1. DSA gets digital John PloughmanDSA digital communications manager

2. Driving Standards Agency (DSA) executive agency of the Department for Transport our mission is ‘safe driving for life’ ‘Learning to Drive’ programme to improve how people learn and are tested

3. Our web 2.0 timeline

4. DSA and Twitter launched May 2009 – twitter.com/DSAgovuk over 3,300 followers use bit.ly to measure clicks broadcast news and talk to followers

5. DSA and Twitter

6. DSA and YouTube launched September 2009 – youtube.com/dsagov over 1.6 million video views encourage sites to embed our videos worked with Directgov to link to our videos

7. DSA and YouTube

8. DSA and YouTube

9. DSA and YouTube

10. DSA and YouTube

11. DSA and GovDelivery: DSA Direct launched January 2010 over 24,000 subscribers promoted online and offline collaboration with Highways Agency

12. DSA and GovDelivery: DSA Direct Sign-up screens on DSA website and Directgov

13. DSA and GovDelivery: DSA Direct

14. DSA and GovDelivery: DSA Direct YouTube video

15. DSA and GovDelivery: DSA Direct

16. DSA and Facebook launched August 2010 as pilots two pages: Driving tests are changing – and I know howfacebook.com/newdrivingtest Trevor Wedge, Chief Driving Examinerfacebook.com/trevorwedge early feedback positive

17. DSA and Facebook

18. Case study: ‘independent driving’ biggest change to the practical test in a generation mix of Twitter, YouTube, DSA Direct, Facebook, Directgov and Business Link responded to inaccurate media coverage and answered citizens’ questions

19. The futureReporting on driving test changes YouTube video report communicated using Twitter, DSA Direct and Facebook

20. The futureDSA magazine online only was hardcopy with distribution of 50,000 new online version using Yudu publishing - interactive and engaging sign-up using DSA Direct

21. The futureDSA magazine online only

22. The futureFacebook pages pages for learner drivers and newly qualified drivers: I can’t wait to pass my driving test Yes! I passed my driving test communicating relevant messages from other government agencies

23. The futureMobile site using Widgetbox available on smartphones delivers feeds from DSA Direct, YouTube and Twitter

24. The futureMobile site using Widgetbox

25. Get in touch John Ploughmanjohn.ploughman@dsa.gsi.gov.uk0115 936 6043twitter.com/johnploughman DSAdsa.gov.uktwitter.com/dsagovukyoutube.com/dsagov