Current Resume

1. DAVID D. DAWKINS
H: 813-315-9151 C: 813-447-0738
www.linkedin.com/in/ddawkins4 ddawkins4@tampabay.rr.com
PROFESSIONAL SUMMARY
Certified Six Sigma Black Belt Project Manager with strong track record in project management, identifying and
resolving process defects, and launching large-scale improvement processes with over $2.6M in cost savings.
Proven ability to surpass established financial objectives. In depth knowledge and experience in the Six Sigma
disciplines of Define, Measure, Analyze, Improve and Control (DMAIC) and Design For Six Sigma (DFSS).
Trained, developed and certified new Green Belts to achieve company goals. Extensive experience in staff
operations, budgets, and marketing management. Demonstrated ability to manage supplier relationships, budgets,
and developing new metrics for supplier performance. Disciplined and focused work habits, rigorous commitment
to process improvements coupled with the ability to acquire new technology and skills quickly. Successfully
planned, coordinated and executed major corporate events such as NADA Convention. Areas of expertise include:
• Certified 6 Sigma Black Belt • Team Building and • Budgets Accountability
Coaching
• Enterprise Project • Green Belt Training & • New Product Development
Management (EPM) Certification
• Event Planning/Brand and • Strategic & Tactical • Brand Management
Marketing Management Planning
PROFESSIONAL EXPERIENCE
FORD MOTOR CREDIT COMPANY, Tampa, FL
Certified Six Sigma Black Belt Project Manager (2007-2010)
Managed or co-managed eight major DMAIC projects and one DFSS project. Closed a total of six projects that
generated cost savings in excess of $2.6 M. Assisted functional areas by conducting brainstorming sessions and
developing and implementing process improvements and performance management tools. Delivered Green Belt
training and certification.
• Decreased lien and insurance verification costs by about $315K per year by reducing the DPMO by 87%
and cycle time by 92%.
• Generated $576K annually in cost savings by identifying the root cause of redundant sales reports and
reducing the number produced annually.
• Reduced credit losses on commercial accounts by identifying process defects and implementing preventive
measures resulting $1.7 M annually.
• Reduced rework and eliminated hidden factories in Uniform Commercial Code file search process with a
savings of $35K annually.
• Conducted a total of eight Green Belt training classes in three years. Contributed to the achievement of an
87% Green Belt certification rate within the organization. Coached and counseled Green Belts.
Multicultural Marketing and Communications Manager, Dearborn, MI (2004-2007)
Developed and executed the company’s annual Multicultural Marketing Plan attained 20% incremental contract
volume in 2006. Implemented Multicultural Marketing Strategy and Tactical Plan and led direct marketing actions
including in inter-company lead generation and prospect management initiatives. Effectively managed annual
Multicultural Marketing budget. Performed Sales Match Analysis. Established program metrics and reporting to
assess effectiveness of marketing actions:
• Increased participation in multicultural events from five annually to 13. Achieved market exposure increase
for the company’s products and services from an audience of $75K to over $500K, and hand raiser
mailings to this audience from 0 to approximately $30K per year.
• Expanded Credit Education initiatives – Initiated the incorporation of math focused financial education into
Ford Partnership for Advance Studies (Ford PAS), saving the company over $200K per year.
Developed “10 Ways to Achieve Financial Success” course for students. Developed “Credit Management
for Small Business Owners” course.

2. DAVID D. DAWKINS Page 2
H: 813-315-9151 / C: 813-447-0738 ddawkins4@tampabay.rr.com
FORD MOTOR CREDIT COMPANY, continued
• Implemented the Diversity Marketing Initiatives, developed tactics to integrate marketing campaign into
class action settlement that led to $2.1M hand-raisers and qualified offers mailed to the target audience.
• Maintained actual expenditures within budget.
• Attained 100% compliance with company’s purchasing standards.
Assistant Brand Manager, Dearborn, MI (2002-2004)
Effectively executed Ford Credit’s brand and advertising strategy. Managed advertising agency relationships and
department budget in a way that minimized costs and improved effectiveness.
• Led the development and roll out of revised brand positioning. Implemented the new look and feel
throughout the organization on schedule and within budget.
• Implemented new corporate identity worldwide, including new website within the targeted time frame.
• Directed and managed NADA event. Activated new exhibit that exceeded goals for dealer participation.
Field and Dealer Communications Manager, Dearborn, MI (2002)
Led effort to develop broad base strategy for field and dealer communications. Participated in the development and
execution of the Ford Credit Brand Office Strategy.
• Developed marketing campaigns to increase business from targeted dealers.
• Established and tested metrics to identify under-performing dealers and piloted in selected regions.
Project Manager, Dearborn, MI (2000-2002)
Led cross-functional team including various components of Global Process Management, Lease Systems, Treasury,
Accounting, IT and vendors to mechanize newly developed products. Performed project management control by
developing detailed project plans and utilized EPM tools for consistent follow up and plan execution. Participated
in the tactical development and execution of communication, training and process strategy.
• Developed new product concepts that supported core business strategy, facilitated vehicle sales and
promoted customer satisfaction.
• Successfully launched Flex Buy™ product that led to 2% incremental vehicle sales for Ford and finance
contracts for Ford Credit in the target market area.
• Managed large scale design project with $4.5 budget and collaborated with outside business partners to
complete development of two new leasing products. Contained costs within budget.
Project Analyst/Marketing Analyst, Dearborn, MI (1999-2000)
Developed and executed marketing plan to launch new add-on product in U.S. and Canada. Monitored
performance, generated reports and reconciled related project and marketing expenses. Liaised with vendors to
ensure flawless execution of operational elements, including billing and reporting.
• Successfully launched new add-on product that contributed fee income to Ford Credit’s bottom-line.
Tripled the product sales in six months and attained contract penetration of 25% within one year, exceeding
the objective of 10%.
• Completed the rollout of new finance product in U.S. and Canada. Recognized as Quality Award recipient
in 2000.
EDUCATION
M.B.A., University of Central Oklahoma Graduate School of Business, Magna Cum Laude, Accounting, Edmond
OK
B.S., Southern Nazarene University, Sigma Cum Laude, Accounting, Bethany, OK
Six Sigma, Lean Six Sigma Master Black Belt Certificate – Villanova University, to be completed July 2010
PROFESSIONAL AFFILIATIONS AND OTHER SKILLS
Active supporter of United Way, Susan G. Komen Race For The Cure Foundation, Juvenile Diabetes Research
Fund, Junior Achievement, Served on the Ford Credit Tampa Business Center Community Resource Committee.