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Beyond 
Wireframes 
EMPOWERING 
LONG-­‐TERM 
PROJECT 
SUCCESS 
AFTER 
THE 
DESIGN 
WORK 
ENDS 
UserFocus 
Conference 
• 
O...
Elizabeth 
Simister 
@design4context 
Beyond Wireframes UserFocus 2014 
2 
Jade 
Davis 
COMMUNICATIONS 
MANAGER 
Communica...
@design4context 
Beyond Wireframes UserFocus 2014 
3 
PERSPECTIVE 
UX work has a long half-­‐life and project 
teams face ...
@design4context 
Beyond Wireframes UserFocus 2014 
4 
STRATEGIES 
ThoughTul communica<ons and documenta<on can 
support pr...
@design4context 
Beyond Wireframes UserFocus2014 
5 
Big 
picture 
in 
mind, 
always 
● Keep 
full 
view 
of 
micro 
and 
...
@design4context 
Beyond Wireframes UserFocus2014 
6 
PlanKng 
seeds 
● Nurture 
champions 
● IdenKfy 
influencers 
in 
eac...
@design4context 
Beyond Wireframes UserFocus 2014 
7 
DOCUMENTATION 
Provide materials that help the team 
maintain the de...
@design4context 
Beyond Wireframes UserFocus2014 
8 
Map 
out 
the 
journey 
● Break 
the 
work 
into 
manageable 
pieces ...
@design4context 
Beyond Wireframes UserFocus2014 
9 
Original 
Roadmap 
Category 
Length 
of 
Time 
and 
Themes 
Short-­‐t...
@design4context 
Beyond Wireframes UserFocus2014 
10 
Evolving 
Roadmap 
Category 
Length 
of 
Time 
and 
Themes 
Short-­‐...
@design4context 
Beyond Wireframes UserFocus2014 
11 
Personas 
and 
Scenarios 
Grant 
-­‐ 
PracRcing 
engineer 
28 
years...
@design4context 
Beyond Wireframes UserFocus2014 
12 
Style 
Guide
“2014 
Vision” 
page 
Dept. 
home 
page 
@design4context 
Beyond Wireframes UserFocus2014 
13 
Decision 
Tree 
What 
kind ...
@design4context 
Beyond Wireframes UserFocus 2014 
14 
SUMMARY 
Keep a big picture mindset, and encourage others 
to do th...
Thank 
you! 
BEYOND 
WIREFRAMES: 
EMPOWERING 
LONG-­‐TERM 
PROJECT 
SUCCESS 
AFTER 
THE 
DESIGN 
WORK 
ENDS 
UserFocus 
Co...
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Beyond Wireframes: Empowering Long-Term Project Success

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Jade Davis and Elizabeth Simister
Presentation at User Focus, the UXPA DC Chapter conference, Washington, D.C. – October 17, 2014

Whether you are an external consultant or internal UX resource, there will be situations when you can’t be there throughout the full project. And, let’s be honest, the delivered designs and what actually gets implemented and maintained aren’t always the same things. At some point, the UX designers wrap up and hand over, and the project team implements, maintains, expands, and continues the work. Often this is quite an undertaking, as team members deal with their day jobs as well as constantly shifting priorities. It can be challenging for teams to hold the line on needed improvements, advocate for user needs, foster the “big picture” over the long haul, and build on the UX work that was done.

With one presenter coming from a UX background and one coming from the client side, we will discuss practical ways UX experts can help set the project team up for long-term success and maintain the value of the UX investment. UX practitioners will hear specific ideas about how to provide support, empowerment, and the needed resources that will be useful long after they’ve moved on to other things. Project team members will hear what they can do to continue to sustain the quality and tell the stories that advocate for users.

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Beyond Wireframes: Empowering Long-Term Project Success

  1. 1. Beyond Wireframes EMPOWERING LONG-­‐TERM PROJECT SUCCESS AFTER THE DESIGN WORK ENDS UserFocus Conference • October 17, 2014 Presenta<on is on Slideshare – Go to www.designforcontext.com/publica<ons Jade Davis jade@designforcontext.com Elizabeth Simister elizabeth@designforcontext.com @design4context #userfocus2014
  2. 2. Elizabeth Simister @design4context Beyond Wireframes UserFocus 2014 2 Jade Davis COMMUNICATIONS MANAGER Communica<ons exper<se, focused on making projects, implementa<ons, and users successful. INTERACTION DESIGNER User experience research and design exper<se, as an in-­‐house resource and consultant.
  3. 3. @design4context Beyond Wireframes UserFocus 2014 3 PERSPECTIVE UX work has a long half-­‐life and project teams face many challenges… What else can UXers do to empower them for long-­‐ term success?
  4. 4. @design4context Beyond Wireframes UserFocus 2014 4 STRATEGIES ThoughTul communica<ons and documenta<on can support project and implementa<on teams in <mes when you aren’t there.
  5. 5. @design4context Beyond Wireframes UserFocus2014 5 Big picture in mind, always ● Keep full view of micro and macro levels ● ArKculate connecKons between the specifics of the design and the larger vision ● Draw a picture and share it Vision Org / Business Strategy Specific Project ObjecKves Project Approach Design Approach Design Specifics
  6. 6. @design4context Beyond Wireframes UserFocus2014 6 PlanKng seeds ● Nurture champions ● IdenKfy influencers in each segment of the project team and stakeholder group(s) ● CulKvate understanding, ownership, and advocacy: ● Use stories and soundbites that resonate ● Encourage a shared narraKve ● Use props
  7. 7. @design4context Beyond Wireframes UserFocus 2014 7 DOCUMENTATION Provide materials that help the team maintain the design and its intent over <me, and expand as needed.
  8. 8. @design4context Beyond Wireframes UserFocus2014 8 Map out the journey ● Break the work into manageable pieces ● Prevent overwhelm ● Contextualize today’s work with the larger goal ● Provide a larger-­‐scale conversaKon piece ● Help maintain alignment ● Aid decision-­‐making and prioriKzaKon ● Sparks more substanKal discussions
  9. 9. @design4context Beyond Wireframes UserFocus2014 9 Original Roadmap Category Length of Time and Themes Short-­‐term Mid-­‐term Long-­‐term Search Update and improve Take advantage of semanKcs, taxonomies Enhance with visualizaKons, new features Specialized sub-­‐sites Improve organizaKon and interacKon Accommodate sub-­‐sites Provide greater integraKon and opportuniKes MulK-­‐pla`orm Incorporate responsive design, pilot concepts Provide valuable offering(s) Extend capabiliKes PersonalizaKon Improve visibility Foster sustained involvement Extend responsiveness AnalyKcs Set foundaKons for ongoing analysis Improve analyKc capabiliKes Extend responsiveness
  10. 10. @design4context Beyond Wireframes UserFocus2014 10 Evolving Roadmap Category Length of Time and Themes Short-­‐term Mid-­‐term Long-­‐term Search Update and improve Take advantage of semanKcs, taxonomies Enhance with visualizaKons, new features Specialized sub-­‐sites Improve organizaKon and interacKon Accommodate sub-­‐sites Provide greater integraKon and opportuniKes IntegraKon with other systems Keep up with current key players Provide valuable offering(s) Extend capabiliKes MulK-­‐pla`orm Incorporate responsive design, pilot concepts Provide valuable offering(s) Extend capabiliKes PersonalizaKon Improve visibility Foster sustained involvement Extend responsiveness AnalyKcs Set foundaKons for ongoing analysis Improve analyKc capabiliKes Extend responsiveness
  11. 11. @design4context Beyond Wireframes UserFocus2014 11 Personas and Scenarios Grant -­‐ PracRcing engineer 28 years old KNOWLEDGE Engineering subject maber ●●●○○ EXPERIENCE Years of job experience ●●○○○ TECHNOLOGY Computer/web knowledge ●●●●○ DEMOGRAPHICS & CHARACTERISTICS • Can travel, but might do it less now • Busy WORK / RESPONSIBILITIES • Working engineer • Master’s not PhD RELATIONSHIP TO TRADE ORGANIZATION • Not acKve member; not enough Kme to volunteer • Abends local chapter meeKngs BACKGROUND, KNOWLEDGE & EXPERIENCE • Very familiar with the industry GOALS & MOTIVATIONS • Networking • Wants to get licensed / keep license USE OF TECHNOLOGY/WEB • Tech savvy IMPLICATIONS FOR SITE DESIGN OR CONTENT Membership in trade organizaKon could help him with career development and networking (conversion) Create a list of references WHO Research Project Assistant WHEN At any Kme FREQUENCY Daily, potenKally mulKple Kmes a day ENVIRONMENT Online TRIGGER Primary researcher requests a list of potenKal publicaKons that can be used as references SCENARIO In preparing to publish a research arKcle in a peer-­‐reviewed journal, the Research Project Assistant begins to create a list of references that either in support of the research or against the research so that when the primary researcher is ready to begin wriKng the arKcle, she has a list of relevant references to use. PROCESS VARIATIONS • Depending on the journal in which the references will appear, they will need to created in various formats, such as APA or Chicago. PERSON VARIATIONS • Some Research Assistants keep a list of previously used references on hand with secKons marked so that when the researcher is preparing a new arKcle similar to a previous arKcle she all ready has the needed references DATA CONSIDERATIONS • None
  12. 12. @design4context Beyond Wireframes UserFocus2014 12 Style Guide
  13. 13. “2014 Vision” page Dept. home page @design4context Beyond Wireframes UserFocus2014 13 Decision Tree What kind of content is it? Product markeKng? Help content? “About us” info? Other? Future product? Current product? Product Overview page “On the horizon” area Org strat. and goals? Dept. details? Our people? Clickable org. chart Help repository Call webmaster
  14. 14. @design4context Beyond Wireframes UserFocus 2014 14 SUMMARY Keep a big picture mindset, and encourage others to do the same Help team members tell meaningful stories Create ar<facts to support evolu<on over <me
  15. 15. Thank you! BEYOND WIREFRAMES: EMPOWERING LONG-­‐TERM PROJECT SUCCESS AFTER THE DESIGN WORK ENDS UserFocus Conference • October 17, 2014 Presenta<on is on Slideshare – Go to www.designforcontext.com/publica<ons Jade Davis jade@designforcontext.com Elizabeth Simister elizabeth@designforcontext.com @design4context #userfocus2014

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