This document defines strategy and strategic management. It provides definitions from Norman (1993) and Porter (1996), with Norman describing strategy as "the art of creating value" and Porter describing strategy as "being different" and "deliberately choosing a different set of activities to deliver a unique mix of value." The document was prepared by Manu Melwin Joy, an assistant professor at the Ilahia School of Management Studies in Kerala, India, and seeks permission to reproduce the slides for public presentations.

1. Definition of Strategy
Strategic Management

2. Prepared By
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public forms and presentations.
Manu Melwin Joy
Assistant Professor
Ilahia School of Management Studies
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com

3. Definition of strategy
• According to Norman
(1993), “Strategy is the art
of creating value”.

4. Definition of strategy
• According to Porter
(1996), “Strategy is about
being different. It means
deliberately choosing a
different set of activities
to deliver a unique mix of
value”.