The student used various new media technologies throughout the process of developing their media products. They used Microsoft Excel to create graphs for audience research, Photoshop to design layouts for the newspaper, advertisements, and website. Publisher was used for templates and layout planning. Blogger and the internet were utilized for research and documenting the development process. A camera captured photos and Dreamweaver helped construct the website. Feedback was gathered to improve the newspaper, poster, and website based on audience perspectives.