Deception has been practiced in so many ways, and new ways are being created so fast by so many creative people, that we readers, consumers, voters, and potential converts have a tough time keeping our defenses up.
Business Storytelling by Cynthia Hartwig of Two PensCynthia Hartwig
Anyone familiar with the Bible and Aesop’s fables already knows that stories are the oldest persuasive tool since the dawn of time. And now everybody from the The Wall Street Journal to LinkedIn is saying that storytelling will be the number one business skill needed in the next five years. That’s why you should run, don’t walk, to see the hands-on business storytelling workshop with Cynthia Hartwig, fiction writer and co-founder of Two Pens.
Over the course of her career in advertising and social media, Cynthia Hartwig has honed the act of telling stories into a fun and practical art. She’ll lead you in a series of practice-makes-perfect exercises that will help you to persuade, excite, sell and sway people to your point of view.
You’ll see how stories can be used in all kinds of business settings to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media.
You’ll learn the mechanics of telling a story with a beginning that hooks you, to a middle that builds tension, to a satisfying end.
You’ll learn how to weave rich information (even numbers) with personal insights and emotional power and then experience the thrill of having an audience remember what you’ve said. Many writing exercises are included to help you tap into the mind’s unique hard-wiring that can create a story out of almost any experience.
Words are Powerful: The Future of Your Business Depends on Them by go gochimp...Chris McCarron B.A.
Words are Powerful is a collection of 2,900+ powerful words and phrases that will get you sales and generate more leads for your business.
This incredible resource is perfect for anyone looking to boost the effectiveness of their digital marketing, content marketing or email marketing strategy.
By GoGoChimp: https://www.gogochimp.com
We love to hear stories since we were a kid
There is something in stories that kept us engage.
As it turned out somehow we are programmed to seek and make sense of the world through narratives. Anthropologists contend that 70 percent of everything we learn is through stories. Even as we grow into stubborn adults set in our ways, we fundamentally remain a storytelling
species.
Brand knew about this.
That's why nowadays, more brands are approaching the way to become a great storyteller! They tell compelling stories about the brand while still hold truth to their brand's essence or DNA.
Despite there are many stories been shared by brands, actually we can categorize the stories into 7 basic themes.
Here are the 7 basic plots with examples from some famous brands.
Business Storytelling by Cynthia Hartwig of Two PensCynthia Hartwig
Anyone familiar with the Bible and Aesop’s fables already knows that stories are the oldest persuasive tool since the dawn of time. And now everybody from the The Wall Street Journal to LinkedIn is saying that storytelling will be the number one business skill needed in the next five years. That’s why you should run, don’t walk, to see the hands-on business storytelling workshop with Cynthia Hartwig, fiction writer and co-founder of Two Pens.
Over the course of her career in advertising and social media, Cynthia Hartwig has honed the act of telling stories into a fun and practical art. She’ll lead you in a series of practice-makes-perfect exercises that will help you to persuade, excite, sell and sway people to your point of view.
You’ll see how stories can be used in all kinds of business settings to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media.
You’ll learn the mechanics of telling a story with a beginning that hooks you, to a middle that builds tension, to a satisfying end.
You’ll learn how to weave rich information (even numbers) with personal insights and emotional power and then experience the thrill of having an audience remember what you’ve said. Many writing exercises are included to help you tap into the mind’s unique hard-wiring that can create a story out of almost any experience.
Words are Powerful: The Future of Your Business Depends on Them by go gochimp...Chris McCarron B.A.
Words are Powerful is a collection of 2,900+ powerful words and phrases that will get you sales and generate more leads for your business.
This incredible resource is perfect for anyone looking to boost the effectiveness of their digital marketing, content marketing or email marketing strategy.
By GoGoChimp: https://www.gogochimp.com
We love to hear stories since we were a kid
There is something in stories that kept us engage.
As it turned out somehow we are programmed to seek and make sense of the world through narratives. Anthropologists contend that 70 percent of everything we learn is through stories. Even as we grow into stubborn adults set in our ways, we fundamentally remain a storytelling
species.
Brand knew about this.
That's why nowadays, more brands are approaching the way to become a great storyteller! They tell compelling stories about the brand while still hold truth to their brand's essence or DNA.
Despite there are many stories been shared by brands, actually we can categorize the stories into 7 basic themes.
Here are the 7 basic plots with examples from some famous brands.
Avoid legal scams and save money : free digital bookThe Free School
This book is about legal and illegal scams perpetrated by marketers and sellers against consumers. It is the first book in a series. The second book in this series looks at ways in which some consumers may scam businesses.
This book encourages the reader to become the best critical thinker that they can be - should you wish to become such a person. I have always enjoyed meeting empowered, independent people who have the confidence to think and act freely in every decision that they make.
Key words: scams, smam, scammer, scamming, scammed, fraud, online.
Mass Marketing Scam: Faisal Abidi Shares Tips You Didn’t Know AboutFaisal Abidi
This presentation is prepared after the conversation with Faisal Abidi regarding Mass Marketing scams and what marketers can do to avoid such types of fraud. In this presentation, you can find all pieces of information, from the meaning of mass marketing scams to finding a way out of being spammed by the fraudsters.
North American Philosophical PublicationsAdvertising The .docxcurwenmichaela
North American Philosophical Publications
Advertising: The Whole or Only Some of the Truth?
Author(s): Tibor R. Machan
Source: Public Affairs Quarterly, Vol. 1, No. 4 (Oct., 1987), pp. 59-71
Published by: University of Illinois Press on behalf of North American Philosophical Publications
Stable URL: http://www.jstor.org/stable/40435660 .
Accessed: 03/11/2014 14:25
Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at .
http://www.jstor.org/page/info/about/policies/terms.jsp
.
JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of
content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms
of scholarship. For more information about JSTOR, please contact [email protected]
.
University of Illinois Press and North American Philosophical Publications are collaborating with JSTOR to
digitize, preserve and extend access to Public Affairs Quarterly.
http://www.jstor.org
This content downloaded from 131.238.16.30 on Mon, 3 Nov 2014 14:25:09 PM
All use subject to JSTOR Terms and Conditions
http://www.jstor.org/action/showPublisher?publisherCode=illinois
http://www.jstor.org/action/showPublisher?publisherCode=napp
http://www.jstor.org/stable/40435660?origin=JSTOR-pdf
http://www.jstor.org/page/info/about/policies/terms.jsp
http://www.jstor.org/page/info/about/policies/terms.jsp
Public Affairs Quarterly
Volume 1, Number 4, October 1987
ADVERTISING: THE WHOLE
OR ONLY SOME OF THE TRUTH?
Tibor R. Machan
commercial advertising is criticized, often some as-
sumption surfaces that should be explored more fully. I have
in mind in particular the hidden premises that advertising is first
and foremost a means for conveying information. Another assump-
tion which lingers in the background of criticisms of advertising is
that ethics requires that those who sell goods and services should
first of all help customers.
My aim here is to defend the approach to advertising that does
not require of merchants that they tell all. So long as merchants are
honest, do not mislead or deceive, they are acting in a morally satis-
factory manner. It is not good for them - and there is nothing in
morality that requires it of them - to take up the task of informing
consumers of the conditions most favorable to them in the market
place, to aid them in their efforts to find the best deal.
The following passage will help introduce us to the topic. It il-
lustrates the kind of views that many philosophers who work in the
field of business ethics seem to find convincing.
Merchants and producers have many ways of concealing truth
from the customers- not by lying to them, but simply by not tell-
ing them facts that are relevant to the question of whether they
ought to purchase a particular product or whether they are receiv-
ing full value for their money.1
Th ...
3 Ways to Keep Your Business from Dying | Affinity Agency LennyRichardson1
When it comes to Digital Marketing, there are 3 specific techniques that all businesses should be using to stay alive. Read this free eBook to find out the 3 techniques.
Redesign Media To Combat Fake News. By Adam Harrell. #RockitWAWDigiComNet
Adam Harrell is a Founder at Nebo Agency and Executive Director of Startup Atlanta where he is focused on growing, connecting and promoting the local startup ecosystem.
The article “China’s public diplomacy and communication strategy in the US: lessons for Pakistan” was written by Bilal Zubair and Nazir Hussain in December 2020. The article highlights the importance of public diplomacy in the era of modern communication in order to create and maintain the dominance over others.
Communication is seen as an important component of public diplomacy to know how governments interact with foreign publics. As an emerging power, China has been actively expanding its presence in the global communication landscape through public diplomacy. Western media consider it a threat in global leadership for the sole super power The United States. China's rise as an emerging power has disturbed the power distribution in the international system. The article also highlights that how public diplomacy and external communication have been a neglected area of research in Pakistan.
A workshop is a period of discussion or practical work on a particular subject in which a group of people share their knowledge or experience.
OR
Workshop is defined as assembled group of people who share a common interest or problem. They meet together to improve their individual and skill of a subject through intensive study, research, practice and discussion.
Workshops usually consist of a knowledgeable speaker who relays their expertise in a charismatic and eloquent way. Their journey, methods, and idea may inspire the students in attendance to increase their productivity and improve their skills and ideas. They also get inspired and would to put the new concepts they learned into action. This feeling of inspiration that people usually have on leaving a workshop boosts a person’s desire to attend workshops.
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Avoid legal scams and save money : free digital bookThe Free School
This book is about legal and illegal scams perpetrated by marketers and sellers against consumers. It is the first book in a series. The second book in this series looks at ways in which some consumers may scam businesses.
This book encourages the reader to become the best critical thinker that they can be - should you wish to become such a person. I have always enjoyed meeting empowered, independent people who have the confidence to think and act freely in every decision that they make.
Key words: scams, smam, scammer, scamming, scammed, fraud, online.
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This presentation is prepared after the conversation with Faisal Abidi regarding Mass Marketing scams and what marketers can do to avoid such types of fraud. In this presentation, you can find all pieces of information, from the meaning of mass marketing scams to finding a way out of being spammed by the fraudsters.
North American Philosophical PublicationsAdvertising The .docxcurwenmichaela
North American Philosophical Publications
Advertising: The Whole or Only Some of the Truth?
Author(s): Tibor R. Machan
Source: Public Affairs Quarterly, Vol. 1, No. 4 (Oct., 1987), pp. 59-71
Published by: University of Illinois Press on behalf of North American Philosophical Publications
Stable URL: http://www.jstor.org/stable/40435660 .
Accessed: 03/11/2014 14:25
Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at .
http://www.jstor.org/page/info/about/policies/terms.jsp
.
JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of
content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms
of scholarship. For more information about JSTOR, please contact [email protected]
.
University of Illinois Press and North American Philosophical Publications are collaborating with JSTOR to
digitize, preserve and extend access to Public Affairs Quarterly.
http://www.jstor.org
This content downloaded from 131.238.16.30 on Mon, 3 Nov 2014 14:25:09 PM
All use subject to JSTOR Terms and Conditions
http://www.jstor.org/action/showPublisher?publisherCode=illinois
http://www.jstor.org/action/showPublisher?publisherCode=napp
http://www.jstor.org/stable/40435660?origin=JSTOR-pdf
http://www.jstor.org/page/info/about/policies/terms.jsp
http://www.jstor.org/page/info/about/policies/terms.jsp
Public Affairs Quarterly
Volume 1, Number 4, October 1987
ADVERTISING: THE WHOLE
OR ONLY SOME OF THE TRUTH?
Tibor R. Machan
commercial advertising is criticized, often some as-
sumption surfaces that should be explored more fully. I have
in mind in particular the hidden premises that advertising is first
and foremost a means for conveying information. Another assump-
tion which lingers in the background of criticisms of advertising is
that ethics requires that those who sell goods and services should
first of all help customers.
My aim here is to defend the approach to advertising that does
not require of merchants that they tell all. So long as merchants are
honest, do not mislead or deceive, they are acting in a morally satis-
factory manner. It is not good for them - and there is nothing in
morality that requires it of them - to take up the task of informing
consumers of the conditions most favorable to them in the market
place, to aid them in their efforts to find the best deal.
The following passage will help introduce us to the topic. It il-
lustrates the kind of views that many philosophers who work in the
field of business ethics seem to find convincing.
Merchants and producers have many ways of concealing truth
from the customers- not by lying to them, but simply by not tell-
ing them facts that are relevant to the question of whether they
ought to purchase a particular product or whether they are receiv-
ing full value for their money.1
Th ...
3 Ways to Keep Your Business from Dying | Affinity Agency LennyRichardson1
When it comes to Digital Marketing, there are 3 specific techniques that all businesses should be using to stay alive. Read this free eBook to find out the 3 techniques.
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A workshop is a period of discussion or practical work on a particular subject in which a group of people share their knowledge or experience.
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2. • Deception:
Deception has been practiced in so many ways, and new ways
are being created so fast by so many creative people, that we
readers, consumers, voters, and potential converts have a tough
time keeping our defenses up.
• Example:
The primary purpose of ads and sales presentations is not to
provide you with helpful information but to encourage you to
buy a product.
3. • Exaggeration and Lying:
A lie is a false statement made with the intent to
deceive. What are salespersons doing when they say
that "$15,000 is absolutely the best price" they can
sell you the car for, and then after ten more minutes
of negotiating they drop the price another $500?
The statement about the $15,000 was false—just
another sales pitch. We consumers are so used to
this sort of behavior that we hardly notice that it's
an outright lie.
4. • People at home, hoping to make some money in their
spare time, are often exploited by scams. Scams are
systematic techniques of deception. They are also called
cons. Here is an example called the craft con. In a
magazine ad, a company agrees to sell you instructions
and materials for making some specialty items at home,
such as baby booties, aprons, table decorations, and so
on. You are told you will get paid if your work is up to the
company's standards. After you've bought their package
deal, knitted a few hundred baby booties, and mailed
them, you may be surprised to learn that your work is not
up to company standards. No work ever is; the company is
only in the business of selling instructions and materials.
5. Telling Only Half the Truth:
Although some advertisements contain lies and exaggerations, the more
sophisticated ones walk the narrow line between truth and falsehood. You get a
little truth, but not enough. A sophisticated ad doesn't lie outright and say, "Our
toothpaste is 25 percent more effective than all other brands." Instead, it says
"Our toothpaste is 25 percent more effective." When we see this ad, we should
ask ourselves: "More effective than what?" The advertiser counts on the fact that
we will falsely believe it is more effective than all the competing toothpastes. Yet
when the Federal Trade Commission demands to know what the company means
by "more effective," the answer will perhaps be that it is 25 percent more
effective than no brushing at all. When ads make comparisons, we readers need
to be sensitive about what is being compared to what.
6. • Using select information to sway someone's opinion is called
the technique of selective representation. It is also called telling
a half-truth. Logical reasoners should look for the full story, not
just the select information in an ad. A logical reasoner's duty is
to consider both sides, not merely the good side. It is the
propagandist who pushes one side no matter what.
• Headline:
Former Mental Patients Suspected in 14 Killings in County.
suspend judgment rather
than leap to a conclusion
with insufficient evidence
7. • The hedge is another common but devious tactic used by the
enemies of critical thinkers. It is based on selectively presenting
information so that what the speaker appears to be saying can
later be denied. An ad on a webpage might say, "You could
make $100,000 this year if you …. " The word "could" is the
hedge. Whether you could reasonably expect to make
$100,000 is something else again. At first the ad appears to be
saying you will make a $100,000, but on careful reading, you
realize that the advertiser could claim, "Hey, we never actually
promised a $100,000." Hedge words are also called weasel
words.
8. • Telling the Truth, While Still Misleading:
Even when you get all the relevant facts, there can be serious problems. It
depends on how the facts are presented. Consider Grandpa's Granola Bars—
pressed bars of breakfast cereal. The primary ingredient in Grandpa's Granola Bars
is sugar. The manufacturer of this "health food bar" does not want to broadcast
this fact, yet the manufacturer must obey federal law and list the ingredients in the
order of their weight. (The U.S. Food and Drug Administration requires the main
ingredient to be listed first.) The corporate management that is pushing Grandpa's
Granola Bars has found a clever way to tell the sugar story: List each of the seven
kinds of sugar separately. In this case, at the top of the list goes "rolled oats,"
followed by "sucrose, dextrose, fructose, honey, chocolate chips, invert sugar, and
corn syrup." Clever of the manufacturer, but deceitful. The unwary reader might
conclude, "Ah, the bar is mostly rolled oats." It is mostly sugar.
9. • Saying Little with Lots of Words:
Heat Wave Blamed for Record High Temperatures Across U.S.
What else would you blame? This headline has low information
content. It contains no information that isn't already known by
everybody.
10. • Persuading Without Using Reasons:
Suppose you see a billboard with a picture of a smiling doughnut and the phrase
"Mmmmm, DOUBLE DONUTS." The advertiser hopes to trigger a gut-level
response so you will buy the product. What information are you getting from that
billboard? You are not being given a reason to buy those donuts. This ad is
designed merely to create a mood and to provide name recognition for the
product.
We open a magazine and notice a beautiful woman wearing Gentleman Jim jeans
saying, "I like to be close to my Gentleman Jims."
The advertiser is hoping readers will identify with the woman and they will want
to do what she would like them to do. The ad lures us readers unconsciously into
buying Gentleman Jims for this "reason," but the ad is giving us no good reason.
11. Deceiving with Loaded Language:
Early one morning many years ago, the Libyans were yawning when United
States bombers streaked out of the clouds and bombed the President’s palace.
The next day, Russian newspapers objected to this attack by the United States.
In reporting that fact, one U.S. news story said, "As expected, the Russian Bear
kicked up a fuss about Libya." The use of the phrase "kicked up a fuss" is a
propagandistic slap at the Russians; it is an example of loaded language. So is
the phrase "as expected," which tends to discount or dismiss the complaint. An
unloaded way to present the information would have been for the newspaper
to say, "The Russians strongly objected to the Libyan incident." Saying it that
way is sticking to the facts.
Logical reasoners must be
on the alert to sort out the
facts from the values
12. • Using Rhetorical Devices:
Terms used to slant a passage and influence the reader to accept the
writer’s attitudes are called slanters or rhetorical devices. The name
“slanter” comes from the metaphor of tilting an otherwise level playing
field. The most common rhetorical devices have names. We’ve already
mentioned euphemism, exaggeration, half-truths, innuendo, lying,
sarcasm.
A dysphemism is the opposite of a euphemism. It is a term used in order
to produce a negative effect. If you call his freedom fighter a terrorist, or
her grandfather’s cemetery a boneyard, you’ve chosen a dysphemism.
13. A proof surrogate is a less well-known rhetorical
device, but we’ve all seen it. When a politician says,
“Everyone knows there should not be this kind of tax
increase,” this remark is claiming there’s a proof, but
not giving the proof. That phrase, “Everyone knows”
is a substitute for the proof, a “surrogate” for it.