize customer lifetime value.
Metabical is claimed to be a safe and effective weight loss drug. The case study describe the analysis of marketing strategy used to introduce the drug in the market and also establish a viable positioning for the product.
The document discusses Hewlett Packard's (HP) Computer Systems Organization's (CSO) sales approach to large enterprise customers. HP commissioned a consulting firm to audit its sales process and make recommendations. The audit found that HP sales reps spent most of their time on downstream repurchase opportunities rather than higher-margin midstream and upstream projects. It recommended that HP adopt a portfolio approach, entering accounts at multiple levels simultaneously. It also suggested focusing sales efforts on the most strategic large accounts. The new approach would prioritize opportunities and provide specialized support to sales reps to improve conversion rates and reduce wasted time.
Signode Industries faces several problems including increased raw material prices and declining market share. It must decide whether to increase prices to offset costs, maintain prices, or implement a flex-pricing strategy. Maintaining prices would lead to losses while increasing prices could further reduce its market share against competitors offering discounts. A flex-pricing strategy allows selective discounting to meet competitors' prices while retaining large accounts. The recommended plan is to implement flex-pricing initially while monitoring discount levels and shifting focus to the value of Signode's services as steel strapping becomes a commodity.
Apple uses its retail stores to attract customers and tourists, generating 20% of its revenue. The stores have a calming atmosphere and well-trained staff. While the stores are expensive to operate, they achieve high sales per unit by showcasing Apple's passionately designed products. The stores primarily target high-end consumers and help improve Apple's brand value globally. The document recommends Apple expand to more developing countries where it is currently restricted.
A marketing Case Study of Natureview Farm, an organic yogurt manufacturer. This analysis was performed by E. Santhosh Kumar, IIT Madras, during an internship with Prof. Sameer Mathur, IIM Lucknow.
SHODH- MARKET RESEARCH FOR ECONOMY HOUSINGArushi Verma
a Bengaluru-based market research agency has learnt that his proposal for carrying out a market research study for a new customer has been given assent.
- A large American air conditioning company hired inTouch to model historical sales data and evaluate the effectiveness of various promotional programs over five years.
- inTouch devised an advanced analytics solution using a Cobb Douglas model to analyze transaction data, incentives, shipments, weather data and more.
- The models helped the client understand which programs generated the most sales, margins and returns, and which territories and product mixes performed best under different programs.
- This allowed the client to optimize their promotional investments and prioritize programs, locations and products to maximize returns on their $4 million annual sales program budget.
Price & Revenue Management at L&T Infotechutsavbhatt
The document discusses price optimization and management software that helps businesses boost margins in a down economy. Key points:
1) This type of software helps companies identify issues with their pricing policies and practices that reduce revenue and margins. It also helps companies determine prices that target markets will accept.
2) Adoption of these solutions is growing for companies over $500 million in revenue, especially in industries with complex pricing.
3) The greatest interest comes from manufacturing, distribution, and logistics companies, but awareness is spreading to other industries like medical devices and business services.
DemandTec Customer Case Study: Giant CarlisleIBM DemandTec
Giant Food Stores implemented DemandTec pricing and promotion management solutions to increase efficiency and effectiveness. The legacy systems could no longer handle the volume of pricing decisions needed. DemandTec doubled the pricing team's productivity without increasing staff. It enabled Giant to more consistently execute pricing strategies based on rules and accurately forecast pricing changes. This improved agility, sales performance, and allowed remaining competitive while satisfying customers.
How a Global Manufacturer Successfully Enhanced its Pricing Structure in Four...Cognizant
The document discusses the 4 critical steps a global manufacturer took to successfully enhance its pricing structure:
1. It analyzed its complex B2B pricing process and identified challenges like decentralized pricing policies and a need for deviation management.
2. It determined the key elements of an effective price management solution to gain control over pricing leaks, including determining price, establishing price lists, communicating prices, and analyzing price opportunities.
3. It highlighted the client's experience with data-reliant pricing, complex base pricing structures due to varied channels and products, and decentralized pricing policies across divisions.
4. It implemented a pricing solution to provide a unified process for setting pricing guidelines and managing exceptions, in order to improve margins and
This document discusses strategies for winning new business in a difficult market, focusing on federal contracting. It addresses establishing a marketing culture, developing value propositions, managing competition through processes and tools, developing win strategies, and determining price to win bids. The key strategies discussed are focusing on client value, understanding customer needs, developing structured marketing plans, specializing in industries rather than just expertise, and balancing capability and price in proposals.
MINING COMPETITORS FROM LARGE UNSTRUCTURED DATASETSPrasadu Peddi
The document proposes a formal definition of competitiveness between two items based on their appeal to various customer segments. It presents an efficient framework for identifying the top-k competitors of a given item from large datasets of customer reviews, without relying on scarce comparative evidence. The approach considers factors like an item's position in feature space and user preferences to determine better recommendation candidates.
Developed by Porter to get a bird's eye view of an organization's operation.
A value chain is a chain of activities for a firm operating in a specific industry.
Reveals opportunities to add value by improving cost, responsiveness to customers, efficiency, quality, reliability and integrity.
Market Structure Analysis provides an alternative to econometric analysis when adequate data is not available. It makes estimates of consumer responses based on information about competing brands like market shares, prices, and marketing spending. The key assumption is that brands within a "partially-competing set" are distributed randomly around the optimal pricing and spending points for that set. This allows estimating a brand's response to changes in its own or competitors' prices and marketing spending. The approach models competition between brands to different degrees and can be used to inform pricing, promotion, and advertising decisions.
TeleTech helps clients improve their lead generation in three key areas. They start by setting targeting and profiling criteria. Then they compile databases matching these goals and perform analytics to ensure success. TeleTech also demonstrated success across industries, helping a health insurer increase membership 120% in a month and a computer manufacturer double qualified leads within 45 days. They additionally generated $17 million in opportunities for a software company within two months.
This document discusses pricing strategies and considerations for setting prices. It identifies the most important factors to consider which include pricing objectives, demand determinants, cost determinants, and competition. It then outlines the typical price-setting decision process which involves setting objectives, estimating demand and costs, examining competitors, and setting the price level. Specific strategies like price skimming, penetration pricing, and following the market leader are also summarized.
This document summarizes Porter's generic strategies of cost leadership, differentiation, and focus as applied to various companies. It discusses Southwest Airlines' strategy of cost leadership in the airline industry by being more efficient and passing on savings to customers. It also discusses Starbucks' differentiation strategy of offering customized coffee drinks and investing in employee benefits and culture. Finally, it briefly discusses Zendesk's focused differentiation strategy of providing a cloud-based customer service platform and positioning itself as a thought leader in the industry.
This document provides an overview of key concepts in developing marketing strategies and plans, including:
1) It discusses different levels of strategic planning within an organization and what a basic marketing plan includes.
2) Core frameworks for developing value for customers like segmentation, targeting, positioning and Porter's value chain are summarized.
3) The importance of strategic planning processes, conducting SWOT and opportunity analyses, and setting goals and objectives at the business unit level are highlighted.
With 1.2 million+ procedures since 1991, the company is known for its modern and
innovative laser vision corrective procedures. So it’s no surprise the company relies
on science and data to inform many of its business decisions — especially marketing related decisions.
1) QMS Partners is an international market research and strategy consulting firm that provides services to help clients develop business growth strategies.
2) The firm conducted research for an industrial manufacturing client to understand where value is created across the client's value chain and to define an appropriate customer value model.
3) As a result of QMS's work, the client identified opportunities to improve how different functions contribute value at various points in the value chain, from product development to marketing to distribution. This allowed the client to make better decisions about processes and technology to support a new customer relationship management strategy.
One chain partnered with Pricing Solutions to address issues with its pricing strategy. Pricing had become reactive and included deep discounting without understanding its impact. Pricing Solutions conducted research, analyzed customer data, and developed a pricing simulator. This provided insights into customer value drivers and price elasticity. Pricing Solutions then created a new pricing strategy focused on reducing discounts and executing strategic price increases to improve annual revenue and margins by an estimated 2-3%.
Quotation & pre-costing management_ Key to Financial Stability _ Pridesys IT ...Pridesys IT Ltd.
Quotation & pre-costing management: Key to Financial Stability
Quotation & pre-costing management play an important role in the success of any garment business as well as in earning profitable
revenue. Thus, by identifying appropriate costs and rebating correct quotes, garment manufacturers can organize processes and
many other activities to avoid waste and achieve higher profits.
Before the actual process begins, a well-defined process known as Quotations and Pre-Costing Management determines and
analyzes various costs associated with garment manufacturing in relation to the production process. There is also a need to
evaluate the costs involved in the acquisition of products or services, such as material costs, employee wages, as well as overhead
costs, in order to give a proper cost or quote. Appropriate Cost and Quotation Management in this region will help garment
manufacturers sustain the health of their profit margins, create precise pricing mechanisms, control their budgets properly, and
design their production streams.
DemandTec Customer Case Study: GordmansIBM DemandTec
Gordmans, a department store chain headquartered in Omaha, Nebraska with 65 stores, was experiencing rapid growth but faced challenges optimizing markdowns across its broad merchandise selection in a timely manner. It implemented DemandTec's Lifecycle Pricing for Softlines software to optimize markdown pricing in real-time based on each store and item's unique sales patterns. This resulted in streamlined processes, improved margins of 7% while maintaining sell-through rates, and the ability to make more precise pricing decisions based on vast amounts of sales data.
It was 20 years ago when a now-defunct Silicon Valley law firm placed the first clickable banner ad on Global Network Navigator (an early publisher sold to AOL in 1995). In these last 20 years, we've seen big changes in ad technology, fueled by a combination of visionary marketers and advancing technical capabilities.
Similar to DemandTec Customer Case Study: HEB (20)
DemandTec Whitepaper: Keeping Brands On CourseIBM DemandTec
This document discusses how consumer packaged goods (CPG) brands are facing challenges in a down economy where consumers are spending less. Consumers are changing their shopping behaviors by eliminating trips, buying store brands and sales items, and stocking up on essentials. This unpredictable demand puts CPG brands at risk of losing market share. The document recommends that CPG manufacturers optimize pricing and promotions at the item level informed by demand data to keep brands appealing during this difficult time. Retailers are also increasing their private label offerings, adding more pressure to CPG brands to remain price competitive. Data-driven trade strategies are needed to satisfy both retailers and consumers.
Private label products have evolved significantly over the past 20 years and now offer high quality while maintaining lower prices. Retailers are using private label products effectively to increase sales, margins, and differentiate themselves. To maximize the benefits of private label, retailers must understand consumer demand and behavior for private label products. This includes analyzing private label performance, determining the role and image of private label in each category, identifying the most effective promotional strategies, and setting the optimal price gap between private label and national brands. Using consumer demand science allows retailers to tailor their private label strategy to each product, store, and customer segment.
DemandTec Customer Case Study: Tyson FoodsIBM DemandTec
Tyson Foods was facing rising trade promotion costs and inconsistent retailer results from its trade events. It lacked predictive modeling, real-time spending data, and post-event analysis. Tyson implemented DemandTec's Trade Planning & Optimization software to align new business processes with retailers. This provided consistent successes through shared clarity, improved sales plans, and event analysis. Tyson saw dramatically raised case volumes, trade ROI, margins, and retailer profit as a result.
DemandTec eBook: Total Trade OptimizationIBM DemandTec
Demandtec provides a framework called Total Trade Optimization to help companies optimize trade promotions. It has 5 core components: 1) Drive trade strategy and account-level planning by linking strategic planning to customer-level plans. 2) Support predictive and post-event analytics. 3) Incorporate shopper insights. 4) Integrate with existing systems. 5) Enable retail collaboration. Total Trade Optimization addresses the roots of trade promotion optimization, where it is currently, and its future, using these 5 components to create better trade plans and sales forecasts while lowering costs and improving retailer collaboration and execution.
This document discusses 5 key factors for companies to assess whether they are ready to optimize trade promotions. The 5 factors are: 1) being consumer-centric in trade promotion planning, 2) having effective promotion tactics, 3) measuring promotion success, 4) having an organizational culture receptive to change, and 5) demonstrating a strong return on investment from optimization. Adopting predictive trade analytics can help companies collaborate better with retailers, simulate promotion scenarios, and continually improve promotion performance.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. 🚀 This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. 💻
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. 🖥️
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. 🌟
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
HCL Notes and Domino License Cost Reduction in the World of DLAU
DemandTec Customer Case Study: HEB
1. A DemAnDTeC CusTomer suCCess sTory
The Price is Right at H-E-B
with Consumer Demand
Management from DemandTec
Promoting Old-Fashioned Values In a Modern, Competitive
Retail Marketplace
CusTomer overview Key to H-E-B’s success is its reputation for consistently low pricing. Over the last few
years, H-E-B’s pricing came under increased pressure when giant discount retailers
Challenge
entered its markets. To help offset this competition, H-E-B partnered with DemandTec in
To thwart the advances of giant
order to provide the merchandising team with a powerful set of pricing tools.
discount retailers, leading grocery
store chain H-E-B needed a more Reacting to a more complex competitive pricing environment proved to be a challenge
strategic pricing system to support for H-E-B’s legacy pricing applications. H-E-B’s existing pricing system, a library of
its evolving business strategy spreadsheets, made it difficult to define competitive pricing strategies and quickly execute
accurate prices across hundreds of stores and tens of thousands of products. While
solution
H-E-B was working on its next set of prices, competitors would preempt those moves
A comprehensive Consumer
with yet another set of price changes. “Pricing data is highly perishable,” explains Mark
Demand Management (CDM)
Bradshaw, Director of Strategic Pricing, H-E-B. “With our previous spreadsheet system,
enterprise software solution from
we could react to information, but sometimes not until after our competitors had changed
DemandTec
their pricing strategies.” In addition, H-E-B’s legacy systems were unable to model and
Key Benefits forecast consumer demand, or provide insight into strategic considerations such as the
Ability to simulate and predict optimum price differential between its private label products and leading national brands.
complex pricing strategies prior to Nor could the legacy systems systematically track pricing inconsistencies such as if a
implementation, achieve business particular smaller-sized item was a better deal than the larger size of the same product.
rules compliance, meet financial As a result, prices started to fall out of alignment with H-E-B’s overall merchandising
objectives, and continually strategy.
enhance customer satisfaction
Keeping Competitors at Bay With a Next-Generation Pricing System
and price reputation
Retailers can gain a huge advantage over their competition with an ability to accurately
forecast and shape consumer demand. To maintain its competitive position – and protect
its long-standing price reputation with its customers – H-E-B needed a pricing solution that
would enable it to precisely forecast demand, consistently enforce complex pricing rules,
and support its dual objectives of delivering great value for its customers while achieving
CompAny snApshoT
its business objectives for market share and financial performance. To meet these
n Revenue challenges, H-E-B turned to DemandTec. “H-E-B evaluated several software vendors and
$14.2 Billion chose DemandTec because of the features and functions provided by the DemandTec
n Market Sector Lifecycle Pricing solution,” says Scott McClelland, Division President, H-E-B. “DemandTec
Grocery differentiates itself from competitors by providing scaleable software and sophisticated
science that enable our merchants to develop superior merchandising strategies.”
n Geography
Adds McClelland, “We’ve partnered with DemandTec for over three years now, and are
Over 300 supermarkets in the
extremely pleased with the quality of the results that our teams have delivered to the
Southwest U.S. and Mexico
business.”
www.demandtec.com