The Content Matrix: Your Key to a Successful Content StrategyKevin Cain
My presentation at Content Marketing World Sydney on April 2, 2014. This presentation outlines the process you need to follow to create a content matrix, the tool content marketers need to align, prioritize, and fuel a successful content strategy.
Content Marketing - Link building through scalable strategies and processesDominique Seppelt
Structured processes are crucial to performance-driven content marketing. Stand-alone infographics as well as blog posts and guest contributions no longer scale or resonate with target groups and therefore need to be envisioned on a larger scale.
Comprehensive strategies for content are necessary to achieve measurable success within organic search. But how can content marketing remain efficient and how far is campaign success plannable?
Dominique presents best practice workflows that lead to successful linkbuilding, social interaction, traffic and (offline) coverage.
Getting Started & Accelerating ABM with Drupal & AcquiaAcquia
For B2B marketers, traditional demand gen tactics are becoming less and less effective. Content strategies with undifferentiated content targeted to thousands of leads simply doesn’t work anymore. How can marketers break through the noise?
Account Based Marketing (ABM) has been a strategy favored by large enterprises for years. Through identifying and targeting key accounts, tailoring content, and executing strategies for the specific audiences’, companies that practice ABM see stronger marketing results.
A successful ABM campaign requires a targeted strategy, alignment between sales and marketing, and an integrated martech stack that can deliver personalized content to audiences.
In this webinar we will cover:
- How to get started with ABM the right way — and the tools you need to get the job done
- How integrating ABM platforms with Drupal can result in greater effectiveness with lead generation, increased retention and new market growth
- How personalized experiences with Acquia Lift and other technologies can help strengthen your ABM campaigns
Tackling both the strategic sales and marketing technology aspects of ABM, you'll walk away from this webinar with insights to improve your demand gen campaigns right away.
Why it’s necessary to manage content
Three content stories
What is a content strategy, and why do you need one?
Anatomy of an effective content strategy
What to include in a content strategy
Making your content strategy work
Creating a successful publishing process
Everything you’ve always wanted to know about CMSs
Myths about content management
Connecting your content strategy and your CMS
Presentation given by Mitch Rose, Financial Services
Digital Marketing Consultant at NetFinance 2014
To see more presentations like this one, join us at NetFinance Interactive on December 2-4 in San Diego:
http://wbresear.ch/ht
The Content Matrix: Your Key to a Successful Content StrategyKevin Cain
My presentation at Content Marketing World Sydney on April 2, 2014. This presentation outlines the process you need to follow to create a content matrix, the tool content marketers need to align, prioritize, and fuel a successful content strategy.
Content Marketing - Link building through scalable strategies and processesDominique Seppelt
Structured processes are crucial to performance-driven content marketing. Stand-alone infographics as well as blog posts and guest contributions no longer scale or resonate with target groups and therefore need to be envisioned on a larger scale.
Comprehensive strategies for content are necessary to achieve measurable success within organic search. But how can content marketing remain efficient and how far is campaign success plannable?
Dominique presents best practice workflows that lead to successful linkbuilding, social interaction, traffic and (offline) coverage.
Getting Started & Accelerating ABM with Drupal & AcquiaAcquia
For B2B marketers, traditional demand gen tactics are becoming less and less effective. Content strategies with undifferentiated content targeted to thousands of leads simply doesn’t work anymore. How can marketers break through the noise?
Account Based Marketing (ABM) has been a strategy favored by large enterprises for years. Through identifying and targeting key accounts, tailoring content, and executing strategies for the specific audiences’, companies that practice ABM see stronger marketing results.
A successful ABM campaign requires a targeted strategy, alignment between sales and marketing, and an integrated martech stack that can deliver personalized content to audiences.
In this webinar we will cover:
- How to get started with ABM the right way — and the tools you need to get the job done
- How integrating ABM platforms with Drupal can result in greater effectiveness with lead generation, increased retention and new market growth
- How personalized experiences with Acquia Lift and other technologies can help strengthen your ABM campaigns
Tackling both the strategic sales and marketing technology aspects of ABM, you'll walk away from this webinar with insights to improve your demand gen campaigns right away.
Why it’s necessary to manage content
Three content stories
What is a content strategy, and why do you need one?
Anatomy of an effective content strategy
What to include in a content strategy
Making your content strategy work
Creating a successful publishing process
Everything you’ve always wanted to know about CMSs
Myths about content management
Connecting your content strategy and your CMS
Presentation given by Mitch Rose, Financial Services
Digital Marketing Consultant at NetFinance 2014
To see more presentations like this one, join us at NetFinance Interactive on December 2-4 in San Diego:
http://wbresear.ch/ht
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
Content Curation Scorecard for Content Marketing SuccessRoger Parker
Roger C. Parker's Content Curation Scorecard helps content marketers evaluate their content curation efforts in 10 important areas. Use this scorecard to make sure that you are providing helpful, relevant information on a consistent basis.
Regular use of the Content Curation Scorecard provides a fresh perspective, identifying areas of excellence as well as areas requiring attention.
The Role of Technology in the Future of EducationCyndi Masters
The United States’ public education system is failing. National rankings in science and math are at an all time low, and test scores have remained relatively stagnant since the 1970’s. It’s not about who should be blamed. A better question is who or what is going to lead that change. We believe the answer is technology. Come with us and explore the role technology will play in the future of American education.
Bridge the Divide -Bridging the technical and nutritional divide Cyndi Masters
Bridge the Divide is a start up non-profit whose goal is to bridge the digital and nutritional divide that seem to be one of the largest and most controllable differentiators in learning and excelling for underprivileged children
Chicken or egg? Solving the strategy vs. structure dilemmaMarie Girard
Strategy or structure, which comes first? In theory, strategy dictates a structure for execution, but quite often, in practice, it is structure that supports strategy. So where should you start when defining a content strategy? This presentation describes how to take a strategic approach to content structure and a structured approach to content strategy.
A Webinar about Webinars with Mike Lewis (@bostonmike) and Rachel Levy (@bost...Awareness, Inc.
A Webinar About Webinars:
6 P's of Successful Hosting
A session with Rachel Levy, Founder/CEO of WebinarListings.com and Mike Lewis, Vice President of Marketing & Sales at Awareness
Are you hosting webinars but feel like you have a lot to learn? Or are you looking to host a webinar and don’t know where to start? Then this webinar is for you!
Awareness Networks and WebinarListings are joining together to put on this webinar to show you some best practices. In the webinar, we will cover the following areas:
1. Presenter
2. Platform
3. People
4. Participation
5. Promotion
6. Post-webinar follow-up
Engage or Die! Brian Solis #AwarenessInc WebinarAwareness, Inc.
Brian Solis, author of "Engage!" shares with us his thoughts and best practices around social media engagement during our latest #AwarenessInc webinar.
Is social media at a crossroads? This is what was discussed during the latest Awareness, Inc. Webinar where David Weinberger presentated his thought-provoking keynote “Social Media at the Crossroads” where he discussed some key points around popular social media topics including:
•The Web has always been social. What's the difference now?
•Why we as a society are OK with fallibility and how this should change the way in which organizations operate.
•The good and the bad associated with the Media increasingly acting as an echo chamber.
•The four types of transparency critical to Social Media.
•Why diversity may be important and why it sure can be uncomfortable.
•The social media generation now expects important information to find them. Why this can be a dangerous attitude.
Presentation from Awareness, Inc. and Jason Keath of Social Fresh from recent foursquare marketing webinar on 8/11/2010. The full recording from the webinar can be found at http://www.awarenessnetworks.com/
Foursquare: Enterprise Challenges & OpportunitiesAwareness, Inc.
Foursquare is an underutilized tool in the enterprise and when used correctly it can be a powerful part of an enterprise social media strategy.
This presentation from Mike Lewis, VP of Marketing at Awareness, Inc. discusses talks to the challenges and benefits of Foursquare
During a recent AwarenessInc Webinar, Francois Gossieuax, co-founder of The Hyper-Social Organization, decribed will describe how successful Hyper-Social organizations think differently about their business, act differently, and how they manage to transform themselves from classic post-industrial revolution organizations to true 21st Century Hyper-Social organizations.
Solo Content Strategy: Lesson for Lone Ranger & Tiny TeamsMalaika Carpenter
Learn how your solo or tiny content team can create a structured approach to producing high-quality content at the speed and volume you need to be successful. Malaika Carpenter presented this talk as a speaker at 2017 Confab Higher Ed. #ConfabEDU
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
Content Curation Scorecard for Content Marketing SuccessRoger Parker
Roger C. Parker's Content Curation Scorecard helps content marketers evaluate their content curation efforts in 10 important areas. Use this scorecard to make sure that you are providing helpful, relevant information on a consistent basis.
Regular use of the Content Curation Scorecard provides a fresh perspective, identifying areas of excellence as well as areas requiring attention.
The Role of Technology in the Future of EducationCyndi Masters
The United States’ public education system is failing. National rankings in science and math are at an all time low, and test scores have remained relatively stagnant since the 1970’s. It’s not about who should be blamed. A better question is who or what is going to lead that change. We believe the answer is technology. Come with us and explore the role technology will play in the future of American education.
Bridge the Divide -Bridging the technical and nutritional divide Cyndi Masters
Bridge the Divide is a start up non-profit whose goal is to bridge the digital and nutritional divide that seem to be one of the largest and most controllable differentiators in learning and excelling for underprivileged children
Chicken or egg? Solving the strategy vs. structure dilemmaMarie Girard
Strategy or structure, which comes first? In theory, strategy dictates a structure for execution, but quite often, in practice, it is structure that supports strategy. So where should you start when defining a content strategy? This presentation describes how to take a strategic approach to content structure and a structured approach to content strategy.
A Webinar about Webinars with Mike Lewis (@bostonmike) and Rachel Levy (@bost...Awareness, Inc.
A Webinar About Webinars:
6 P's of Successful Hosting
A session with Rachel Levy, Founder/CEO of WebinarListings.com and Mike Lewis, Vice President of Marketing & Sales at Awareness
Are you hosting webinars but feel like you have a lot to learn? Or are you looking to host a webinar and don’t know where to start? Then this webinar is for you!
Awareness Networks and WebinarListings are joining together to put on this webinar to show you some best practices. In the webinar, we will cover the following areas:
1. Presenter
2. Platform
3. People
4. Participation
5. Promotion
6. Post-webinar follow-up
Engage or Die! Brian Solis #AwarenessInc WebinarAwareness, Inc.
Brian Solis, author of "Engage!" shares with us his thoughts and best practices around social media engagement during our latest #AwarenessInc webinar.
Is social media at a crossroads? This is what was discussed during the latest Awareness, Inc. Webinar where David Weinberger presentated his thought-provoking keynote “Social Media at the Crossroads” where he discussed some key points around popular social media topics including:
•The Web has always been social. What's the difference now?
•Why we as a society are OK with fallibility and how this should change the way in which organizations operate.
•The good and the bad associated with the Media increasingly acting as an echo chamber.
•The four types of transparency critical to Social Media.
•Why diversity may be important and why it sure can be uncomfortable.
•The social media generation now expects important information to find them. Why this can be a dangerous attitude.
Presentation from Awareness, Inc. and Jason Keath of Social Fresh from recent foursquare marketing webinar on 8/11/2010. The full recording from the webinar can be found at http://www.awarenessnetworks.com/
Foursquare: Enterprise Challenges & OpportunitiesAwareness, Inc.
Foursquare is an underutilized tool in the enterprise and when used correctly it can be a powerful part of an enterprise social media strategy.
This presentation from Mike Lewis, VP of Marketing at Awareness, Inc. discusses talks to the challenges and benefits of Foursquare
During a recent AwarenessInc Webinar, Francois Gossieuax, co-founder of The Hyper-Social Organization, decribed will describe how successful Hyper-Social organizations think differently about their business, act differently, and how they manage to transform themselves from classic post-industrial revolution organizations to true 21st Century Hyper-Social organizations.
Solo Content Strategy: Lesson for Lone Ranger & Tiny TeamsMalaika Carpenter
Learn how your solo or tiny content team can create a structured approach to producing high-quality content at the speed and volume you need to be successful. Malaika Carpenter presented this talk as a speaker at 2017 Confab Higher Ed. #ConfabEDU
The Great Dis-Content: Tackling Content in a Website RedesignAndrea Zoellner
*** These slides accompany a talk given at WordCamp Kansas City on June 11, 2016. ***
Revamping the design of a website can be a fun and exciting project. Hopefully, the result is a prettier and more user-friendly site. But don’t forget about content! It’s easy to be consumed by theme design and features while overlooking the impact of a content review on the success of your website redesign.
I’ll share best practices for good website content, audits, and page rewrites while handling the challenges of simultaneous design and text overhauls.
This talk is aimed at webmasters, small business owners, web developers, or anyone interested in tips for effective copywriting, information hierarchy, and project management.
In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge.
Key Takeaways:
AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations.
The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial.
Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive.
A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success.
Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.
In this session we'll discuss how agile analysis and project management processes can be applied to Drupal implementation. We'll discuss the setting of expectations for stakeholders when planning and executing a Drupal project, and how to avoid the typical pitfalls. You'll also learn how a multi-disciplined project team can smooth your project execution, and increase your chance for overall success.
Transforming enterprise it with containers, ap is and integration api manage...Judy Breedlove
These slides are from a recent Red Hat event featuring Steve Willmott, senior director and head of API infrastructure at Red Hat.
Overview: Enterprise IT needs are evolving at breakneck speed and are becoming critical to business success. Organizations now face the need to deliver and evolve their software infrastructure more quickly and effectively than ever before. At this event, we'll cover the tools and techniques used by Red Hat's most successful clients. In particular, we'll focus on how application programming interfaces (APIs), combined with containers and integration, create highly effective software systems.
We will also discuss how APIs can be used to transform the internal IT landscape, how they combine with containers for effective microservices strategies, and how they fit with integration technologies. The material will cover architecture, technology, and lessons from the field with customer examples.
How to Develop an Enterprise Content Syndication StrategyScott Abel
Presented by Ruth Kaufman at the CM Pros Fall 2007 Summit on Web Content Management, November 26, 2007.
There’s more to enterprise content syndication than providing RSS feeds on your corporate web site. The traditional content syndication paradigm is now being applied to article marketing, product placement, and customer alerts –- that is, syndication is a means to provide compelling but unintrusive anytime/anyplace communication with customers and partners throughout the relationship lifecycle. Focus on an enterprise syndication strategy today will keep your company afloat in the fluid world of digital experiences and information resources. It will also keep you out of the internal log jam where content publishers cross purposes and mix messages as they extend their content assets beyond the enterprise web site boundaries.
Content Methodology: A New Model for Content MarketingRebecca Lieb
For many organizations, content marketing is at a crossroads. If you’re concerned that your organization’s content marketing isn’t as effective as it could be, this webinar is for you.
This presentation reveals why leading organizations are adopting a content methodology, a process to continuously improve the effectiveness of a company’s content across the enterprise.
A content methodology exists when an organization establishes specific, well-defined objectives and key performance indicators (KPIs) for content marketing, and embraces a culture of constantly learning and iterating through each round of publishing.
Webinar presented on May 11, 2016 with Contently and the American Marketing Assn. (AMA)
UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...Joe Lamantia
After Oracle acquired Endeca, we all had to figure out what to do next. This case study describes building a learning-driven strategy capability to guide an adventurous product development group focused on the new domains of big data analytics and machine intelligence. I’ll share the outcomes of our efforts to launch new products chartered directly around customer experience value; outline the methods, tools, and perspectives that powered product discovery and strategic planning; share a framework and patterns for identifying and understanding emerging domains; and review the application of this toolkit to new situations.
Demand Gen Report's Killer Content Awards 2016Sigma_Group
Honoring Buyer-Focused Content That Drives Engagement Across Channels
Feb 2015 With the fourth annual Killer Content Awards (KCAs), Demand Gen Report recognizes B2B companies that have helped innovate the content marketing landscape across all channels and leveraged evolving buyer behaviors.
A few themes have emerged from this year’s crop of outstanding campaigns, including an increased focus on buyer-centric content, lead nurturing at all stages of the buying cycle and influencer campaigns.
http://www.demandgenreport.com/industry-resources/ebooks/3124-honoring-buyer-focused-content-that-drives-engagement-across-channels.html#.VOeKZrDF9go
There has been an important shift within the marketing department of organizations because of the use of technology. R2i's Director of Marketing, Natalie Staines, explains why it's something we've been watching for and how the role of the CMO is changing and what they will need to be successful within this new landscape in this years CMO Summit Webinar.
Presentation from the 2014 Product, Customer and User Experience Summit in Chicago on June 16, 2014. The presentation discusses the context for UX as strategy, provides an example of applying a UX approach to informing your business and experience strategy, measuring the impact of UX and what's needed to sustain and build upon the value of UX within an organization.
Create Engaging Digital Commerce Experiences with IBM and CoreMediaPerficient, Inc.
Learn how digital marketers and merchandisers – when enabled with an aligned team, supporting tools, and a comprehensive strategy – can meet buyers how and when they choose to connect, and exceed their demanding expectations.
In this webinar, our experts covered:
-Customer experience trends across both brand and commerce sites that are driving massive change in digital strategies
-Best practices marketers and merchandisers can follow to optimize content to create experiential commerce
-Deployment options and architectural approaches for delivering short-term results and building a foundation for meeting long-term goals
Perficient helps design, deliver, and manage IBM Commerce innovations that improve customer acquisition, loyalty, and profitability. These solutions, when combined with CoreMedia, a leading digital experience company and IBM’s 2016 Beacon Award Finalist for Outstanding Commerce Solution, enable digital marketers to optimize content and commerce for engaging digital experiences.
Similar to Deconstructing the Content Matrix for Content Strategy Applied 2014 (20)
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
3. Marlowe Sarah Beckley
Manager, Content Strategy at SapientNitro
8 years in Content Strategy
5 years tech/web/print publishing
Specialize in hospitality, financial services,
online applications, content matrix development
Previous clients include Fortune 50 financial services
firms and some of the world’s largest companies.
@marlowebeckley
The Content Matrix: Deconstructed | CSA2014 3
4. SapientNitro
12,000
PASSIONATE
PEOPLE
30+
OFFICES
GLOBALLY
CONNECTED
24
YEARS OF
CUSTOMER
INNOVATION
1
COMPANY
2013 AGENCY REPORT:
# 1 Largest Digital Agency, US
# 4 Largest Digital Agency, Worldwide
# 2 Largest Agency Mobile Marketing, US
LEADER:
Gartner Magic Quadrant for Global
Digital Marketing Agencies
Forrester Wave™:
Global Commerce Service Providers
US Digital Agencies – Mobile Marketing
The Content Matrix: Deconstructed | CSA2014 4
6. WHAT YOU’LL LEARN TODAY
A repeatable methodology to create powerful matrices to
help you and your stakeholders make better business
decisions around content
Methods for automating/accelerating Excel
What we’re not going to cover:
How to turn a matrix into C-suite consumables
The Content Matrix: Deconstructed | CSA2014 6
7. THE BREAKDOWN
The What/Why/When of Matrices
A Matrix Methodology
Matrix Challenges & Solutions
Summary
Resources
The Content Matrix: Deconstructed | CSA2014 7
9. 9
WHAT IS CONTENT?
Any recorded information. - Kevin Nichols
Human-consumable, contextualized data—aka the stuff
between the tags. - Rahel Bailie
Not limited to one purpose, technology or output.
Intelligent content is structurally rich and semantically
aware, and is therefore discoverable, reusable,
reconfigurable and adaptable. - Ann Rockley
All content is marketing content. - Bailie and Urbina
9
10. WHAT DO WE MEAN BY CONTENT MATRIX?
It is what we make it
ECM matrix used with permission from Wordimage.com
The Content Matrix: Deconstructed | CSA2014 10
11. WHY DO I NEED A CONTENT MATRIX?
The future
of content is
intelligent
content.
The Keymaker from The Matrix Reloaded.
The Content Matrix: Deconstructed | CSA2014 11
12. WHEN DO YOU USE A CONTENT MATRIX?
Any time you need to understand your content
Structure unstructured content
Whenever you need a:
Content inventory
Audit/assessment
Gap analysis
Migration plan
Content development tracking
Capture any data about content
Identify content goals/audiences/priorities
The Content Matrix: Deconstructed | CSA2014 12
13. BY PROJECT PHASE
Discovery: Inventory, audit, gap analysis
Design: Site map, content model
Develop: Page templates, tracking
Deploy: Migration plans
Govern: Metadata, taxonomy
The Content Matrix: Deconstructed | CSA2014 13
14. WHEN DON’T YOU USE A CONTENT
MATRIX?
Your CMS can produce all the reports you need
Your company uses automated inventory tools
But you may still be validating both of those, which were
probably exported into Excel
The Content Matrix: Deconstructed | CSA2014 14
16. CONTENT MATRIX METHODOLOGY
Discover: Determine inputs and stakeholders
Design: Organize inputs and format
Develop: Add content, metadata, analytics, etc.
Deliver: Share out with teams
Govern: Update and maintain
Discover Design Develop Deliver Govern
The Content Matrix: Deconstructed | CSA2014 16
18. A MATRIX METHODOLOGY: DESIGN
Determine matrix requirements:
Outputs: audit findings, site map, charts, gap analysis,
keyword tracking, etc.
Required fields: page name, url, content type, reviewer,
template
Plan for the handoff; consider the entire project
lifecycle’s needs
Can one matrix rule them all?
The Content Matrix: Deconstructed | CSA2014 18
19. SAMPLE MATRIX INPUTS
Content
Text, images, whole Word docs
Metadata
Structural, admin, descriptive, 508(c)
Reviewers
Legal, lines of business SMEs
Status
With business, with legal
Ratings
Brand, accessible, tagged
Audience/Goals/Persona
The Content Matrix: Deconstructed | CSA2014 19
20. A MATRIX METHODOLOGY: DEVELOP
Add the content (if applicable)
Add key info about content
Add bells and whistles:
What can you automate or accelerate?
Create filters, formulas, macros, and/or pivot tables
Test your design: is it client proof?
Format for ease of use and readability
Assign numerical values to content when appropriate
The Content Matrix: Deconstructed | CSA2014 20
21. ACCELERATOR: FILTERS
Sort matrix on one or more fields
Find content (values)
Slight overlap with value formulas
Turns spreadsheet into a table on a Mac
Not good for cross Mac-PC files
Excel, Data, Filter
Searches in a Filtered sheet won’t search hidden content
Limited: Can only filter by one value at a time
The Content Matrix: Deconstructed | CSA2014 21
22. ACCELERATOR: VALUE FORMULAS
Excel formula that references textual cell content
“Data mine” content
Gather quantitative data
Search and sum keywords, content types,
templates, etc.
Aggregate values for audit/gap analysis
Use Conditional Formatting formulas to highlight key
content
The Content Matrix: Deconstructed | CSA2014 22
23. ACCELERATOR: MACROS
Automates repetitive tasks, including formatting
Reduces time to create inventories or parse large
spreadsheets
Don’t need to code to create macros
Easier to create than you think
Tip: Tools> Macro> Security: set it to medium or low or
macros may be blocked from running
The Content Matrix: Deconstructed | CSA2014 23
24. ACCELERATOR: PIVOT TABLES
Create “sub” matrix from original with a subset of the
content/data
Great for special audiences and audits
Gather detailed stats quickly
E.g., How many pages in each category use a particular
template?
The Content Matrix: Deconstructed | CSA2014 24
25. WHEN TO USE PIVOT vs. MACRO
Pivot tables summarize and highlight values
How many instances of “purple” appear in Section 5?
Identify all uses of the brand name in the red template
Custom filters can duplicate some pivot table functions
Macros automate actions
Hide and unhide rows or columns
Add or remove formatting
Copy and paste content
The Content Matrix: Deconstructed | CSA2014 25
26. A MATRIX METHODOLOGY: DELIVER
(Socialize)
Share the matrix:
Socialize, socialize, socialize
Morph to accommodate different audiences
SEO Team Dev. Team
Content
Strategist
User
Experience
Design Team
CMS Admin
The Content Matrix: Deconstructed | CSA2014 26
28. CHALLENGE: MAPPING CONTENT
Auto quote content needs to map to Business
Requirements, Wireframes, and include Standard Path,
Alternate Path, plus Help copy
Content in both wireframes and copy deck
How do you map your content (in the matrix) to multiple
deliverables?
The Content Matrix: Deconstructed | CSA2014 28
30. CHALLENGE: MANUAL INVENTORY
Non-profit needs a content inventory
Small project (~500 pages)
Or sample-size inventory of larger site
What inputs do you need?
Can you automate it? How?
The Content Matrix: Deconstructed | CSA2014 30
31. SOLUTION: Inventory with macro
Inventory matrix used with permission from Jen O’Brien.
The Content Matrix: Deconstructed | CSA2014 31
32. SOLUTION: Inventory with macro
Inventory matrix used with permission from Jen O’Brien.
The Content Matrix: Deconstructed | CSA2014 32
33. CHALLENGE: CONTENT AUDIT
Large site with many SMEs
Need to evaluate content for quality
Client has politically sensitive content
Can you quantify quality?
What inputs do you need?
The Content Matrix: Deconstructed | CSA2014 33
34. SOLUTION: QUANTIFIED RATINGS AUDIT
The Content Matrix: Deconstructed | CSA2014 34
Ratings matrix used with permission from Robert Atkinson.
36. CHALLENGE: MULTIPLE AUDIENCES
Insurance company wants one matrix for the auto quote
authors, legal, developers, and marketing
Different views needed across audiences
Large volume of content
How can you accommodate everyone without every
audience seeing all content?
The Content Matrix: Deconstructed | CSA2014 36
37. SOLUTION: AUDIENCE MACRO
More features than filters, but sometimes fragile
The Content Matrix: Deconstructed | CSA2014 37
Macros matrix used with permission from Jeff Pfaller.
39. CHALLENGE: MULTIPLE VERSIONS
National company’s product varies by state
due to legal requirements
How do you track the content variances?
Can you automate it?
The Content Matrix: Deconstructed | CSA2014 39
41. CHALLENGE: MATRIX-SHY REVIEWERS
Company stakeholders refuse to review a “regular” matrix
Many reviewers, little collaboration between them
Client won’t consolidate review feedback
How can you get good feedback and automate feedback
consolidation?
The Content Matrix: Deconstructed | CSA2014 41
42. SOLUTION: “DYNAMIC PROTOTYPE” HACK
The Content Matrix: Deconstructed | CSA2014 42
Comments matrix used with permission from Robert Atkinson.
43. SOLUTION: “DYNAMIC PROTOTYPE” HACK
The Content Matrix: Deconstructed | CSA2014 43
Comments matrix used with permission from Robert Atkinson.
44. CHALLENGE: THE DEVELOPER VERSION
Bank is handing off content to offshore developers and it
must map to the page template
Content editing and delivery must be in a matrix
Copy has long and short content blocks
Must map to other deliverables
How do you deliver this content?
The Content Matrix: Deconstructed | CSA2014 44
45. SOLUTION: GET GRANULAR
Bank Bank
Ban
k
B
a
n
k
Ban
k
B
a
n
k
B
a
n
k
B
a
n
k
Ban
k
The Content Matrix: Deconstructed | CSA2014 45
49. A MATRIX METHODOLOGY SUMMARY
Discover: What is the goal of the document?
Define: What are the inputs and who is audience?
Design: Build in accelerators and automation
Deliver: Socialize and iterate
Govern: Update and maintain content
The Content Matrix: Deconstructed | CSA2014 49
53. RESOURCES: EXCEL MASTERY
Excel Hacks: 100 Industrial-Strength Tips and Tools by
David E. Hawley, O’Reilly
Excel Annoyances: How to Fix the Most Annoying Things
about Your Favorite Spreadsheet by Curtis Frye, O’Reilly
Publishers
“Become Awesome in Excel”
Count (value) formulas
Learn VBA
Excel macros video
Filter intro; Custom filters
Pivot tables video
The Content Matrix: Deconstructed | CSA2014 53
I agree with these and they are germane to our conversation today. You should be familiar with them all and do we have any disagreement/additions? (board)
At its most basic definition, a matrix is a grid of information that helps you understand the relationships between them. For our purposes, a content matrix is any spreadsheet (let’s face, Excel) that contains content and/or information about content for a web development project. What kind of information? Well, there’s the rub. The kind of information you need changes from phase to phase of your project, so let’s talk more about that.
Clients may not understand why you need do to an in depth content audit, they like to provide you with out of date inventories instead –not really an aduit. Be sure to validate the inventory they provided. If you don’t organize the content you have before you start, you’ll end up with something like this.
This should really be called “when are you not creating one from scratch?” Even if you’re using an automated option, you are probably calling it a matrix. And you’re probably starting with something automated and then adding to it or auditing it manually. Resistance is futile. Excel is part of your life.
To create a really usable matrix that will last you the life of the project, if it needs to, using this methodology will be effective. Just like a web site—what’s the end result? What do we need to know and who needs to know it? Call up IT and ask them what they need. Do you need alt tags in here eventually? Content types, access, format, etc.
To create a really usable matrix that will last you the life of the project, if it needs to, using this methodology will be effective. Just like a web site—what’s the end result? What do we need to know and who needs to know it? Call up IT and ask them what they need. Do you need alt tags in here eventually? Content types, access, format, etc.
This guy has a million blank keys, but each key can be made into something that opens the door to something great. Your matrix is full of a million keys.
To create a really usable matrix that will last you the life of the project, if it needs to, using this methodology will be effective. Just like a web site—what’s the end result? What do we need to know and who needs to know it? Call up IT and ask them what they need. Do you need alt tags in here eventually?
Value-based formulas can find and replace numbers with text, sum content types or content values to summarize your inventory, if then statements, match formula will sum up all the instances of a word or phrase. These are just a few options. There are too many to list but we have some good examples coming up.
Value-based formulas can find and replace numbers with text, sum content types or content values to summarize your inventory, if then statements, match formula will sum up all the instances of a word or phrase. These are just a few options. There are too many to list but we have some good examples coming up. Excel has a lot of the common conditional formatting formulas preset and you can also customize them to do whatever you need.
Macros and series of macros can automate complex tasks as you’ll see in some of our examples –you can even automate formatting text.
Instead of writing code, you push a “record” button and Excel memorizes your actions to create the macro for you. You assign a key command or button to run the macro once you’ve saved it.
Value-based formulas can find and replace numbers with text, sum content types or content values to summarize your inventory, if then statements, match formula will sum up all the instances of a word or phrase. These are just a few options. There are too many to list but we have some good examples coming up.
Value-based formulas can find and replace numbers with text, sum content types or content values to summarize your inventory, if then statements, match formula will sum up all the instances of a word or phrase. These are just a few options. There are too many to list but we have some good examples coming up.
Excel, Insert Menu, Pivot table/chart, choose cells and values, click!
To create a really usable matrix that will last you the life of the project, if it needs to, using this methodology will be effective. Just like a web site—what’s the end result? What do we need to know and who needs to know it? Call up IT and ask them what they need. Do you need alt tags in here eventually?
Are these groups going to be consuming the matrix? Do they really need to? Is there something better? Can you build a matrix to travel and morph through the whole development cycle or are you going to have to create variances? Archive as you go.
Do they need the results of your analysis based on your matrix? What format will they want? How much detail?
Had to map to process flow, wireframes, and business requirements
Pro: Quantifiable results to audit against, good for delegating auditing to many people
Con: need good training and style guide with grading examples and well defined criteria, should test grading before rolling out
Example: scores under 4 cut, over 10 kept, in between edited to various degrees
Pro: Quantifiable results to audit against, good for delegating auditing to many people
Con: need good training and style guide with grading examples and well defined criteria, should test grading before rolling out
Example: scores under 4 cut, over 10 kept, in between edited to various degrees
Key here is testing out the ratings scale and having good examples and an solid training on the scale. Good for one person.
Scores 0-4 means cut
Scores of 12 or higher means it stays
Pro: Quantifiable results to audit against, good for delegating auditing to many people
Con: need good training and style guide with grading examples and well defined criteria, should test grading before rolling out
Example: scores under 4 cut, over 10 kept, in between edited to various degrees
Key here is testing out the ratings scale and having good examples and an solid training on the scale. Good for one person.
Scores 0-4 means cut
Scores of 12 or higher means it stays
PROS
Focus attention on only critical content + metadata
Helps eliminate missed columns/cells
Ease onboarding for new team members
CONS
Non-use leads to missed columns/cells
Ambiguity of audiences (when many audiences are present)
Pro: Quantifiable results to audit against, good for delegating auditing to many people
Con: need good training and style guide with grading examples and well defined criteria, should test grading before rolling out
Example: scores under 4 cut, over 10 kept, in between edited to various degrees
Key here is testing out the ratings scale and having good examples and an solid training on the scale. Good for one person.
Scores 0-4 means cut
Scores of 12 or higher means it stays
PROS
Significantly reduces revision workload
Ease of highlighting variances
Flexible enough to cover any kind of delta
Acts as a relational database
CONs
Long wait time for macro to run
Limits collaboration on document due to complexity
Longer content development time
Special reviewers or many reviewers and the client won’t or can’t consolidate the reviewer feedback
Pro:
Quick and dirty prototyping
Easy for reviewers
Can track status, decisions, and approvals
Gathers multiple reviewers feedback into one page as a summary
Con:
Lots of formatting
Easy to break
Pro:
Quick and dirty prototyping
Easy for reviewers
Can track status, decisions, and approvals
Gathers multiple reviewers feedback into one page as a summary
Con:
Lots of formatting
Easy to break