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Mailcamp: Hayley Cashmore, Three Spires Consulting

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Mailcamp: Hayley Cashmore, Three Spires Consulting

  1. 1. GOOD AFTERNOON & WELCOME 16/05/11 Hayley Cashmore. Three Spires Consulting Ltd © 2011 To the WWW W Dot of Email Marketing
  2. 2. The WWW W . of Email Marketing 16/05/11 Hayley Cashmore. Three Spires Consulting Ltd © 2011 <ul><li>W HY? </li></ul><ul><li>What is the Purpose/Objective? </li></ul><ul><li>Do you have something to say, that they WILL want to hear? </li></ul><ul><li>What Would I Do? </li></ul>
  3. 3. The WWW W . of Email Marketing 16/05/11 Hayley Cashmore. Three Spires Consulting Ltd © 2011 <ul><li>W HAT? </li></ul><ul><li>Subject Line – relates to and supports the from address </li></ul><ul><li>Main Content – relates to and supports the Subject Line </li></ul><ul><li>Main Content – delivers on the expectation set by the Subject Line </li></ul><ul><li>Designed to optimise deliverability </li></ul><ul><li>Designed to optimise results </li></ul><ul><li>Delivers against the ‘Objective’ set </li></ul>
  4. 4. The WWW W . of Email Marketing 16/05/11 Hayley Cashmore. Three Spires Consulting Ltd © 2011 <ul><li>W HO? </li></ul><ul><li>To those who have requested it </li></ul><ul><li>To those who’s behaviour would suggest to </li></ul><ul><li>To those individuals who meet with the ‘Objective’ </li></ul>
  5. 5. The WWW W . of Email Marketing 16/05/11 Hayley Cashmore. Three Spires Consulting Ltd © 2011 <ul><li>W HEN? </li></ul><ul><li>It’s right for your audience </li></ul><ul><li>They told you to </li></ul><ul><li>Their behaviour would suggest to </li></ul><ul><li>It’s relevant & timely </li></ul>
  6. 6. IN CONCLUSION 16/05/11 Hayley Cashmore. Three Spires Consulting Ltd © 2011 <ul><li>Nothing to say! Then, don’t send an email </li></ul><ul><li>If you don’t know, don’t assume! Test. Test. Test! </li></ul><ul><li>No Objective – No Point! </li></ul><ul><li>Deliver on your promise! </li></ul><ul><li>Deliver against expectations </li></ul><ul><li>Ensure the user’s journey is Simple, Direct & Smooth </li></ul><ul><li>Ask yourself – What Would I Do? </li></ul><ul><li>WWW W Dot = TARGETED. RELEVANT. TIMELY COMMUNICATIONS </li></ul>
  7. 7. GET IT RIGHT!...AND 16/05/11 Hayley Cashmore. Three Spires Consulting Ltd © 2011
  8. 8. THANK YOU. 16/05/11 Hayley Cashmore. Three Spires Consulting Ltd © 2011 For any Questions, please, do come and find me during the networking sessions or at the end of the event

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