Dr. Walid El Etriby has helped people develop personal development, marketing, and management skills for 15 years. Social media marketing refers to using social networks and apps to spread brand awareness or promote products, typically by establishing a social media presence, creating shareable content, and cultivating customer feedback through surveys and contests. The goal is to influence brand awareness, purchase decisions, customer loyalty, and brand advocacy through two-way communication and engagement that creates word-of-mouth referrals. Most marketers see social media as important for their businesses.

1. By:Dr Walid ElEtriby

2. My Job
To help people to develop their skills in
the field of personal development ,
marketing and management for the last
15 years
DR.Walid El-Etriby 2

3. When you first open your
social media in the day ?
How much time do you
spend on the social
media?

6. Social media marketing (SMM) refers to
techniques that target social networks and
applications to spread brand awareness or
promote particular products.

7.  Social media marketing campaigns usually
centre around:
◦ Establishing a social media presence on major
platforms
◦ Creating shareable content and advertorials
◦ Cultivating customer feedback throughout the
campaign through surveys and contests

8.  Develop strategy ,plan , execution and
measurement to obtain :
◦ Two-way brand communication and engagement.
◦ Word-of-mouth referral
 The aim is to influence :
◦ Brand awareness
◦ Purchase decisions
◦ Customer loyalty
◦ Brand advocacy

15. A significant 90% of
marketers said that
social media is
important to their
businesses

26. Dr. Walid El Etriby