This document discusses data security in cloud computing. It explores the lack of trust management that has been established to promote greater cloud adoption. There is an information gap regarding the lack of effective cloud management to increase user trust in operations. The document analyzes the trust model, which evaluates security strengths of cloud services and applications. Both qualitative and quantitative research methods will be used to understand data security issues and measure security quality rather than just quantities. The target population for data collection is small and medium enterprises in the United States that store information in the cloud and face trust management challenges.