BonjourBonjour is a dating app disguised as a social networking app. It uses geolocation to connect users seeking casual dating opportunities. The company aims to scale internationally by first focusing on major cities and using viral marketing techniques. It is seeking funding to support ongoing development and growth goals of reaching 1 million active users and breakeven by monetizing through premium subscriptions and partnerships.

1. « BonjourBonjour is a socializing
network for smartphones »
- but actually it’s a dating business

2. THE PRODUCT

3. BonjourBonjour uses social discovery as a
pretext to pursue dating opportunities…
A lifestyle app for active socializers
Using technology in their daily lives
BONJOURBONJOUR SATISFIES ITS TARGET’S NEED FOR
INSTANT GRATIFICATION AND « CASUAL SOCIALIZING »
What to do
NOW?
Other
Networks
Where to go?
How is everyone?
What to do tonight?
Sex now?
Whats’ happening?

4. …taking advantage of an opportunity:#
MOBILE
TRADITIONAL DATING NETWORKS’ UX ARE OPTIMIZED
FOR PC SCREENS AND LONG USER SESSIONS
Tradi&onal
da&ng
networks
are
op&mized
for
PCs:
• Informa&on
overload
• Lengthy
ques&onnaires
• Long
user
sessions
• «
scien&fic
»
approach
to
da&ng
• Instant
usability
• Simple
UX
• Short
sessions
• Casual

5. Three product pillars provide social
relevance and engagement…
PEOPLE/CONTENT ORGANIZED BY GEOGRAPHIC RATHER THAN SOCIAL
PROXIMITY SO AS TO PROMOTE « ACTIVE » SOCIALIZATION
WHAT’S HAPPENING?! WHO’S AROUND?! INSTANT MESSAGING!
LOCAL FRIENDS/PEOPLE =
PREMIUM MEMBERSHIPS
Content acts as « social
accelerator » providing
local relevance
IM system provides
social relevance and
legitimacy

6. …backed up by a scaleable
infrastructure.
AN API BUILT ON RUBY ON RAILS SATISFYING
THE NEED FOR INSTANTANEITY AND PROXIMITY
Realtime servers
Sockets
HTTP Frontends
Ruby on Rails API
Rackspace Storage
Unlimited Cloud
space
Sphinx Indexers
MySQL
Master/slave
Redis
In-Memory DB
CDN
Load balancer
Load balancer
IP failover

7. …and promising KPIs
KPIS SHOW HIGH LEVELS OF TRACTION AND USER ENGAGEMENT
GROWTH
• 30000+ downloads without marketing spend
• 17,1% « endogenous » monthly growth rate (iOS only)
ENGAGEMENT
• 5,9% daily active users
• 14% weekly active users
• 30,8% monthly active users
• Average 26,13 user sessions/month
URBAN PROFILES
• High-end urban users:
• Avg age: 29,4
• 32% women
• Mainly Paris

8. THE TEAM

9. A dedicated team…
Rasmus Michau
Founder & CEO
Entrepreneur with an MBA and a marketing background.
Founded marketing and events related businesses generating +8M€ turnover.
Ruby on Rails specialist with a strong mobile focus. 6 years experience with bluechips and start-ups.
Team: 3 Ruby on Rails developers, 1 iOS developer, 1 community manager
Alexandre Bernard
CTO/CPO
Rasmus is a main player in the Paris social scene. Having started the famed Bagatelle parties, Cirque Paradis,
Paris’ largest nightclub, restaurant Le Renard, design agency Hmm! and people blog saywho.fr Rasmus enjoys an
extensive network and thus over 10 years effective experience in “social design”. His previous ventures totalled a
consolidated turnover of +8M€ in 2012. He is now devoted 100% to BonjourBonjour.
Former operations director of AOL Europe, telecoms engineer with an MBA
Anthony Yazbeck
COO

10. …with strong angel investors/advisors
believing in the company’s vision.
Frederic Jousset
Founder/CEO of WebHelp.
Extensive corporate contacts.
Sits on the board of several start-
ups.
Founder/CEO of Team Europe,
one of Germany’s main digital
incubators. Extensive start-up
experience.
Duo behind the eponymous
advertising agency.
50+ brands and offices in Paris
and Shanghai.
Lukasz Gadowski
Fred&Farid
Active French angel investor and
founder of AsiaInspection.
Sébastien Breteau
Owner of the Asmallworld
network.
Social butterfly with an extensive
contact network.
Patrick Liotard-Vogt
+10 other HNWI who were included
because of their networks and expertise

11. GETTING THERE

12. The P&L projection is benchmarked on
existing dating business models…
A GRADUAL EXPANSION FOCUSED ON BIG CITIES
• In
06/13
Badoo
had
8,8M
members
and
2,2M
ac&ves
in
France
(Comscore)
• In
2012
Adopteunmec
had
5,7M
members
and
500K
paying
• With
sales
of
16,1M€,
that
is
equivalent
to
32,2€
ARPU/
paying
user

13. …and based on freemium subscriptions
GENERATING REVENUES BY INTRODUCING MEMBERS TO EACH OTHER
Premium
membership
includes:
10
Bonjours/Day
(Free=5
Bonjours)
Bonjours
to
«
popular
»
members
See
without
being
seen
Who
checked
me
out?
Priority
Moments
0,89€/day
3,29€/week
8,99€/month
20,99€/3
months
31,99€/6
months
Unlimited
Bonjours
0,89€/day
3,29€/week
While
label
solu<ons
(B2B)
20
000€
on
average
• Most members access free, 5-6% pay for premium features
• BonjourBonjour will also be sold as a whitelabel solution: distribution+revenue
• Other revenue streams that can eventually be explored: local advertising, peer-to-peer,
events promotion,…

14. BonjourBonjour wants to create an#
international business…
Mar
Apr
May
Aug
Sep
2014
Oct
Nov
Dec
Rest of Europe
Skiing resorts
Jan
Feb
2013
Monetization
1 YEAR DEVELOPMENT
Android
HTML5
30 languages
Asia
Latin-America
Concerted launch
in Europe’s 10-15
biggest cities
Paris
• Pragmatic product development following « Lean start-up » principles
• Marketing efforts focused on big city urbanites with higher net disposable incomes
and urge for « active socialization »
100 000 members
500 000 members
June
July
North America

15. …with a step-by-step marketing strategy to
ensure membership quality
PR/FB
PRESS/BLOGS
WORD OF
MOUTH
SOCIAL
GRAPHS
WHITE LABEL
HIGH-END
LIFESTYLE
PARTY
PROMOTERS
PRESS
TRENDSETTER
INCENTIVISATION:
LOCAL HEROES
PARTIES
« VIRAL »
FEATURES TO
ALLOW TOP-DOWN
DISTRIBUTION
TARGET: 500K ++ MEMBERS BY mid 2014
Initiated
partnership
discussions

16. BonjourBonjour now needs capital
to grow…
Seed round
Series A
06/12
€690K
INVESTORS
Internet veterans
Business angels
10/13
€1,5M
OBJECTIVES:
Ongoing development
Release version:
- Full functions/monetization
- All platforms
- Develop distribution
partnerships
- Reach 1M+ active members
and breakeven
GET TRACTION
OBJECTIVES:
Build and launch iOS product:
Reach 100K+ members
by end December 2013