Trends in Instore Communicatie. Door Ealse WoudaEalse Wouda
Deze presentatie handelt over de trends in Instore Communicatie. Instore Communicatie in de retail verandert drastisch. Digitalisering binnen de retail is binnen enkele jaren gewoongoed. Door: Ealse Wouda
Door de digitale netwerkeconomie van marketing naar contentmarketing. Nog steeds vanuit een heldere positionering met propositie, effectiever met een goede planning. Met prakitische adviezen over de uitvoering.
Deze presentatie werd onder meer gegeven bij Business Open Leeuwenbergh op 10-12-2014.
Meer weten? Bezoek onze website of neem gerust contact met ons op:
www.springmarketing.nl
info@springmarketing.nl
06 29 14 20 00
24-08-2011 Mediatest ontbijtsessie | Petra Schuttel | G+J MediaTest
Presentatie gegeven door Petra Schuttel tijdens de MediaTest ontbijtsessie van 24-08-2011 "Een stap verder met je relatiemedia"
Presentatie: What's appening?
Keuzes in multimediaal uitgaven
Petra Schuttel van G+J Corporate Media
During 2016 advertising, media and marketing experts have increasingly pointed at a possible review of their media spend. It seems that all of these indicators of an attitude change come together and that 2017 might well become the year when advertisers and their agencies will review their choice of channels.
Speaker slides from the Innovation in Media 2021 Deep Dive webinar. John Wilpers, Senior Director and Juan Señor, President at Innovation Media Consulting draw on 12 months of research plus their extensive media consulting experience to present their findings on the latest Report.
Print & Offbeat: Our annual dose of human genius and imagination
From DIY sanitary pads and pages built of sand to take-away flower seeds on billboards, soundproof posters, “audio” print ads, 4G speed tests in print and more.
Extract from the Innovation in Media 2020-21 World Report
Authentic empathy: how marketers should respond to covid-19magazinemediaBE
What are people’s expectations of brands in the crisis? What sort of advertising resonates right now? How do people respond to ‘business as usual’ ads? Is there anything I need to avoid? Looking forward peak and post crisis
The eurobest Awards set the European benchmark for creative and effective marketing communications. Eurobest juries come together to find common ground in their quest to reward great ideas from this dynamic continent.
Attention Pays: Optimising for Profit answers questions like: What is the gap in investment across the market? What are optimum levels of investment for advertisers? How well do magazines perform on profit ROI?
Magnetic’s latest research ‘Attention Pays: Optimising for Profit’ conducted with Benchmarketing analysed the Profit ROI of magazines within cross-platform media campaigns. The findings present a case for rebalancing the media mix. “At an aggregate level, the market is underinvesting in magazines, and not achieving the optimal profit ROI that they could be”
Trends in Instore Communicatie. Door Ealse WoudaEalse Wouda
Deze presentatie handelt over de trends in Instore Communicatie. Instore Communicatie in de retail verandert drastisch. Digitalisering binnen de retail is binnen enkele jaren gewoongoed. Door: Ealse Wouda
Door de digitale netwerkeconomie van marketing naar contentmarketing. Nog steeds vanuit een heldere positionering met propositie, effectiever met een goede planning. Met prakitische adviezen over de uitvoering.
Deze presentatie werd onder meer gegeven bij Business Open Leeuwenbergh op 10-12-2014.
Meer weten? Bezoek onze website of neem gerust contact met ons op:
www.springmarketing.nl
info@springmarketing.nl
06 29 14 20 00
24-08-2011 Mediatest ontbijtsessie | Petra Schuttel | G+J MediaTest
Presentatie gegeven door Petra Schuttel tijdens de MediaTest ontbijtsessie van 24-08-2011 "Een stap verder met je relatiemedia"
Presentatie: What's appening?
Keuzes in multimediaal uitgaven
Petra Schuttel van G+J Corporate Media
During 2016 advertising, media and marketing experts have increasingly pointed at a possible review of their media spend. It seems that all of these indicators of an attitude change come together and that 2017 might well become the year when advertisers and their agencies will review their choice of channels.
Speaker slides from the Innovation in Media 2021 Deep Dive webinar. John Wilpers, Senior Director and Juan Señor, President at Innovation Media Consulting draw on 12 months of research plus their extensive media consulting experience to present their findings on the latest Report.
Print & Offbeat: Our annual dose of human genius and imagination
From DIY sanitary pads and pages built of sand to take-away flower seeds on billboards, soundproof posters, “audio” print ads, 4G speed tests in print and more.
Extract from the Innovation in Media 2020-21 World Report
Authentic empathy: how marketers should respond to covid-19magazinemediaBE
What are people’s expectations of brands in the crisis? What sort of advertising resonates right now? How do people respond to ‘business as usual’ ads? Is there anything I need to avoid? Looking forward peak and post crisis
The eurobest Awards set the European benchmark for creative and effective marketing communications. Eurobest juries come together to find common ground in their quest to reward great ideas from this dynamic continent.
Attention Pays: Optimising for Profit answers questions like: What is the gap in investment across the market? What are optimum levels of investment for advertisers? How well do magazines perform on profit ROI?
Magnetic’s latest research ‘Attention Pays: Optimising for Profit’ conducted with Benchmarketing analysed the Profit ROI of magazines within cross-platform media campaigns. The findings present a case for rebalancing the media mix. “At an aggregate level, the market is underinvesting in magazines, and not achieving the optimal profit ROI that they could be”
Big mag: the unique value of magazine brands magnifymagazinemediaBE
Presentation by Nancy Detrixhe from MMA in the Netherlands at MAGnify 2019. BIG MAG is a research by MMA and Blauw Research into the unique value of magazine brands in this digital era.
The big idea was for four publishers who are usually fierce competitors to work together for the first time on a piece of research to support their medium. In a world where print was being dropped from motoring campaign schedules altogether, conversations about which magazines to use were becoming redundant. Sales and insight teams from across all four publishers worked together to draw up a brief for research to:
• Demonstrate role and influence of motoring magazines in car purchasing journey.
• Demonstrate the role of motoring magazines in building brand awareness and consideration.
• Demonstrate how advertising within motoring magazines amplifies editorial content.
Earlier this year Adam Smith, Group M UK, openly contested the positive impact of the massive switch to digital media in an interview in The Guardian. We invited Steve Goodman from the same media agency to talk about their re-evaluation of magazine media as an advertising medium.
How does our brain react to advertising stimuli? Not always the way we would expect it to, according to research by the french attention research specials Impact Mémoire. Bruno Poyet and Benoît Bochu explain
Key conclusions from the report: We have become focused on efficiency rather than effectiveness. Programmatic practices have led to an emphasis on delivery costs and rapid results. Context presents untapped value that delivers business outcomes. Industry headlines about brand safety mean now is the moment to re-evaluate context, look at the evidence and provide an argument for re-investment in high quality environments such as published media.
All media is in a battle for attention and multi-media consumption has become the norm. Consumers are, however, still prepared to give published media their undivided attention, they see the value that advertisers are perhaps neglecting to fully exploit.
Dit zijn resultaten van een onderzoek dat Sanoma in Nederland uitvoerde in samenwerking met IPG Mediabrands. Eerder dit jaar publiceerden beide partijen al hun ‘Vertrouwen in media’-onderzoek. Deze ondervraging van ruim 600 lezers van magazines naar hoe zij over het medium denken, is hierop een vervolg. Dat levert interessante feiten op over de waardering en het gebruik van magazines.
Lezers zien magazines/ tijdschriften nog altijd als een ontspannen moment en een cadeautje voor zichzelf. Ruim 50% vindt magazines wél een medium van deze tijd. Ongeveer een derde van de lezers zegt de adverteerders in hun favoriete magazine te vertrouwen. Een ruime meerderheid hoopt dat er altijd magazines zullen zijn (minder dan 10% is het daarmee oneens) en dat zijn vaker vrouwen dan mannen. Met name vrouwen in de leeftijd van 50-65 jaar (79%) willen magazines niet missen, maar 75% van de jonge vrouwen van 15-24 jaar is het daarmee eens.
Populist politicians around the world have attempted to label mainstream news outlets as purveyors of “fake news”. The results of Kantar’s global 'Trust in News' study has found that those efforts have failed to have their desired impact. In fact, the attacks have only bolstered the standing of many news organizations in the eyes of consumers.
Kantar surveyed 8,000 individuals across the United States, United Kingdom, France and Brazil about their attitudes toward news coverage of politics and elections.
In this new report conducted for us by Peter Field, we take campaigns from the IPA Databank and look at the magazine campaigns to understand their contribution to business effects.
It backs up finding that magazines are better used as part of a long-term strategy. Business effects are amplified in cases where magazines are used in both short and long-term campaigns. Magazine brands continue to play an essential role in the modern marketing communications plan and have a disproportionate effect in delivering new customers, increasing market share and ultimately driving sales. This report looks at how.
We wanted to discover exactly how passions are formed and how consumers support and power them through everyday life. We are not talking hobbies here; we are talking about the very fibres of lifestyle and identity, the things they wouldn’t live without.
With magazines losing more ad spend than they should be, MPA wish to re-launch magazines as ‘Passion’ content, professionally curated. This new strategy positions magazines as a medium that ignites, directs and activates response due to
its trust advantage.
Prouver au marché publicitaire que le presse ça marche ! C’est le pari réussi de l’ACPM qui a dans le cadre de sa stratégie de reconquête, développé un programme d’expertise, “La Preuve”, au service du marché publicitaire en rassemblant dans un unique document les principaux arguments qui rappellent et renforcent les fonctions et les forces de la Presse dans les stratégies médias des agences et des annonceurs.
“La Preuve” a été réalisée grâce aux éditeurs adhérents de l’ACPM et à leurs régies qui ont mis en commun leurs expertises et leurs études. Des sources internationales ont également été reprises pour l’intérêt de leurs arguments. Le document sera mis à jour régulièrement.
4. • Magazine media hebben invloed op alle fases van
de aankoopcyclus
• Zij zijn met name sterk op aankoopintentie
• En magazine media genereren sales
Niet effectief?
Door 1-2% van het TV-budget te verschuiven naar TV-magazines kon een duidelijk positief resultaat op alle KPI’s gesorteerd worden: Across all measurements, consumers exposed to the two magazine ads showed distinct increases: 20% higher ad recall, 15% higher
brand recall, 42% higher ‘efficiency’, 5% higher recall of message, and 56% higher likeability.
Moreover the two magazine insertions delivered these increases at a reduced cost per percentage point. The price in euros to deliver
one percentage point of ad recall was 15% lower for TV+magazine than for TV only; the price per percentage point of brand recall was 28% lower; and the cost per percentage point of message
recall was also 28% lower.
Atenea involves a campaign tracking study combined with analysis tools which quantify what magazines have achieved. Atenea has measured several hundred TV+magazines campaigns. Atenea has
aggregated results across all campaigns studied during 2010 and 2011. Figure 80 presents the outcome. The base is those who have
seen the TV advertising, and the comparisons are between those consumers who have also seen the magazine advertising, and those who have not (the control group).
Compared with the control group, for the average campaign those seeing magazine advertising were 14.1% more aware of the
advertising; scored 15.9% higher on a measure of impact of the TV commercial; were 21.3% more aware of the name of the brand; and purchase consideration was 10.1% higher.
BMW print and online campaign for a new model. The online ad was a video showing the car in action. The effects of each ad on five KPIs are presented in Figure 86. Also shown are the norms derived from all ads measured: 4,840 to date. In almost all the KPIs the print ad performed slightly better than the online ad, and especially
so on actions taken or planned. The exception was Appeal, where the video of the sleek car scored rather higher than the static print ad.
Against all five measures, the two BMW ads outperformed the norms.
