This document provides an overview of YouTube, including its history and statistics. It discusses copyright issues surrounding content on YouTube. Specifically, it outlines protections for online platforms under the Digital Millennium Copyright Act and debates around proposed legislation like SOPA. The document also provides guidance on setting up a YouTube channel and uploading video content to that channel.

1. Doing
YouTube
in
a
Web
2.0
Video
World

2. TODAY S
GAMEPLAN
1.
YouTube
Overview
2.
Copyright
issues
&
YouTube
3.
SeIng
up
a
YouTube
Channel:
How-­‐to
4.
Short
Interviews
of
classmates
with
Flip
Cams
5.
Uploading
Video
Content
to
YouTube
Channel
6.
Embed
YouTube
Interview
of
classmate
in
Wordpress
entry
and
post
live
to
web

3. - 2 billion video views per day
- 24 hours worth of video content uploaded every minute
2005 (February) -- Founded by Chad Hurley, Steve Chen,
YouTube: A Jawid Karim
brief overview 2006 (November) -- Google pays $1.76 billion for
YouTube (pays in Google stock)

4. Some
YouTube
Stats
and
Figures
-­‐
April
23,
2205:
First
YouTube
video
en1tled
Me
at
the
zoo,
shows
founder
Karim
at
the
San
Diego
Zoo.
-­‐ May
2010:
YouTube s
viewership
exceeds
that
of
all
three
TV
networks
combined
during
their
prime1me
evening
1me
slot,
with
more
than
2
billion
views
per
day
-­‐
May
2010:
YouTube
dominant
provider
of
online
video
in
United
States,
with
a
market
share
of
around
43%
and
more
than
14
billion
videos
viewed
in
May
2010.
-­‐
Average
user
spends
15
minutes
a
day
on
the
site.
-­‐
YouTube
interface
available
in
29
different
languages.
-­‐
Turkey
and
Morocco
among
countries
which
have
blocked
access
to
YouTube.
2009
UK
Guardian
descrip1on
of
users'
comments
on
YouTube
àJuvenile,
aggressive,
misspelled,
sexist,
homophobic,
swinging
from
raging
at
the
contents
of
a
video
to
providing
a
pointlessly
detailed
descrip1on
followed
by
a
LOL,
YouTube
comments
are
a
hotbed
of
infan1le
debate
and
unashamed
ignorance
–
with
the
occasional
burst
of
wit
shining
through.

5. Most
Viewed
YouTube
Videos
of
All
Time
(as
of
Jan.
9,
2011)
h[p://www.readwriteweb.com/archives/
top_10_youtube_videos_of_all_^me.php

6. YouTube
and
Copyright
Issues
Digital
Millenium
Copyright
Act
(1998)
(DMCA s)
safe-­‐harbor
protec^on
for
online
companies
-­‐
Copyright
holder s
responsibility
to
track
viola^ons,
not
online
company s
-­‐
Online
company
must
respond
expedi^ously
(or
risk
losing
safe
harbor
status)
-­‐
Poster/user
right
to
counter-­‐no^fica^on
-­‐
Too
many
indiscriminate
takedown
no^ces?
-­‐
Impossible
for
copyright
holders
to
be
specific
(total
numbers
of
uploads,
etc.)
-­‐
Over
the
last
five
years,
recording
industry
has
filed
more
than
30,000
lawsuits
against
individuals
who
allegedly
shared
copyrighted
songs
on
peer-­‐to-­‐peer
networks;
s^ll,
file-­‐sharing
remains
a
major
problem.
-­‐
Lenz v. Universal Music Corp.
KEY
ONGOING
LEGAL
BATTLE:
Viacom
v.
YouTube
–
Viacom
says
it
will
appeal
June
2010
ruling
in
favor
of
YouTube
safe-­‐
harbor
provisions
of
DMCA
as
currently
defined.

7. SOPA – Stop Online Piracy Act
ü Under current practice, copyright owners such as TV networks
and Hollywood studios reach out to websites to request that
pirated videos be taken down. Under [SOPA], they could ask
banks, Internet service providers and domain name registrars to
stop doing business with websites that they believed were
devoted to piracy. They could, for instance, go straight to
YouTube's domain registration company and demand that the
entire YouTube website be taken down. And if the registrar
resisted, the copyright owners would have the legal ability to take
the registrar to court.
ü The bill would also allow the Department of Justice, acting on
behalf of aggrieved copyright holders, to perform domain name
system filtering -- essentially, blocking entire websites in the
name of preventing piracy.
FOR SOPA:
- Bose, CBS, Ford, MLB, NBA, NFL, Nike, Gibson, Peavey, Sony,
Time Warner, Viacom, Wal-Mart, Warner Music Group
AGAINST SOPA:
- Google, Facebook, ebay, Yahoo, Twitter, AOL

8. Some
Quotes
on
Ongoing
Copyright
Ba[le
The
entertainment
industry
wants
to
change
the
law
to
protect
their
exis1ng
business
models.
rather
than
change
their
business
models
to
adapt
to
new
technology.
-­‐
Jonathan
Band,
a
Washington,
D.C.,
a=orney
for
NetCoaliBon,
an
advocacy
group
for
major
Internet
companies,
including
Google,
Yahoo
and
CNet.
There s
a
recurrent
paVern
whenever
a
new
technology
crops
up.
Exis1ng
content
industries
insist
that
the
new
technology
must
play
by
the
old
copyright
rules
...
The
new
companies
say
that
the
old
rules
fit
your
technology
and
business
models,
but
they
don t
fit
our
technology
and
business
models.
Some1mes
the
older
companies
impose
restric1ons
that
try
to
stop
the
new
technology,
but
in
the
end,
the
old
and
new
companies
reach
some
compromise.
-­‐-­‐
Jessica
Litman,
Instructor
in
Copyright
Law,
University
of
Michigan
Law
School.
History
tells
us
that
unless
the
[copyright]
rules
will
accommodate
their
interests,
there
will
be
no
stability.
If
the
public
does
not
see
the
rules
as
legi1mate,
they
won t
obey
them.
-­‐-­‐
Jessica
Litman,
Instructor
in
Copyright
Law,
University
of
Michigan
Law
School.

9. Broadcast
Yourself:
Crea1ng
YourOwn
YouTube
Channel

10. Homework
READ:
-­‐
Foust,
J.
Online
Journalism,
Chapters
8,
9
&
10
WRITTEN
ASSIGNMENT
-­‐
Draf
due
of
Issue
story
No.
1
–
Bring
an
e-­‐copy
with
at
least
a
couple
of
pictures
on
Wed.,
Jan
18!