In deze twee uur durende gratis powersessie leer je hoe je grip krijgt op social media. Aan de hand van een aantal praktische cases laten we zien hoe je FinchLine inzet om sociale en klassieke media te monitoren en analyseren. Deze sessies worden iedere maand georganiseerd voor iedereen die professioneel is geïnteresseerd in social media.
Trends in Instore Communicatie. Door Ealse WoudaEalse Wouda
Deze presentatie handelt over de trends in Instore Communicatie. Instore Communicatie in de retail verandert drastisch. Digitalisering binnen de retail is binnen enkele jaren gewoongoed. Door: Ealse Wouda
In deze twee uur durende gratis powersessie leer je hoe je grip krijgt op social media. Aan de hand van een aantal praktische cases laten we zien hoe je FinchLine inzet om sociale en klassieke media te monitoren en analyseren. Deze sessies worden iedere maand georganiseerd voor iedereen die professioneel is geïnteresseerd in social media.
Trends in Instore Communicatie. Door Ealse WoudaEalse Wouda
Deze presentatie handelt over de trends in Instore Communicatie. Instore Communicatie in de retail verandert drastisch. Digitalisering binnen de retail is binnen enkele jaren gewoongoed. Door: Ealse Wouda
Door de digitale netwerkeconomie van marketing naar contentmarketing. Nog steeds vanuit een heldere positionering met propositie, effectiever met een goede planning. Met prakitische adviezen over de uitvoering.
Deze presentatie werd onder meer gegeven bij Business Open Leeuwenbergh op 10-12-2014.
Meer weten? Bezoek onze website of neem gerust contact met ons op:
www.springmarketing.nl
info@springmarketing.nl
06 29 14 20 00
24-08-2011 Mediatest ontbijtsessie | Petra Schuttel | G+J MediaTest
Presentatie gegeven door Petra Schuttel tijdens de MediaTest ontbijtsessie van 24-08-2011 "Een stap verder met je relatiemedia"
Presentatie: What's appening?
Keuzes in multimediaal uitgaven
Petra Schuttel van G+J Corporate Media
During 2016 advertising, media and marketing experts have increasingly pointed at a possible review of their media spend. It seems that all of these indicators of an attitude change come together and that 2017 might well become the year when advertisers and their agencies will review their choice of channels.
Sma social inc.-de kansen van social voor salesorganisaties en sales professi...SOCIAL.INC
presentatie tijdens de SMA, Sales managers Association. Hoe Social Media in te zetten als salesorganisatie of salesprofessional voor het krijgen van leads (basics)
Door de digitale netwerkeconomie van marketing naar contentmarketing. Nog steeds vanuit een heldere positionering met propositie, effectiever met een goede planning. Met prakitische adviezen over de uitvoering.
Deze presentatie werd onder meer gegeven bij Business Open Leeuwenbergh op 10-12-2014.
Meer weten? Bezoek onze website of neem gerust contact met ons op:
www.springmarketing.nl
info@springmarketing.nl
06 29 14 20 00
24-08-2011 Mediatest ontbijtsessie | Petra Schuttel | G+J MediaTest
Presentatie gegeven door Petra Schuttel tijdens de MediaTest ontbijtsessie van 24-08-2011 "Een stap verder met je relatiemedia"
Presentatie: What's appening?
Keuzes in multimediaal uitgaven
Petra Schuttel van G+J Corporate Media
During 2016 advertising, media and marketing experts have increasingly pointed at a possible review of their media spend. It seems that all of these indicators of an attitude change come together and that 2017 might well become the year when advertisers and their agencies will review their choice of channels.
Sma social inc.-de kansen van social voor salesorganisaties en sales professi...SOCIAL.INC
presentatie tijdens de SMA, Sales managers Association. Hoe Social Media in te zetten als salesorganisatie of salesprofessional voor het krijgen van leads (basics)
Clinic Social media in zorg: door Spring marketingSpring marketing
Wat zijn de trends in de zorgmarketing en het social media landschap? Wat zijn de kansen met social media in de zorg? Hoe kom je tot een goede sociale media aanpak? Het Zorgmarketingplatform nodigde Spring marketing uit om hier nader op in te gaan tijdens de regiobijeenkomsten in Zuid-Nederland op 28 maart 2019. Bekijk de tips, tools en de praktijkvoorbeelden waarmee je direct aan de slag kunt voor jouw zorgorganisatie.
Speaker slides from the Innovation in Media 2021 Deep Dive webinar. John Wilpers, Senior Director and Juan Señor, President at Innovation Media Consulting draw on 12 months of research plus their extensive media consulting experience to present their findings on the latest Report.
Print & Offbeat: Our annual dose of human genius and imagination
From DIY sanitary pads and pages built of sand to take-away flower seeds on billboards, soundproof posters, “audio” print ads, 4G speed tests in print and more.
Extract from the Innovation in Media 2020-21 World Report
Authentic empathy: how marketers should respond to covid-19magazinemediaBE
What are people’s expectations of brands in the crisis? What sort of advertising resonates right now? How do people respond to ‘business as usual’ ads? Is there anything I need to avoid? Looking forward peak and post crisis
The eurobest Awards set the European benchmark for creative and effective marketing communications. Eurobest juries come together to find common ground in their quest to reward great ideas from this dynamic continent.
Attention Pays: Optimising for Profit answers questions like: What is the gap in investment across the market? What are optimum levels of investment for advertisers? How well do magazines perform on profit ROI?
Magnetic’s latest research ‘Attention Pays: Optimising for Profit’ conducted with Benchmarketing analysed the Profit ROI of magazines within cross-platform media campaigns. The findings present a case for rebalancing the media mix. “At an aggregate level, the market is underinvesting in magazines, and not achieving the optimal profit ROI that they could be”
Big mag: the unique value of magazine brands magnifymagazinemediaBE
Presentation by Nancy Detrixhe from MMA in the Netherlands at MAGnify 2019. BIG MAG is a research by MMA and Blauw Research into the unique value of magazine brands in this digital era.
The big idea was for four publishers who are usually fierce competitors to work together for the first time on a piece of research to support their medium. In a world where print was being dropped from motoring campaign schedules altogether, conversations about which magazines to use were becoming redundant. Sales and insight teams from across all four publishers worked together to draw up a brief for research to:
• Demonstrate role and influence of motoring magazines in car purchasing journey.
• Demonstrate the role of motoring magazines in building brand awareness and consideration.
• Demonstrate how advertising within motoring magazines amplifies editorial content.
Earlier this year Adam Smith, Group M UK, openly contested the positive impact of the massive switch to digital media in an interview in The Guardian. We invited Steve Goodman from the same media agency to talk about their re-evaluation of magazine media as an advertising medium.
How does our brain react to advertising stimuli? Not always the way we would expect it to, according to research by the french attention research specials Impact Mémoire. Bruno Poyet and Benoît Bochu explain
Key conclusions from the report: We have become focused on efficiency rather than effectiveness. Programmatic practices have led to an emphasis on delivery costs and rapid results. Context presents untapped value that delivers business outcomes. Industry headlines about brand safety mean now is the moment to re-evaluate context, look at the evidence and provide an argument for re-investment in high quality environments such as published media.
All media is in a battle for attention and multi-media consumption has become the norm. Consumers are, however, still prepared to give published media their undivided attention, they see the value that advertisers are perhaps neglecting to fully exploit.
Dit zijn resultaten van een onderzoek dat Sanoma in Nederland uitvoerde in samenwerking met IPG Mediabrands. Eerder dit jaar publiceerden beide partijen al hun ‘Vertrouwen in media’-onderzoek. Deze ondervraging van ruim 600 lezers van magazines naar hoe zij over het medium denken, is hierop een vervolg. Dat levert interessante feiten op over de waardering en het gebruik van magazines.
Lezers zien magazines/ tijdschriften nog altijd als een ontspannen moment en een cadeautje voor zichzelf. Ruim 50% vindt magazines wél een medium van deze tijd. Ongeveer een derde van de lezers zegt de adverteerders in hun favoriete magazine te vertrouwen. Een ruime meerderheid hoopt dat er altijd magazines zullen zijn (minder dan 10% is het daarmee oneens) en dat zijn vaker vrouwen dan mannen. Met name vrouwen in de leeftijd van 50-65 jaar (79%) willen magazines niet missen, maar 75% van de jonge vrouwen van 15-24 jaar is het daarmee eens.
Populist politicians around the world have attempted to label mainstream news outlets as purveyors of “fake news”. The results of Kantar’s global 'Trust in News' study has found that those efforts have failed to have their desired impact. In fact, the attacks have only bolstered the standing of many news organizations in the eyes of consumers.
Kantar surveyed 8,000 individuals across the United States, United Kingdom, France and Brazil about their attitudes toward news coverage of politics and elections.
In this new report conducted for us by Peter Field, we take campaigns from the IPA Databank and look at the magazine campaigns to understand their contribution to business effects.
It backs up finding that magazines are better used as part of a long-term strategy. Business effects are amplified in cases where magazines are used in both short and long-term campaigns. Magazine brands continue to play an essential role in the modern marketing communications plan and have a disproportionate effect in delivering new customers, increasing market share and ultimately driving sales. This report looks at how.
We wanted to discover exactly how passions are formed and how consumers support and power them through everyday life. We are not talking hobbies here; we are talking about the very fibres of lifestyle and identity, the things they wouldn’t live without.
With magazines losing more ad spend than they should be, MPA wish to re-launch magazines as ‘Passion’ content, professionally curated. This new strategy positions magazines as a medium that ignites, directs and activates response due to
its trust advantage.
Prouver au marché publicitaire que le presse ça marche ! C’est le pari réussi de l’ACPM qui a dans le cadre de sa stratégie de reconquête, développé un programme d’expertise, “La Preuve”, au service du marché publicitaire en rassemblant dans un unique document les principaux arguments qui rappellent et renforcent les fonctions et les forces de la Presse dans les stratégies médias des agences et des annonceurs.
“La Preuve” a été réalisée grâce aux éditeurs adhérents de l’ACPM et à leurs régies qui ont mis en commun leurs expertises et leurs études. Des sources internationales ont également été reprises pour l’intérêt de leurs arguments. Le document sera mis à jour régulièrement.
3. Mijn vrouw en de
buurvrouw hebben het
op TV gezien en daar
praten ze over
6
4. Magazines zijn de kern van een community van
mensen met dezelfde interesses :
• Lezers zijn in hoge mate betrokken bij hun magazine, het
onderwerp
• Zij vormen een kwalitatief publiek van opinieleiders en early
adopters
• Lezers vinden magazinecontent relevant en betrouwbaar
• Magazines lezen leidt tot actie en tot aankopen
• Magazinelezers zijn heel sociaal: ze ‘praten’ over merken en
delen veel
Niet over praten?
10. Marketers bereiken een sterk geëngageerde doelgroep
in a premium omgeving
… en content websites eveneens
11. >50% van magazinelezers
gebruikt social media
Bron: Experian, USA
Social media gebruik (1)
Redenen:
67% voor coupons en kortingen
42% voor product informatie incl. previews
13% voor betere customer service
Zij volgen hun favoriete merken vaker
12. • staan meer open voor meningen, reviews en
ratings van anderen in hun community
• zijn het vaker eens met de statement “I am more
likely to purchase products I see used or
recommended by friends on social networking
websites”
• vertellen anderen over bedrijven en producten die
ze waarderen
Bron: Experian, USA
Social media gebruik (2)
Magazinelezers
15. “In conclusion, if you want
to reach Influentials and get
your brand talked about,
there is no baetter place to
start than with magazine
brands.”
Stephanie Arlett, Carat, UK
UK a 2013 analysis of the IPA’s TouchPointssurvey [83]
Data among heavy users of the offline media showed that heavy cinemagoers had the highest index, associated with their age profile, while heavy magazine readers registered an index of 116. Heavy TV viewers recorded an index belowt hat of all adults’ 100, viz 80.
It established that 9 out of 10 online visitors talk about brands regularly. These conversations are prompted by (in order of importance) purchases or purchase experience; an advertisement; online content; and other sources. When a conversation is inspired by an advertisement, the principal contributor is print magazines/newspapers (36%), followed at a distance by TV (19%), content websites (17%), and email (12%). Other sources, including social media, account for less than 8% each.
In 2013 in the USA Experian Marketing Services
examined magazine readers’ use of social mediaThe analysis covered six vertical market segments: automotive, entertainment, epicurean, health & fitness, home, and travel.
Magnify compared the impact of editorial articles as well as advertisements. It found that the average noting scores were the same for both (Figure 19). For ads to be recalled as much as the articles indicates that magazines are a very hospitable environment for advertising.
Reading some or all of the content was higher for editorial, but action taken after reading tended to be stronger for the advertisements. For example, higher proportions of ad noters gathered more information and visited websites, and considered making a purchase, than article noters. The net action score, combining all actions listed on the questionnaire, was similar for editorial and advertising, on average. Of course most editorial articles do not call for any action, but the comparison does show a substantial degree of active involvement in the advertising by readers.
AOP commissioned a follow-up study called The Value of Trust, conducted by comScore and published in 2012 [77]. It compared original content websites, portals and social networks, and concluded
(Figure 52) that: The higher levels of trust in original content
sites rubs off to create a higher degree of affinity and trust in the advertisers who appear in those environmentsAdvertising on original content sites is measurably more effective than portals and
social media in delivering on all stages of the purchase cycle from awareness to purchase.
Users exposed to ads on original content sites are more likely to visit the advertiser’s site and/or search for the advertiser’s brand than those users exposed to portals or social networks
