Day 6: Experience Design
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This document contains information about experience design and elements of experiences. It discusses Pine & Gilmore's definition of an experience as using services as a stage and goods as props to engage customers. It also outlines the elements of an experience as having stages of before, during, and after. Examples are given of companies in different industries that stage memorable customer experiences through their goods and services, including Alamo Drafthouse, Build-A-Bear, Starbucks, and Powell and Tiller DDS. The document concludes with assignments for the next class.
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Day 6: Experience Design
- 1. ATXequation Experience Design September 15, 2011
- 2. Review Blogger for the Class? SimversityParticipation Michael Barnes: align goals, attune personalities How will we apply journalism principles to blog/twitter posts? Course reader
- 3. ATX Equation E(s) + C(s) = S(s)
- 4. Austin Social Innovation Scene Map A Glimmer of Hope Social Venture Ptnr Network S o c I a l Entrepreneur Foundation A u s t i n SXSW Lifeworks Ben & Jerry’s Social Business Group Convio RISE Austin Rockroom Wines Silverton Foundation Do Good Deli Bootstrap Cause Net Impact Prof Austin CarShare Dominican Joe Net Impact Undergrad Net Impact UT MBA Mobile loaves & Fishes MEP Community Social Innovators Greenling Organic Blue Avocado NetSquared Social Velocity Austin Community Foundation Leadership Austin Dell SI Competition mPower Ventures UT Bridging Disciplines SI Course Austin EcoNetwork ACC Center for Non-profits mPower Labs IC2 AMD 50x15 Green Lights H u b I n n o v a t i o n RGK Center Discover Hope People Fund Capital Idea Martin Montero
- 5. TheBirthday Party Stage Experiences Deliver Services Make Goods Commodities What’s the Point? Customer expectations are higher than ever. We want what we want exactly when we want it. We slide up and down this scale at will. And we expect you to be ready. Experience Economy, Ch1,6
- 9. Audience = CustomerBefore During After
- 11. Elements of Experience: Pledge, Turn, Prestige Tim League, Alamo Drafthouse
- 12. DJ Richard Florida, Ch 10
- 14. Customer can customize amount and account for ‘Quick Cash’ button.
Editor's Notes
- The basic contstruct
- Set the context as theatre
- Bringing it back to Theater – continuous flow is importantIntroduce concept of on and off stage