Be the Machine is an experiential marketing vendor that aims to enhance consumer engagement through unique media and event experiences. The company specializes in custom media, stunts, installations, and live events, offering comprehensive service from ideation to execution. They focus on innovative strategies that break traditional marketing molds to create memorable consumer interactions.

1. BE THE MACHINE
DRIVING CONSUMERS TO YOUR RESORT

2. 2
YOU HAVE A DESTINATION-- A PLACE WHERE
CONSUMERS GO AND LOVE THEIR EXPERIENCE
BUT YOU WANT MORE CONSUMERS. YOU HAVE
EXPLORED MEDIA, PR, SOCIAL, EVENTS, MOBILE
YOU NEED AN EXPERIENTIAL VENDOR WHO IS
FAST, CREATIVE AND COST EFFICIENT

3. 3
WE SEE YOUR CHALLENGES AS OUR OPPORTUNITIES

4. 4
WE EXIST BECAUSE TRADITIONAL MARKETING
AND ADVERTISING PLANS HAVE MAJOR LIMITS
WE THRIVE BECAUSE OUR CLIENTS SEEK IDEAS
AND EXECUTION THAT TRULY ENGAGE PEOPLE
WE SUCCEED BECAUSE OF US … THE MEMBERS OF
OUR TEAM WHO OUR CLIENTS LOVE & TRUST

5. SERVICES & WORK
WE SEE CHALLENGES AS OPPORTUNITIES
At Be The Machine, we combine years of solid experiential production
work with innovative ideas to create amazing consumer experiences.
 CUSTOM MEDIA
 STUNTS & INSTALLATIONS
 LIVE EVENTS & PROMOTIONS
 CONTENT CREATION

6. CUSTOM MEDIA
SHOWCASE THE MESSAGE IN SPECIAL WAYS
Outdoor media (or OOH) is often a prime outlet for what we term
“custom media”: formats of media that are unique or put in
locations where no conventional media is an option. Be The Machine
knows outdoor media and how to produce never-been-done-before
ideas.
 We develop new ideas to bring media to life
 Ability to bolt onto pre-existing OOH media buys to boost the
campaign
 Work with OOH media vendors to enhance their more traditional
offerings
 Know key OOH ordinances and codes for realistic placements

7. North Lake Tahoe
Power Wash Reverse Stencils

8. 8
SoBe & Dunkin Donuts
Skatepark Murals

9. Dr Pepper / 7Up
Sampling Tour
Bombay Sapphire
Yacht Club Network

10. Visit London
Ice Sculpture at Madison Square Garden tied to NHL Playoffs

11. STUNTS & INSTALLATIONS
UNIQUE FORMATS IN UNIQUE PLACES
Never-been-done-before. That is what brands and clients seek.
Be The Machine helps to develop ideas and handles execution
for memorable stunts & installations. These productions center
around making a very special experience that can then be
amplified for consumers via social or press outlets. But they are
all about breaking the mold and resonating on higher levels.
 Concepts and ideation
 Feasibility studies and exploration of the idea
 Venue options & booking
 Back-end logistics (insurance, permits, etc.)
 All on-site staffing needs
 Documentation and content capture

12. CBS Late Show with Stephen Colbert
Custom Promo Collaboration

13. Dunkin’ Donuts
Fountain Installations

14. HBO “Boardwalk Empire”
Promo Stunt

15. CBS Code Black
Promo Stunt & Press Junket

16. LIVE EVENTS & EXPERIENCES
BUILDING CONSUMER EXPERIENCES
Increasingly, clients seek ways to not simply sponsor or
have a presence at an event ... but to create their own
proprietary event or tour. Be The Machine both comes
up with these event ideas and helps to produce them.
We handle all the back-end details so the big idea can
stand strong up front.
 Custom events are created specifically for each client
 Can take the form of one single activation or multiple
stagings in a tour format
 All production elements handled (sites, bookings,
routing, staff, etc.)
 Tend to be big productions that involve multiple
client teams and agencies (brand, media, social, PR,
creative, etc.)

17. Lady Foot Locker SIX:02
6K Race

18. Jeep
Ski Resort Screen Printing

19. TLC “LA Ink”
Graffiti Tattoo Event

20. CONTENT CREATION
CAPTURING THE MOMENT TO BE AMPLIFIED
Nothing generates awesome social content like
experiential programs. Because Be The Machine produces
experiential programs live in the field as we engage
consumers and put on events, we are on the frontlines to
capture footage. We help agencies by documenting
activations for them to build content.
 Document live activations with photo and video
 Provide footage to agency for social use
 Cross-promote social engagements with live in-field
engagements
 Engage consumers at events to provide social content
and participate in social campaigns
 Secure talent, staff and consumer involvement in the
content with permissions as needed

21. Brisk
SXSW Stunt

22. The Tonight Show with Jimmy Fallon
Jimmy Fallon Beer Pong

23. I Love NY
Times Square Events

24. PATRICK WEST
patrick@themachinenyc.com
(646) 380-9467 or (914) 216-8948