Data is the new Oil and how it is fueling the growth of Mobile Advertising

2. Arun Poojari
Regional Director
[a.mo.bee]

3. It’s a mobile world
6.8 Billion 6 Billion 8 Trillion
Mobile subscribers
Worlds current SMS messages
population 87% of the world’s
sent in 2011
population
What other medium offers that reach?

4. The core principles don’t change
BRANDS SELL
US$550B
spent annually on consumers
advertising globally

5. The core principles don’t change
MOBILE:
Messaging
REACH MOBILE In App/WAP
BRANDS CONSUMERS Display
Search
Social
Video
Mobile to grow from AR/NFC
$3.4B in 2010 to etc…
$22.5B in 2016

6. The lines are blurring between
Paid, Earned & Owned Media

7. Data Driven
Marketing
Matching
Segmentation
Bidding
Data Aggregation

8. [advertising & user data]
(n.) the worlds new crude oil
(v.) billion dollar businesses will be
built from this resource.

9. Operators
(n.) producers of mobile
data, the crude oil of mobile
advertising.

10. Can operators compete?
$54 per click
What advertisers pay for
the keyword “insurance”

11. Yes!

12. Big Data
Collect Store Decipher

13. Big Data & Profile Services
(n.) Transforming data from users, actions,
partners and 3rd parties – into powerful profiling
and targeting tools
.

14. Creating Value & Volume
Ad platforms are
more INVENTORY
VALUE
valuable if
you add 3rd
Intent and
party Location
inventory Targeting
and/or
improve
targeting
using data Behavioral Targeting
Demographic Targeting
No targeting
3rd Party INVENTORY
Carrier
VOLUME

15. Real-Time
Targeting data can be
incorporated in real-time
of Targeting Attributes
100s for Contextual
Advertising

16. Data is the next search…
Explicit Data
Data is the key to
Implicit Data
everything….
Collaborative Data

17. Who is [a•mo•bee]?
Advertising
End to End
Platforms &
Technology for
Telco’s and
+ Mobile Marketing
Solutions for the
Big Guys
large Publishers