1. Jonathan Anthony
e!
ct m
linkedin.com/in/JonathanAnthonyABC
onta
JonathanAnthony@hotmail.com
+1 604 374 3240
Vancouver, BC, Canada
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SKILLS / EXPERIENCE Has “Jonathan Got Talent?!”
Linkedin top 10 most overused The future-forward skills How does
profile buzzwords 2011 of a MarComms leader Jonathan deliver?
 Creative Oh, yes  Talent Personality, opinion, knowledge – and a willingness to share
 Organizational Outcomes  Talent Scout Uncovering compelling stories and unlocking their value is critical
 Effective Simple  Big Picture Painter Developing stakeholder Line of sight
 Extensive experience Years of it!  Community Organizer I am committed to unleashing the power of our network(s)
 Track record Proven  Multimedia Storyteller We live in a visual, ‘entertain me’ world. I can deliver that.
 Motivated Highly  Social Media Coach I advocate the opportunity; and actively manage the risk
 Innovative 24-7  Creative Strategist This is my ‘Killer combo’
 Problem solving Sudoku-master Acknowledgement: Steve Crescenzo http://www.ow.ly/98Kwa
 Communication skills No-brainer
Another way of putting it…
 Dynamic Duracell-like
Ok – here we go…
“Blah Jonathan has extensive experience – 15 years of it –
in marketing and communications. He has a proven track record of driving
superior organizational outcomes for companies around the world. He leverages his
communication skills – a no-brainer – to deliver simple, effective communications
programs and content that informs, engages, and entertains. Is he creative? Oh, yes!
He marries his 24-7 innovative thinking to his Sudoku-Master problem solving
abilities. Jonathan is a Duracell-like, dynamic force of nature, a highly
motivated leader, a committed team player who produces
Blah”
the results that YOU need. Sun-shaped Expertise (founded on core passion)
David Armano: http://www.darmano.typepad.com
ABC Accredited Business Communicator
Executive Accreditation Program
Defence of strategic portfolio:
Line of Sight - development of
corporate strategic plan Neuro-Linguistic
Programming TV & Video Production
Foundation Course
MA Information Technology
Thesis: Creating a Virtual
Community for preservation
2010 2003 of oral history in a rural community
BA (Honours) Philosophy,
2000 Politics, and Economics
GHT …a char
acteristic of certain tra
nsmiss
1999
LIN E OF SI ion s ystem
s in
whi
ch no 1992
obs
2007 2004 t ruc
tion
2001 s in xist
.”
a d ir
ect pa rc an e
th betwee eceive com
n transmi tter and r ary.
ondicti
Network
Communication Communication
Director, Corporate Developer
Manager
Communications
By the numbers…
Corporate identity
influencer: consulted
on development of this
Strategy Strategy Strategy Brand statement
2 corporate strategic
plans developed
line of sight
key corporate
drivers and goals 11,000
employees for whom I was information gatekeeper valuation of company for whom I
80+ % positive employee
approval rating
1B+ was trusted aide, speechwriter,
1 complete communications editor for Executive
cycle under my ownership
4 websites redeveloped
for social media leverage
Creative
53
Creative
Creative
After GUI design project:
120
videos produced in-house in 2011
= 200,000+ $ production costs savings 50 % intranet pages 25 % content
European markets showing TV commercials
I devised and executive-produced (also sold
to markets in Asia, Middle East and Canada)
within tight timeline/budget constraints.
4 blogs written – for satire, engagement,
communications, market news 100 % operational efficacy
Event Management
Systems Systems 2004
UEFA European Football Championship
2007 tools that delivered ALL operational
Team Size
2 communication content; optimizing
efficacy and usability
Executed Corporate sponsorship and event management
150+ managed pan-European media
for product launches
while maintaining client service levels
now
800+ attendees to client partner events
executed [ concept, design and delivery]
30+ 70,000 Marketing
% active employee engagement $ savings over
level in Enterprise Social Network existing intranet
[surpassing best practice]
1 World’s largest Trade Fair
- provided International PR
Reputation
Public Affairs projects
large-scale change
management
17 European countries for which I redeveloped
and managed product websites
20+ acting as counsel,
media liaison 3 projects activated as
communications lead
25 % rate opt-in achieved in
direct marketing initiative
3 years natural obsolescence cycle in
marketing communications
o
Iter ty ou d
ativ
eR lifelong learning wha
&D ying
Enjo
Overcome through
The power of We Active participation in the conversation
creative strategy,
influence Co
ns
ks
tan
ris
tc
g
re
Embrace change
in
ati
k
Ta
ve
ch
all
en
ge
BRAND “I build (stakeholder) community”
Strategy
!
?
?! ?
? !? ? !
!
“Killer combo” !
??
!
!
Ideation
Connectedness
community brin
gt
he
b!
SUPER
strong intuitive understanding of team cohesion,
dynamics, and interpersonal relations
draws others into the conversation +B
open
social works with and
through others
= SUPERB
Maximizer
accepting
collaborative
collaborating widely
PREDICTIVE INDEX® Communication
flexible
PI RESULTS positive phew (good job I
have that!)
empathetic
Focuses on the
‘big picture’ goals
promotes teamwork
confidence in his ability to gain others’ trust and buy-in
x
e bo
Woo
of th winning others over
out
PERSONAL vodka martini –
shaken, not stirred
Schwarzwälder
Kirschtorte!
40+
countries visited
café au lait
itakdakimasu!
decaff vanilla soya
latte, half-sweet, no
foam, extra hot
40+
countries visited countries resident languages spoken
working smarter with
greater focus so I can “[W]e experience …mounting pressure,
have a balanced lifestyle deteriorating performance and growing stress because we
with my family continue to operate with institutions and practices that are increasingly
dysfunctional… Yet, the Big Shift also unleashes a huge global flow of
ideas, innovations, new collaborative possibilities and new market
opportunities. This flow is constantly getting richer and faster.
Today…tapping the global flow becomes the key to productivity, growth
and prosperity. But to tap this flow effectively, every country, company
and individual needs to be constantly growing their talents.”
– quote from Thomas Friedman, NY Times, 12 Oct, 2011
Change +
Lifelong Learning
The Big Shift
Creative Tension from “The Power of Pull”
managing the gap between by John Hagel et al.
our vision and reality.
Compelling Storytelling
ON MY MIND
First Nations have been using
stories to orient and understand the
world for 10,000 years
All graphics used under Creative Commons licence: http://gapingvoid.com • http://davidarmano.com/