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Social Media Accessibility: Where Are We Today? A modest attempt at awaking the giants CSUN 2012 San Diego – March 1 st , 2012 / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550

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<ul><ul><li>Attribution ⬌ NonCommercial ⬌ ShareAlike 2.5 Canada </li></ul></ul>/ Some Rights Reserved 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550

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Speaker <ul><li>Denis Boudreau </li></ul><ul><li>11+ yrs experience - Web Accessibility </li></ul><ul><li>Chairman, AccessibilitéWeb </li></ul><ul><li>Co-editor, SGQRI 008 standards </li></ul><ul><li>Invited Expert, W3C </li></ul>/ 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550

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Social Media Offer Great Opportunities... / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 ...If you’re lucky enough to be able to use them

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Jumping in <ul><li>What's an organization to do? </li></ul><ul><li>Governement onLine </li></ul><ul><li>Communication strategies </li></ul><ul><li>Social media infatuation </li></ul><ul><li>Accessibility requirements </li></ul><ul><li>Moral responsibility </li></ul><ul><li>Populations at risk of exclusion </li></ul><ul><li>Expectations from PWD groups </li></ul><ul><li>Public pressure </li></ul>/ 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550

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Social Poorly Accessible Media?! / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 (To be fair, just to name a few...) SPAM 2.0

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Social Media Should be About People <ul><li>Communicating, </li></ul><ul><li>Sharing, </li></ul><ul><li>Interacting, </li></ul><ul><li>Contributing, </li></ul><ul><li>Bonding, </li></ul><ul><li>Networking... </li></ul><ul><li>...With each other & on the Web. </li></ul>/ 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550

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As It Turns Out... <ul><li>This is not always the case! </li></ul><ul><li>(Real) people get left behind based on... </li></ul><ul><ul><li>Physical disability </li></ul></ul><ul><ul><li>Aging conditions </li></ul></ul><ul><ul><li>Technological illiteracy </li></ul></ul><ul><ul><li>PREJUDICE appearances </li></ul></ul>/ 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550

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The Quebec Government Dilemma <ul><li>How Can We Play Along, with EVERYONE on Board? </li></ul><ul><li>Dealing with inclusion and accessibility requirements </li></ul><ul><ul><li>Are social media accessible at all? </li></ul></ul><ul><ul><li>Are social media compliant with our requirements? </li></ul></ul><ul><ul><li>If not, can social media be made accessible? </li></ul></ul><ul><ul><li>Can we influence the social media giants positively? </li></ul></ul><ul><ul><li>How can we make sure no one gets left behind? </li></ul></ul>/ 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550

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Evaluation Results Overview <ul><li>Total of success criteria successfully met (2011) </li></ul>/ 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 Most Common a11y Problems #1 – Section Headings 0/3 0/3 2/3 1/3 1/3 #2 – Color Contrasts 0/1 0/1 0/1 1/1 0/1 #3 – Labels and Form Fields 0/2 0/2 0/2 1/2 0/2 #4 – Keyboard Navigation 0/7 1/7 2/7 0/7 0/7 #5 – Text Equivs for Images 0/1 0/1 0/1 0/1 0/1 #6 – Multimedia NA 0/3 NA 0/3 0/3 #7 – Language 0/2 1/2 1/2 1/2 1/2 #8 – Validation 0/1 0/1 0/1 0/1 0/1 Total Success Criteria Met 0/15 2/20 5/15 4/20 2/20

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Criteria #1: Section Headings <ul><li>Percentage of success criteria successfully met </li></ul>/ 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.3.1 - Info and Relationships 0% 0% 0% 0% 0% 2.4.2 - Page Titled 0% 0% 100% 100% 0% 4.1.1 - Parsing 0% 0% 100% 0% 100% Percentage of Success Criteria Met 0% 0% 67% 33% 33%

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Criteria #2: Color Contrasts <ul><li>Percentage of success criteria successfully met </li></ul>/ 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.4.3 - Contrast (Minimum) 0% 0% 0% 100% 0% Percentage of Success Criteria Met 0% 0% 0% 100% 0%

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Criteria #3: Labels and Form Fields <ul><li>Percentage of success criteria successfully met </li></ul>/ 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.3.1 - Info and Relationships 0% 0% 0% 0% 0% 3.3.2 - Labels or Instructions 0% 0% 0% 100% 0% Percentage of Success Criteria Met 0% 0% 0% 50% 0%

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Criteria #4: Keyboard Navigation <ul><li>Percentage of success criteria successfully met </li></ul>/ 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.3.1 - Info and Relationships 0% 100% 0% 0% 0% 1.3.2 - Meaningful Sequence 0% 0% 100% 0% 0% 1.4.4 - Resize text 0% 0% 0% 0% 0% 2.1.1 - Keyboard 0% 0% 0% 0% 0% 2.4.1 - Bypass Blocks 0% 0% 0% 0% 0% 2.4.3 - Focus Order 0% 0% 100% 0% 0% 2.4.7 - Focus Visible 0% 0% 0% 0% 0% Percentage of Success Criteria Met 0% 14% 29% 0% 0%

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Criteria #5: Text Equivalents for Images <ul><li>Percentage of success criteria successfully met </li></ul>/ 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.1.1 - Non-text Content 0% 0% 0% 0% 0% Percentage of Success Criteria Met 0% 0% 0% 0% 0%

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Criteria #6: Multimedia <ul><li>Percentage of success criteria successfully met </li></ul>/ 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.1.1 - Non-text Content NA 0% NA 0% 0% 1.2.1 - Audio & Video-only (Prerec.) NA 0% NA 0% 0% 1.2.2 - Captions (Prerecorded) NA 0% NA 0% 0% Percentage of Success Criteria Met NA 0% NA 0% 0%

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Criteria #7: Language <ul><li>Percentage of success criteria successfully met </li></ul>/ 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 3.1.1 - Language of Page 0% 100% 100% 100% 100% 3.1.2 - Language of Parts 0% 0% 0% 0% 0% Percentage of Success Criteria Met 0% 50% 50% 50% 50%

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Criteria #8: Validation <ul><li>Percentage of success criteria successfully met </li></ul>/ 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 4.1.1 - Parsing 0% 0% 0% 0% 0% Percentage of Success Criteria Met 0% 0% 0% 0% 0%

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Overall success rating... <ul><li>Could they do any WORSE if they tried? </li></ul>/ 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550

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Well, let’s take a look, shall we? <ul><li>Six months later... What are the improvements? </li></ul><ul><li>✔ Adjacent links and link images combined </li></ul><ul><li>✔ Properly closed HTML tags </li></ul><ul><li>No noticeable improvements </li></ul><ul><li>✔ Decorative images made invisible to screen readers </li></ul><ul><li>✘ Some HTML tags aren’t properly closed anymore </li></ul><ul><li>✘ Some presentation aspects are now handled in HTML </li></ul><ul><li>✔ Contextual metadata are now used to describe pages </li></ul><ul><li>✔ Adjacent links and link images combined </li></ul><ul><li>No noticeable improvements </li></ul>/ 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550

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<ul><li>2012: Just as bad as it was six months ago </li></ul>Not enough to make a difference! / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 Most Common a11y Problems #1 – Section Headings 0/3 0/3 2/3 1/3 1/3 #2 – Color Contrasts 0/1 0/1 0/1 1/1 0/1 #3 – Labels and Form Fields 0/2 0/2 0/2 1/2 0/2 #4 – Keyboard Navigation 0/7 1/7 2/7 0/7 0/7 #5 – Text Equivs for Images 0/1 0/1 0/1 0/1 0/1 #6 – Multimedia NA 0/3 NA 0/3 0/3 #7 – Language 0/2 1/2 1/2 1/2 1/2 #8 – Validation 0/1 0/1 0/1 0/1 0/1 Total Success Criteria Met 0/15 2/20 5/15 4/20 2/20

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What Can Organizations Do About This? <ul><li>Setting rules & adopting a “social a11y gameplan” </li></ul><ul><li>Allowing? Controling? Prohibiting? </li></ul><ul><li>Reinventing the (social media) wheel? </li></ul><ul><li>The Quebec government's approach </li></ul><ul><li>What's yours? How can organizations tackle social media responsibly? </li></ul>/ 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550

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Helping Social Media Giants Understand <ul><li>Slice of life: “The Survey Monkey Incident” </li></ul><ul><li>Using constructive criticism to get results </li></ul><ul><li>Getting Involved! </li></ul><ul><ul><li>Contribute! Build! Hack! </li></ul></ul><ul><ul><li>(Beg if you have to!) </li></ul></ul><ul><li>Promote accessible options (Easy Chirp, Amaze, etc.) </li></ul><ul><li>Reach out to existing initiatives (Fix The Web, W3C, etc.) </li></ul>/ 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550

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<ul><li>Communicating, </li></ul><ul><li>Sharing, </li></ul><ul><li>Interacting, </li></ul><ul><li>Contributing, </li></ul><ul><li>Bonding, </li></ul><ul><li>Networking... </li></ul><ul><li>...With each other & on the Web. </li></ul>/ 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 ...what can WE do to put the worms back in the can and improve social media accessibility? So, if THEY won’t take accessibility seriously...

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Thank You! <ul><li>Denis Boudreau, </li></ul><ul><li>President </li></ul><ul><li>Coopérative AccessibilitéWeb </li></ul><ul><li>1751 Richardson street, suite 6111 </li></ul><ul><li>Montreal (Quebec), Canada H3K 1G6 </li></ul><ul><li>Toll Free: +1 (877) 315-5550 </li></ul><ul><li>Email: dboudreau@accessibiliteweb.com </li></ul><ul><li>Web: www.accessibiliteweb.com </li></ul><ul><li>Blog: www.accessiblogue.com </li></ul><ul><li>Twitter : @AccessibiliteWb @dboudreau </li></ul><ul><li>Spkr8 - Comments, suggestions? </li></ul><ul><li>http://spkr8.com/t/9365 </li></ul><ul><li>Slideshare – present yourself! </li></ul><ul><li>http://is.gd/ernyQx </li></ul>/ 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550