Lendingkart is an online lending company in India that provides working capital loans to small businesses. They were previously struggling to generate qualified leads from their Google Ads campaign while keeping costs low. After partnering with upGrowth to manage the campaign, upGrowth designed strategies to cope with trends, optimize bids, and continuously experiment. This led to a 20% increase in Lendingkart's business growth and significant improvements in key metrics like a 32.6% decrease in cost per qualified lead and a 54% increase in total conversions.