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This document discusses key concepts related to entrepreneurship including definitions of entrepreneur, entrepreneurship, innovation, and different models of innovation. It provides definitions of an entrepreneur from an economic, psychological, and business perspective. Entrepreneurship is defined as the process of creating something new with value by taking on risks and receiving rewards. Different types of innovators are described including gatekeepers, idea generators, champions, project managers, and coaches. The technology push and market pull models of innovation are also summarized.
ENTREPreneurship MODULE 1.pptxtechnology and livelihood educationJefreyTalay
The document discusses key concepts in entrepreneurship and marketing, including:
1. It defines entrepreneurship as the process of starting and operating a business by providing goods and services to customers.
2. It lists important personal factors and skills for entrepreneurs like initiative, problem-solving, and risk-taking.
3. It discusses marketing mix elements like the 7 P's: product, price, place, promotion, people, packaging, and positioning. Promotion techniques include advertising, public relations, personal selling, and sales promotions.
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Ky material është punuar me qëllim të lehtësimit të punës së studentëve gjatë përgatitjes për provim dhe është pa pagesë.
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Ky material është punuar me qëllim të lehtësimit të punës së studentëve gjatë përgatitjes për provim dhe është pa pagesë.
Ndalohet shitja, ripublikimi nëpër web-faqe apo çdo lloj përdorimi i këtij punimi me qëllim të përfitimit material!
Ky material është punuar me qëllim të lehtësimit të punës së studentëve gjatë përgatitjes për provim dhe është pa pagesë.
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ENTREPreneurship MODULE 1.pptxtechnology and livelihood educationJefreyTalay
The document discusses key concepts in entrepreneurship and marketing, including:
1. It defines entrepreneurship as the process of starting and operating a business by providing goods and services to customers.
2. It lists important personal factors and skills for entrepreneurs like initiative, problem-solving, and risk-taking.
3. It discusses marketing mix elements like the 7 P's: product, price, place, promotion, people, packaging, and positioning. Promotion techniques include advertising, public relations, personal selling, and sales promotions.
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1. It defines marketing as the process of planning, executing, and controlling the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
2. It outlines several importance of marketing such as helping to raise standards of living, increasing employment opportunities, and increasing national income.
3. It discusses core concepts in marketing including needs and wants, products, value and satisfaction, exchange and transactions, relationships and networks, markets, and marketers and prospects.
The document is an individual assignment submitted by Đỗ Thị Minh Lý, student ID HS160932 from class IB1705, for the subject MKT101. It addresses several topics related to marketing including how the internet has transformed business communication, common forms of marketing organization, approaches to primary data collection, factors that influence the rate of new product adoption, and external environmental factors that affect business pricing decisions.
The document discusses various definitions and concepts related to marketing. It defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. It also discusses the evolution of marketing from a production orientation to a selling orientation to today's customer-centric marketing orientation. The core concepts of marketing discussed include needs, products, exchange, customers, and value.
Principles of Management Chapter 1 Business in GeneralDr. John V. Padua
The document provides an overview of business concepts including:
- What is business and its relationship to the economy. Business produces goods and services to meet consumer needs in exchange for profit.
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- There are different types of businesses including industries, commerce and services. Different economic systems like capitalism and socialism are also discussed.
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The document discusses three key aspects of pursuing opportunities: opportunity seeking, opportunity screening, and opportunity seizing. Opportunity seeking involves continuously looking for advantageous market activities, drawing from sources like unexpected market developments, gaps in a company's processes, and changes in customer behavior. Opportunity screening evaluates new product ideas, strategies, and trends based on an entrepreneur's capabilities and resources. The document also outlines important entrepreneurial competencies like initiative, persistence, communication skills, and business knowledge that are critical for success.
The document defines marketing and provides key details about its functions and importance. It discusses:
1) Marketing refers to activities companies undertake to promote the buying and selling of products/services, including advertising, selling, and delivery.
2) The 7 key functions of marketing are distribution, financing, market research, pricing, product management, promotion, and matching products to customers.
3) Marketing is important as it increases sales, builds and maintains reputation, keeps companies competitive, and creates referrals.
1. The document discusses entrepreneurship and business concepts including entrepreneurship, intrapreneurship, technopreneurship, innovation, creativity, business models, marketing strategies, and intellectual property.
2. It compares the similarities and differences between entrepreneurs, intrapreneurs, and technopreneurs. It also outlines the entrepreneurial process and different types of business establishments.
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The document provides definitions for key business terms related to marketing. It defines marketing as managing the link between a business and its customers to meet customer needs profitably. It also defines important marketing concepts like the 4 Ps (product, price, place, promotion), market research methods, and segmentation. Market research involves primary and secondary research to understand customers, competitors, and the market. The goal is to offer the right product at the right price, place, and time.
The document provides an introduction to marketing, defining key terms like market and discussing the scope and importance of marketing. It covers classifications of markets, approaches to studying marketing, orientations towards the marketplace, and the functions of marketing. Recent trends discussed include e-commerce models like B2B, B2C, C2B, and C2C.
This document discusses various topics related to international management including defining globalization, its advantages and disadvantages, cultural models, strategic alliances, e-commerce, negotiation processes, and motivation theories. Specifically, it provides definitions and explanations of globalization, the 7D cultural model, criteria for choosing alliance partners, attractions and deterrents of e-commerce, types of strategic alliances, steps in the negotiation process, types of nonverbal communication, and process theories of motivation.
This document provides an overview and introduction to marketing concepts. It discusses key topics such as defining marketing and examining the core concepts of customer value and satisfaction. It also compares the five marketing management philosophies and analyzes some of the major challenges facing marketers heading into the next century, including changes in technology, globalization, and a need for greater social responsibility.
Marketing involves activities to enable individuals and organizations to obtain goods and services through exchanges. It is the process of planning, pricing, promoting, and distributing products to create exchanges that satisfy goals. The marketing mix consists of the product, price, place, and promotion of a product. Marketing management analyzes, plans, implements, coordinates, and controls programs involving products to achieve organizational objectives. The marketing concept holds that satisfying customer needs better than competitors leads to goals.
This document discusses key marketing concepts including the market, marketing, needs, wants, demand, and the objectives and nature of marketing. It defines marketing as a social and managerial process of creating and exchanging products of value. The basic objective of marketing is to satisfy customer needs and wants in a way that profits the organization. Marketing aims to increase consumption, build goodwill, satisfy customers for profit, and improve quality of life.
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This PowerPoint helps to understand key concepts in Marketing and to analyze Marketing
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This document discusses entrepreneurship, including defining entrepreneurship as taking action to solve problems or advance society. It also discusses the importance of entrepreneurship in creating jobs, driving innovation, and improving standards of living. The document outlines key entrepreneurial qualities like being disciplined, confident, and having strong people and work ethic skills. It also discusses the importance of innovation and creativity for entrepreneurship and business success.
The document discusses entrepreneurship and provides definitions and explanations of key concepts related to entrepreneurship including the meaning of entrepreneurship, importance of entrepreneurship, entrepreneurial qualities, types of entrepreneurs, and differences between entrepreneurs, businessmen, and managers. It also covers topics such as creativity and innovation, invention vs innovation, research and development, intrapreneurship, and traits of successful entrepreneurs.
This document provides an overview of key marketing concepts including customer service, the marketing concept, successful Philippine businesses, consumer buying behavior, market positioning, types of markets, market segmentation, the impact of micro and macro environmental factors, marketing research, products, product life cycles, pricing strategies, developing a marketing plan, and the marketing mix (8Ps). It discusses these topics across multiple marketing lessons in a PowerPoint created for a Grade 11 class.
The document discusses marketing concepts including needs, wants, demands, products, value, satisfaction, exchange, transactions, and definitions of marketing. It then provides more detail on marketing functions including selling, buying, transportation, storage, standardization, grading, financing, risk taking, and market information gathering. Marketing is defined as identifying and satisfying customer needs profitably by creating value. The key marketing functions aim to facilitate the exchange of goods and services from producers to consumers.
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Termat në Anglisht 1 - Dr. Sadete Pllana
1. UNIT 1
Innovation - a new idea or method.
Promotion - when someone is raised to a higher or more important position.
Public sector - the section of the economy under govermment control.
Subordinate – a person with a less important position in a organization.
5 tools of manager (P.Drucket): planning (setting objectives, organising, intergrating,
measuring, performance and developing people).
UNIT 2
Theory X - is the rather pessimistic approach to workers and working wich assumes that
people are loyal and will avoid work and responbility if they can
Theory Y - on the contrary assumes that most people have psychological need to work and
give the right conditions – job security, financial rewards they will be creative, ambitions
and self-motivated by the statifaction of doing a good job.
Job security - knowing that there is a little risk of losing once’s employment
Wages - money paid (per hours or day or week) manual workers.
Unskilled - without any particular abilities acquired by training.
Job rotation - regulary switching between different tasks.
UNIT 3
Hierarchy of chain of command - a system of authority with different levels, one above the
other e.g.a services of management positions whose holders can make decisions, or give
orders and instructions.
Wikinomics - colloborating with people outside the traditional corporate structure, letting
people around the world corporate to improve an operation or solve a problem and
payng them for their ideas.
Faton Bajrami
2. Matrix Menagment - to get round hierarchies is to use MM in wich people report to more
than one superior, for example a product manager with an idea would deal directly with
the manager responsible for a certaing marker.
Out sourcing - transfering some of the company’s internal functions or operations or jobs
to outside supplies rather than performing them.
Line authority - to give someone else responsbillity for d oing something instead of you.
UNIT4
The 3 cultural types are: Multi-active, Linear-active,reactive
Linear - active culture-Businesspeople in “linear-active” culture such as Britain, the USA and
Germany are generally organized and rational try to act logically rather than emotionally
plan in advance and like to do one thing at time.
Multi-active cultures – in southern Europe, Latin America and Africa attach moore
importance to feelings , emotions and intuation and relationshops and connections,
they are flexibile, good at changing plans and happy to improvise.
Reactive culture – people in reactive culture in Asia prefer to listen and establish the others
position and then react to it.
Individualist Collectivist - believing that group is more important than individual.
Glocalization - thought based on reason and judgement rather than feelings and emotions.
Status – respect , prestige or importance given to someone.
UNIT 5
Recruitment – the process of finding people to join a company or organization.
Shortlist - list of people and things that you think kan be sweetable, for a job, prize, team
etc.
Covering letter - a letter that you send with something , to explainwhat you are sending or
to give extra informations.
Interviewee - a meeting in with some one asks another person, if he or she is sweetable for
a job.
Interviewer – someone who interviewer people, espcialy for a job.
Faton Bajrami
3. UNIT 6
CRITICAL MASS – The number of people needed to start and sustain a change.
Outperforming – doing better than others , financially
Rerurn on the equity – the amount of money a company earns on the investment of its
share holders.
Compulsory – required, obligatory,necessary according to the law.
Quota – an officially imposed number or quantity.
Complience – obeying laws or regulations.
Apprentices – trainees , people still learning their job.
Conver – someone who changes their beliefs.
UNIT 7
The primary sector – agriculture and the extraction of raw materials from the earth
The secondary sector – manufacturing industry in wich raw materials are turned int o
finished products
The tertiary or service sector - the commercial services that help industry produce and
distribute goods to their final consumers, as well as activities such as education,
healthcore, leisure, tourism etc.
Real estare – land and buildings as property.
Labour – the workers in a particular country, industry or company.
UNIT 8
Inventory – is a company’s reservers of raw materials,pars,work in process and finished
products
Plant – is a collective word for all the buildings , machines , equipment involved in
producing and delivering goods or a service.
Outsourcing means buying products or processed materials from other companies rather
than manufacturing them.
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4. Economies of scale are the cost savings from large-scale production.
Lead time – is the time needed to perform an activity such as manufacturing a product or
delivering it to a costumer.
Risk premium- the potencial cost of taking a chance.
Diruptive – causing trouble and stopping something from countinuing as usual.
Procurement – the obtaining of supplies.
Prosperity – the state of being successful and having a lot of money.
UNIT 9
Agile – able to move quickly and easily.
Estimate – a guess of what the size or amount of something might be.
Lean of production – using small quantities and avoiding ani waste.
Logistics - designing and managing the flow of goods , information and the other resources.
Pull strategies - are based on current demand.
Push strategies - are based on estimated future demand.
UNIT 10
Bountiful – getting rid of things wich are no longer useful or wanted.
Reworking – changing or improving a product or service.
Scrapping – to examine a machine and repair any faulty parts.
Warranties – guarantess: written promises to repair or replace product that develop a fault.
UNIT 11
Outlets – places of business for selling goods to costumer.
Product mix – all the different products, brands and items that a company sells.
Retailers – businesses that sell goods or mdshdus to individual consumers.
Brand new recognition – the extent to which consumer are aware of brand and knowits
name.
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5. Market share – the sales of company expressed as percentage of total sales in a given
market.
Brand switcher – consumers who buy various competing products rather than being
loyal to a particular brand.
UNIT 12
Distrubution channel – all the companies or individuals involved in moving goods or
services, from producers to consummers.
Market penetration – the strategy of setting a low price to try to sell a large volume and
increase market share.
Market skimming - making a product different from similar products offered by other
sellers, by product differences, advertisting etc.
Product differention – dividing a market into distinct groups of buyers who have
different requirements or buying hobits.
Product features – the attributes or characteristics of a product such as size, shape,
quality, price etc.
Wholesaler - someone who contacts existing and potencial costuemrs and trie to
persuade them to buy goods or services.
UNIT 13
Adversting agencies – companies that desing adversting for clients.
Adversting campaing – the statement of objectives that a client works out with an
advertisting agency.
Target costumers – a defined set of costumers whose needs a company plans to
statisfy.
Comperative-parity methot – choosing to speak with same amount an advertising as
once’s competions.
Word of advertising – free advertising , when satisfied costumers recommend products
to their friends.
Viral marketing – the amount of money a company plans to spend in developing its
advertising and buying nmedia time or space.
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