The 2014-2015 School of Business options and concentrations review

1. UFV School of Business
Options and Concentrations

2. Top bachelor’s degrees in demand
MAJOR % WHO WILL HIRE
Finance 65%
Computer and Information Sciences 63%
Accounting 57%
Mechanical Engineering 54%
Business Administration/Mgmt. 53%
Electrical Engineering 48%
Computer Engineering 46%
Marketing/Marketing Mgmt. 46%
Management Information Systems 43%
Logistics/Materials Management 38%
Source: National Association of Colleges and Employers 2013

3. Top 10
1. Registered nurse (72K)
2. Personal support worker (32K)
3. Business analyst (75K)
4. Financial Advisor (64K)
5. Physiotherapist (71K)
6. Marketing coordinator (48K)
7. Pharmacist (85K)
8. Accountant (59K)
9. Occupational therapist (73K)
10.Human resources assistant (45K)
Jobs where
graduates are
sought
immediately
after finishing
school
Source: Workopolis, March 2014

4. Top 15
1. Google
2. Government of Canada
3. Apple
4. KPMG
5. TD Bank Group
6. Deloitte
7. Ernst & Young
8. PwC
9. RBC Financial
10.Walt Disney Co.
11.L’Oreal
12.Bank of Canada
13.Air Canada
14.Procter & Gamble
15.Microsoft
Ideal employers
according to
business
undergrads
Source: Canadian Student Survey, Universum, 2013

5. Top 10
1. People skills/relationship building (52%)
2. Communication skills (45%)
3. Problem solving skills (39%)
4. Analytical abilities (38%)
5. Leadership skills (30%)
6. Industry-specific knowledge & experience (19%)
7. Functional knowledge (18%)
8. Technological literacy (16%)
9. Project management skills (9%)
10.Creative thinking (8%)
Attributes CEOs
say they’re most
looking for in
new hires
Source: Canadian Council of Chief Executives, January 2014

6. Attributes that influence hiring
Attribute Influence Rating
1 = none
3 = somewhat
5 = extreme
Has held a leadership position 3.9
Major 3.9
High GPA (3.0 or above) 3.7
Extracurricular activities 3.5
School attended 2.9
Has done volunteer work 2.8
Is fluent in a foreign language 2.4
Has studied abroad 2.2
Source: National Association of College and Employers, 2013

7. Employers’ hiring preferences relative to
experience
Hiring Preference 2014
I prefer to hire candidates with relevant work
experience
74%
I prefer to hire candidates with any type of work
experience (doesn’t matter if it’s relevant or not)
21%
Other 4%
Work experience doesn’t typically factor into my
decision when hiring a new college graduate
1%
Source: National Association of Colleges and Employers, 2013

8. School of Business Options
• Human Resource Management
• Finance
• Accounting
• Marketing

9. BBA options overview
Why specialize your BBA
degree?
o Take a broad selection of
electives
o Choose your own theme
o Aviation management
o Professional sales
o Marketing
communications
o International business
The general BBA program

10. Looking back
What did our
previous graduates
do?
Accounting
Option
34%
HRM Option
15%
Marketing
Option
9%
Finance Option
10%
Concentrations
10%
General
22%
2013 Graduates: Options and
Concentrations

11. Human Resource Management option
What you’ll study
HRM core courses
• BUS 305 Industrial Relations
• BUS 314 Recruitment and Selection
• BUS 406 Compensation and Benefits
• BUS 416 Training and Development
• BUS 418 Workplace Health and Safety
HRM elective courses
• Bus 304 Organization Theory and
Application
• Bus 377 Management of Cooperatives
• Bus 400 Business and Society
• Bus 407 Gender and Diversity Issues
• Bus 408 Teamwork in Organizations
• Bus 417 Performance Evaluation and
Management
• Bus 419 Strategic Human Resource
Planning
• And more!

12. Human Resource
Management Option
What to expect
 Combination of applied
skills and solid theory
 Case studies based on
real organizations
 Team work
 Experiential and hands-
on learning
 Opportunity to develop
critical thinking, writing,
and presentation skills
 Lots of FUN!

13. Where can HRM take you?
 HR Generalist/Manager
 Executive search recruiter
 Compensation & benefits analyst
 Labour relations negotiator
 Health & safety coordinator
 HR consultant
 Performance management specialist
 Trainer
 Organizational development officer
 Employee assistance
 HRIS administrator

14. Finance option
What you’ll study
Finance core courses
• Bus 343 Intermediate Accounting I
• Bus 344 Intermediate Accounting II
• Bus 433 Investments
• Bus 434 Risk Management & Financial Engineering
• Bus 435 International Finance
• Bus 439 Advanced Financial Accounting
• Bus 449 Financial Management II
• Econ 410 Macroeconomics and Financial Markets

15. Finance Option
What to expect
 Basic Algebra
 Basic Statistics
 Practical skills
Simulation
Investments and
Trading
Corporate Structure
 Analytical Skills

16. Where can Finance take you?
Corporate Finance
 Treasurer
 Financial Sales Agent
 Credit Analyst
 Junior Financial Analyst
 Financial Management
(CFO path)
Personal Finance
 Personal Financial Advisor
(with major financial
institutions)
Finance Industry
 Financial analyst
 Investment advisor
 Portfolio manager

17. Accounting Option
What you’ll study
Accounting core courses
• Bus 343 Intermediate Accounting I
• Bus 344 Intermediate Accounting II
• Bus 345 Income Tax I
• Bus 346 Income Tax II
• Bus 347 Auditing Principles
• Bus 348 Management Accounting II
• Bus 439 Advanced Financial
Accounting
• BUS 444 Advances Management
Accounting
• Bus 449 Financial Management II
Accounting elective courses
• Bus 338 Accounting Information
Systems
• Bus 350 Operations Management
• Bus 433 Investments
• Bus 434 Risk Management & Financial
Engineering
• Bus 435 International Finance
• Bus 440 Management Information
Systems
• Bus 443 Financial Accounting Theory

18. Accounting Option
What to expect
o Applied, hands on
training in all aspects
of accounting
o Personal and
corporate tax
o Critical analysis and
case based learning
o Accounting and tax
software packages
o A pathway to
professional
accounting
certification

19. Where can Accounting take you?
o Public practice
o Industry
o Government
o Non-profit

20. Marketing Option
What you’ll study
Marketing core courses
• Bus 321 Business Marketing
• Bus 324 Customer Relationship
Management
• Bus 325 E-Marketing
• Bus 326 Measuring Marketing
Effectiveness
• Bus 327 Consumer Behaviour
• Bus 425 Marketing Strategy
Marketing elective courses
• Bus 322 Advanced Selling
• Bus 323 Introduction to Advertising
• Bus 328 Retail Management
• Bus 329 Brand Image Management
• Bus 421 International Marketing
• Bus 422 Sales Management
• Bus 423 Services Marketing
• Bus 424 Customer Intelligence
• Bus 426 Integrated Marketing Cmns
• Bus 427 PR and Event Management

21. Marketing Option
What to expect
• Breadth
• Depth
• Marcom stream
• Professional
selling track
• Customer
analytics track
• Applied projects
• Math, writing,
research, project
management,
creative work, etc.

22. Where can Marketing take you?
Advertising and public relations
Marketing research
Retail management
Sales and sales management
Distribution/logistics management
Brand/product management
Digital marketing
Non-profit management

23. Other ways to
customize your BBA
degree
o Minor (e.g., Economics)
o Certificates (e.g., Communications)
o Business honours
o Co-op
o Study abroad

24. What current BBA students are doing
0 10 20 30 40 50 60
BBA Honours
Co-op
Minor (not Econ)
Econ Minor

25. Why you should declare your option
 Access to reserved seats
 Personalized program plan
 With option core and elective courses
 Proper course planning
 Keep you on (grad) track
 We’ll serve you better!
 Course scheduling
 Grad confirmation

26. How to declare your option
Email businfo@ufv.ca with your name, student
number and selected option
Speak to a School of Business advisor by
booking an appointment at
www.ufv.ca/business