This document provides information about Millennials, including their defining characteristics, behaviors, and role in the workforce. It discusses that Millennials, born between 1980-2005, grew up with technology and are socially connected. They are the most educated generation and spend significant time engaged with online content each week. As the largest generation currently in the workforce, Millennials prioritize transparency, price, and value in their decisions and are more self-interested than previous generations. The document also outlines trends in the experience and leisure economy that appeal to Millennials, such as the rise of travel, movies, concerts, and internet as leisure activities.

1. Cisyelya Bunyamin
Tiket.com
Defining Millennials

2. 2
Baby Boomers Millennials Generation ZGeneration X
1940-1960 1960-1980 1980-2005 2005 onwards

3. 3
Baby
Boomers
1940-1960
Now Age 59 – 78 y.o
Generation right after World War II
Experimental, Innovators, Hardworking,
Personal Computers
Now Age 39 – 58 y.o
Transition from conservative era to digital era
Independent, Laptop, Internet, MTV, Mobile
Phone

4. 4
Now Age 13 – 38 y.o
Outnumbers the Baby Boomers Generation
Make up 46,48% total workers in Indonesia
Confident, Diversity, Social Everything, Google,
Facebook, Selfies

5. 5
Exposed to
the internet
Grew Up with
Technology
Socially
Connected
Getting to Know The Millennials
Overwhelmingly
Liberal
Open Minded
Self Focus

6. 6Getting to Know The Millennials
5 – 10 Hours
0 – 5 Hours
At least 5 Hours
20+ Hours
10 – 15 Hours
15 – 20 Hours
8 %
18 %
23 %
16 %
12 %
20 %
Hours Millennials Spend
engaged with online content per week
http.//review.content-science.com, 23 Aug 2016

7. 7Getting to Know The Millennials
Most Educated Generation
27%
21%
Millennials Gen X
20%
18%
Boomer
14%
17%
Silent
7%
12%
Completing
bachelor degree
at age 18 to 33
Year survey :
Silent 1963
Boomer 1980
Gen X 1998
Millennial 2014
Source : Pew
Research Centre for
CNN Money

8. 8Getting to Know The Millennials
The
ME
ME
MEGENERATION
• More Self-Interested
• Self Focused

9. 9Getting to Know The Millennials
I want it
Now !
• Impatient
• Short Attention Span

10. 10Getting to Know The Millennials
• Instant Gratification

11. 11Getting to Know The Millennials
The things that matter most to millennials
Transparency
Price
A Sense of Value
www.graphicadesign.com, 2015

12. 12Getting to Know The Millennials
How They Decide
www.graphicadesign.com, 2015
Millennial made
decision based
on research
Prefer brand that create
customized experiences
for their needs
Ratings

13. 13Getting to Know The Millennials
What They Value
http.//review.content-science.com, 23 Aug 2016

14. 14Millennials in Workforce
BPS Indonesia 2017
Age Group No of Worker
15 - 19 5.142.340
20 - 24 10.997.685
25 – 29 13.005.071
30 - 34 15.048.964
35 - 39 17.202.398
40 - 44 14.276.271
45 - 49 13.660.154
50 - 54 11.394.107
55 - 59 8.814.593
60 + 11.480.840
46,48% of total worker
in Indonesia

15. 15Millennials in Workforce
https.//apac.aonhewitt.com, 21 Jan 2016

16. Welcome :
Leisure Economy

17. The Downs of Goods
The Rise of Experience
The Shifting

18. Source : Invent.ure Company
The Rise of Online Shop

19. Source : Invent.ure Company
The Emergent of E- Money

20. Source : Invent.ure Company
Travel
Boom
Travel Boom

21. Source : Invent.ure Company
3* Outgrow 4* & 5*
Hotel Budget Boom

22. Source : Invent.ure Company
Hotel Boom

23. Source : Invent.ure Company
Booking Application Boom

24. • Cinemas become more affordable
Source : Invent.ure Company
The Rise of Moviegoers

25. Source : Invent.ure Company
Purpose :
• 68% To Sing
• 30% To Have Fun
• 25% To Follow Trend
• 17% Fans
Source : Jakpat, 2017,
n: 294; a:20-45 yo
The Rise of Concertgoers

26. Source : Invent.ure Company
Internet As Leisure

27. Source : Invent.ure Company
Time Spent on Internet

28. Source : Invent.ure Company
Indonesia Business Landscape 2018

30. X
PART OF GDP GROUP
(THE LARGEST COMPANY GROUP IN INDONESIA)

31. 5,200,000+
DOWNLOADS
FASTEST
GROWING
ONLINE TRAVEL APPS*
*Q4 2017

32. 3 OFFICES
Jakarta, Yogyakarta & Bali
60 TEAM MEMBERS
in Hotel Department

33. HOTEL
CONNECT
2.0

34. THANK YOU