The document outlines the Marshall Model for realizing stakeholder value over time, cost, quality, and scope. It discusses five debts (financial, physical, knowledge, social, environmental) and five flows (cash, trade, knowledge, community spirit, natural resources) that must be balanced. The model shows how organizations can progress from unconscious incompetence to conscious competence by taking a whole organization approach to leading entrepreneurially, organizing responsibly, problem-solving evidence-based, and engineering with set-based design. It prompts readers to assess where their own organization falls on this "rightshifting scale".

1. Realizing Value
Copyright SMS Exemplar Ltd. 2011

2. The Marshall Model

4. Stakeholder Value
Time
Cost
Quality
Scope

6. Manufactured Capital
Financial Capital
Social" Human"
Capital
Capital
Natural Capital

8. Five Debts
Five Flows
Financial debt : represents labour and/or Cash flow : "
tradeable assets" invoicing, accounts payable"
Physical debt : aka technical debt – Trade : flow of made goods, construction,
incomplete or missing quality, defects that will systems & software development"
need correction"
Knowledge debt : aka ignorance – lack of Knowledge flow : training, education,
know-how needed to achieve some goal" communication, creation & loss of
intellectual property"
Social debt : unfair social conditions, poor
education, inadequate healthcare, Community spirit : human interactions, will
unemployment, inter-community tension, to cooperate & collaborate, team work,
disloyalty to family & community, favours exchange of favours"
owed"
Flow of natural resources : H2O, CO2/O2,
Environmental debt : pollution, damage to the N2 cycles; growth & decay; population
natural regulatory cycles, disruptive change to dynamics; oil & gas cycle; tectonic
habitats, non-sustainable land use
movement; evolution

9. The Marshall Model

10. Yves Rossy crossing the Grand Canyon using a custom-built jet suit on 1st October 2011

12. Conscious" Conscious"
Incompetence
Competence
…for the whole"
organisation !
Unconscious" Unconscious"
Incompetence
Competence

13. Leading – entrepreneurial leadership
Organising – responsibility-based
Problem-solving – evidence-based
Engineering – set-based design

26. ?
? ? ?
How does your organisation rate
on the Rightshifting scale?

27. Questions...
Copyright SMS Exemplar Ltd. 2011