2009 eCampaigning Review: Practices Survey and Action ComparisonFairSay
This document summarizes an e-action review and practices survey of 84 online campaigns run by various organizations in July/August 2009. It finds that while most organizations offer easy-to-use actions, there are weaknesses in providing background information and follow-up communications to build supporter relationships. The survey of 45 organizations finds that email is central to successful online campaigning but targeting and tailoring messages for supporters remains a challenge. The document provides recommendations to benchmark organizations' e-actions and focus on improving the overall user experience including thank you messages.
Michigan State University Extension's new communications strategy prioritizing meeting people where they are. To accomplish this they utilize the MSU Extension website to create, display and distribute a constant stream of dynamic content -- particularly educational news articles generated by MSU Extension educators.
This presentation details that strategy and provides data and analytics on how this strategy has driven the success of the website, increased engagement and reach in social media and increased media hits in Michigan, the United States and Beyond.
To understand how social impacts their financial decision making, LinkedIn teamed up with Cogent Research and found that relevant content is key to driving action among this valuable group.
The document discusses the growing importance and effectiveness of email marketing. It notes that 59% of online advertising inventory is within or around the inbox. Email marketing is projected to become a $4 billion industry by 2011 and has an ROI of $50 for every $1 spent. The document also cites several studies that found consumers prefer email to learn about new products and that it prompts browsing of retailer websites.
This study examines factors that influence nonprofit organizations' adoption and use of social media. It analyzes data from the 100 largest US nonprofits to test hypotheses about how strategy, capacity, governance, environment, and other organizational characteristics relate to social media presence and messaging on Facebook and Twitter. The study aims to build a model of nonprofit social media adoption and use based on factors like fundraising expenses, program revenues, size, website attributes, and dependence on donors or government. However, the critique notes limitations such as lack of generalizability to smaller nonprofits and lack of qualitative data on how and why organizations adopt social media.
The document recommends that Seasons Hospice & Palliative Care adopt social networking and improve its volunteer management systems to address shortages of volunteers. It proposes using social media like Facebook, LinkedIn and Twitter to promote volunteer opportunities while implementing a user-friendly centralized database integrated with their existing Volgistics software to better manage volunteer profiles, track demand, and support strategic planning. Potential benefits include increased traffic of qualified volunteers and productivity, though privacy and information control issues would need addressing. It suggests testing an integrated system for accessibility, availability, reliability and usability.
The document summarizes the results of a 2011 survey conducted by the IACP on law enforcement's use of social media. Over 800 law enforcement agencies from 49 states responded. Key findings include: 88% of agencies surveyed use social media, most commonly for criminal investigations; 57.9% of non-users plan to adopt it; and 48.6% have a social media policy, while 22.1% are developing one. Resource constraints were the top barrier for non-users.
The impact of social media on the logistics and supply chain industryAdam Yaron
It is widely accepted that social media has changed the way businesses interact with the customers as well as other stakeholders. It has reduced the gap as well as allowed real time communication between the parties.
2009 eCampaigning Review: Practices Survey and Action ComparisonFairSay
This document summarizes an e-action review and practices survey of 84 online campaigns run by various organizations in July/August 2009. It finds that while most organizations offer easy-to-use actions, there are weaknesses in providing background information and follow-up communications to build supporter relationships. The survey of 45 organizations finds that email is central to successful online campaigning but targeting and tailoring messages for supporters remains a challenge. The document provides recommendations to benchmark organizations' e-actions and focus on improving the overall user experience including thank you messages.
Michigan State University Extension's new communications strategy prioritizing meeting people where they are. To accomplish this they utilize the MSU Extension website to create, display and distribute a constant stream of dynamic content -- particularly educational news articles generated by MSU Extension educators.
This presentation details that strategy and provides data and analytics on how this strategy has driven the success of the website, increased engagement and reach in social media and increased media hits in Michigan, the United States and Beyond.
To understand how social impacts their financial decision making, LinkedIn teamed up with Cogent Research and found that relevant content is key to driving action among this valuable group.
The document discusses the growing importance and effectiveness of email marketing. It notes that 59% of online advertising inventory is within or around the inbox. Email marketing is projected to become a $4 billion industry by 2011 and has an ROI of $50 for every $1 spent. The document also cites several studies that found consumers prefer email to learn about new products and that it prompts browsing of retailer websites.
This study examines factors that influence nonprofit organizations' adoption and use of social media. It analyzes data from the 100 largest US nonprofits to test hypotheses about how strategy, capacity, governance, environment, and other organizational characteristics relate to social media presence and messaging on Facebook and Twitter. The study aims to build a model of nonprofit social media adoption and use based on factors like fundraising expenses, program revenues, size, website attributes, and dependence on donors or government. However, the critique notes limitations such as lack of generalizability to smaller nonprofits and lack of qualitative data on how and why organizations adopt social media.
The document recommends that Seasons Hospice & Palliative Care adopt social networking and improve its volunteer management systems to address shortages of volunteers. It proposes using social media like Facebook, LinkedIn and Twitter to promote volunteer opportunities while implementing a user-friendly centralized database integrated with their existing Volgistics software to better manage volunteer profiles, track demand, and support strategic planning. Potential benefits include increased traffic of qualified volunteers and productivity, though privacy and information control issues would need addressing. It suggests testing an integrated system for accessibility, availability, reliability and usability.
The document summarizes the results of a 2011 survey conducted by the IACP on law enforcement's use of social media. Over 800 law enforcement agencies from 49 states responded. Key findings include: 88% of agencies surveyed use social media, most commonly for criminal investigations; 57.9% of non-users plan to adopt it; and 48.6% have a social media policy, while 22.1% are developing one. Resource constraints were the top barrier for non-users.
The impact of social media on the logistics and supply chain industryAdam Yaron
It is widely accepted that social media has changed the way businesses interact with the customers as well as other stakeholders. It has reduced the gap as well as allowed real time communication between the parties.
Email marketing is evolving to incorporate social sharing features. By adding social sharing buttons to emails, companies can generate additional exposure for their email content as recipients share messages through social networks like Facebook and Twitter. Case studies show this "social email" approach can increase open rates, click-through rates, and viral growth for email lists. To succeed with social email, companies should focus on creating shareworthy content that motivates recipients to easily spread messages through their social networks. Testing is important to identify what content and messaging resonates most.
One Small Step for Fundraising: Mobile Giving with mGive Webinar DeckIdealist Consulting
Mobile donations are an underutilized fundraising method. Text donations have exceptionally high open rates of 97% and are read within minutes. However, only 30% of text donors prefer this method despite being highly satisfied. Integrating text donations with social media, especially videos on Facebook, could help nonprofits better utilize texting and reach more donors. Cause marketing partnerships that feature celebrity videos with text calls-to-action have been shown to double text donations when shared on social media.
The marketing research team surveyed users and competitors to help expand AthleteTrax's small user base of 1,500 teams. They found that AthleteTrax's target market of 18-24 year olds and college clubs overwhelmingly use smartphones and prefer a centralized location for team information. The recommendations are to create a mobile app, use Instagram to engage the target market, partner with sponsors, expand AthleteTrax for non-sports clubs, and take AthleteTrax global.
Donna Cohen Ross - How CMS is Supporting the Use of Technology to Jump-Start ...Plain Talk 2015
"How CMS is Supporting the Use of Technology to Jump-Start Outreach and Enrollment in Health Coverage Programs" was presented at the Center for Health Literacy Conference 2011: Plain Talk in Complex Times by Donna Cohen Ross, Senior Policy Advisor, Office of the Center Director, Center for Medicaid, CHIP and Survey & Certification.
Description: The presenter will share how the Centers for Medicare & Medicaid Services (CMS) and its CHIPRA Outreach grantees are using technology to advance innovative approaches for identifying and enrolling people eligible for Medicaid and CHIP. How are new tools helping now and what will they mean for the future?
Healthcare Professionals and Social MediaExL Pharma
Presentation delivered by Within 3 at the Digital Pharma West Conference, June 28-29th, Parc 55 Hotel in San Francisco. For additional information, please visit www.exlpharma.com/digitalpharma
More details at www.analyticsindiasummit.com
Cookie Crumbles – The Need for People Based Measurement
Deciding where to allocate advertising investment has only become more complex over time. Today’s consumers are scattered and influenced by many dierent channels, making investment decisions even harder for marketers.
The unique power of digital in connecting advertisers with consumers has meant that a consumer can interact with a brand at any given time. As such, consumers move comfortably between devices, like researching on a laptop or scrolling through advertising on their mobile, before finally making their purchase on whatever device they see fit for the occasion.
This keynote will touch upon why mobile-first world calls for better data accuracy, shows how cookies cause fragmented and incomplete data and why People IDs are the key to better media attribution.
This document summarizes information about ReachMD, a platform for delivering continuing medical education (CME) to healthcare professionals via multiple channels. It provides statistics on ReachMD's audience across XM satellite radio, iPhone/iPod apps, podcasts and its website. It also presents a case study of an acute coronary syndrome CME program delivered via ReachMD that reached over 6,500 participants within 6 months.
From the Age of Reputation to the Age of Trust, the email industry has evolved a lot over the last 20 years. The deliverability landscape is more complex and challenging than ever - have you mastered it? In this fast paced talk, you'll get the latest research stats and findings from Return Path and learn how to navigate the trends influencing deliverability.
This document discusses advertising in social media. It defines social media as electronic communication through which users create online communities to share information. Social media became popular in 2004 and changed communication by allowing users to access sites like Facebook, Twitter, and YouTube 24/7 from any device. Advertising in social media grew significantly starting in 2004 as marketers utilized platforms like Facebook pages, Twitter posts, and YouTube videos and ads. While social media advertising is free and reaches many users instantly, it requires constant updates and dedicated staff to keep content fresh and engage users across multiple sites.
Impact of social media on brand communication: A study on telecommunication i...Khalilur Rahman
The document analyzes the impact of social media on brand communication in Bangladesh's telecommunication industry. It finds that over 30 million people in Bangladesh actively use social media, with 85% having at least 500 social connections. However, only 55% trust social media up to 50%. The study also finds that 50% of mobile phone customers learn about new offers and packages through social media. It recommends telecommunication brands invest more in social media and that social media platforms provide additional security features and customize default pages.
This document outlines a study on the penetration and usage of e-platforms by healthcare professionals (HCPs) in India. The study aims to validate the prevalence and use of multi-platform digital tools by HCPs in India. It will examine HCPs' internet usage patterns, use of digital support for patient care, and intent to use digital support to improve patient health outcomes. A questionnaire will be administered to a statistically relevant sample of HCPs in 12 cities across India from 4 metro areas, 4 tier I cities, and 4 tier II cities. The results will analyze HCPs' preferred digital devices, online activities, information sources, digital application usage, and barriers to digital adoption to provide overall insights and suggestions.
Telenor partnered with Facebook in 2014 to launch a free Facebook campaign in Pakistan to drive adoption of mobile Internet. The campaign provided free access to Facebook and helped double the number of mobile Internet users. Many users then transitioned to paid data plans. Telenor benefited from more data users, higher quality subscribers, and high conversion of free users to paying customers. Based on this success, Facebook later launched Internet.org to sustainably connect more people to the Internet over the long run.
In 2011, social media trends in Australia saw 50% of online Australians using mobile internet and 35% using smartphones. 71% of online Australians accessed audio or video content online in 2010, with 35% doing so weekly. Three in four online Australians tapped consumer opinions about brands and products found on social media, with 63% having a Facebook profile and 46% clicking the Facebook 'Like' button for brands. The document also provides statistics on Australian Facebook demographics such as the male to female user ratio.
This document discusses tactics for engaging website and email users, including:
- Using social media feeds and sharing on websites and confirmation pages.
- Segmenting mailings and customizing content in newsletters, surveys, and prompts.
- Sending automated email series after donations, registrations, or to welcome new donors/registrants with updates over 3 weeks.
- Testing emails using A/B testing and ensuring emails display properly on different devices.
- Allowing opt-outs of specific campaigns instead of full unsubscriptions and promoting social media as an alternative connection channel.
This document discusses using social media to measure ROI for healthcare organizations. It provides an agenda and overview of key topics including how healthcare information is now social, challenges with social media, and how to build a business case. It then outlines a 5 step process for calculating ROI: 1) plan goals, 2) listen to social conversations, 3) engage audiences, 4) measure metrics, and 5) refine strategy. A case study is presented on how MD Anderson used social listening to increase patient referrals by 9.5% in 3 months. Resources for further information on social media ROI are also provided.
Poster from NAAHP 2010 on the use of some social media tools with GMU health professions advising.
A suggested link related to specific details and minutia of the websites and tools covered on this site: http://webdev.gmu.edu/Social_Media_Guidelines .
The document discusses strategies for virtual advocacy during the COVID-19 pandemic. It recommends assessing current advocacy needs, maintaining relationships through social media, and developing digital advocacy plans using tools like social media, videos, and online petitions. The strategies aim to optimize communication, amplify messaging and reach, and connect patients and advocates in times of crisis.
This document provides guidance on developing monitoring and evaluation plans. It outlines key elements that should be included in an M&E plan such as a project description, purpose of the plan, evaluation framework, indicator system, and dissemination plan. It also provides a sample table of contents for a comprehensive M&E plan, which includes sections on what the plan will measure, data sources, information products, management of the M&E system, and processes for updating the plan. The document is intended to help organizations develop effective M&E plans to assess their work.
The document summarizes the results of a survey conducted by The Wheel on social media use among community and voluntary organizations in Ireland. Key findings from the survey include:
- Most organizations have a positive attitude towards social media but nearly half struggle with implementation.
- Facebook, Twitter, YouTube and LinkedIn are the most commonly used platforms.
- Organizations spend 1-5 hours per week on social media but are not always active when their audiences are online.
- Few organizations have policies, track results, or allocate budgets for social media.
This document discusses how email marketing and social media can be integrated to achieve better marketing results. It provides an overview of email marketing and social media, their benefits and challenges. The key points are that email and social both require each other - people who use social media engage more with email, and email has limitations that social media can address. The document then discusses strategies for integrating the two, such as adding social sharing buttons to emails. It also provides case studies of companies that successfully combined email and social media to increase user engagement, drive more site traffic and acquire new customers.
Email marketing is evolving to incorporate social sharing features. By adding social sharing buttons to emails, companies can generate additional exposure for their email content as recipients share messages through social networks like Facebook and Twitter. Case studies show this "social email" approach can increase open rates, click-through rates, and viral growth for email lists. To succeed with social email, companies should focus on creating shareworthy content that motivates recipients to easily spread messages through their social networks. Testing is important to identify what content and messaging resonates most.
One Small Step for Fundraising: Mobile Giving with mGive Webinar DeckIdealist Consulting
Mobile donations are an underutilized fundraising method. Text donations have exceptionally high open rates of 97% and are read within minutes. However, only 30% of text donors prefer this method despite being highly satisfied. Integrating text donations with social media, especially videos on Facebook, could help nonprofits better utilize texting and reach more donors. Cause marketing partnerships that feature celebrity videos with text calls-to-action have been shown to double text donations when shared on social media.
The marketing research team surveyed users and competitors to help expand AthleteTrax's small user base of 1,500 teams. They found that AthleteTrax's target market of 18-24 year olds and college clubs overwhelmingly use smartphones and prefer a centralized location for team information. The recommendations are to create a mobile app, use Instagram to engage the target market, partner with sponsors, expand AthleteTrax for non-sports clubs, and take AthleteTrax global.
Donna Cohen Ross - How CMS is Supporting the Use of Technology to Jump-Start ...Plain Talk 2015
"How CMS is Supporting the Use of Technology to Jump-Start Outreach and Enrollment in Health Coverage Programs" was presented at the Center for Health Literacy Conference 2011: Plain Talk in Complex Times by Donna Cohen Ross, Senior Policy Advisor, Office of the Center Director, Center for Medicaid, CHIP and Survey & Certification.
Description: The presenter will share how the Centers for Medicare & Medicaid Services (CMS) and its CHIPRA Outreach grantees are using technology to advance innovative approaches for identifying and enrolling people eligible for Medicaid and CHIP. How are new tools helping now and what will they mean for the future?
Healthcare Professionals and Social MediaExL Pharma
Presentation delivered by Within 3 at the Digital Pharma West Conference, June 28-29th, Parc 55 Hotel in San Francisco. For additional information, please visit www.exlpharma.com/digitalpharma
More details at www.analyticsindiasummit.com
Cookie Crumbles – The Need for People Based Measurement
Deciding where to allocate advertising investment has only become more complex over time. Today’s consumers are scattered and influenced by many dierent channels, making investment decisions even harder for marketers.
The unique power of digital in connecting advertisers with consumers has meant that a consumer can interact with a brand at any given time. As such, consumers move comfortably between devices, like researching on a laptop or scrolling through advertising on their mobile, before finally making their purchase on whatever device they see fit for the occasion.
This keynote will touch upon why mobile-first world calls for better data accuracy, shows how cookies cause fragmented and incomplete data and why People IDs are the key to better media attribution.
This document summarizes information about ReachMD, a platform for delivering continuing medical education (CME) to healthcare professionals via multiple channels. It provides statistics on ReachMD's audience across XM satellite radio, iPhone/iPod apps, podcasts and its website. It also presents a case study of an acute coronary syndrome CME program delivered via ReachMD that reached over 6,500 participants within 6 months.
From the Age of Reputation to the Age of Trust, the email industry has evolved a lot over the last 20 years. The deliverability landscape is more complex and challenging than ever - have you mastered it? In this fast paced talk, you'll get the latest research stats and findings from Return Path and learn how to navigate the trends influencing deliverability.
This document discusses advertising in social media. It defines social media as electronic communication through which users create online communities to share information. Social media became popular in 2004 and changed communication by allowing users to access sites like Facebook, Twitter, and YouTube 24/7 from any device. Advertising in social media grew significantly starting in 2004 as marketers utilized platforms like Facebook pages, Twitter posts, and YouTube videos and ads. While social media advertising is free and reaches many users instantly, it requires constant updates and dedicated staff to keep content fresh and engage users across multiple sites.
Impact of social media on brand communication: A study on telecommunication i...Khalilur Rahman
The document analyzes the impact of social media on brand communication in Bangladesh's telecommunication industry. It finds that over 30 million people in Bangladesh actively use social media, with 85% having at least 500 social connections. However, only 55% trust social media up to 50%. The study also finds that 50% of mobile phone customers learn about new offers and packages through social media. It recommends telecommunication brands invest more in social media and that social media platforms provide additional security features and customize default pages.
This document outlines a study on the penetration and usage of e-platforms by healthcare professionals (HCPs) in India. The study aims to validate the prevalence and use of multi-platform digital tools by HCPs in India. It will examine HCPs' internet usage patterns, use of digital support for patient care, and intent to use digital support to improve patient health outcomes. A questionnaire will be administered to a statistically relevant sample of HCPs in 12 cities across India from 4 metro areas, 4 tier I cities, and 4 tier II cities. The results will analyze HCPs' preferred digital devices, online activities, information sources, digital application usage, and barriers to digital adoption to provide overall insights and suggestions.
Telenor partnered with Facebook in 2014 to launch a free Facebook campaign in Pakistan to drive adoption of mobile Internet. The campaign provided free access to Facebook and helped double the number of mobile Internet users. Many users then transitioned to paid data plans. Telenor benefited from more data users, higher quality subscribers, and high conversion of free users to paying customers. Based on this success, Facebook later launched Internet.org to sustainably connect more people to the Internet over the long run.
In 2011, social media trends in Australia saw 50% of online Australians using mobile internet and 35% using smartphones. 71% of online Australians accessed audio or video content online in 2010, with 35% doing so weekly. Three in four online Australians tapped consumer opinions about brands and products found on social media, with 63% having a Facebook profile and 46% clicking the Facebook 'Like' button for brands. The document also provides statistics on Australian Facebook demographics such as the male to female user ratio.
This document discusses tactics for engaging website and email users, including:
- Using social media feeds and sharing on websites and confirmation pages.
- Segmenting mailings and customizing content in newsletters, surveys, and prompts.
- Sending automated email series after donations, registrations, or to welcome new donors/registrants with updates over 3 weeks.
- Testing emails using A/B testing and ensuring emails display properly on different devices.
- Allowing opt-outs of specific campaigns instead of full unsubscriptions and promoting social media as an alternative connection channel.
This document discusses using social media to measure ROI for healthcare organizations. It provides an agenda and overview of key topics including how healthcare information is now social, challenges with social media, and how to build a business case. It then outlines a 5 step process for calculating ROI: 1) plan goals, 2) listen to social conversations, 3) engage audiences, 4) measure metrics, and 5) refine strategy. A case study is presented on how MD Anderson used social listening to increase patient referrals by 9.5% in 3 months. Resources for further information on social media ROI are also provided.
Poster from NAAHP 2010 on the use of some social media tools with GMU health professions advising.
A suggested link related to specific details and minutia of the websites and tools covered on this site: http://webdev.gmu.edu/Social_Media_Guidelines .
The document discusses strategies for virtual advocacy during the COVID-19 pandemic. It recommends assessing current advocacy needs, maintaining relationships through social media, and developing digital advocacy plans using tools like social media, videos, and online petitions. The strategies aim to optimize communication, amplify messaging and reach, and connect patients and advocates in times of crisis.
This document provides guidance on developing monitoring and evaluation plans. It outlines key elements that should be included in an M&E plan such as a project description, purpose of the plan, evaluation framework, indicator system, and dissemination plan. It also provides a sample table of contents for a comprehensive M&E plan, which includes sections on what the plan will measure, data sources, information products, management of the M&E system, and processes for updating the plan. The document is intended to help organizations develop effective M&E plans to assess their work.
The document summarizes the results of a survey conducted by The Wheel on social media use among community and voluntary organizations in Ireland. Key findings from the survey include:
- Most organizations have a positive attitude towards social media but nearly half struggle with implementation.
- Facebook, Twitter, YouTube and LinkedIn are the most commonly used platforms.
- Organizations spend 1-5 hours per week on social media but are not always active when their audiences are online.
- Few organizations have policies, track results, or allocate budgets for social media.
This document discusses how email marketing and social media can be integrated to achieve better marketing results. It provides an overview of email marketing and social media, their benefits and challenges. The key points are that email and social both require each other - people who use social media engage more with email, and email has limitations that social media can address. The document then discusses strategies for integrating the two, such as adding social sharing buttons to emails. It also provides case studies of companies that successfully combined email and social media to increase user engagement, drive more site traffic and acquire new customers.
This study analyzed 197 Arizona nonprofit organizations to compare how human services and animal-related nonprofits use and perceive communications efforts. Key findings include:
- Human services nonprofits were more likely to have staff dedicated to communications and send press releases, while animal nonprofits relied more on volunteers.
- There was no significant difference in social media presence except that animal nonprofits had higher engagement on Facebook.
- Perceptions of communications efforts were similar except animal nonprofits were more likely to plan increased social media presence.
- The study had limitations such as only analyzing two nonprofit types and one month of social media data. Future research could examine revenue, conduct interviews, and analyze additional platforms and subsectors.
Overview of Air Force Medical Service Digital Communication StrategyDouglas Anderson
The document provides an overview of the Air Force Medical Service's (AFMS) electronic health communication strategy to improve service and health outcomes using social media and mobile applications. It details initiatives in developing social media presences on Facebook and Twitter, standardizing medical treatment facility websites, and creating a mobile health applications strategy and trusted app library. Results included growing Facebook fan numbers, positive feedback from live campaigns, increased website standardization levels, and prototypes developed for the mobile apps strategy. The overall strategy was effective in better engaging beneficiaries and improving health literacy.
The document discusses how membership organizations have moved from print to digital communications and the impact on member engagement. It surveys 20 organizations who have digitized magazines and other materials in the past 5 years. Key findings include that 66% saw a significant increase in digital engagement, 83% were able to reach younger audiences digitally, and digital-only members require less staff management. The document provides recommendations on analytics, events, social media and case studies on how different organizations engaged their digital memberships.
FRJ2011 - World Fundraising and Donor DatabasesClive Lam
This document discusses how fundraising organizations can improve donor relationships through unified donor databases and multi-channel marketing. It notes that online donors tend to be younger with higher incomes and give larger gifts than traditional donors. While online donors have lower retention rates, a multi-channel approach can improve retention by reinforcing messaging across channels. Maintaining a unified donor database is important for analyzing donor behavior, targeting campaigns, and providing a personalized experience across interactions.
Measuring Success in Patient Advocacy InitiativesCharityNav
In an increasingly challenging donor environment, funders want more meaning reporting of success and outcomes by nonprofits. This webinar provides insights and knowledge that can mean the difference between scaling up - or dialing down - key initiatives.
This document discusses strategic communications for patient organizations. It explores how to gain visibility with limited capacity through defining key messages, target audiences, objectives, and performance indicators. It provides tips on communications strategies like using multiple social media channels and customizing messages for different audiences. Budget considerations and options for online tools, campaigns and measuring success are also covered.
This survey of 219 Hong Kong social media users found that:
- Facebook, YouTube, and LinkedIn were the most commonly used platforms, with over 90% using social media in the past 6 months.
- Respondents reported using social media for staying in touch with friends (94%) and gathering information (73%), as well as for business networking (67%) and promoting products/services (57%).
- 70% of respondents had already incorporated social media into their marketing, and over 65% planned to increase their social media budgets.
The document discusses social media and its role in libraries. It defines social media and user generated content. It explains how social media has changed how people interact and communicate. It emphasizes the importance of information literacy and technological literacy in this new digital environment. It discusses concepts like participatory culture, the participation gap, and challenges of transparency and ethics that youth face. It provides statistics on usage of major social media platforms like Facebook, YouTube, and Pinterest. It outlines strategies libraries can take to better utilize social media, such as combining online and in-person events, curating content, and writing succinctly for the web.
Strategies to enhance research impact: Six lessonsODI_Webmaster
John Young's presentation at the GDN workshop on 'Maximizing the Impact of Agricultural Research in Africa' held in Addis Ababa, Ethiopia in October 2008. In his talk, he reviews and expands upon the six lessons that ODI's RAPID programme has learned about helping research inform policy and practice.
The document discusses how to effectively measure social media by listening to online conversations, setting objectives and key performance indicators, benchmarking metrics, and producing monthly reports. It provides examples of how companies have increased customer engagement, referrals, and sales by monitoring social media. The presentation also includes case studies of how healthcare provider MD Anderson and technology company Techrigy achieved returns on investment from their social media monitoring and engagement efforts.
Tuf2009 Online Advocacy And Fundraisingguestadcc02
Online Advocacy and Fundraising: Are You Doing Everything You Can?
Presentation from Target Users Forum by Mark Davis from Blackbaud and Cassandra Koenen from IFAW. Review of strategies for fundraising from advocacy campaigns and initiatives.
Online Advocacy And Fundraising with IFAW Case Studymcdavis7
This presentation reviews how caused-based organizations have successfully used their advocacy programs asfundraising campaigns. To highlight the best practices discussion, the presentation includes a review of IFAW's Stop Whaling campaign as a great example of an integrated advocacy and fundraising campaign.
This document discusses strategies for effective eDetailing to physicians. It begins with an analysis of the current situation for field promotion, noting that physicians are overwhelmed with details from pharmaceutical reps and spend more time online. The key questions covered include identifying appropriate eDetailing uses, determining the right marketing mix, overcoming organizational barriers, and measuring impact. Recommendations focus on optimizing reach and impact through recruitment, extended viewing audiences, best practices, and metrics. The future will likely see more medical work integrated into physicians' online activities.
Which nonprofits are exceeding digital expectations?FairSay
This document provides benchmark data from Engaging Networks' digital fundraising and campaigning platform. It includes statistics on key metrics like mobile usage and conversion rates. Specific organizations that exceeded benchmarks are examined to identify best practices. Hypothetical scenarios demonstrate how improving retention rates, integration of fundraising and campaigning, and other changes could significantly increase donations. The presentation emphasizes testing assumptions and optimizing engagement through testing email frequency, segmentation, and other tactics.
How digital influences how we shop around the world - Aug 2012 (Nielsen)Maple Aikon
The document discusses how digital influences grocery shopping behavior around the world. Some key findings include:
- Online shopping intentions for food/beverages increased 44% in two years, with over a quarter planning to purchase these items online.
- Six in ten global respondents used the internet for grocery shopping research and nearly half purchased a product online.
- Usage of online tools for grocery shopping like researching products and prices varied significantly between regions.
- Social media influence on purchase decisions is growing globally, though adoption rates differ between areas.
- Credit cards were the most popular online payment method globally, though preferences also varied in different regions.
This document discusses social impact measurement and performance management. It presents frameworks for measuring social impact at different levels, from individual programs to entire fields. It emphasizes using data and feedback loops to continually evaluate and improve social services. Performance is measured through outcomes, benchmarks, and constituent voice. The goal is to understand what works, for whom, and drive better outcomes and collaboration.
Similar to 2010 ecampaigning Review - eaction and survey results (20)
Email reactivation and segmentation - Glyn Thomas, WDMJess Day
This document discusses email reactivation and segmentation strategies used by the World Development Movement (WDM) to improve email engagement.
[1] WDM conducted an email reactivation campaign targeting people who had not opened emails in 6 months. The campaign achieved a 17% open rate and 11% click through rate, higher than average. Feedback showed many people did not realize it was an email list or were concerned about being tracked.
[2] WDM then piloted email segmentation to send more tailored messages. They tested different reminder emails based on past activity. This doubled income compared to previous appeals. Future plans include personalized thank you messages and campaign updates tailored to past engagement.
The document provides tips for creating an effective blogger outreach program. It discusses finding relevant bloggers, creating compelling content for them, and developing long-term relationships. Key points include identifying the target blogger audience, surveying existing contacts, searching social media to network, asking bloggers what content works best, and measuring success over time through an advisory board. The goal is to engage bloggers as partners by providing value and continually refreshing the outreach.
This document discusses developing a global digital strategy for an international animal welfare organization. It outlines that a global strategy should maximize opportunities for digital engagement and impact while respecting local contexts. An effective strategy requires analyzing each office's digital capabilities and developing a framework to guide coordinated efforts. This framework includes vision, principles, planning processes, evaluation metrics, staffing structures, and systems to facilitate cross-office collaboration while allowing flexibility. The goal is to work as one global brand while empowering local offices to take meaningful local action and maximize their digital potential.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document summarizes the results of Facebook advertising campaigns run by Greenpeace Hungary. It shows that a single casual photo posted on Facebook reached over 2 million Hungarian Facebook users and generated over 17,000 direct signups at a cost of 2,840 euros. Promoting this successful post to additional users reached 1.35 million people and resulted in 33,000 clicks to the landing page at a cost of 1,800 euros. The key lessons are that important posts can function as effective landing pages and proper tracking is needed to measure conversion rates, while promoting existing popular posts is an effective way to reach new people on Facebook.
Fighting corruption in the Italian electionsJess Day
Presentation at eCampaigning Forum 2013 by Eugenio Orsi - Latte Creative
Making an effective and binding link between electors and candidates. 150.000 signatures, 1.000 candidates, 1 law. www.riparteilfturo.it
Surveillance, Censorship and Copyright: How digital rights issues affect the ...Jess Day
This document contains images from Flickr and other sources about climate change and the environment. Images are included from users zigazou76 and Bob Shand on Flickr under Creative Commons licenses, as well as one from Greenpeace and a website promoting climate change policies. Attribution is given to the image sources.
The document provides 10 campaigning ideas and an additional 11th idea. The ideas range from a webcam sit-in protest to using top trumps to engage voters in the South. It also suggests using postcards, social media, and an email course on hidden ways to fundraise using social media. The additional idea is provided as a "cheeky additional idea #11".
Obama 2012: Lessons from a data-driven campaignJess Day
The 2012 campaign to re-elect U.S. President Barack Obama took data and testing to a new level, not just in the field but in its digital operations as well. The campaign raised over half a billion dollars online, much of which can be traced directly to the rigorous testing and data-driven decision-making that defined the campaign’s culture. This rapid-fire training session will give you an insider’s view of the campaign’s most effective techniques for raising money and mobilizing supporters online, particularly through email. The campaign’s Director of Digital Analytics, Amelia Showalter, will show you how to design experiments that go beyond basic split testing, how to incorporate demographic and behavioral data into your outreach, and how to foster a culture of testing and innovation. Plus, you’ll learn surprising lessons and anecdotes from inside the campaign, with the goal of helping you brainstorm new ways to optimize your own digital operations.
Hannah Lownsbrough discusses approaches to integrating fundraising and campaigning at 38 Degrees. She explains that while organizations like MoveOn and Avaaz have innovative fundraising models, their approaches build on long-standing insights about donor behavior. Giving is an expression of solidarity with a cause, not just a trade-off between donations and activism. New technologies allow for crowd-funding, hyper-responsive asks, and personalization, but understanding what drives giving has changed less than the ways people can give. Effective fundraising asks are transparent, specific, and integrated with campaign journeys while allowing people to decline. It's important to test different approaches and keep testing.
This document discusses long term strategies for understanding human motivations and driving systemic change. It explains that people hold multiple values simultaneously, and that engaging one set of values can suppress conflicting values. It also discusses how values are strengthened through repeated engagement and shape thinking through frames and metaphors. The document notes that changing frames and experiences can influence which values are engaged. It advocates understanding values relationally and experientially, using stories, and measuring both internal values and external behaviors for systemic change rather than just surface-level fixes.
This document discusses motivational values and how to effectively communicate messages to different types of audiences. It introduces the motivational needs model of Maslow's hierarchy of needs adapted to categorize people as settlers, prospectors, or pioneers based on their dominant unmet needs. Settlers prioritize safety and belonging, prospectors seek success, and pioneers focus on ethical clarity. The document explains how to frame communications based on the target group's motivational values in order to gain their attention, interest, and action.
Public relations, public affairs: digital methodsJess Day
This document discusses digital methods for public affairs and public relations campaigns. It summarizes a case study on a campaign to address arbitrarily frozen pensions, called the "Pension Parity" campaign. The campaign used an e-petition, an Early Day Motion in Parliament, and leveraged online communities and local blogs to raise awareness and put pressure on decision makers. The document also outlines some lessons learned from the campaign and discusses how digital strategies have evolved but some key aspects of campaigns remain the same.
This document discusses combining website analytics data with customer relationship management (CRM) data to personalize users' experiences. It describes having data on users' locations, browsing histories, and social media usage. The document proposes using this combined data to do targeted outreach like asking Facebook users to post or targeting people with smartphones. It acknowledges this approach could seem "creepy" and says the first test case will go live in May.
Communicating citizenship online: the web presence of youth organizationsJess Day
This document summarizes a study on how youth organizations use their web presence and online communication strategies. The study found that most organizations primarily used one-way communication through their websites to inform youth, with the goal of eventually involving them in campaigns and civic engagement. While organizations wanted to be more interactive, most did not enable comments or feedback on their sites. By 2010, some organizations had created Facebook and Twitter profiles but mainly used them for broadcasting rather than two-way interaction. The study concluded that organizations had similar web strategies regardless of focus, and that a social media presence did not guarantee interactive content.
Tools and tactics - audience receptivity to social mediaJess Day
The document discusses the receptivity of different audiences to new and social media used by interest groups. It presents information on the types of audiences that interest groups aim to influence, including decision-makers, the public, and businesses. It also outlines the traditional, new, and social media tools that can be used to target different audiences, such as paper, email, social media, and semantic web tools. The document hypothesizes that new media represents an incremental change rather than a paradigm shift for interest groups, and that using the right mix of tools for each audience leads to greater influence. It finds that interest groups widely adopt new media but have diverging views on its importance, and that social media is best for mobilizing non-
Optimize not Maximize: Evaluating the Integrated Use of Digital and Grounded ...Jess Day
This document proposes using gambling as a method to support equal access to medicine through charity, noting that while the ethical issues surrounding gambling will generate attention, personalizing money in this way could provoke thoughtful introspection. It mentions over 250 reports were generated in one week and thanks the reader.
Getting them involved: attracting and empowering supportersJess Day
The document discusses strategies for attracting and empowering political supporters and activists. It provides examples of individuals who became increasingly involved through low-barrier activities like sharing information online, commenting, joining forums, and attending meetings. The document also presents models for understanding how communication can increase political involvement by nurturing interest, building relationships and desire for outcomes, and lowering barriers to participation.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.