Brand 2.0: New Mediums. New Opportunities to Showcase Your Brand.
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Consumer habits are rapidly changing and moving ever more to a digital environment. Almost everyday, new communications technologies are emerging -- interactive websites, personalized experiences, and user-generated content. From social networking sites like FaceBook, user-generated mediums like YouTube, and entire virtual worlds like Second Life; we are confronted with insurmountable opportunities to reach our customers. So how do institutions of higher education use these vehicles to attract new students? Build donor bases? Engage current students? How do we cost effectively leverage assets like photography and videography to make an impact across these mediums? From blogs to text messaging, integrating these new technologies takes planning and collaboration. This session focuses on techniques for maximizing the impact of your communications efforts.
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This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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Brand 2.0: New Mediums. New Opportunities to Showcase Your Brand.
- 1. brand 2.0 new mediums. new opportunities to showcase your brand. EDUCATIONAL MARKETING GROUP, INC.
- 2. web 2.0: what does it really mean? Describes the use of World Wide Web technology and Web design to enhance creativity, communications, secure information sharing, collaboration, and functionality of the Web.
- 4. new media is viral it spreads geometrically and mutates as it spreads
- 5. old way
- 6. new way
- 8. marketing strategies Know who you are well-differentiated position campus-wide brand promise Be honest personality based on campus experience don’t try too hard Be consistent
- 9. identity brand platform promise forward focused thinking. real world results.
- 10. identity
- 11. identity
- 12. identity
- 13. identity
- 14. mediums
- 15. blogs • Update from anywhere • Point of view Diary Advocacy Group Aggregator • Authentic • Invite feedback
- 17. social networks • Relational and participatory • Personal not institutional • Builds equity not awareness • Push and pull required
- 19. sharing • Videos • Pictures • Knowledge & Ideas • Opinions
- 24. experimental • Mashups • Unique portals • Special interests • Viral sites
- 28. 5 rules of new media three things
- 29. know thyself • Kitchen sinks are out • Focused disciplined messaging is key • Differentiation is critical!
- 30. be contagious • It can be risky – limited ability to control • Enables (requires) audience ownership
- 32. share • The Web loves quot;Participatory Brandsquot; • User engagement and ownership is paramount • Everything you do and say supports the brand