Jalipo was founded in London as an online marketplace for TV and video content, allowing content owners to offer channels, video-on-demand, and live events directly to viewers worldwide using a unique pay-per-minute model. It gained £5M in funding and launched in 2007 with a variety of products and services. However, despite being innovative and technically advanced, Jalipo struggled to gain customers and ran out of funding, ultimately being acquired in 2008 as it failed to generate sufficient revenue from viewers.