The document provides an overview of selected digital media trends and career hints. It discusses how the digital revolution has permanently changed consumer and business behavior through online channels and e-commerce. While the change process is ongoing, customers now have more power than ever before and the digital channel is a key driver of change within organizations. It also summarizes trends around social media, mobile usage, and Finns' increasing online activities compared to television viewing. The document aims to provide insight and context into digital media trends in Finland.
The document discusses emerging mobile technologies and their adoption rates. It provides statistics on mobile internet and video usage. Future technologies like RFID and image recognition are presented as having potential to transform consumer experiences through mobile apps and social interactions. The document suggests these mobile trends will continue growing and impacting behavior over the long term.
Compensation Not Control Music 2.0 Gerd Leonhard Midem Net 2009Gerd Leonhard
1) The document discusses proposals for a new collective licensing model for music on the internet as an alternative to the industry's past focus on control and litigation against file-sharers.
2) It suggests a system where internet service providers and device makers contribute to a "pool of money" from which rights holders would receive regular revenue shares based on things like a flat fee per user per week.
3) The author argues this could generate billions annually and benefit creators more than the current model, while also being better for social and business reasons by focusing on compensation rather than control.
In a world of big data- we’re for visual data. We believe in the democratisation of information- that research should be accessible to everyone not just to the stats junkies. We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods but we’re also designers and we know what will communicate, and how to best engage. We’re in the business of making you look good and your data make sense.
www.researchvisualisation.com
Fiber to the home – Situation und Entwicklung in EuropaFrederic Sidler
FTTH Council Europe advocates for accelerating FTTH adoption to enhance quality of life, contribute to environmental sustainability, and increase economic competitiveness. The document discusses the state of FTTH deployment in Europe, noting varying approaches across countries. It also highlights case studies where FTTH deployment led to increased business activity, population growth, and new innovative services. The presentation argues that FTTH is critical infrastructure for the 21st century that can support economic leadership and socioeconomic benefits for communities.
giffgaff: A mobile company with community at the coreValtech
Giffgaff is a mobile company built around community involvement. Members help with recruitment, marketing, customer service and product development. The community provides a knowledge base for members and a forum for feedback and new ideas. Over 75% of customer queries can be resolved through the community forum within 3 minutes compared to traditional customer service response times of 2 hours. Customers are happier with the community support and giffgaff has achieved exceptional customer satisfaction and recommendation scores. The social community model has helped giffgaff grow through low-cost viral marketing and grassroots product testing and fulfillment by members.
This document discusses trends in digital media consumption. It notes that time spent on digital activities like video, audio and reading is increasing as devices converge. While video remains dominant at nearly 6 hours per day, audio consumption is rising due to multitasking. It also discusses how online celebrities on YouTube now have more influence than traditional celebrities among teens. While digital music streaming is growing, overall music sales are declining, but live music revenue is increasing. The document also mentions that funding thresholds in digital media are rising, making it harder for companies to get subsequent funding rounds.
The document discusses emerging mobile technologies and their adoption rates. It provides statistics on mobile internet and video usage. Future technologies like RFID and image recognition are presented as having potential to transform consumer experiences through mobile apps and social interactions. The document suggests these mobile trends will continue growing and impacting behavior over the long term.
Compensation Not Control Music 2.0 Gerd Leonhard Midem Net 2009Gerd Leonhard
1) The document discusses proposals for a new collective licensing model for music on the internet as an alternative to the industry's past focus on control and litigation against file-sharers.
2) It suggests a system where internet service providers and device makers contribute to a "pool of money" from which rights holders would receive regular revenue shares based on things like a flat fee per user per week.
3) The author argues this could generate billions annually and benefit creators more than the current model, while also being better for social and business reasons by focusing on compensation rather than control.
In a world of big data- we’re for visual data. We believe in the democratisation of information- that research should be accessible to everyone not just to the stats junkies. We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods but we’re also designers and we know what will communicate, and how to best engage. We’re in the business of making you look good and your data make sense.
www.researchvisualisation.com
Fiber to the home – Situation und Entwicklung in EuropaFrederic Sidler
FTTH Council Europe advocates for accelerating FTTH adoption to enhance quality of life, contribute to environmental sustainability, and increase economic competitiveness. The document discusses the state of FTTH deployment in Europe, noting varying approaches across countries. It also highlights case studies where FTTH deployment led to increased business activity, population growth, and new innovative services. The presentation argues that FTTH is critical infrastructure for the 21st century that can support economic leadership and socioeconomic benefits for communities.
giffgaff: A mobile company with community at the coreValtech
Giffgaff is a mobile company built around community involvement. Members help with recruitment, marketing, customer service and product development. The community provides a knowledge base for members and a forum for feedback and new ideas. Over 75% of customer queries can be resolved through the community forum within 3 minutes compared to traditional customer service response times of 2 hours. Customers are happier with the community support and giffgaff has achieved exceptional customer satisfaction and recommendation scores. The social community model has helped giffgaff grow through low-cost viral marketing and grassroots product testing and fulfillment by members.
This document discusses trends in digital media consumption. It notes that time spent on digital activities like video, audio and reading is increasing as devices converge. While video remains dominant at nearly 6 hours per day, audio consumption is rising due to multitasking. It also discusses how online celebrities on YouTube now have more influence than traditional celebrities among teens. While digital music streaming is growing, overall music sales are declining, but live music revenue is increasing. The document also mentions that funding thresholds in digital media are rising, making it harder for companies to get subsequent funding rounds.
Jisc RSC Eastern Web 2.0 Your new business partner? Apr 2010 '"Why" you need ...JISC RSC Eastern
This document discusses the use of Web 2.0 tools in business strategies. It begins with an introduction to a presentation on how Web 2.0 can be used as a business partner. The document then provides examples of main Web 2.0 tools for promotion and customer interaction, such as contact management, email, websites, podcasts/blogs, and social media. It also discusses ensuring commitment from leadership, clarifying objectives, and integrating online strategies with other marketing communications.
M2 roadshow europe graham darracott digital architectsmobilesquared Ltd
This document discusses the importance of mobile marketing and adapting businesses for the mobile space. It notes that mobile is being ignored just as online was in the past, but that mobile is a core pillar of digital. The document provides statistics on growing mobile usage and adoption of smartphones. It recommends that businesses identify their most valuable digital channels, focus investment there, understand mobile usage, and improve the user experience on mobile. A case study is presented of a company that improved email marketing results by standardizing designs, testing on mobile, and enhancing the online user journey.
Web 2.0 is about people, data, and sharing enabled by new technologies. It emphasizes collaboration, community, and harnessing collective intelligence through platforms like wikis, social networks, blogs and user-generated content. For government, Web 2.0 means moving beyond one-stop portals to embrace mashups, reusable content and services, and treating citizens as collaborators. It involves opening up data and empowering users through feedback mechanisms and participatory policy-making. Early adoption of Web 2.0 could increase government efficiency and productivity through tools that facilitate real-time collaboration and information sharing.
SRUNK: Artificial Intelligence based news aggregation platform by QueppelinPrafulla Mathur
SRUNK (Summarized Research with Undiluted News & Knowledge): Queppelin’s news summarization platform based on Artificial Intelligence.
In this presentation you will learn about the need for a news summary app, its potential and why Queppelin is the right team to build this.
The document discusses how Enterprise 2.0 tools and approaches can transform organizations. It describes a project where a team of internal employees and customers used collaboration tools to quickly design and implement new workflows, reducing development time by 40% and process time/costs by 20%. The key lessons were that user participation is essential to success, and social networks help connect innovators and early adopters to drive change.
(PROJEKTURA) bizapps 3.0 things to think aboutRatko Mutavdzic
This document discusses emerging trends in business models driven by new technologies and customer behaviors. It identifies five trends:
1. Mobile-first and multichannel models that recognize people access information across multiple devices.
2. Data-driven models where customer data is used to customize experiences and generate new services.
3. Low-budget innovation models that engage customers in co-creating new products and services.
4. Community-funded models where communities support projects through crowdfunding and other collaborative efforts.
5. Localized, low-cost models made possible by low-cost smartphones and standardized products/services.
What AI Means For Your Product Strategy And What To Do About ItVMware Tanzu
The document summarizes Matthew Quinn's presentation on "What AI Means For Your Product Strategy And What To Do About It" at Denver Startup Week 2023. The presentation discusses how generative AI could impact product strategies by potentially solving problems companies have ignored or allowing competitors to create new solutions. Quinn advises product teams to evaluate their strategies and roadmaps, ensure they understand user needs, and consider how AI may change the problems being addressed. He provides examples of how AI could influence product development for apps in home organization and solar sales. Quinn concludes by urging attendees not to ignore AI's potential impacts and to have hard conversations about emerging threats and opportunities.
TelecomTV is an online TV network that provides daily insight on the telecom, media, and entertainment industries to over 60,000 decision-makers in 200 countries. It has users that are global, influential, and essential to the industries. TelecomTV partners with associations and hosts events. It offers programmes, products and services including advertising, sponsorship, communications services, and webinars. The document provides contact information for the TelecomTV team.
This document discusses how telecommunications companies can survive and prosper in the 21st century. It notes that technology, competition, and customer demands are changing rapidly. Companies that hold onto the past will die. The document recommends that telecom companies recognize changes that have already happened and are still to come, look for big opportunities, and change their business models. It suggests stopping dumb questions and assumptions about things like bandwidth needs, network control, and customer behavior. The document predicts major changes like voice services being killed by VOIP, networks bypassed by wireless, and anyone providing network services. It recommends moving to all-IP networks and fiber deployment to drastically reduce costs. The biggest predictions are positioning systems surpassing communications, sensor networks becoming all
This document discusses the core concepts of Web 2.0 including openness, collaboration, and community. It explains that Web 2.0 is focused on people, data, sharing, real-time interactions, and networks. Web 2.0 allows for new forms of collaboration and knowledge sharing between government agencies and citizens. Examples like Flickr, Twitter, and Get Satisfaction are given as tools that could be used to engage citizens and share government information in new ways.
Forget Kotler by Mahesh Murthy @ Social Media Summit 2011echoVme
The document discusses 20 new rules of marketing in the digital age. It notes that digital media like social networks now reach far more people in India than traditional media like television and print. The key rules discussed are that digital is mainstream; social media is the fastest growing channel; digital media is often free to use; campaigns must be built in minutes not months; and marketing requires constant listening, reacting, planning and proaction across all digital channels in real-time. It argues marketers need to change how they work to integrate efforts across different teams and specializations for effective digital marketing.
BonjourBonjour is a dating app disguised as a social networking app. It uses geolocation to connect users seeking casual dating opportunities. The company aims to scale internationally by first focusing on major cities and using viral marketing techniques. It is seeking funding to support ongoing development and growth goals of reaching 1 million active users and breakeven by monetizing through premium subscriptions and partnerships.
Acquia, The Digital Business Optimization CompanyCyril Reinhard
This document discusses how digital transformation is important for businesses in today's connected world. It emphasizes the importance of being agile, mobile, social, and providing unique personalized experiences. It promotes building a digital business platform that combines content, community, and commerce across multiple digital channels. The platform described is the Acquia Digital Business Platform, which allows customers like Warner Music Group, NBC Entertainment, Timex, and hospitals to create flexible centralized digital experiences using Drupal open source software.
This document discusses several topics related to healthcare, digital technologies, and user experience (UX). It mentions Publicis Healthware International, which is a software house, digital agency, and consultancy firm with over 200 professionals across multiple international offices. It also discusses WebMD, an online health company, and provides some statistics about its revenue and employees. Other topics covered include digital health technologies like wearable devices, social media platforms in healthcare, and the growing size of the healthcare industry.
The document discusses communications trends in Australia and at VicRoads. It notes that the media landscape and communications industry are changing rapidly with new technologies and platforms emerging. VicRoads is striving to place the customer at the center of its decision-making and digital strategy to engage with audiences across multiple new channels including mobile and social media. The organization aims to sustain conversations online and imagines further innovations and shifts to mobile-friendly content.
PLNOG 5: Bart van der Sloot, Roland Vrijheid - THE INTERNET IN 2015 PROIDEA
This document discusses the evolution of the internet over the past 10 years and what to expect in 2015. It covers:
1) How the internet has changed with broader sites, more visual content like videos, the rise of social media, mobile access, and media moving online.
2) This caused internet traffic to grow tremendously, shifting from P2P to video, requiring new infrastructure like CDNs and higher capacity networks.
3) Looking ahead, traffic growth is expected to continue along with new devices, improved video formats, interfaces and regulation pressures. This impacts network operators like Global Crossing who must expand coverage and upgrade their high capacity networks.
Spinglo- The Social Media as your Business - The Social Media that pays youSpinglo/Synkronice UK
Become a member on & earn on Social Media you are using now!
http://www.synkronice.com/i/richdad
If you're interested in the opportunity to build up a recurring income in the worlds fastest growing industy, we have created one of our time's most generous and remarkable bonus plan.
This business model will give thousands of people exclusive opportunities in taking part of the huge profits that can be made
http://www.synkronice.com/i/richdad
How do I apply for membership?
Synkronice is a concept for invited members only. You need an invitation to register. Membership is free. Register here:
http://www.synkronice.com/i/richdad
Note: The SOC ID box on the registration form is either your passport, drivers license or national insurance number (either one is accepted). You will also need to create your own username (keep this short & simple) and password.
http://www.synkronice.com/i/richdad
Once you have completed your registration form you will be able to use your username and password to log into your own account and choose to purchase the standard or the executive product package.
As a member of Synkronice your Spinglo website will also go live instantly so you can start accumulating points and win fantastic prizes every day!
To log into your Spinglo website visit the following link and use the same username and password: http://www.spinglo.com
We look forward to working with you! Register here:
http://www.synkronice.com/i/richdad
Email: spinglo.uk@gmail.com
Europe mobile: (UK) +44 (0) 777 222 7867
Connected technologies opened new possibilities and changed the way we design products and services. The role and the ways of work of a designer are changing along, demanding a new and broader vision of Design that includes business and technology.
Jisc RSC Eastern Web 2.0 Your new business partner? Apr 2010 '"Why" you need ...JISC RSC Eastern
This document discusses the use of Web 2.0 tools in business strategies. It begins with an introduction to a presentation on how Web 2.0 can be used as a business partner. The document then provides examples of main Web 2.0 tools for promotion and customer interaction, such as contact management, email, websites, podcasts/blogs, and social media. It also discusses ensuring commitment from leadership, clarifying objectives, and integrating online strategies with other marketing communications.
M2 roadshow europe graham darracott digital architectsmobilesquared Ltd
This document discusses the importance of mobile marketing and adapting businesses for the mobile space. It notes that mobile is being ignored just as online was in the past, but that mobile is a core pillar of digital. The document provides statistics on growing mobile usage and adoption of smartphones. It recommends that businesses identify their most valuable digital channels, focus investment there, understand mobile usage, and improve the user experience on mobile. A case study is presented of a company that improved email marketing results by standardizing designs, testing on mobile, and enhancing the online user journey.
Web 2.0 is about people, data, and sharing enabled by new technologies. It emphasizes collaboration, community, and harnessing collective intelligence through platforms like wikis, social networks, blogs and user-generated content. For government, Web 2.0 means moving beyond one-stop portals to embrace mashups, reusable content and services, and treating citizens as collaborators. It involves opening up data and empowering users through feedback mechanisms and participatory policy-making. Early adoption of Web 2.0 could increase government efficiency and productivity through tools that facilitate real-time collaboration and information sharing.
SRUNK: Artificial Intelligence based news aggregation platform by QueppelinPrafulla Mathur
SRUNK (Summarized Research with Undiluted News & Knowledge): Queppelin’s news summarization platform based on Artificial Intelligence.
In this presentation you will learn about the need for a news summary app, its potential and why Queppelin is the right team to build this.
The document discusses how Enterprise 2.0 tools and approaches can transform organizations. It describes a project where a team of internal employees and customers used collaboration tools to quickly design and implement new workflows, reducing development time by 40% and process time/costs by 20%. The key lessons were that user participation is essential to success, and social networks help connect innovators and early adopters to drive change.
(PROJEKTURA) bizapps 3.0 things to think aboutRatko Mutavdzic
This document discusses emerging trends in business models driven by new technologies and customer behaviors. It identifies five trends:
1. Mobile-first and multichannel models that recognize people access information across multiple devices.
2. Data-driven models where customer data is used to customize experiences and generate new services.
3. Low-budget innovation models that engage customers in co-creating new products and services.
4. Community-funded models where communities support projects through crowdfunding and other collaborative efforts.
5. Localized, low-cost models made possible by low-cost smartphones and standardized products/services.
What AI Means For Your Product Strategy And What To Do About ItVMware Tanzu
The document summarizes Matthew Quinn's presentation on "What AI Means For Your Product Strategy And What To Do About It" at Denver Startup Week 2023. The presentation discusses how generative AI could impact product strategies by potentially solving problems companies have ignored or allowing competitors to create new solutions. Quinn advises product teams to evaluate their strategies and roadmaps, ensure they understand user needs, and consider how AI may change the problems being addressed. He provides examples of how AI could influence product development for apps in home organization and solar sales. Quinn concludes by urging attendees not to ignore AI's potential impacts and to have hard conversations about emerging threats and opportunities.
TelecomTV is an online TV network that provides daily insight on the telecom, media, and entertainment industries to over 60,000 decision-makers in 200 countries. It has users that are global, influential, and essential to the industries. TelecomTV partners with associations and hosts events. It offers programmes, products and services including advertising, sponsorship, communications services, and webinars. The document provides contact information for the TelecomTV team.
This document discusses how telecommunications companies can survive and prosper in the 21st century. It notes that technology, competition, and customer demands are changing rapidly. Companies that hold onto the past will die. The document recommends that telecom companies recognize changes that have already happened and are still to come, look for big opportunities, and change their business models. It suggests stopping dumb questions and assumptions about things like bandwidth needs, network control, and customer behavior. The document predicts major changes like voice services being killed by VOIP, networks bypassed by wireless, and anyone providing network services. It recommends moving to all-IP networks and fiber deployment to drastically reduce costs. The biggest predictions are positioning systems surpassing communications, sensor networks becoming all
This document discusses the core concepts of Web 2.0 including openness, collaboration, and community. It explains that Web 2.0 is focused on people, data, sharing, real-time interactions, and networks. Web 2.0 allows for new forms of collaboration and knowledge sharing between government agencies and citizens. Examples like Flickr, Twitter, and Get Satisfaction are given as tools that could be used to engage citizens and share government information in new ways.
Forget Kotler by Mahesh Murthy @ Social Media Summit 2011echoVme
The document discusses 20 new rules of marketing in the digital age. It notes that digital media like social networks now reach far more people in India than traditional media like television and print. The key rules discussed are that digital is mainstream; social media is the fastest growing channel; digital media is often free to use; campaigns must be built in minutes not months; and marketing requires constant listening, reacting, planning and proaction across all digital channels in real-time. It argues marketers need to change how they work to integrate efforts across different teams and specializations for effective digital marketing.
BonjourBonjour is a dating app disguised as a social networking app. It uses geolocation to connect users seeking casual dating opportunities. The company aims to scale internationally by first focusing on major cities and using viral marketing techniques. It is seeking funding to support ongoing development and growth goals of reaching 1 million active users and breakeven by monetizing through premium subscriptions and partnerships.
Acquia, The Digital Business Optimization CompanyCyril Reinhard
This document discusses how digital transformation is important for businesses in today's connected world. It emphasizes the importance of being agile, mobile, social, and providing unique personalized experiences. It promotes building a digital business platform that combines content, community, and commerce across multiple digital channels. The platform described is the Acquia Digital Business Platform, which allows customers like Warner Music Group, NBC Entertainment, Timex, and hospitals to create flexible centralized digital experiences using Drupal open source software.
This document discusses several topics related to healthcare, digital technologies, and user experience (UX). It mentions Publicis Healthware International, which is a software house, digital agency, and consultancy firm with over 200 professionals across multiple international offices. It also discusses WebMD, an online health company, and provides some statistics about its revenue and employees. Other topics covered include digital health technologies like wearable devices, social media platforms in healthcare, and the growing size of the healthcare industry.
The document discusses communications trends in Australia and at VicRoads. It notes that the media landscape and communications industry are changing rapidly with new technologies and platforms emerging. VicRoads is striving to place the customer at the center of its decision-making and digital strategy to engage with audiences across multiple new channels including mobile and social media. The organization aims to sustain conversations online and imagines further innovations and shifts to mobile-friendly content.
PLNOG 5: Bart van der Sloot, Roland Vrijheid - THE INTERNET IN 2015 PROIDEA
This document discusses the evolution of the internet over the past 10 years and what to expect in 2015. It covers:
1) How the internet has changed with broader sites, more visual content like videos, the rise of social media, mobile access, and media moving online.
2) This caused internet traffic to grow tremendously, shifting from P2P to video, requiring new infrastructure like CDNs and higher capacity networks.
3) Looking ahead, traffic growth is expected to continue along with new devices, improved video formats, interfaces and regulation pressures. This impacts network operators like Global Crossing who must expand coverage and upgrade their high capacity networks.
Spinglo- The Social Media as your Business - The Social Media that pays youSpinglo/Synkronice UK
Become a member on & earn on Social Media you are using now!
http://www.synkronice.com/i/richdad
If you're interested in the opportunity to build up a recurring income in the worlds fastest growing industy, we have created one of our time's most generous and remarkable bonus plan.
This business model will give thousands of people exclusive opportunities in taking part of the huge profits that can be made
http://www.synkronice.com/i/richdad
How do I apply for membership?
Synkronice is a concept for invited members only. You need an invitation to register. Membership is free. Register here:
http://www.synkronice.com/i/richdad
Note: The SOC ID box on the registration form is either your passport, drivers license or national insurance number (either one is accepted). You will also need to create your own username (keep this short & simple) and password.
http://www.synkronice.com/i/richdad
Once you have completed your registration form you will be able to use your username and password to log into your own account and choose to purchase the standard or the executive product package.
As a member of Synkronice your Spinglo website will also go live instantly so you can start accumulating points and win fantastic prizes every day!
To log into your Spinglo website visit the following link and use the same username and password: http://www.spinglo.com
We look forward to working with you! Register here:
http://www.synkronice.com/i/richdad
Email: spinglo.uk@gmail.com
Europe mobile: (UK) +44 (0) 777 222 7867
Connected technologies opened new possibilities and changed the way we design products and services. The role and the ways of work of a designer are changing along, demanding a new and broader vision of Design that includes business and technology.
Similar to Digital Media Trends & Some Career Hints 2013 (20)
Resource-Based Internationalisation of Professional Business Services: Case ...Tommi Pelkonen
Objectives
Main objective of the research is to analyse the internationalisation patterns on professional business ser-vices. The special study focus is in the new media industry. Three objectives were set to the research:
• To identify the Finnish new media industry and its potential for internationalisation
• To analyse the new media industry’s internationalisation patterns in both company and industry lev-els
• To analyse the new media industry’s business network, its structure and its dynamics
In practice this meant answering to the following research questions:
1. What are the characteristics of new media industry as a professional business service?
2. What resources are new media companies utilising and lacking of in internationalisation?
3. What are the modes in use and to be used in internationalisation of the industry?
4. How can additional resources be obtained by utilising business networks?
Main findings
On the basis of the research seven conclusions of the situation of the Finnish new media industry could be drawn. These are in their logical order:
• New media business (interactive media service provision) is at its basics a professional business ser-vice and has similar problemacy in its international expansion to other service companies.
• New media business is by its birth very global and the companies operating in the industry carry heavy service and know-how export potential.
• The Finnish new media industry is already in some markets in “late starter“ situation. On the other hand the companies are able to arise to be “international among others“ by own actions and by technological advancement.
• The success of the industry is heavily dependant the companies’ capability to meet the requirements of the customers and leverage its existing customer relationships.
• Product innovation in the industry requires flexible coalitions crossing traditional industry barriers. The number of these will grow with technological advancements.
• The main resource shortage for the Finnish new media companies’ internationalisation is the lack of skilled personnel.
• Financial capital is available in the markets. Yet, the Finnish companies are not experienced to work with external financiers and high growth requirements
In addition, there were four hypotheses phrased and tested as well as a model analysing the new media industry’s business network. These are presented in the research conclusions.
Eurobest 2014: Google Trends and Insight Tools for Planner and StrategistsTommi Pelkonen
The workshop provided an overview of Google's tools for understanding consumer trends and insights. Attendees learned how to use Google Trends, Public Data Explorer, and Consumer Barometer to analyze search patterns, demographic data, and consumer attitudes. The tools can help identify seasonal trends, compare interest across regions and categories, and understand the consumer journey. Mastering these tools was said to help attendees better form ideas, justify concepts with data, and create effective solutions through the creative process with client work.
5. ONLINE SERVICE DESIGN (INCLUDING PRIVATE AND CORPORATE HEALTH
EXTRANET) FOR TERVEYSTALO, LEADING PRIVATE HEALTH SERVICES PROVIDER
IN FINLAND. WWW.TERVEYSTALO.COM
5'
14. REDESIGN AND FRONT-END DEVELOPMENT FOR THE
MTV3 ENTERTAINMENT & TELEVISION PROGRAMMING UNIT
WWW.MTV3.FI/VIIHDE
15. RESPONSIVE DESIGN
• A very hot topic in today’s web is responsive design
• Through responsive design, as the layout adapts to different screen
resolutions (desktop, tablet and mobile), there is no need for a
separate mobile site
16. Toolonlahdetalot.fi
Campbells.fi
Kokoomus.fi
RESPONSIVE DESIGN AND PRODUCTION REFERENCES.
Frantic.com
17. WHAT IS FRANTIC ALL ABOUT?
RESPECTFUL'
INNOVATIVE
COLLABORATIVE'
PLAYFUL
ADAPTIVE'
DIGITAL.
MADE FOR YOU.
18. INSIGHT: SELECTED DIGITAL MEDIA TRENDS
AND CAREER HINTS
• TO START WITH: Insight into digital media and internet in Finland
• CONTEXT: Brand called you that you build
• CASE: What can one find of a person online?
• INDUSTRY & PROFESSION: What is like to work in the agency world?
• SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools
• SUMMARY: Conclusions and recommendations
24. AND THE WAR OF ECOSYSTEMS IS ON
PC smartphone tablet smart TV
Mac computers iPhone iPad Apple TV
Chrome browser Android Android tablets Google TV
Windows, Office Windows Phone Windows 8 Xbox
Bubbling under:
27. THE SOCIAL MEDIA UNIVERSE IS EXPANDING
800 MM+ monthly active users 15MM+ users
800MM+ monthly users visit site 15MM+ users
232MM+ monthly active users 6MM+ users
230MM+ users 2MM+ users
135MM+ users 2MM+ users
115MM+ subscribers 2MM+ users
62MM+ users 1.5MM+ users
51MM+ users 500K+ users
20MM+ blogs 100K+ users
More people on more social networks than ever before
Source:'Official'and'Es-mated'sta-s-cs.'Facebook,'YouTube,'Zynga,'Twi^er,'LinkedIn,'Groupon,'Flickr,'Tumblr,'Instagram,'Foursquare,'Pinterest,'scvngr,'Path,'Google+'''''
SlashGear,'TechCrunch'/'Comscore,'FastCompany,'Oink:'TechCrunch,'GetGlue,'Foodspobng:'Soraya'Darabi’s'LinkedIn'
28. OUR SHOPPING BEHAVIOUR HAS
BECOME A COMPLEX ONE
Think of the poor marketing planner – life is no longer easy!
Source':'The'OPEN'Brand:'Digital'Trends'for'2011'by'Resource'Interac-ve'
29. FINNS ARE ONLINE
87%
of all Finns are online
EU: 65%, WE:81%, NE:87%, SE:61%, CEE:55%
Finnish Internet users spend
on average 13.2hrs
online per week
EU: 14.8, WE:14.0, NE:14.8, SE:13.8, CEE:16.1
June, 2012
30. FINNS ARE MORE ONLINE THAN
WATCH TELEVISION
Hours per week used
EU: 16.8
TV 12.5hrs WE:16.0, NE:14.0,
SE:16.7, CEE:17.7
EU: 14.8
Online 13.2hrs WE:14.0, NE:14.8,
SE:13.8, CEE:16.1
EU: 12.7
Radio 13.3hrs WE:13.4, NE:13.5,
SE:10.6, CEE:12.9
EU: 4.6
Newspapers 4.6hrs WE:4.8, NE:4.9, SE:
4.2, CEE:4.6
EU: 4.0
Magazines 3.4hrs WE:4.0, NE:3.6, SE:
3.5, CEE:4.2
June, 2012
31. TOP SITES IN FINLAND
More and more ”online only” brands on the top list! 31
32. TOP FINNISH SITES
(WITH INTERNATIONAL CONTEXT)
Google is regaining its position – it lost it to FB for while, but now back!
32
34. INCREASING CHOICE OF INTERNET ACCESS
Accessing the internet via the computer is the most popular method –
Used by 3.9 million Finns (87% - EU:64%)
However 39% of all Internet users in Finland (EU:37%) go online
via more than one device
Mobility is bound to grow and bypass by far the traditional wired usage
June, 2012
35. THE ALTERNATIVE WAYS OF GOING ONLINE
1.3m Finns go online using a mobile
→ 29% of Finns (EU:21%)
→ Spend on average 5.3 hours per
week (EU:9.4hrs)
→ 85% use their mobile to go online
during the day
0.19m Finns go online
using a games console
→ 4%(of(all(Finns((EU:6%)(
→ 7% of Finns (EU:8%)
0.3m Finns go online → Spend on average 5.7 hours per
week (EU:9.3hrs)
using a tablet → 84% use their tablet to go online
in the evening
2013: Winds of radical change arrive!
June, 2012
37. BUT - FINNS ARE CAUTIOUS ONLINE
BUYERS
eCommere = Commerce and will keep on growing!
38. THE INTERNET IS AN ENTERTAINER AND ENABLER
76%
of Finns are online
during the traditional
primetime TV
evening slot (EU:
52%)
More and more we multitask while watching TV (11% at the moment)
June, 2012
39. MOREOVER, WE ARE IN THE MIDDLE VIDEO
CONTENT REVOLUTION – CHANGING TV
ADVERTISING!
From five from now, we may think it being very akward of having fixed dates
with a pre-programmed broadcaster. If so, advertisers will follow…
40. SOME WEB DESIGN TRENDS 2013
MOBILE FIRST & RESPONSIVENESS
Service design for various contextual components (time, place, user,
location)
TYPOGRAPGY & VISUALISATION FREEDOM:
Web-safe fonts & icons, data visualisation, usage of video as decoration
STRAM-LIKE SITES
Real-time-feeling, Latest on the top, mash-up:ing all services into one view
LAYERS & GRIDS
Matrix-like site with parallax, horisontal & vertical transitions
OPEN DATA AND REAL TIME LINKAGES TO OPEN MATERIALS
Functional & cloud-based linking to other web services & databases
42. INSIGHT: SELECTED DIGITAL MEDIA TRENDS
AND CAREER HINTS
• TO START WITH: Insight into digital media and internet in Finland
• CONTEXT: Brand called you that you build
• CASE: What can one find of a person online?
• INDUSTRY & PROFESSION: What is like to work in the agency world?
• SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools
• SUMMARY: Conclusions and recommendations
43. COMMON THING IN (RECRUITING):
WE TEND TO HIRE PEOPLE WE TRUST
TRUST IS ESTABLISHED BY THE
PERSON’S TRACK RECORD,
REFERENCES AND PERSONAL
EXPERIENCES
THUS – GETTING A JOB IS ALL ABOUT
TRUST ESTABLISMENT VIA NETWORKS!
44. THE “INTEREST GRAPH” IS SHIFTING ATTENTION
AWAY FROM CLASSIC “FRIENDS”
Key(quesOon(here:(If(looking(for(a(job,(what(network(helps(you(the(mosOn(this?((
Source:'AssetMap'Blog,'“Why'the'interest'graph'will'reshape'social'networks”'
45. ME & MY FRIENDS
Once(again(the(recruiOng(angle(to(this:(What(can(help(you(to(get(hired(?((
BUT:(If(someone(helps(you(in(this,(why(does(the(person(do(so?(
46. WE HAVE BECOME PERSONAL BRAND
OR OUR PAST ACTIONS
We are better equipped for personal branding than ever
–but do we know how to make it work?
47. ME & MY ACTIVITY PATTERNS
• What kind of user am I?
• What do I do with my friends?
• What role does online play to me?
• What do I use it for?
• What have I done in the past, how will I use
these medium in the future?
• What is my sharing process & method, if any?
• How do I get involved with other people’s
contributions?
Good starting point: Analyse yourself and your patterns
48. CHANGING ROLE OF “ME”
• How much do we allow
allow of these to overlap?
Private • How do we prevent/allow
PRIVATE overlaps to happen?
-me
• How does this evolve over
time /over our lives / over
our careers?
• Will there no longer be the
Me and difference between these?
Family -
my
me
peers
Working
PUBLIC
-me
What is the image and track record you leave online?
49. REMEMBER – BEHAVIOURAL DIFFERENCE MATTER
FInns & their online behavioural profiles (Source: YLE, 11/2011)
Satisfied Activists
13 %
Majority)45>) 16 % Majority)<44)
years)of)age) years)of)age)
Functionality- Tecnology-
driven oriented
21 % DIGITAL'BARRIER' 15 %
“The)net)is)for) “The)net)is)for)
measurable) Socially- expressing)myself)
benefits”) Information- and)living”)
oriented
driven 19 %
16 %
If looking for a job, find out to whom are you talking to and
how do they perceive your online presence & activity?
50. INSIGHT: SELECTED DIGITAL MEDIA TRENDS
AND CAREER HINTS
• TO START WITH: Insight into digital media and internet in Finland
• CONTEXT: Brand called you that you build
• CASE: What can one find of a person online?
• INDUSTRY & PROFESSION: What is like to work in the agency world?
• SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools
• SUMMARY: Conclusions and recommendations
51. GOOGLE YOURSELF
Though not allowed in Finland for HR – do you think this does not have an
perceptional impact for job seeking?
52. YOU CAN EVEN USE PROFESSIONALS TO
GOOGLE FOR YOURSELF
I would also like to know what the heck are they looking for? !
53. SURPRISES MAY OCCUR
My traces remain for good – and there is very little I can do about it…
54. EVEN FROM THE DARK PAST !
Hmm, I was lucky there was no Facebook when I studied !
55. IMAGE SEARCH
Yep, and who are the other Tommi’s out there? And I wonder what does the hockey
player think when he sees this imagery? – Tommi – let’s talk one day, shall we? !
56. SLIDEWARE TO SHOW YOU ARE A PRO
One of the key places to show what you know – at least in business consulting…
57. PERSONAL PRESENCE – BUT HOW
PUBLIC?
And then there were the privacy setting changes… do you still keep up what can be
seen and by whom and do you actually care?
58. LEADING TO A STALKERS PARADISE…
Really spooky – isn’t it?
59. SHARING MY MOVES & LOCATION
Next time some ”stranger” talks to you, you might consider questioning the persons
motives and knowledge about you?
60. SHARING MY PASSIONS WITH THE
WORLD
You can really stalk and enter into profile data
61. MAPPING OUR SOURCES AND
PUBLISHING THEM
Even digg out how the person forms opinions..
62. AND THEN AIMING TO HARMONISE ALL
OF THIS INTO A “LIVING CV”
But our best way to control this, it to create own assets and environments we have a
solid role to play in.
63. HINT: VISUALISE YOUR NETWORK
We can even use the networks to illustrate where we come from…
64. TOMMI’S SOCIAL SCORE: 53
It can also turn to be fun – gamification of your own brand…
65. SEE ALSO THE AGGRATOR SERVICES…
And tools keep on popping out – better be active to keep up with the pace..
66. PRIVACY HAS BECOME LUXURY AND
BREAKING IT A COMMODITY
NOTE: Facebook own the content you post there and wants to make it all public!
67. WHO OWNS YOU & YOUR STUFF?
• You post content online to a service
– Is is your or is it the network’s property?
• You connect your friends to your network
– Who owns these connections?
• You perform activities online
– Who follows and uses this data?
• You send messages to each other
– Are you ok to be intruded with advertising?
– Who actually own this communications?
You better take you stand-point to this now –
before it becomes too difficult to change the patterns
68. INSIGHT: SELECTED DIGITAL MEDIA TRENDS
AND CAREER HINTS
• TO START WITH: Insight into digital media and internet in Finland
• CONTEXT: Brand called you that you build
• CASE: What can one find of a person online?
• INDUSTRY & PROFESSION: What is like to work in the agency world?
• SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools
• SUMMARY: Conclusions and recommendations
69. DIGITAL AGENCY?
The main objective for a company operating in
the digital media industry (digital agency) is to
create substantial benefits for its clients with the
help of new technologies, i.e. Internet
technologies. The benefits are created by:
1. Adding more efficiency into company organisation
and working processes;
2. Creating additional sales/revenues and/or
3. Increasing corporate brand recognition.
Similar businesses: Lawyers, Ad agencies, Consultancies,
Private Doctors, Engineering companies
72. VARIOUS ROLES FOR DIGITAL MEDIA
Working in an agency is all about adding value to these motives
73. VARIOUS USAGAS FOR DIGITAL STUFF
IN VARIOUS CHANNELS
Agency’s business consists of a combination of these areas
74. CO-ORDINATION OF ALSO EXTERNAL
ACTORS AND THEIR INPUT: SERVICE DESIGN
Key question – I which role is the agency in the service design value chain?
And for you – what can you contribute to this?
75. CO-ORDINATION OF ALSO EXTERNAL
ACTORS AND THEIR INPUT: MARCOMS
Marcomms value network is a highly competitive one – also the job markets
in it are very dynamic and competitive
76. TYPICAL WORK FLOW FOR AGENCIES
SALES
Client understanding & AM End-user understanding
and needs and needs
€’s Designers DIGITAL MEDIA
Business
Experts
PROJECT
time & schedule MANAGER /
PRODUCER
quality standards Technology
& expecations specialists
people & processes
TARGETED OUTCOME:
Great experiences
Projects(last(from(one(week(to(more(than(a(year.((
It(is(about(constant(flow(of(new(business(and(exisOng(client(work(
77. WHAT IS A PROJECT ?
• A project is a temporary endeavor
undertaken to create a unique product or
service.
• It implies:
– a specific timeframe
– a budget
– unique specifications
– working across organizational boundaries
Working in a digital agency is all about working in and within projects!
78. PROJECT COMPONENTS
• Attributes of a project include:
– it has a goal
– it has a start and finish
– it requires resources, including:
• people
• money
• tools & equipment
• Administration
– it requires coordination
– it is a temporary structure
– it is mounted to achieve change
Prequisite for all in agencies – to know how to work in projects!
80. ALL PROJECT CARRY FINE BALANCING
BETWEEN THE FOUR VARIABLES
Constant variable management with tacit and intangible skills
81. BECOMING A PRO = PROFESSIONAL
Inter- How do I communicate and share?
How to I constantly develop myself? personal &
How to become a better professional? communcati How do I work?
ons skills
Competence Personality What makes me tick?
development and own ego
skills management
What do the others
How well can I pull out additional say about me?
cases out of my assignments &
beyond them? A PROFESSIONAL How do I contribute
to the team?
How well can I work with IS BALANCED IN
clients?
Client work
ALL OF THESE
Team work What is my role?
and sales
skills
knowledge
How good am I?
How well can work with
business themes? How well / efficiently can I
(Management, Finance, Business Substance think and deliver?
Processes etc.) knowledge knowledge
81'
82. PASSION FOR DIGITAL PROS:
USER EXPERIENCE!
USER(S) SITUATION …IN ALL
LOCATION INTERACTIONS
CHALLENGE: MOMENT
DEVICE
AND CHANNELS…
HOW TO CREATE
A LONG-LASTING …SO THAT
EXPERIENCES… CHANNELS END-USERS LOVE
TO USE THEM
INTERACTIONS
EVERYWHERE
EXPERIENCE
Textual content & style Visual content & style
BRAND
Information architecture Interaction model and
user interface(s)
Content strategy and
SERVICES Service strategy and model
production model
CORPORATE STRATEGY
83. AGENCY TARGET: BEST-IN-CLASS USER EXPERIENCE
WOW!
I find things where
I expect them to be
I like the brand and
its visual design I got exactly what I
Fitting the user needs needed know
(utility)
It is nice to do
things online
BEST I feel the site
USER understands me
I saved a lot of time EXPERIENCE
doing things online I am impressed
Pleasurable Easy to use by the service
experience (usability)
(satisfaction)
I get things done more
efficiently than offline I want to recommend this
to my friends
There are great examples of brand which have already made many of these things
right . Yet, there is plenty of room for improvment
84. REALITIES OF COMMUNICATIONS …
“Project'mee-ngs'
“Focus'on'the'final'
are'a'waste'of'-me'
“Leave'me'to'it...”' deliverable...'do'not' “I’m'doing'it...”'
$I'know'what'to'do'
bother'me'now'“'
without'these...”'
“This'is'possible,'I'
“Trust'me'–I’m'an' “It'will'take'as'long' “I’m'just'finishing'
think'I'can'do'
expert'in'this...'“' as'it'takes...”' it...'“'
this...”'
“I’ll'tell'you'if'I'have' “E$mail'this'to'me' “Give'me'another'
a'problem...'“' ...'“' half$hour...”'
Can you manage this – and trust you and your colleagues to deliver in time,
in budget, in scope and in the quality level ordered?
85. ONLY BUT CHANGE IS PERMANENT IN THE WORLD
OF THE DIGITAL INDUSTRY & ITS PROJECTS
86. INSIGHT: SELECTED DIGITAL MEDIA TRENDS
AND CAREER HINTS
• TO START WITH: Insight into digital media and internet in Finland
• CONTEXT: Brand called you that you build
• CASE: What can one find of a person online?
• INDUSTRY & PROFESSION: What is like to work in the agency world?
• SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools
• SUMMARY: Conclusions and recommendations
87. SOME CAREER-RELATED SITES
• MOL • Klout
• Linkedin • Rebelmouse
• Vierityspalkki
• Pingstate • Carbonmade
• … • Fidgid
• Blogs • Krop
• Facebook • Behance
• Twitter
Let’s have a look at the few of these…
89. KROP & BEHANCE
Also you can immediately involve to the leading communities, but ensure
you have value to provide with!
90. INSIGHT: SELECTED DIGITAL MEDIA TRENDS
AND CAREER HINTS
• TO START WITH: Insight into digital media and internet in Finland
• CONTEXT: Brand called you that you build
• INDUSTRY & PROFESSION: What is like to work in the agency world?
• CASE: What can one find of a person online?
• SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools
• SUMMARY: Conclusions and recommendations
91. SOME HINTS FOR PERSONAL BRANDING
• Build your network, portfolio • Invest in LinkedIn & Slideshare
and reference base constantly –content for professional
and never stop branding
• Update all your social media • Be yourself, faking does not
profiles work
• Google yourself often and • Prepare for surprises
update the data you see non- • You can influence your
accurate visibility in Google!
• Start blogging on your • Use strong passwords, e.g.
interests – do it constantly! 1password (agilebits.com/onepassword)
• Twitter – it is search engine- to prevent identity theft
friendly
Be consistant - be authentic – build networks
92. WHAT ARE EXPECTING OUR POTENTIAL
NEW RECRUITEES TO REPRESENT?
• Open and constructive attitude
• Great match with our goals and people
• Solid understanding of the ever-changing digital world
• Multi-tasking, multi-skilled experts
• Skills for ongoing competence updating, change,
responsibility-taking and performance under stress
• Great sense of humour and contribution to the mutual goals
• It is not about the degree or previous credits, it is about
what will you do today and in the future
• Doing-attitude, no besserwissers are allowed!
• Humble, authentic, warm and relaxed professionals and
juniors
Recruiting the best talent with the right attitude is our core strategic process
93. THIS IS HOW IT LOOKS !
Open office, no permanent place to sit, share presises daily,
Draw – brainstorm – document – work in team – work where-ever - whenever
h^p://vimeo.com/42258234'
94. WHAT TO DO NEXT?
• How about the source code?
h@p://www.franEc.com/notes/41936860959)
All at Frantic are obliged to be code-reading and contributing capable during 20131
95. LET’S GO AND BECOME
BETTER DIGITAL MEDIA
PROFESSIONALS!
Tommi Pelkonen
Tommi.pelkonen@frantic.com
+358-40-50 50 821
http://www.slideshare.net/TommiP