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Alan Ferguson, Central Bedfordshire Council

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Alan Ferguson, Central Bedfordshire Council

  1. 1. @alanfergs Alan Ferguson – Web Manager Central Bedfordshire CouncilCentral Bedfordshire Council www.centralbedfordshire.gov.uk
  2. 2. What do we use? You need someone to champion email marketing (In Central Bedfordshire Council…it’s me)Central Bedfordshire Council www.centralbedfordshire.gov.uk
  3. 3. Our winning formula No automation Keep it consistent Focus content We don’t spamCentral Bedfordshire Council www.centralbedfordshire.gov.uk
  4. 4. Build on what you’ve already got 7,800 114 topics and growingCentral Bedfordshire Council www.centralbedfordshire.gov.uk
  5. 5. Shout about it!Central Bedfordshire Council www.centralbedfordshire.gov.uk
  6. 6. Know your targets27% 10% open rate CTR Time for A/B testing?Central Bedfordshire Council www.centralbedfordshire.gov.uk
  7. 7. Thanks for listeningConstantly promote the serviceKnow your targetsMake it personal@alanfergsCentral Bedfordshire Council www.centralbedfordshire.gov.uk

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