Rosie Siman is a social strategist who presented on her job and how to enter the field. Her typical day involves client presentations, planning campaigns, developing creative content, and tracking performance. As a strategist, she defines tasks, writes briefs, helps with creative development, sells work, and tracks optimization. She provided examples of successful campaigns for Oreo and Dentyne that drove engagement through timely, culturally relevant content. Rosie encouraged attendees to gain experience through internships and practicing their skills in order to pursue a career in social strategy.
Are You Walking a Social Media Tightrope? by Sue-Ann, Write Mix for BusinesssSue-Ann Bubacz
Do you ever feel like you're walking a social media tightrope? Just about to tumble? Yep, then it's time to take a closer look at Social Media Marketing for your small business.
Are You Walking a Social Media Tightrope? by Sue-Ann, Write Mix for BusinesssSue-Ann Bubacz
Do you ever feel like you're walking a social media tightrope? Just about to tumble? Yep, then it's time to take a closer look at Social Media Marketing for your small business.
Communications and social media for translators, interpreters and associationsJosh Goldsmith
Presentation given by Josh Goldsmith at the APTIC-FIT Conference in Barcelona on November 10, 2017.
Contact: jg (at) joshgoldsmith.com, @Goldsmith_Josh
How do you use social media not only to market your upcoming event, but also to manage your event as it happens? This white paper walks you through social media and event management procedures and best practices as an event producer as well as an attendee.
Content Tips Tools Tactics Techniques for Winning More Business - supercharge...MarketSnare
nterested in content tips, tools, tactics, and techniques for winning more business? Stuck in a blog and social media content rut? Suffering from OPC (other people’s content) syndrom? Content calendar looking a bit, empty? Conversions, traffic, and search rankings reek? Can’t understand why you’re not getting social shares and backlinks? Tired of hearing people parrot the generic, “Just write good content” line and standard content creation methods? If you answered yes to any of these questions, this session’s for you. If it’s written or visual, live or recorded, we’ll cover it.
Building Influence on Social Media is possible, and can be highly rewarding. This guide discusses the fundamentals of social media for influence. click this link to download the guide http://bit.ly/2o9RLoT
[Brighton SEO March 2021] - 5 Steps To Position Yourself As The Expert - How ...SophieBrannon
SEOs in agencies (and sometimes even in-house!) often find themselves putting up a fight against marketing teams, board of directors, developers and other departments when it comes to them seeing the value in SEO. We know it's important, and we know that exactly what we're doing is going to benefit the business, but getting buy in and breaking down those barriers can be tough without months of back & forth. This talk will summarise how you can effectively position yourself as the 'expert' in your field and get that buy in.
Slides from the talk I gave at NXNE in Toronto and Halifax Pop Explosion. The corresponding sketchnotes by @IainKeith are here: http://bit.ly/T9BLwC
It’s time for the ultimate face-off: People vs. Brands.
We dissected six of the biggest trends in our industry, including storytelling, transmedia, entrepreneurialism, curation, influence & cause marketing. We looked at best-in-class examples from both brands and people.
After determining who comes out on top, we looked at what we can learn from the winner and how to apply key learnings to brand communications & marketing strategies.
Tips and strategies for how both digital natives and emigrants can benefit from social media internships. A keynote at the University of Rhode Island Social Media Social, sponsored by the Harrington School of Communication and Media.
Presentation for LIANZA Library Assistants Day highlighting the range of tasks undertaken by school library teams and linking the intersections between schools and public libraries.
Communications and social media for translators, interpreters and associationsJosh Goldsmith
Presentation given by Josh Goldsmith at the APTIC-FIT Conference in Barcelona on November 10, 2017.
Contact: jg (at) joshgoldsmith.com, @Goldsmith_Josh
How do you use social media not only to market your upcoming event, but also to manage your event as it happens? This white paper walks you through social media and event management procedures and best practices as an event producer as well as an attendee.
Content Tips Tools Tactics Techniques for Winning More Business - supercharge...MarketSnare
nterested in content tips, tools, tactics, and techniques for winning more business? Stuck in a blog and social media content rut? Suffering from OPC (other people’s content) syndrom? Content calendar looking a bit, empty? Conversions, traffic, and search rankings reek? Can’t understand why you’re not getting social shares and backlinks? Tired of hearing people parrot the generic, “Just write good content” line and standard content creation methods? If you answered yes to any of these questions, this session’s for you. If it’s written or visual, live or recorded, we’ll cover it.
Building Influence on Social Media is possible, and can be highly rewarding. This guide discusses the fundamentals of social media for influence. click this link to download the guide http://bit.ly/2o9RLoT
[Brighton SEO March 2021] - 5 Steps To Position Yourself As The Expert - How ...SophieBrannon
SEOs in agencies (and sometimes even in-house!) often find themselves putting up a fight against marketing teams, board of directors, developers and other departments when it comes to them seeing the value in SEO. We know it's important, and we know that exactly what we're doing is going to benefit the business, but getting buy in and breaking down those barriers can be tough without months of back & forth. This talk will summarise how you can effectively position yourself as the 'expert' in your field and get that buy in.
Slides from the talk I gave at NXNE in Toronto and Halifax Pop Explosion. The corresponding sketchnotes by @IainKeith are here: http://bit.ly/T9BLwC
It’s time for the ultimate face-off: People vs. Brands.
We dissected six of the biggest trends in our industry, including storytelling, transmedia, entrepreneurialism, curation, influence & cause marketing. We looked at best-in-class examples from both brands and people.
After determining who comes out on top, we looked at what we can learn from the winner and how to apply key learnings to brand communications & marketing strategies.
Tips and strategies for how both digital natives and emigrants can benefit from social media internships. A keynote at the University of Rhode Island Social Media Social, sponsored by the Harrington School of Communication and Media.
Presentation for LIANZA Library Assistants Day highlighting the range of tasks undertaken by school library teams and linking the intersections between schools and public libraries.
This presentation builds the case for a backup strategy for photographers.
It discusses three different backup levels and gives tips and tricks about how to implement them in the most effective way.
Мой опыт и ошибки управления проектом developers.org.ua.
Презентация не предназначена для чтения, но когда/если будет видео я добавлю ссылочку.
Важный момент: презентация сделана под формат ПечаКуча - 20 слайдов по 20 секунд, это накладывает специфические ограничения на формат подачи.
New Thomas Tallis Uniform Design 7 marchdouglasgreig
This is the first stage of the design process where our designer has generated some initial ideas for the future design of the Tallis Uniform. Please leave comments about your first impressions.
As content strategists, we get upset when people ask us to shove content into pre-designed wireframes or applications. However the tools we use for analysis and production aren't much better - our meticulously-labelled Excel sheets, tree-structured CMS sidebars, and tabbed site maps squash each page, making contextual relationships invisible. Looking at an actual FAQ project we'll see how our tools all fell apart, and how we can fix it.
Although the term Brand is sometimes overused. Enhancing your understanding of branding and its purpose. Identifying factors that define talent/personal brand equity. Considering the importance of engagement.
As well as learning how to determine, evaluate and evolve your talent/personal brand are key for any professional.
11 Content Marketing Gems from Content Jam SpeakersLightspan Digital
11 of #contentjam's speakers share nuggets of wisdom and give a sneak-peek into their presentations. Because... content!
Content Jam is a one-day content marketing conference on October 2, 2014. Experts in content strategy and creation, SEO, analytics, promotion, conversion, and measurement will share their smartest tools and techniques. You’ll learn how to create, manage, promote, share, and measure your content marketing efforts.
Social Or Not - It's Media Relations, Dow Jones 2010, Lars VoedischLars Voedisch
Dow Jones Expert Series for Public Relations & Corporate Communications Hong Kong, 28 January 2010
Monitor, Analyze, Discover, Engage
Listen more strategically to the news and buzz affecting your organization and your brand by having a 360 degree view of events and conversations wherever they are happening – in print, web or social media from local to regional to global.
Gain a better understanding of how your campaigns are performing and how you can adjust for greater success
Discover opportunities and risks
Engage your stakeholders on message, in conversations and with understanding Real time is the new prime time
Social Or Not - Its Media Relations, Dow Jones 2010, Lars Voedischguestac13bb
Dow Jones Expert Series for Public Relations & Corporate Communications Hong Kong, 28 January 2010
Monitor, Analyze, Discover, Engage
Listen more strategically to the news and buzz affecting your organization and your brand by having a 360 degree view of events and conversations wherever they are happening – in print, web or social media from local to regional to global.
Gain a better understanding of how your campaigns are performing and how you can adjust for greater success
Discover opportunities and risks
Engage your stakeholders on message, in conversations and with understanding Real time is the new prime time
With viral word-of-mouth recommendations outpacing traditional advertising efforts, there’s no greater buzzword right now than influencer marketing. Yet most influencer marketing news focuses on B2C brands, ignoring the fact that influencer marketing is just as important an investment for B2B companies. In this webinar, we’ll use a B2B case study to look at ways your small business can leverage experts in the field for a better company both internally and externally, from content creation to relationship building.
Join us as our panelists discuss:
why influencer marketing is a crucial way to stay relevant and informed in your industry;
how to find context for your brand and a place to start looking for influencers;
a specific case study that will give you ideas to start your own program;
and tips for measuring results and determining ROI of influencer marketing.
The 21st Century Social Enterprise, Starring You: Building a Modern Personal...Social Media Today
Never before have individuals had the social tools, permissions, and instantaneous reach available today to build their own career outcomes, and bolster corporate brands in the process. Internal and external social networks and 24/7 "always on" conversations are giving marketing professionals new channels to share their thoughts, remix and collaborate on breakthrough ideas, truly think and act outside the boxes that previously limited originality and passion.
Our esteemed panel will discuss how the time is ripe to carpe diem! And begin building a personal brand (inside and outside the Enterprise) that has staying power and draws followers to your big ideas and goals. We'll take a look at how your personal brand equity can ignite passion for the brands you represent. In order to fully embrace this new social order, social media enthusiasts must understand that with great power comes great responsibility:
What are the personal risks of attaching your personal brand to an idea that failed?
What happens when your personal brand overshadows the brand you're representing?
If your network is your net worth, what happens when you unplug?
If you've established your personal brand in the context of your corporate brand, what happens when you change jobs?
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
Clases sobre Social Customer Engagement impartidas por @RamonLaguna en la #CEA en el módulo Marketing through Social Networks (in English, of course) de Marketing Management & Public Affairs.
How to Plan for 2014: The 5 Recruiting Investments You Need to Make | WebcastLinkedIn Talent Solutions
How can you strategize to strengthen your talent brand, knock out the competition, and improve your sourcing? Click through to see five areas that talent acquisition teams should plan and prioritize in 2014.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Stephanie Sammons Interview with the Journal of Financial PlanningStephanie Sammons
I was interviewed for the October 2014 edition of the Journal of Financial Planning magazine in their "10 Questions With Noteworthy People" section on the topic of how financial advisors can "Build Digital Influence and Succeed in a Wired World". I share my thought and insights on how to re-think your client acquisition and retention strategy, creating a digital and social media marketing strategy, blogging and driving traffic to your website, LinkedIn, and digital marketing mistakes to avoid.
5 key takeaways from Circus 2012, the Festival for Commercial Creativity in Sydney, Australia. From the President of Gatorade to agency folk, these are the marketing concepts you'll want to prepare yourself for in 2012 and beyond.
Like this presentation? Subscribe to Rosie's T3 - The Tuesday Ten - her weekly roundup of 10 things online you should be paying attention to: http://bit.ly/TheTuesdayTen
This presentation outlines some free tools you can use to better understand your brand, your audience, how your audience perceives your brand in the social space. These are also great tools for researching bigger conversations, themes or trends in the social space.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
1. A Day in the Life of a
Social Strategist
What does it mean to be one and how can YOU enter
the field?
Presented by: Rosie Siman, Sr. Strategist @360i
PROPRIETARY & CONFIDENTIAL
2. hi, i’m rosie!
i’m on twitter as @rosiesiman
(let’s keep in touch!)
PROPRIETARY & CONFIDENTIAL
2
3. i work at 360i as a social strategist
(and it’s pretty awesome)
PROPRIETARY & CONFIDENTIAL
(and we’re hiring) tweet me: @rosiesiman3
4. WTF is a social strategist?
Social Media Strategist
Social Strategist
Digital Strategist
Social Marketing Strategist
I entered the New Media Institute I graduated from college
at The University of Georgia
I taught a class in Second Life
PROPRIETARY & CONFIDENTIAL
tweet me: @rosiesiman4
5. What does my day look like?
Wake up. Check e-mail. Respond to anything Internal status meeting followed by working
9A urgent. Check Twitter, @mentions and DMs. 2P session for an all-agency mtg after Thanksgiving
Arrive at 30 Rock for presentation to Bravo client
10A on our recommendation on launching a new
3P Coffee Date with Miami Ad School student &
show with social & digital. time to respond to emails.
Meet with Dentyne internal team to discuss 2013
11A plans. Connect with 5 other partner agencies to 4P Media prep & interview about Content
align on approach. Marketing POV, followed by Dentyne prep
Prep for and deliver Content Marketing “Crash Meet with community managers from Dentyne
Course” presentation to NY & ATL. Answer questions. 5P to review monthly report, campaign snapshot
12P Note changes to be made before client/ presentation & monthly content calendar.
on Tuesday. Touch base with Dentyne creatives; Respond
to client emails; Write slides for this
Review email and recommendations from Dentyne 6P... presentation; Review work from teammates.
1P partner agencies. Touch base with creatives to
Drinks with friends at 8. Home by 11. Write
determine next steps.
slides; Review OOO plans.
PROPRIETARY & CONFIDENTIAL
tweet me: @rosiesiman5
6. What does my day look like?
Wake up. Check e-mail. Respond to anything General Work /
Internal status meeting followed by working
9A General Work / Personal
urgent. Check Twitter, @mentions and DMs. 2P Thought Leadership
session for an all-agency mtg after Thanksgiving
Arrive at 30 Rock for presentation to Bravo client
10A Client Presentation
on our recommendation on launching a new
3P Coffee Date with Miami Ad School student &
Extracurricular
show with social & digital. time to respond to emails.
11A Planning /Creative /
Meet with Dentyne internal team to discuss 2013
plans. Connect with 5 other partner agencies to 4P Thought Leadership
Media prep & interview about Content
align on approach. Relations
Partner Marketing POV, followed by Dentyne prep
Prep for and deliver Content Marketing “Crash Community & Content
Meet with community managers from Dentyne
5P to review monthly report, campaign snapshot
12P Thought Leadership
Course” presentation to NY & ATL. Answer questions.
Note changes to be made before client/ presentation
Management
& monthly content calendar.
on Tuesday.
Touch base with Dentyne creatives; Respond
Planning /Creative /
Review email and recommendations from Dentyne 6P... to client emails; Write slides for this
1P partner agencies. Touch base with creatives to presentation;the real shi*t gets done
When Review work from teammates.
Partner Relations
determine next steps. Drinks with friends at 8. Home by 11. Write
slides; Review OOO plans.
PROPRIETARY & CONFIDENTIAL
tweet me: @rosiesiman6
7. Behind the madness...
CREATIVE TECHNOLOGY &
WRITING PROBLEM-SOLVING EDUCATION CURIOSITY
From email Navigating internal To help inform ideation, it’s It’s the one thing I look for
recommendations to relationships. Negotiating important that I’m able to when I’m trying to dissect
clients to agency partner agency speak to larger cultural and a person: Are they
whitepapers/POVs to relationships. Figuring out behavioral trends as well as curious? Do they people
marketing plans for a way to impact a client’s the trends in technology: watch? Do they travel? I’m
clients, even justifying and bottom line. Creating the Start-ups, new social media constantly seeking (and
selling in work, I spend a next big thing. I watch lots platforms, etc. And then creating) new adventures
good chunk of my day of funny YouTube videos sharing knowledge internally to inspire me.
writing. for inspiration ;) & with clients.
PROPRIETARY & CONFIDENTIAL
tweet me: @rosiesiman7
8. So what’s the strategy bit?
Account planning brings the consumer into the process of developing advertising.
PROPRIETARY & CONFIDENTIAL
tweet me: @rosiesiman8
9. So what’s the strategy bit?
Account planning brings theleft side of the creative brain’ developing advertising.
‘the consumer into the process of
PROPRIETARY & CONFIDENTIAL
tweet me: @rosiesiman8
10. So what’s the strategy bit?
Account planning brings theFinds the consumer truth of developing advertising.
‘the left side of the creative brain’
consumer into the process
PROPRIETARY & CONFIDENTIAL
tweet me: @rosiesiman8
11. So what’s the strategy bit?
Account planning brings theFinds the consumer truth creative brief advertising.
Makes the work relevant the process of developing
‘the left side of the creative brain’
consumer into through a
PROPRIETARY & CONFIDENTIAL
tweet me: @rosiesiman8
12. So what’s the strategy bit?
Account planning brings the Finds the consumer truth creative brief advertising.
Understands‘the left side the brand in thea of developing
Makes the work relevant the process
the place of of the creative brain’
consumer into through consumer’s mind
PROPRIETARY & CONFIDENTIAL
tweet me: @rosiesiman8
13. The basics of being a strategist
DEFINING THE Using all available sources to glean information about the consumer & the
TASK marketplace. Ex: social listening, interviews, client data, agency findings.
Condensing all the learnings into something digestible AND motivating,
WRITE THE BRIEF
thinking about the types of outcomes & providing examples/inspiration.
CREATIVE Hosting brainstorms, helping flesh out & write up ideas, research partners &
DEVELOPMENT ensuring the work is on strategy & delivers against the client’s objective(s.)
SELLING THE Partnering with the creative & account teams to develop a presentation
WORK that highlights the insight(s) that drove the thinking & showcases the work.
TRACKING & Working with community team to understand & ensure content’s
OPTIMIZATION performance, providing recommendations on how to optimize.
PROPRIETARY & CONFIDENTIAL
tweet me: @rosiesiman9
15. And drove engagement on Facebook &
on .com
PROPRIETARY & CONFIDENTIAL
tweet me: @rosiesiman11
16. And drove engagement on Facebook &
on .com
PROPRIETARY & CONFIDENTIAL
tweet me: @rosiesiman11
17. Dentyne’s Challenge
To create a digital program that demonstrates the new
Dentyne Ice Split2Fit pack fits almost anywhere.
PROPRIETARY & CONFIDENTIAL
tweet me: @rosiesiman
12
18. But we were talking to millennials...
PROPRIETARY & CONFIDENTIAL
tweet me: @rosiesiman
13
19. The winning idea
A series of cheeky videos that illustrate in a quirky
and eccentric way how to inconspicuously fit the
new ultra-thin Split2Fit Pack almost anywhere
PROPRIETARY & CONFIDENTIAL
tweet me: @rosiesiman
14
20. We made some video content
PROPRIETARY & CONFIDENTIAL
tweet me: @rosiesiman
15
21. We made some video content
http://youtube.com/Dentyne
PROPRIETARY & CONFIDENTIAL
tweet me: @rosiesiman
15
25. And saw great engagement!
http://www.youtube.com/dentyne
http://www.digiday.com/brands/dentynes-video-strategy-turn-views-into-chews/
PROPRIETARY & CONFIDENTIAL
tweet me: @rosiesiman
17
26. Think you’re up for the challenge?
1 Read up. Visit http://bit.ly/RosieAWNY for my suggestions.
Brand yourself. Not literally. Obviously. But you need to be on
2 Facebook & Twitter. Having a blog is a plus.
Show off your smarts. Write something. Create a Slideshare.
3 Having a POV is more important than being right.
Practice. Don’t be afraid of internships. We all do ‘em in some
4 form or another.
Pay attention to the world around you. People watch. Ask
5 questions. Travel. Repeat.
PROPRIETARY & CONFIDENTIAL
tweet me: @rosiesiman
18
27. Two shameless plugs
I curate a newsletter called The Tuesday Ten, which I recently wrote a Content Marketing Whitepaper,
you should probably subscribe to. which you can download as a PDF.
Subscribe here: http://bit.ly/T3Subscribe Download here: http://bit.ly/ContentMarketingPOV
PROPRIETARY & CONFIDENTIAL
tweet me: @rosiesiman
19