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Mailcamp: Simon Burgess, Sift Media (Public Technology)

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Mailcamp: Simon Burgess, Sift Media (Public Technology)

  1. 1. Engaging the public sector…<br />
  2. 2. One of the largest B2B publishers in the UK. <br />Reaching over half a million professionals in accounting and finance, HR and training, customer management, small business and public sector.<br />Who we are<br />What we do<br />How we do it<br />
  3. 3. One of the largest B2B publishers in the UK. <br />Reaching over half a million professionals in accounting and finance, HR and training, customer management, small business and public sector.<br />Who we are<br />What we do<br />How we do it<br />Host the most engaged professional communities via our websites, emails, industry awards and events…<br />…providing advertisers with unique marketing opportunities.<br />
  4. 4. One of the largest B2B publishers in the UK. <br />Reaching over half a million professionals in accounting and finance, HR and training, customer management, small business and public sector.<br />Who we are<br />What we do<br />How we do it<br />Host the most engaged professional communities via our websites, emails, industry awards and events…<br />…providing advertisers with unique marketing opportunities.<br />A tried and tested engagement model.<br />Maximise advertising response with our experience, innovation and understanding of our communities.<br />
  5. 5. Our communities<br />
  6. 6. Editorial content driven by the news agenda… <br />… although key themes remain<br /><ul><li>Government ICT strategy
  7. 7. Cloud computing
  8. 8. Digital inclusion
  9. 9. IT security
  10. 10. Local and national IT efficiencies
  11. 11. Shared Services/ PSNs</li></ul>Editorial vision<br />
  12. 12. Standard weekly email bulletin – sent twice a week on Tuesdays and Fridays<br />
  13. 13. Special Gov ICT Strategy announcement email<br />
  14. 14. <ul><li>Increased membership by approx. 1,700 since Feb by locking down content
  15. 15. 65% of all new members sign up to weekly email bulletins
  16. 16. Currently delivering email to just over 8,000 members
  17. 17. Open rate average 21%</li></li></ul><li>Questions?<br />@publictech<br /> @siburgess79<br /> @jennyogden<br />

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