CommuterDirect.com had an impact on travel behaviors for some users. A survey found that 22% of individual users and 35% of corporate users said the site influenced changes to their work commutes and non-work travel, respectively. Customer satisfaction with the site was high, with 96% of corporate users and 82% of individual users likely to recommend it. Over half (52%) of individual users only use CommuterDirect.com to purchase transit passes and tickets.
Webinar slides: Scale your UX Research and Convince Stakeholders with UZ Sess...UserZoom
In this webinar, Jeff Sauro and Alfonso de la Nuez discuss how to:
- Combine both quant plus qual data and benchmark UX
- Be leaner and cost-effective in your research
- Tell a complete story about UX and convince your stakeholders with both stats and video recordings
Delvinia Digital Diseases Presentation SmeiDelvinia
Adam Froman identified the six common missteps made by digital marketers that Delvinia calls “digital diseases” which can be found lurking online that wary customers avoid contact like the plague; they are as follows: Widget-it is, Obsessive Content Disorder or OCD, Data-pox, Ad-theria, Mono-typosis and Navigation Deficiency Virus (NDS).
Social media is everywhere and companies and consumers alike are constantly looking for effective ways to utilize online communities, blogs, wikis and the latest social media tools to engage audiences. With more than 300 million people engaged in social media, failing to leverage online mediums is often interpreted as taking a step backwards. It is the age of the consumer and social media has been the catalyst, effectively shifting control from management to the customer. Understanding your customer, giving them a voice and most importantly, listening to what they have to say is key to succeeding in the new digital world.
You will learn:
To effectively engage the audience. Digital marketing and social media in particular is a powerful platform that can create lasting customer relationships and generate millions of dollars for marketers, but you must make things interesting and meaningful.
How to listen to your audience(s). If someone that you do business with offers you advice on improving your business/customer relationship – listen. Maintaining an existing relationship is easier than spending time and money searching for a new one.
To be innovative. The biggest mistake a business can make is not experimenting or developing their digital marketing capabilities. If you’re not doing it, someone else will.
Wisdom of crowds business intelligence market study findings overviewYellowfin
The latest edition – based on 859 responses from professionals with first-hand experience using vendor products and services – analyzes market place trends throughout 2011 and assess user perceptions towards BI for the coming year. The study also compares and ranks 17 of the world’s foremost BI vendors, their solution and associated services. Yellowfin achieved the equal highest overall ranking (4.57 out of five), as well as best outright score in the study’s “Emerging Business Intelligence Vendors” sub-group.
Yellowfin outscored traditional big name players, including Microsoft, IBM, SAP Business Objects, MicroStrategy, SAS Institute and Oracle. Yellowfin also outperformed other high profile vendors, including Information Builders, Actuate, Qliktech, Tibco Spotfire, Dimensional Insight, Arcplan, Pentaho and Jaspersoft.
Vendors are ranked on a five-point scale, across 33 different criteria, based on seven categories, including: Sales experience, value, quality and usefulness of product, quality of technical support, quality and value of consulting services, integrity and whether existing clients would recommend the vendor and its product to others.
Webinar slides: Scale your UX Research and Convince Stakeholders with UZ Sess...UserZoom
In this webinar, Jeff Sauro and Alfonso de la Nuez discuss how to:
- Combine both quant plus qual data and benchmark UX
- Be leaner and cost-effective in your research
- Tell a complete story about UX and convince your stakeholders with both stats and video recordings
Delvinia Digital Diseases Presentation SmeiDelvinia
Adam Froman identified the six common missteps made by digital marketers that Delvinia calls “digital diseases” which can be found lurking online that wary customers avoid contact like the plague; they are as follows: Widget-it is, Obsessive Content Disorder or OCD, Data-pox, Ad-theria, Mono-typosis and Navigation Deficiency Virus (NDS).
Social media is everywhere and companies and consumers alike are constantly looking for effective ways to utilize online communities, blogs, wikis and the latest social media tools to engage audiences. With more than 300 million people engaged in social media, failing to leverage online mediums is often interpreted as taking a step backwards. It is the age of the consumer and social media has been the catalyst, effectively shifting control from management to the customer. Understanding your customer, giving them a voice and most importantly, listening to what they have to say is key to succeeding in the new digital world.
You will learn:
To effectively engage the audience. Digital marketing and social media in particular is a powerful platform that can create lasting customer relationships and generate millions of dollars for marketers, but you must make things interesting and meaningful.
How to listen to your audience(s). If someone that you do business with offers you advice on improving your business/customer relationship – listen. Maintaining an existing relationship is easier than spending time and money searching for a new one.
To be innovative. The biggest mistake a business can make is not experimenting or developing their digital marketing capabilities. If you’re not doing it, someone else will.
Wisdom of crowds business intelligence market study findings overviewYellowfin
The latest edition – based on 859 responses from professionals with first-hand experience using vendor products and services – analyzes market place trends throughout 2011 and assess user perceptions towards BI for the coming year. The study also compares and ranks 17 of the world’s foremost BI vendors, their solution and associated services. Yellowfin achieved the equal highest overall ranking (4.57 out of five), as well as best outright score in the study’s “Emerging Business Intelligence Vendors” sub-group.
Yellowfin outscored traditional big name players, including Microsoft, IBM, SAP Business Objects, MicroStrategy, SAS Institute and Oracle. Yellowfin also outperformed other high profile vendors, including Information Builders, Actuate, Qliktech, Tibco Spotfire, Dimensional Insight, Arcplan, Pentaho and Jaspersoft.
Vendors are ranked on a five-point scale, across 33 different criteria, based on seven categories, including: Sales experience, value, quality and usefulness of product, quality of technical support, quality and value of consulting services, integrity and whether existing clients would recommend the vendor and its product to others.
Integrating Community Development and Transportation StrategiesMobility Lab
Arlington’s strategies have yielded substantial economic, transportation, and environmental benefits - allowing continued growth with less reliance on auto trips, and more use of transit and other travel options. It isn’t just one policy but many that contribute to enhanced performance
Smart Fares: What if we sold transit fares like cell phone minutes?Mobility Lab
If we think of a transit trip like we do a cell-phone minute (or megabyte) we start to realize that there are many ways to package our usage. While cell-phone plans have many flavors that pertain to many different types of users, public-transit fares tend to come in variations of just two flavors: single ride or unlimited. But electronic-payment infrastructure such as Smart Cards can allow market segmentation that wasn’t possible with cash, token, or paper fare media.
Capital Bikeshare’s First Mile:Last-Mile RidershipMobility Lab
In Capital Bikeshare’s 2013 customer survey, the local government regional partnership that created the service asked who made trips to and from Metro. It turns out that 54 percent of our customers do.
So how far do Capital Bikeshare customers ride to get to and from Metro and their home? Well, we had some interesting findings which include a “hot zone” of bikeshare activity surrounding Metro stations.
Which Attributes Make a Community Successful?Mobility Lab
A presentation by Sophie Mintier and her colleagues from the Metropolitan Washington Council of Governments at Mobility Lab in Arlington on February 27, 2014. This looks at the Arlington examples of Rosslyn, Shirlington, and Columbia Pike.
Research commissioned by Microsoft in December 2009 found that 79 percent of United States hiring managers and job recruiters surveyed reviewed online information about job applicants.
This research examines the expanding role of online reputation in both professional and
personal lives. It studies how recruiters and HR professionals use online reputational
information in their candidate review processes, and how consumers feel about this use of their information. It investigates the steps consumers take to monitor and protect their online reputation.
Study commissioned by Microsoft and made available for Data Privacy Day, January 28, 2010.
El evento mas importante sobre ecommerce y negocios por internet.
Material de apoyo utilizado por el expositor presente en el eCommerce Latam, el cual es el evento más importantes de América Latina sobre: eCommerce -mCommerce – banca online y emprendedorismo y negocios por internet.
Para mas informacion sobre el evento ingresar en www.colombia.ecommercelatam.com.
Toda la informacion disponible sobre el eLabTour 2010 que se compuso por los 5 eCommerce Day culminando con el eCommerce Latam en www.ecommerceday.org
Mobile Web presence among the Belgian Retail SectorMobilosoft
This presentation gives on overview of the mobile website ecosystem among the Belgian Retail Sector.
- Penetration of mobile website
- Mobile website's performances
- Mobile website's architectures
Conclusions: Belgian Retailers are loosing a lot of opportunities on the mobile area!
Companies preparing to migrate their systems over to Windows 7 – or even just considering a migration – can benefit from learning from the IT teams who have been there and done that. Symantec conducted a survey of more than 1,300 IT managers across the globe to help to determine best, and worst, practices that will help make future Windows 7 migrations successful. For example, the survey found that a sound migration plan and an integrated, automated solution are key ingredients of a successful migration to Windows 7.
Customer Experience Management: Issues and Business Impact of Online Transact...Tealeaf, an IBM Company
Presented as part of the POST Magazine Ebusiness Strategies roundtable conference in London, an event specifically for the Insurance industry.
Discover the massive business impact of online transaction issues, the most common website problems, and how your customers are reacting... using a more expensive channel, abandoning to a competitor and worse, now sharing their poor online experience virally. Understand how online visibility by Tealeaf can increase conversion and drive revenue
An excerpt of my Persuasive Communication and Influence workshop. For more information or to book a workshop, visit my website at http://lundbergmedia.com or e-mail me at abbie@lundbergmedia.com
Integrating Community Development and Transportation StrategiesMobility Lab
Arlington’s strategies have yielded substantial economic, transportation, and environmental benefits - allowing continued growth with less reliance on auto trips, and more use of transit and other travel options. It isn’t just one policy but many that contribute to enhanced performance
Smart Fares: What if we sold transit fares like cell phone minutes?Mobility Lab
If we think of a transit trip like we do a cell-phone minute (or megabyte) we start to realize that there are many ways to package our usage. While cell-phone plans have many flavors that pertain to many different types of users, public-transit fares tend to come in variations of just two flavors: single ride or unlimited. But electronic-payment infrastructure such as Smart Cards can allow market segmentation that wasn’t possible with cash, token, or paper fare media.
Capital Bikeshare’s First Mile:Last-Mile RidershipMobility Lab
In Capital Bikeshare’s 2013 customer survey, the local government regional partnership that created the service asked who made trips to and from Metro. It turns out that 54 percent of our customers do.
So how far do Capital Bikeshare customers ride to get to and from Metro and their home? Well, we had some interesting findings which include a “hot zone” of bikeshare activity surrounding Metro stations.
Which Attributes Make a Community Successful?Mobility Lab
A presentation by Sophie Mintier and her colleagues from the Metropolitan Washington Council of Governments at Mobility Lab in Arlington on February 27, 2014. This looks at the Arlington examples of Rosslyn, Shirlington, and Columbia Pike.
Research commissioned by Microsoft in December 2009 found that 79 percent of United States hiring managers and job recruiters surveyed reviewed online information about job applicants.
This research examines the expanding role of online reputation in both professional and
personal lives. It studies how recruiters and HR professionals use online reputational
information in their candidate review processes, and how consumers feel about this use of their information. It investigates the steps consumers take to monitor and protect their online reputation.
Study commissioned by Microsoft and made available for Data Privacy Day, January 28, 2010.
El evento mas importante sobre ecommerce y negocios por internet.
Material de apoyo utilizado por el expositor presente en el eCommerce Latam, el cual es el evento más importantes de América Latina sobre: eCommerce -mCommerce – banca online y emprendedorismo y negocios por internet.
Para mas informacion sobre el evento ingresar en www.colombia.ecommercelatam.com.
Toda la informacion disponible sobre el eLabTour 2010 que se compuso por los 5 eCommerce Day culminando con el eCommerce Latam en www.ecommerceday.org
Mobile Web presence among the Belgian Retail SectorMobilosoft
This presentation gives on overview of the mobile website ecosystem among the Belgian Retail Sector.
- Penetration of mobile website
- Mobile website's performances
- Mobile website's architectures
Conclusions: Belgian Retailers are loosing a lot of opportunities on the mobile area!
Companies preparing to migrate their systems over to Windows 7 – or even just considering a migration – can benefit from learning from the IT teams who have been there and done that. Symantec conducted a survey of more than 1,300 IT managers across the globe to help to determine best, and worst, practices that will help make future Windows 7 migrations successful. For example, the survey found that a sound migration plan and an integrated, automated solution are key ingredients of a successful migration to Windows 7.
Customer Experience Management: Issues and Business Impact of Online Transact...Tealeaf, an IBM Company
Presented as part of the POST Magazine Ebusiness Strategies roundtable conference in London, an event specifically for the Insurance industry.
Discover the massive business impact of online transaction issues, the most common website problems, and how your customers are reacting... using a more expensive channel, abandoning to a competitor and worse, now sharing their poor online experience virally. Understand how online visibility by Tealeaf can increase conversion and drive revenue
An excerpt of my Persuasive Communication and Influence workshop. For more information or to book a workshop, visit my website at http://lundbergmedia.com or e-mail me at abbie@lundbergmedia.com
cPrime's latest Agile Meetup discussion will center around methods for how to monitor and validate the performance of agile.
Many firms that have been doing agile can not determine how or if it has had an impact on the company. Agile expert, Jeff Howey will discuss ways to evaluate agile performance. Join our webinar to learn how to identify the benefits of agile and uncover the differences between companies that exhibit "agile-like" behavior and highly functioning teams.
Research from the World Federation of Advertisers (WFA) and Warc has highlighted the changes that brands face in dealing with the torrent of data being generated by digital channels.
Open and participatory planning process is built into planning for the Capital Bikeshare system in Arlington, Virginia, with meetings and communication with civic associations and individual residents about individual sites.
BikeArlington, the Arlington County Department of Environmental Services, and Capital Bikeshare recently developed a brief document, Building Bikeshare Together, which outlines this process step by step.
Creating Better Places with Transportation Demand Management (TDM)Mobility Lab
A “transit premium” can increase property values by anywhere between a few percentage points up to more than 150 percent.
TDM focuses on shifting travelers away from single occupancy-vehicle modes like biking, walking, bus, and rail. In many cases, however, TDM solutions and programs may address only a single alternative mode, or ignore the increasing diversity in how people – particularly younger generations – are traveling.
There is strong evidence of this narrow focus occurring frequently. Residential buildings may tout their WalkScore as a measure of pedestrian-friendliness. Or a commercial building may earn a Bicycle Friendly Business’ designation from the League of American Bicyclists. While these tools and designations are certainly valuable, sustainable buildings should have an an equitable distribution of transportation options and opportunities.
Most property owners and managers (and the business leaders who operate within them) can find ways to better promote and encourage a range of multi-modal options.
My contribution to helping them do so is the Multi-Modal Transportation Score (or what I like to call ModeScore for short). It measures the total accessibility of a given building, taking into account all possible sustainable transportation modes. My overarching goal is that building users will create and embrace programs to encourage and increase alternative travel.
Building a Standard for Open Bikeshare DataMobility Lab
Should the bikeshare industry adopt an open data standard? As bikesharing spreads to more cities, having a common method for accessing and analyzing data will become more important.
Real-time Ridesharing presentation by Peggy Tadej (Northern Va Regional Commission) at the Intelligent Transportation Society of Virginia Tech Session (Mobility Lab 12/4/2012)
Justin Schor, a senior TDM specialist at Wells + Associates, presents the different scenarios and plans that building developers and others can get towards points for LEED certification, focusing on the significant amount they can easily achieve through transportation planning and adjustments.
The goal of the ACCS 2011 WalkArlington Study was gauge awareness and satisfaction with the program, understand the impact of the program on walking behavior and investigate the potential for new services.
Existing Vanpool Universe - by Holly Morello - Potomac and Rappahannock Trans...Mobility Lab
Vanpool Boot Camp: Marching Orders - November 7, 2011 - Part 2
What’s going on in the world of vanpool research? Best practices around the country and MWCOG Vanpool Survey
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
1. CommuterDirect.com Had an Impact
on Travel Behavior
22% of Individual Users Said
Asked of those Yes, 22
who made a CommuterDirect.com %
change Had an Impact on Their
No, 65%
n = 118 Making a Change in Work
Commutes
DK, 10 Yes, 3 35% of Individual Users
Asked of those % 5%
who made a Said CommuterDirect.com
non –work No, 55
Had an Impact on Their
change % Making a Change in
n = 98
Non-Work Travel
Q 22b Did any information, service or benefit you received from
CommuterDirect.com influence you or assist you to make this change?
Q 23a Did any information, service or benefit you received from
CommuterDirect.com influence you or assist you to make this change?
1 Southeastern Institute of Research
2. Net Promoter Scores for
CommuterDirect.com
The Net Promoter Score is defined as :
Percent of Promoters less Percent of detractors
(somewhat/very likely to (somewhat/very unlikely to
recommend) recommend)
CommuterDirect.com
Corporate Users 96% Individual Users 82%
• USAA 82% • Apple 66%
• Harley-Davidson 81% • Cisco 57%
• Costco 79% • Federal Express 56%
• Amazon 73% • Southwest Airlines 51%
• Ebay 71% • Dell 50%
* All NPS statistics are based on Bain or Satmetrix surveys with the exceptions of Intuit, Chick-fil-A, and
HomeBanc. For these firms, Satmetrix used data that the companies provided. Their data was gathered
in a reasonable (but not perfectly equivalent) fashion.
2 Southeastern Institute of Research
3. CommuterDirect.com Website Ratings
Corporate My Account 16 23 88%
Users Services 18 18 82%
My Home 15 19 77%
Products 13 20 75%
Reports 10 21 71%
Forms 16 15 70% 5 (11%) Don’t Know
0 10 20 30 40
Readability - type… 37% 51%
Information content 37% 46%
Ease of use 32% 50%
Individual Reports 27% 48%
Users
Navigation 34% 40%
Visuals/Images 35% 39%
Technical issues 32% 37%
4 5 - Very good 0% 20% 40% 60% 80% 100%
3 Southeastern Institute of Research
4. Corporate Users’ Satisfaction with
CommuterDirect.com
Customer service 16 29 96%
Accuracy of orders 13 29 96%
Responsiveness to needs 11 30 93%
Enrollment of employees 10 30 91%
Opening an account 13 23 82% 5, (11%)
Don’t Know
6 (14%)
Training 10 20 68% Don’t Know
8 (18%)
Onsite promotion to employees 11 15 59% Don’t Know
4 5 - Very good 0 10 20 30 40
Q39: How do you rate each of these aspects of CommuterDirect.com?
Total respondents
= 44 4 Southeastern Institute of Research
5. Corporate Users’ Satisfaction with
CommuterDirect.com Fulfillment
Package easily identifiable 7 34 93%
Contents match order 8 32 91%
SmartBenefits always applied correctly 12 27 88%
Package arrives in timely manner 5 33 86%
Shipping/handling fees are reasonable 9 26 79%
Never had a problem receiving 7 27 77%
No difficulty downloading benefits
9 21 68%
from the machine
19 (25%)
If SmarTrip card replaced, no problems 7 19 59% Don’t Know
0 10 20 30 40
4 5 - Strongly agree
Q40: Do you agree with the following statements?
Total respondents
= 44 5 Southeastern Institute of Research
6. 52% of Individual Users Only Use
CommuterDirect.com
Only purchase through CD 52%
Train station/bus stop 27%
Employer 7%
Another source 7%
Metro sales office 5%
Commuter Store 5%
WMATA.com 3%
Another website 1%
0% 20% 40% 60% 80% 100%
Q5 Do you currently purchase transit passes, tickets, or other fares
through any sources other than CommuterDirect.com?
6 Southeastern Institute of Research