This document discusses copyright and trademark issues related to technology and the internet. It covers several key points: 1) Copyright law protects original works immediately upon creation, whether published or not. Everything published online since 1989 is automatically copyrighted. 2) Trademarks can be advertised online through keyword advertising, but this has led to legal issues if competitors purchase keywords to divert traffic. 3) YouTube agreements with media companies exempt it from liability if it removes infringing content promptly, allowing user uploads while protecting copyrights.

1. Ownership of Electronic
Information (Copyright)
By: Steve Strangie

2. Trademarks and Copyright
• Copyright is a federal law of the • One of the major
United States that protects the
original works of authorship. This problems involving
includes trademarks and
literary, written, dramatic, artistic
, musical, and other numerous
copyright within the
other works. As soon as the past five or six years is
original work is the influence of
finished, copyright is immediately
attached to it, whether it is technology, specifically
published or unpublished. the internet.
Copyright is also an automatic
right that doesn’t require a
specific type of paperwork or
anything to be filed from the
author.

3. Trademark and Copyright
• Since April 1st, 1989 everything published or
unpublished on the web is copyrighted by the
owner or author whether it has a notice or
not. Whether it be a tweet, a Facebook
status, a YouTube video, a blog, etc. If you
wrote it, you own it, as simple as that. If there
are copyright laws like in the case of
YouTube, you are notified of them and can’t
get in any type of trouble for any wrong doing.

4. Google’s influence on copyright and trademark
law
with new business practices emerging within social media companies
choose to pay to have their trademarks advertised on the internet and
searched for through search engines such as Google. The biggest
problem with this is the abuse of the trademark through “Keyword
Advertising”.

5. Keyword Advertising
• Keyword advertising refers • Google uses-Google
to any advertising that is AdWords which is the most
linked to specific words or well-known form of
phrases. keyword advertising. Google
• An example of this would be displays search ads
“Coke” a keyword for Coca- specifically targeted to the
Cola. word(s) typed into a search
box. These keyword
targeted ads also appear on
content sites based on
Google's system's
interpretation of the subject
matter on each page of the
site.

6. Below is an interesting Youtube
video:Trademark Issues in Internet
Keyword Advertising
• http://www.youtube.com/watch?v=6ceM3Rfjf
YY

7. Keyword Advertising
• There has been an enormous amount of lawsuits against
search engines such as Google and Yahoo for various forms of
keyword advertising.
• One example of this is when you type in “Coke” to your
Google search box, after you hit enter and the search is
complete, it’s almost guaranteed that a Pepsi advertisement
will pop up in your search of the trademark “coke”.
• The problem occurs because Coca-cola paid for their
trademark to be used for their own benefit, not for
consumers to see ads for Pepsi and other small time soft
drinks.

8. The Argument for and against
Keyword Advertising
• The Lanham Act: if you use a trademark in connection with goods and
services in commerce and that use of the trademark causes
confusion, then you become liable.
• Google would argue that this is irrelevant, that consumers aren’t confused
by this because we as consumers aren’t dumb. We know that there are
subliminal messages all over the internet to market certain things that we
couldn’t care less about. If we type in “McDonalds” into a search
engine, we are looking for some type of information on “McDonalds” not
“Burger King” or “Wendys”.

9. Copyright Issues with YouTube
• In 2006 YouTube signed copy right infringement deals with CBS and two
record companies in UMG and Sony. This exempts service providers from
liability for material stored on a server at the user’s request, as long as
certain conditions are met. Including a requirement that the service
provider take down any material promptly on being notified that specific
content appears to be infringing. This deal also works out because
CBS, UMG, and Sony get money as well as control of where their content
shows up on YouTube.
• YouTube as become so successful due to this agreement because it
has allowed millions of consumers to post videos on to YouTube
with complete confidence that they will not be held liable for
anything in regards to any type of copy right infringement. With
that said people will continue to post onto YouTube as long as these
copyright agreements stay intact.

10. In The End
• The copyright laws seem to be pretty clear cut
and easy to understand, but in this day in age
with the ever changing technology these
current rules will only become harder to keep
in tact.

11. Works Cited
• Baniak/Northwestern Journal of Technology, Michael H., and Matthew
Sagg/Northwestern Journal of Technology. "Trademark and Copyright in The
Days of The Internet: The Google Influence."
Scholarlycommons.law.northwestern.edu. North Western Journal of
Technology and Intellectual Property, 2010. Web. 10 June 2012.
<http://scholarlycommons.law.northwestern.edu/cgi/viewcontent.cgi?article=
1112&context=njtip>.
• "Copyright Fair Use and How It Works for Online Images." Social Media
Examiner: Social Media Marketing How To, Research, Case Studies, News and
More! N.p., n.d. Web. 12 June 2012.
<http://www.socialmediaexaminer.com/copyright-fair-use-and-how-it-works-
for-online-images/>.
• "Law Vibe." About the YouTube Purchase In Regards to Copyright. N.p., n.d.
Web. 12 June 2012. <http://lawvibe.com/about-the-youtube-purchase-in-
regards-to-copyright/>.
• "The Mystery Behind the." Copyright Laws on the Internet. N.p., n.d. Web. 12
June 2012. <http://www.pitt.edu/~skvarka/education/copyright/>.

12. The
End.