introduction,Vision and mission statement CEO of Tanishq Logo and their punch line Segmentation Positioning SWOT Analysis Ansoff’s Model 7ps PLC Questionnare
“Indians have always been connoisseurs of precious stones and ornaments. Trade secrets of the jewellery business have been handed down over generations, ensuring continuity of traditional craft. Thus, India is today the world’s largest diamond cutting and polishing centre.India has been adding modern techniques to its traditional know how that are more in tune with global market trends. Several well-organised polishing units have been established to improve productivity and meet growing international demand. The presentation takes a journey into the sector keenly analyzing the sector while doing its SWOT analysis.
Market Research Report: Luxury Watch Market In India 2010 Netscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
India has developed as a major destination of luxury products. The luxury watch market accounts for a sizeable share of the overall luxury commodities sold in India. The rise in disposable income coupled with changing consumer perception has led to strong demand for luxury watches. Growth rates in the luxury watch segment has exceeded the growth seen in the overall watch market. Impetus from consumers on quality and style has attracted investors in this market.
The report begins with an introduction to the Luxury market stating the market size and growth, segmented share and the major destinations for luxury retail products in India. This is followed by an overview of the Luxury Watch market in India including market size and price segmentation in the market.
An analysis of the drivers explains growth factors such as growth in HNI population, change in consumer mindset and brand consciousness and rise in luxury retail. The key challenges identified include high import duty and presence of grey market. The report identifies the key trends including players diversifying product portfolio, aggressive marketing, presence of multi brand watch outlets, sales through jewellery stores, growing sales in tier 2 cities and new players entering the luxury watch segment.
Competition section provides a snapshot of the players in the market including information regarding their operational segments, business highlights and financials, providing an insight into the existing competitive scenario.
introduction,Vision and mission statement CEO of Tanishq Logo and their punch line Segmentation Positioning SWOT Analysis Ansoff’s Model 7ps PLC Questionnare
“Indians have always been connoisseurs of precious stones and ornaments. Trade secrets of the jewellery business have been handed down over generations, ensuring continuity of traditional craft. Thus, India is today the world’s largest diamond cutting and polishing centre.India has been adding modern techniques to its traditional know how that are more in tune with global market trends. Several well-organised polishing units have been established to improve productivity and meet growing international demand. The presentation takes a journey into the sector keenly analyzing the sector while doing its SWOT analysis.
Market Research Report: Luxury Watch Market In India 2010 Netscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
India has developed as a major destination of luxury products. The luxury watch market accounts for a sizeable share of the overall luxury commodities sold in India. The rise in disposable income coupled with changing consumer perception has led to strong demand for luxury watches. Growth rates in the luxury watch segment has exceeded the growth seen in the overall watch market. Impetus from consumers on quality and style has attracted investors in this market.
The report begins with an introduction to the Luxury market stating the market size and growth, segmented share and the major destinations for luxury retail products in India. This is followed by an overview of the Luxury Watch market in India including market size and price segmentation in the market.
An analysis of the drivers explains growth factors such as growth in HNI population, change in consumer mindset and brand consciousness and rise in luxury retail. The key challenges identified include high import duty and presence of grey market. The report identifies the key trends including players diversifying product portfolio, aggressive marketing, presence of multi brand watch outlets, sales through jewellery stores, growing sales in tier 2 cities and new players entering the luxury watch segment.
Competition section provides a snapshot of the players in the market including information regarding their operational segments, business highlights and financials, providing an insight into the existing competitive scenario.
Ghassan Gold and Jewelry Co Marketing PlanManal Assaad
A complete branding and marketing campaign for Ghassan Gold & jewelry new collections. The branding concept, copywriting, showroom designs and event themes are all of my production.
Strategic Management of Poh Kong consisted of the company's background, financial performance, swot and pestel analysis of Poh Kong. Besides, it is an attractive slide because it comes out with the video which can explain the uniqueness of Poh Kong's product.
How Tanishq jwellers captured the market.pptxvedegaf851
The term circular flow of income or circular flow
of economic activity refers to a simple economic
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income between producers and consumers.
In the circular flow model, producer is referred to
as firms and consumer are referred to as
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The major exchanges are represented
Rivaz Jewels : Brand Development and Social Media Marketing
Rivaz is a startup based in India which works with the vision of offering finely designed hand-crafted gold jewelry at revolutionary prices. • The core objective is to bring back the past with a modern approach for present era.
This project was done in group for a college project for the subject Design Management.
The brand was created as of jewelry and how the cultural notes can be brought up to a new edge.
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
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Have you ever wondered about the lost city of Atlantis and its profound connection to our modern world? Ruth Elisabeth Hancock’s podcast, “Visions of Atlantis,” delves deep into this intriguing topic in a captivating conversation with Michael Le Flem, author of the enlightening book titled “Visions of Atlantis.” This podcast episode offers a thought-provoking blend of historical inquiry, esoteric wisdom, and contemporary reflections. Let’s embark on a journey of discovery as we unpack the mysteries of ancient civilizations and their relevance to our present existence.
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
2. INTRODUCTION
Tanishq is India's largest, most desirable and
fastest growing jewelry brand in India.
Started in 1995, Tanishq is the jewelry
business group of Titan Industries Ltd -
promoted by the TAT group.
Titan's jewellery business had reported a
turnover of Rs 7,064 crore for 2011-12.
Tanishq has set up production and sourcing
bases with through research of the jewelry
crafts of India.
Located at Hosur, Tamil Nadu, the 1,35,000 sq.
ft. factory is equipped with the latest and
most modern machinery and equipment.
3. INTRODUCTION
• Tanishq introduced innovations like Karat
meter, the only non destructive means to
check the purity of gold.
• Tanishq also introduced professional
retailing in the un-organized Indian
jewelry bazaar, where women can shop
with comfort and peace, without worrying
about the purity of the jewelry they are
buying, as well as, select from the best
jewelry collections available in the Indian
market.
• Tanishq has successfully taken on the
challenge of transforming this frontier into
a reliable consumer space by bringing to it
all the virtues and benefits that branding
offers.
4. Vision & Mission
VISION:
• To be a world-class, innovative, progressive organization
and to build India’s most desirable jewelry.
• The Training and Education provider and coordinator for
• Recognised and respected as an organisation for
excellence and trusted leadership of the Jewellery
Industry.
• Financial Independent.
• Retail Skills
• Ethics and Industry conduct for the Jewellery Industry
MISSION:
• Total customer orientation
• Employee appreciation
• Performance culture and teamwork
• Creativity and Innovation
• Passion for excellence
• Corporate Citizenship
5. SWOT ANALYSIS
STRENGTH
• Availability of highly skilled designers in
India
• Strong financial backing of the TATA group.
• Over 14 years of expertise in retailing designer
jewelry
• 70% market share in branded jewelry market in
India.
• Has had a 50% sustained growth in turnover
over the past 4 years in India.
• Strong backing of the Titan Industries of the
Tata Group and TN Govt.
• Standard gold pricing
• Award winning designs
• Competitive prices
• Caters to all market segments with sub-brands
• Has its presence in over 145 Indian cities
WEAKNESS
• Loss of talented skilled work force to foreign
brands entering Indian market.
• Saturation of Indian market
• Negative perception – Brand was only for
the rich
OPPOURUNITY
• Language and culture barriers.
• Tough competition from existing global
players
• Strong retail presence of competitors in US,
UK and Canada.
• Reluctance of consumers at large to spend on
luxury items in these times of recession
• Expanding to global markets
• 99% of potential Indian gold market
THREAT
• Big potential for growth in US, UK, Canada, with
high disposable incomes
• Gold is an investment class asset will help attract
consumers conscience about current recession.
• Huge NRI population in target markets will help
capture significant market share.
• Competition from traditional jewelers
• Increasing gold price affecting the low end
customers
6. Marketing Department
MARKETING MIX
PRODUCT
Product variety
Quality
Design
Brand name
PRICE
Brand position
PLACE
PROMOTION
PRODUCT LINE
Tanishq Gold
Tanishq Diamonds
Tanishq Platinum
7. Understanding buying behavior of
customers
• Till the early 1990s:
Investment rather than
adornment => 18 kt was not
favored
• Confidence in local jewellers
=> ignorant
• Late 1990s : shift in
consumer tastes
• Regarded jewelry as an
accessory
• Customers wanted a wider
selection
8. • Westernized to Indian
• They brought 18k,22k,24k.
• Designs from various states
and transmigration
• Localized promotions
• Karatmeter
• Exchange policy
• Complete freedom to retail
outlets to pick up designs
• Bold step towards
professionalizing Indian
jewelry business
• Focus on smaller cities
• Standard gold price
11. FINANCE DEPARTMENT
• The jewellery business contributes about 70 per cent of Titan's
revenue, and Tanishq accounts for 95 per cent of that.
• Titan's jewellery business had reported a turnover of Rs 7,064
crore for 2011-12.
• For the year:
Sales: The total income for the year stood at Rs 10,009 crore,
registering a growth of 14.5 %.
Profit: For the full year ended March 31, Titan has recorded
20.8 % growth in net profit at Rs 725 crore.
• The company, which is celebrating its silver jubilee, recorded
growth in all its business. During the year, Titan expanded its
retail network with a net addition of 126 stores.
• As on March 31, the company had 953 stores, with over 1.27
million sq ft of retail space delivering a retail turnover in excess of
Rs 9,980 crore.
12. Suggestions
• There will be a conflict of prices in between Tanishq and Goldplus. Since both the
brands belong to same parent company, the brand name will lose the trust among
customers which is the basic strength of Tanishq and Goldplus.
• The making charge is affecting their sales so they should cut down their prices.
• The patterns are comparative less so they should provide more number of patterns
& also should increase their market share by bringing more innovative scheme &
loyalty programs.
• People are more service conscious so they can target young business man & young
professional as they are now more in investing money in gold.
• Gold price are increasing day by day so they should increase their sales by selling
biscuits of gold rather than selling more of ornaments.
• More retail outlets.
• Should introduce more low range collections.
• Understand their market territories & Characteristics
• Capitalize their strengths
• Going Global and teaming up with Indian entertainment products internationally.
13. Conclusion
• People are more price conscious and they feel that the price in Tanishq is
more than what the normal retailers have.
• They also feel that the quality they get is much higher than the quality
what the normal retailers give.
• They also found that the patterns available are lesser than what they get
in the normal retail stores.
• They are also service oriented so they are more attracted because of
service they get. People are not affected with the ambiance of the shop.
• There are mainly two segments of buyers. One is that who buys 22
karat gold plain & traditional jewellery (investment seeker) and the
others is who like 18 karat fashionable & modern jewellery (adornment
seeker).
• It is believed Tanishq alone can serve both segments of buyers by
launching specific & different collections of jewellery for each segment
and can get huge success