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John Ploughman, Driving Standards Agency


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John Ploughman, Driving Standards Agency

  1. 1. Making email alertssimpler, clearer and fasterDriving Standards Agency
  2. 2.
  3. 3. ScrollableShort (but big) sub-headings
  4. 4. Take actionClear calls to action
  5. 5. The techie bit• Fixed width of 560px Font Relative size Title Gill Sans 6 Sub-heading Arial 4 Body Arial 3
  6. 6. Understand, remember, act