The document describes Intoo, a social network connecting people based on shared interests. It is led by co-founders Cosmin Lang and Philippe Bazard. Their solution aims to address the problems of people having too few friends to share interests with and the fragmented nature of existing interest-based websites. The network would allow users to choose from over 400 interests and interact with others through profiles, news pages, and a future mobile app. The founders plan to generate revenue through interest-targeted digital ads and aim to disrupt the social media market.

1. Cosmin LANG co-
founder & CEO
Philippe BAZARD co-
founder & CTO
Intoo – Connecting like-minded people

2. Our team
Cosmin LANG co-
founder & CEO 30
Philippe BAZARD co-
founder & CTO 45
Adrian Snep
part-time dev. 22
•BA with cum laude from
INSEEC Business School
• 4 years exp. in very small
companies (marketing, biz dev.)
•PhD in Economics (Sorbonne)
& Master in Computer Science
(Pierre et Marie Curie)
• 13 years of IT exp. & 2 years
exp. in a startup (Newsly)
•Finishing a Master in Computer
Science (Bucharest)

3. What is the problem?
http://www.quora.com/Would-you-sign-up-for-a-
social-network-where-you-can-more-clearly-
compare-your-hobbies-music-film-tastes-
activities-and-interests-with-your-friends
~ 1800 comments
http://www.reddit.com/r/AskReddit/comments/19e969/reddit_what_hobbyinterest_of_yours_do_none_of/
People answering 2 questions (Reddit & Quora) and expressing their problem

4. The problems
N°1: A great number of people have too few or no friends to share their hobbies/interests with and interact on a subject that they are
passionate about.
N°2: The web is full of specific interest websites/communities – too many websites to visit to englobe a person’s interests’ list
Interactions

6. An interest-based social network and curated news
website
where the user can choose from + than
400 hobbies/interests, activities…
where like-minded people can interact
and share thoughts and content about
common interests
one single website, instead of several
websites focused on communities
centered around a single interest
Our solution

7. Viewing someone’s profile
The red line around an
interest shows the user
watching, common
interests with the user
being watched
We will implement an
evolution in the way
people follow each other:
the user has the possibility
of only following another
user just for a particular
interest they have in
common unlike the
general following Twitter,
FB… use

8. Bottom of the profile page News page
Future mobile app versions

9. The market
http://techcrunch.com/2014/04/07/internet-ad-spend-to-reach-121b-in-2014-
23-of-537b-total-ad-spend-ad-tech-gives-display-a-boost-over-search/
 number of social networking users worldwide will
increase from 1.8 billion at the end of 2013 to 2.5
billion by the end of 2017
(http://www.generatorresearch.com/tekcarta/analysis-
insight/social-networking/)
 Within the digital ad. market, we will focus on
connecting people locally hence the mobile
internet ad. market, video advertising and
native advertising later on (see next page).

10. 2015
2016
Basic type of ads with a focus on youtube type pre-roll video
ads and optimized CPM (cost/thousand views)
Video pre-roll ads CPM rates average 24$ but classic banner ads CPM rates only average 2-
3$, while Pinterest promoted pins for ex., start at 30$ CPM.
(Tubemogul Q1 2014 report; http://www.adexchanger.com/agencies/2014-forecasts-global-ad-dollars-surge-driven-by-
mobile-social/ )
Native ads in the interests sections (much like promoted
pins for Pinterest)
For ex:
• A Groupon discount for 1h flying initiation will appear in the Aviation section of the
newsfeed as a sponsored ad, where the audience is more likely to buy it
• New tech. golf gadget as a sponsored ad in the Golf section…
How we will make
money
Ratio of annual revenues/ daily active users:
 10 for Facebook for an average usage of
25min/day/user for ~ 850M DAU (alexa.com)
 The average ratio is 5
( http://www.generatorresearch.com/tekcarta/analysis-
insight/facebook/social-media-market-analysis-average-revenue-per-
user-arpu-arpu-comparison-with-print-media-and-social-networking-)
For ex: with barely 100,000 DAU, revenues
can hit 500k$/year
In comparison: after 5 years, Facebook had 777M$
of revenue for 2009
(http://techcrunch.com/2011/01/05/report-facebook)

11. Competitors analysis
UX:simplicity,design,content&features
Interaction on common interests
Just news/content, little interaction Full interaction, complete user profile
LimitedUXGreatUX
67M DAU
500M
valuation
17M DAU
* DAU (daily active users) figures, for desktop only, are taken from worthofweb.com
calculator based on alexa stats
85M DAU
3.8B valuation
2,5M DAU, lot of fake profiles
Flipboard raised 160M$
& bought Zite for 60M$
Prismatic raised 15M$
12K DAU
raised 12M$
13M DAU
Intoo
1M DAU
Growth strategy
Inherent virality: building a great product that people will
use & recommend, who is much more meaningful when
the user’s friends are on it
Press coverage for disruption: as Intoo is quite different
from all the social networks in place
Misc:
 Incentives to invite friends (contest, gifts)
 Twitter, Fb, blog activity, early adopters feedback
 Posting content on competitors’ sites and on single
interest/hobby based community websites that direct
traffic to Intoo (URL linking)
 Build an iOS and Android app and get featured
 Promoted tweets (influencers, bloggers), Quora
Posting content on FB on behalf of the user with his
agreement (signup with FB)
 Simulate activity and put content where users don’t,
just like Reddit, Stumbleupon… did at the start.
Launch -2016
Intoo is the only social network that addresses the problem n°1
(problem slide) and allows users to discover people around them, friends
of friends, people from a local group (school, work…) who share an
interest with them and interact on the topic.

12. Investing & valuation Use of funds, 2 years
Most French and Western Europe seed stage startups are valued at ~ 1M$ (2.7M$
average) pre-money (Angelist). Once Intoo will have some traction, its will be worth
~ 1,5-3M$ at least.
Using the scorecard method of valuation (most used) and only because we haven’t
launched yet, Intoo is worth 0.6M€ which is a bargain considering Intoo’s potential
for disrupting the huge social network & social news market.
DEAL: 75k€ for 11,11% equity
The only founder
full-timeFull time

13. Contact
+33 6 45 94 21 28
ionut.lang_1
Cosmin LANG | CEO
ionutlang@hotmail.com
Site: www.intoo.im (beta version – Nov. 2014)
Twitter: https://twitter.com/Intoo_im
Facebook: https://www.facebook.com/intoo.im?ref=hl
AngeList: https://angel.co/intoo-1
Crowdfunder: https://www.crowdfunder.com/intoo