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ATXequation
Day 17: Scene


            October 26, 2011




                               © ATXequation
2

       Admin



    1. Attendance
    2. Blogpost: Sydney C




                            © ATXequation
3

       What is a Scene? (ATXequation Perspective)

    An aggregation of experiences & communities
      around a particular area




               E +       C    =     S




                                                    © ATXequation
4

           History of Austin Scenes



1839     1880s Early 20th 1960s     70s 80s       90s 2000        2011
Politics 
         Education 
                 Sports 
                          Tech, IBM MCC Sematec ic2 Interactive 
                                    Music 
                                           Film 
                                                  Food 
                                                  Arts 
                                                  Charity 
                                                          Nightlife 
                                                          Fashion 
                                                                   Media

                                                                © ATXequation
5

           Austin Scenes

       Music, Food, Nightlife, Fashion
       Film
       Leadership
       Spirituality
       Entrepreneurship
       Fitness
       Sustainability
       Interactive
       Social Innovation…
                                          © ATXequation
6
Allen Beurshausen




                    © ATXequation
7
    Rob Matney




                 © ATXequation
8   Lisa Wood




        © ATXequation
9                          Austin Social Innovation Scene


                                                                                        A
                                                                 Social              Glimmer
                                                 Entrepreneur Venture Ptnr           of Hope
                                                  Foundation    Network
                                                                                                     SXSW

                                   Convio                      Social             Lifeworks
                                              Rockroom                              Ben &
                                                                                                              RISE
                                                              Business
                                                                                                             Austin
    Social Innovators


                                                Wines          Group                Jerry’s

                            Silverton




                                                                                                                               Community
                                                        Do Good          Bootstrap
                           Foundation                                                      Austin          Net
                                                          Deli             Cause
                                            Dominican                                     CarShare       Impact
                                              Joe                                                         Prof Net
                                                                                                     Net
                            Mobile loaves                                                        Impact          Impact
                                                      Blue        Greenling
                            & Fishes MEP            Avocado        Organic       NetSquared      UT MBA         Undergrad

                         Social           Austin
                        Velocity        Community                                                         Leadership
                                        Foundation       mPower         Dell SI                             Austin
                                                         Ventures     Competition        UT Bridging
                                Austin
                              EcoNetwork                                                 Disciplines
                                                   mPower                                 SI Course       ACC
                                                    Labs                           IC2                 Center for
                                                                     AMD
                                                                                                       Non-profits
                                     Green                          50x15
                                     Lights
                                                                                            RGK
                                                Discover                                   Center
                                                 Hope         People
                                                                              Capital
                                                               Fund
                                                                               Idea



                                                                                                                            @Montero

                                                                                                                             © ATXequation
10

     Visual Diagram of a Scale Free Network




                                              © ATXequation
11

          Scene Perspective 2: Scale free Networks *


      Applies to communities, scenes, nature, internet, etc
       Scale free: many small nodes held together by a few
        hubs
       Small World: short paths between any 2 nodes
       Evolution: hubs emerge through growth &
        preferential attachment
       Competition: Nodes w/ high fitness become hubs
       Robustness: resilience against random errors

*Laszlo Barabasi                                       © ATXequation
Silicon Valley Mega Scene: Map 1849-Present
                            General Catalyst (2000) Andressen Hor (2009)
                                         Benchmark (1995)
                                Battery (1982) DFJ 1985 Highland (1988)
                     Kleiner, Sequoia (1972) NEA (1977)
  Davis & Rock, Norwest (1961) Sutter (1964) Greylock (1965) TA (1968) Mayfield, Patricof (1969)
                                     VENTURE CAPITAL (1961)

                                      Twitter (2006)
                 LinkedIn (2002) YouTube (2005)                  Fairchild (1957) Large Companies
  Ent + VC        Juniper, (1996) PayPal (1998)
     Platforms              Google, eBay (1995)                   Markets
                      Yahoo! Netscape (1994)         Silicon
                                  Cisco (1984)       Valley’s             Cap Gains to 28% (1978)
SUN , EA, Adobe Symantec Cypress(1982)
                                                    Virtuous
              3Com (1979) Intuit (1983)                                       Emp Ret Act (1974)
 Oracle (1977)                                       Triangle
               Apple (1976)    SGI, (1981)
                         Atari (1972)
 Intel, AMD: 1969 Applied (1967)                        b.
         National Semi (1959)                    1849: Gold Rush                      Standards
    Litton (1946) Varian (1948)                   “get big fast”                 NASA (1958) NSA (1952)
   Entrepreneurs      (HP: 1939)            Stage 1 (30s – 80s)                     RRL (1941-45)
Xerox PARC (1970)   STANFORD (1891)                                   US GOV (1776)         ONR (1946)
                                              Research Park (1951)
  Berkeley, Fred Terman (1925)                    SLAC (1962) DISH (1966) DOD (1947) DOE (1977)
  Santa Clara,                   SRI (1946), Doug Engelbart (1968)
  San Jose State, et Researchers
                      al.                Shockley (1956) Arpanet (1969)
13

         Platforms

                      Platform Architect/Sponsor



                                          Enhancers/
                                          complementors

                             End Users




                                          Platform providers
Platform Leadership                                       © ATXequation
14

     Apple iOS Platform

             Platform Sponsor:
             Apple


                                          500K+ apps
                                        Angry Birds, et al
                       gorgeous
                  devices, integrated
                     Experience;
                      apps: cal,
                    Contacts, etc.


                                   Platform providers:
                              Apple, ATT, Verizon, et al
                                                             © ATXequation
15

     Scene Perspective III: Platform

              Sillicon Valley Platform Sponsor:
              Stanford


                                       Universities,
                                       Companies,
                                           VCs
                     entrepreneurs




                                     Platform providers:
                                      Stanford, US Gov,
                                                       © ATXequation
16

           How do you “Make a Scene?”

     1. Quality Experiences at the Scene Level
       •   SXSW, ACL, Austin Film Festival, RISE,
           Fashion Week,
     2. Vibrant, Unique Communities
     3. A Scene-level Awareness
       •   Cross-community collaboration: events,
           members, promotion

                                                    © ATXequation
17
          Scene Stewardship

          Multiple Perspectives Combined      1. Map
                                           (platform)

                                +
                             4. Constitutionalize
         2. Convene                   (ideology,
                           =          protocols)
         (catalyst, network)

                                    3. Evangelize
Starfish & Spider                   (ATXeq, champion)
                                                  © ATXequation
18

         Scene Reading: complete by Dec 8th

     1. Silicon Valley:
           Regional Advantage: Ch 2
           Silicon Valley Edge: Ch 3, 10, 14
           Rise of Creative Class: Ch 11
     2. Networks: Linked: Ch 5, 6, 7
     3. Stewardship
           Starfish: Ch 1,2,4
           Community: Ch 8, 10
           Platform Leadership: Ch 7
     4. Cities: Creative Class: Ch 14
                                                © ATXequation
19

        For Next Time



      The Human Fabric: Ch 5
      Experience Economy: Ch 9
      Creative Class: Ch 11




                                  © ATXequation

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Day 17: Scene

  • 1. ATXequation Day 17: Scene October 26, 2011 © ATXequation
  • 2. 2 Admin 1. Attendance 2. Blogpost: Sydney C © ATXequation
  • 3. 3 What is a Scene? (ATXequation Perspective) An aggregation of experiences & communities around a particular area E + C = S © ATXequation
  • 4. 4 History of Austin Scenes 1839 1880s Early 20th 1960s 70s 80s 90s 2000 2011 Politics  Education  Sports  Tech, IBM MCC Sematec ic2 Interactive  Music  Film  Food  Arts  Charity  Nightlife  Fashion  Media © ATXequation
  • 5. 5 Austin Scenes  Music, Food, Nightlife, Fashion  Film  Leadership  Spirituality  Entrepreneurship  Fitness  Sustainability  Interactive  Social Innovation… © ATXequation
  • 6. 6 Allen Beurshausen © ATXequation
  • 7. 7 Rob Matney © ATXequation
  • 8. 8 Lisa Wood © ATXequation
  • 9. 9 Austin Social Innovation Scene A Social Glimmer Entrepreneur Venture Ptnr of Hope Foundation Network SXSW Convio Social Lifeworks Rockroom Ben & RISE Business Austin Social Innovators Wines Group Jerry’s Silverton Community Do Good Bootstrap Foundation Austin Net Deli Cause Dominican CarShare Impact Joe Prof Net Net Mobile loaves Impact Impact Blue Greenling & Fishes MEP Avocado Organic NetSquared UT MBA Undergrad Social Austin Velocity Community Leadership Foundation mPower Dell SI Austin Ventures Competition UT Bridging Austin EcoNetwork Disciplines mPower SI Course ACC Labs IC2 Center for AMD Non-profits Green 50x15 Lights RGK Discover Center Hope People Capital Fund Idea @Montero © ATXequation
  • 10. 10 Visual Diagram of a Scale Free Network © ATXequation
  • 11. 11 Scene Perspective 2: Scale free Networks * Applies to communities, scenes, nature, internet, etc  Scale free: many small nodes held together by a few hubs  Small World: short paths between any 2 nodes  Evolution: hubs emerge through growth & preferential attachment  Competition: Nodes w/ high fitness become hubs  Robustness: resilience against random errors *Laszlo Barabasi © ATXequation
  • 12. Silicon Valley Mega Scene: Map 1849-Present General Catalyst (2000) Andressen Hor (2009) Benchmark (1995) Battery (1982) DFJ 1985 Highland (1988) Kleiner, Sequoia (1972) NEA (1977) Davis & Rock, Norwest (1961) Sutter (1964) Greylock (1965) TA (1968) Mayfield, Patricof (1969) VENTURE CAPITAL (1961) Twitter (2006) LinkedIn (2002) YouTube (2005) Fairchild (1957) Large Companies Ent + VC  Juniper, (1996) PayPal (1998) Platforms Google, eBay (1995) Markets Yahoo! Netscape (1994) Silicon Cisco (1984) Valley’s Cap Gains to 28% (1978) SUN , EA, Adobe Symantec Cypress(1982) Virtuous 3Com (1979) Intuit (1983) Emp Ret Act (1974) Oracle (1977) Triangle Apple (1976) SGI, (1981) Atari (1972) Intel, AMD: 1969 Applied (1967) b. National Semi (1959) 1849: Gold Rush Standards Litton (1946) Varian (1948) “get big fast” NASA (1958) NSA (1952) Entrepreneurs (HP: 1939)  Stage 1 (30s – 80s)  RRL (1941-45) Xerox PARC (1970) STANFORD (1891) US GOV (1776) ONR (1946) Research Park (1951) Berkeley, Fred Terman (1925) SLAC (1962) DISH (1966) DOD (1947) DOE (1977) Santa Clara, SRI (1946), Doug Engelbart (1968) San Jose State, et Researchers al. Shockley (1956) Arpanet (1969)
  • 13. 13 Platforms Platform Architect/Sponsor Enhancers/ complementors End Users Platform providers Platform Leadership © ATXequation
  • 14. 14 Apple iOS Platform Platform Sponsor: Apple 500K+ apps Angry Birds, et al gorgeous devices, integrated Experience; apps: cal, Contacts, etc. Platform providers: Apple, ATT, Verizon, et al © ATXequation
  • 15. 15 Scene Perspective III: Platform Sillicon Valley Platform Sponsor: Stanford Universities, Companies, VCs entrepreneurs Platform providers: Stanford, US Gov, © ATXequation
  • 16. 16 How do you “Make a Scene?” 1. Quality Experiences at the Scene Level • SXSW, ACL, Austin Film Festival, RISE, Fashion Week, 2. Vibrant, Unique Communities 3. A Scene-level Awareness • Cross-community collaboration: events, members, promotion © ATXequation
  • 17. 17 Scene Stewardship Multiple Perspectives Combined 1. Map (platform) + 4. Constitutionalize 2. Convene (ideology, = protocols) (catalyst, network) 3. Evangelize Starfish & Spider (ATXeq, champion) © ATXequation
  • 18. 18 Scene Reading: complete by Dec 8th 1. Silicon Valley:  Regional Advantage: Ch 2  Silicon Valley Edge: Ch 3, 10, 14  Rise of Creative Class: Ch 11 2. Networks: Linked: Ch 5, 6, 7 3. Stewardship  Starfish: Ch 1,2,4  Community: Ch 8, 10  Platform Leadership: Ch 7 4. Cities: Creative Class: Ch 14 © ATXequation
  • 19. 19 For Next Time  The Human Fabric: Ch 5  Experience Economy: Ch 9  Creative Class: Ch 11 © ATXequation