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Data Platform Modernization Solutions

The document discusses the benefits of cloud services, data management, and AI integration for organizations, highlighting a significant increase in AI investments and a shift towards cloud-first strategies. It emphasizes the importance of a modern data estate for improving operational efficiency and security, showcasing Microsoft’s SQL Server as a leader in performance and cost-effectiveness. The document also provides insights on the various offerings of Azure services and the advantages they provide in terms of scalability, data protection, and operational analytics.

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Transform your data estate with cloud, data and AI David Rosenthal VP & GM, Digital Business Solutions Razor Technology February 5, 2018 Microsoft Technology Center, NYC
The world is changing
Today, 80% of organizations adopt cloud-first strategies AI investment increased by 300% in 2017 Data will grow to 44 ZB in 2020
Today, 80% of organizations adopt cloud-first strategies AI investment increased by 300% in 2017 Data will grow to 44 ZB in 2020 C LO U D A IDATA
C LO U D DATA A I Organizations that harness data, cloud, and AI outperform
Nearly double operating margin $100M in additional operating income Organizations that harness data, cloud, and AI outperform
They out-innovate
They rely on a modern data estate
T H E M O D E R N D A T A E S T A T E Security and PerformanceFlexibility of choiceReason over any data, anywhere Data warehouses Data lakes Operational databases HYBRID On-premises Private cloud Cloud Data warehouses Data lakes Operational databases
T H E M O D E R N D A T A E S T A T E Security and PerformanceFlexibility of choiceReason over any data, anywhere SQL Server Data warehouses #1 TPC-H performance Operational databases Industry leader 4 years in a row Only commercial DB with AI built-in R 0 50 100 150 Vulnerabilities SQL Server Most secure over last 7 years Any language, any platform, anywhere MULTIJAVA Microsoft’s on-premises solution 1/10th the cost of Oracle Data lakes T-SQL query over any data
End-to-end mobile BI on any device Choice of platform and language Most secure over the last 7 years 0 20 40 60 80 100 120 140 160 180 200 Vulnerabilities(2010-2016) A fraction of the cost Self-serviceBIperuser Only commercial DB with AI built-in Microsoft Tableau Oracle $120 $480 $2,230 Industry-leading performance 1/10 Most consistent data platform #1 OLTP performance #1 DW performance #1 price/performance T-SQL Java C/C++ C#/VB.NET PHP Node.js Python Ruby R R and Python + in-memory at massive scale Native T-SQL scoring S Q L S E R V E R 2 0 1 7 I N D U S T R Y - L E A D I N G P E R F O R M A N C E A N D S E C U R I T Y N O W O N L I N U X A N D D O C K E R Private cloud Public cloud In-memory across all workloads 1/10th the cost of Oracle
I N D U S T R Y L E A D I N G TC O A V O I D E X P E N S I V E O R A C L E A D D - O N S W I T H B U I L T - I N F E A T U R E S $320K SQL Server BUSINESS INTELLIGENCE DATA WAREHOUSING OLTP ETL 11.7x more $640,000$803,000$1,272,000$3,433,000$3,745,000 Everything built-inMOBILE BI & SELF-SERVICE BI #1 TPC-H—DW INDUSTRY LEADER—OLTP BUILT-IN ETL R SERVERIN-DB ADVANCED ANALYTICS
L E A D E R I N O P E R A T I O N A L D A T A B A S E M A N A G E M E N T S Y S T E M S The above graphics were published by Gartner, Inc. as part of larger research documents and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Leader in BI and analytics platforms Leader in data management solutions for analytics
N E W F E AT U R E S I N S Q L S E R V E R 2 0 1 7 Support for graph data and queries Advanced Machine Learning with R & Python Native T-SQL scoring Adaptive Query Processing and Automatic Plan Correction Cross Platform HA (OS level redundancy)
Challenge • FinTech company’s loan intelligence platform experienced performance slowdowns • Slow query speeds and time-consuming maintenance Impact • Query times cut from 30 to <2 seconds • Management time reduced 90% • Simplified dev operations with Linux D E L I V E R I N G I N S I G H T S F O R I N V E S TO R S 1 5 X FA S T E R Real-time analytics with SQL Server on Linux “The biggest benefit for us was that we were able to switch SQL Server to Linux and not have degradation in other areas.” Devon Hinton, Software Engineer, dv01
7 0 0 K + C U S T O M E R S P R O T E C T E D Most secure database SECURITY CHALLENGE Ecuadorian bank must provide unwavering security for customers while data volume and distribution channels rapidly expand IMPACT Internal data concealed with Dynamic Data Masking while testing applications Customer data protected from app to database with Always Encrypted and Row Level Security Layers of security Protection at rest and in motion 0 20 40 60 80 100 120 140 160 180 200 Vulnerabilities(2010-2016) ✓ ✓ ✓ ✓ Row Level Security ✓ Dynamic Data Masking Always Encrypted Auditing Data Encryption Control Access Monitoring & Insights +
E N C R Y P T D A T A A T R E S T A N D I N M O T I O N SECURITY Always Encrypted Query Client side Server side Data set Enhanced SQL Server Library CIPHERTEXT Search for single customer record Sensitive data remains encrypted inside SQL Server Result set with unencrypted data Column master key Column encryption key Customer Credit card # Exp. Denny Usher 0x7ff654ae6d 5/174949-8003-8473-1930 Customer Credit card # Exp. Tim Irish 4839-2939-1919-3987 7/19 Denny Usher 4949-8003-8473-1930 5/17 Alicia Hodge 9000-4899-1600-1324 4/18 Credit card # 1x7fg655se2e 0x7ff654ae6d 0y8fj754ea2c
K E Y O F F E R S T O A C C E L E R A T E P I P E L I N E Oracle SQL Server 2017 $312 $313 $1,750 $349 $1,337 MySQL EE MariaDB EE EDB PostgreSQL SQL SE Linux SQL EE Linux Annual subscription costs (per Core, EA Level A) SQL Server 2017 Get Red Hat Enterprise Linux on SQL Server 2017 Purchase new Red Hat Enterprise Linux operating system licenses to run SQL Server 2017 at a discount of 30% Red Hat Enterprise Linux OS licenses can be purchased through Red Hat sellers Expires June 30, 2018 Move from Oracle to SQL Server 2017 on Windows/Linux Migrate to SQL Server to receive free licenses with Software Assurance subscription, training, and subsidized support service EA licensing requires 50 core minimum, no minimum for SCE licensing Expires June 30, 2018 Run SQL Server 2017 on Linux Purchase SQL Server 2017 on Linux annual subscriptions for 30% less than traditional subscription price Subscription is available for Standard and Enterprise Edition per core Expired June 30, 2017 – existing cores remain through enrollment term *SQL EE Linux promotion is priced 24% below Enterprise DB PostgreSQL *
Replication Automatic Failover Extension ColumnStore Extension Table partitioning Replication Automatic failover In-Memory ColumnStore Table partitioning Always Encrypted In-Memory OLTP Polybase Real-time operational analytics PostgreSQL on Linux SQL Server 2017 on Linux Graph data support T W I C E T H E F E AT U R E S F O R T H E S A M E P R I C E
T H E M O D E R N D A T A E S T A T E Security and PerformanceFlexibility of choiceReason over any data, anywhere Data warehouses Data lakes Operational databases HYBRID On-premises Private cloud Cloud Data warehouses Data lakes Operational databases
T H E M O D E R N D A T A E S T A T E Security and performanceFlexibility of choiceReason over any data, anywhere Azure data services Data warehouses Operational databases AI built-in R Any language, any platform, anywhere JAVA Microsoft’s cloud solution Data lakes 2x the global reach 70% faster than competition <10ms latency SLAs 99.9% SLA More certifications than any other cloud Azure SQL Database Azure Cosmos DB Azure SQL Data Warehouse Azure Data Lake, HDInsight
C L O U D - F I R S T A P P R O A C H B R E E D S FA S T E R I N N O V AT I O N Continuous enhancements SQL SQL SQL SQL
S T R E A M L I N E Y O U R J O U R N E Y TO T H E C LO U D W I T H E A S Y A P P M O D E R N I Z AT I O N
A P P M O D E R N I Z A T I O N Optimize IT Lift + shift tactical apps to cloud to reduce cost Transform customer experiences Migrate and reimagine apps that matter to your business Source: IDC White Paper | The Business Value of Microsoft Azure SQL Database Services (http://download.microsoft.com/download/A/1/D/A1D5C24B-284A-4F9C-B121-E6E5FDAB1B94/IDC-Azure-SQL-DB-Value-2015.pdf) 406% Five-year ROI 53% Less expensive than on-prem/hosted 98% Less database downtime 100T Transactions per day on Jet.com 100M Customers supported worldwide with Citrix 450M Fans get real-time experiences with Real Madrid
Azure Database Migration Ser vice Azure SQL Database Azure Cosmos DB with MongoDB API Azure Database for MySQL Azure Database for PostgreSQL SQL Ser ver OSS databases Seamless and reliable migration at scale Lift and shift to the cloud with no code changes Modernize across SQL Server, PostgreSQL, MySQL and MongoDB Maximize current on-premises license investments NEW L I F T + S H I F T A N D T R A N S F O R M
S Q L P A A S C O S T C O M P A R I S O N V S . A W S R D S Azure SQL DB Managed Instance General Purpose is 33% cheaper than AWS RDS SE (Single-AZ) at list prices Azure SQL DB Managed Instance Business Critical is 46% cheaper than AWS RDS EE (Multi-AZ) at list prices Azure SQL DB General Purpose Note: On-Demand Prices for a Managed Instance price. Pricing accessed on October 2, 2017. US East 2. Comparable AWS RDS is db.r3.2xlarge. AWS Prices based on US East (Virginia). AWS RDS EE Multi-AZ (List) Azure SQL DB Business Critical $3.02/hr $2.02/hr $10.0/hr $5.44/hr 33% savings vs. AWS AWS RDS SE Single-AZ (List) 46% savings vs. AWS
S Q L I A A S C O S T C O M P A R I S O N V S . A W S Azure will always be cheaper for SQL on IaaS for customers with Software Assurance on Windows Server and SQL Server These customers can combine both the hybrid use benefit for SQL and Windows for best savings Enterprise Edition on Azure (Hybrid Use Benefit Pricing) Standard Edition on Azure (Hybrid Use Benefit Pricing) Enterprise Edition on AWS EC2 (SQL License Mobility) Standard Edition on AWS EC2 (SQL License Mobility) Note: On-Demand Prices for a D13 v2 VM. Pricing accessed on October 2, 2017. US East 2. Comparable AWS VM is r3.2xlarge. AWS Prices based on US East (Virginia). Savings analysis assumes that customer is paying software assurance on SQL Server. Does not include SA for Windows Server as those costs are fairly negligible - $164 per 2-core license for WS DC, and $23 for Standard (OLP, NL). $1.932/hr $2.379/hr 19% savings vs. AWS 32% savings vs. AWS $0.946/hr $1.393/hr
A Z U R E S Q L D ATA B A S E T H E I N T E L L I G E N T C L O U D D A T A B A S E F O R A P P D E V E L O P E R S Lift and shift SQL Server apps Migrate SQL Server data marts Build intelligent apps with R built-in Save up to 30% with Azure Hybrid Benefit for SQL Server Seamless and compatible Competitive TCO Intelligent DBaaS Privacy and trust
S E R V I N G 5 5 K C U S T O M E R S W I T H 1 0 0 S T A F F ISV deploys SaaS at cost-effective scale DATA MANAGEMENT // OPERATIONAL DATA CHALLENGE Dutch SW provider needed to replace desktop SW delivery model to innovate faster and meet customer needs IMPACT Better customer experience through frequent product updates and SaaS model that scales on demand Automated management reduced overhead and provisions performance with scale Continuous updatesSW updates 2x/year Desktop SW model SaaS Elastic data pools ✓ Automated management ✓ Database Advisor ✓ SQL DatabaseBefore
Work in the DB of your choice Create with built-in high availability Set up in minutes, scale on the fly Sustain performance with adaptive improvements Rest easy with unparalleled security Standard tier PREVIEW A Z U R E D A T A B A S E F O R M Y S Q L A N D P O S T G R E S Q L Lift and shift MySQL and PostgreSQL apps Migrate WordPress and Drupal Build apps with your OSS DB of choice
Multi-model data with your favorite API Elastically scale storage and throughput Multiple, well-defined consistency levels <10ms latency guarantees at the 99th percentile Industry-leading SLAs across performance, latency, availability and throughput Table API A Z U R E C O S M O S D B G L O B A L L Y D I S T R I B U T E D , M U L T I - M O D E L N O S Q L D A T A B A S E S E R V I C E Lift and shift MongoDB apps Run Spark over operational data Build real-time customer experiences Ideal for IoT, gaming and eCommerce
T H E M I C R O S O F T A Z U R E A D V A N T A G E Azure SQL Database Amazon Web Services Self-driven via ML-based intelligence Scales with minimal to no downtime Integrated management and HA built-in Active Directory integration Connected infrastructure X X X X Azure Database for MySQL Azure Database for PostgreSQL Azure Cosmos DB
Model & ServePrep & Train HDInsight / Spark DATA Custom apps Sensors and devices INTELLIGENCE ACTION Store Blobs Data Lake Ingest Data Factory (Data movement, pipelines & orchestration) Machine Learning Cosmos DB SQL Data Warehouse Analysis Services Event Hubs IoT Hub SQL Database Analytical dashboards Predictive apps Operational reports Intelligence D ATA M A N A G E M E N T S O L U T I O N F O R I N T E L L I G E N C E I N T H E C LO U D Business apps 10 01 SQLKafka
Fast time to value Seamless integration with Microsoft and 3rd party services Trusted & reliable Enhanced security with encryption, audit, VNET and leading compliance Unlimited scale Independent and limitless scaling of storage and compute A Z U R E S Q L D ATA WA R E H O U S E I N D U S T R Y L E A D I N G P E R F O R M A N C E & S E C U R I T Y A T S C A L E I N T H E C L O U D Unrivaled power Up to 10x more query performance than traditional storage
Trusted & reliable Enhanced security with encryption, audit, VNET and industry- leading compliance A Z U R E B I G D ATA & A D VA N C E D A N A LY T I C S F A S T , S C A L A B L E , A N D E X T E N S I B L E Seamlessly compatible across Microsoft and 3rd party ser vices Easy to get started Serverless and managed software with the tools and languages you are familiar with Built for AI Big Data integrated with Spark, Python, R and much more
Power BI Get started quickly Natural language query Live dashboards Custom visualizations Power BI reports Power BI Report Server SSRS reports Power BI reports Custom visualizations P O W E R B I A N D P O W E R B I R E P O R T S E R V E R
I N T E L L I G E N T W A T E R U T I L I Z A T I O N S A V E S $ 5 . 2 M Power of Advanced Analytics and AI DATA INSIGHTS // ADVANCED ANALYTICS & AI CHALLENGE Cruise line struggled to accurately predict water usage onboard ships, leading to costly water storage or production IMPACT Advanced Analytics model optimizes onboard water storage, saving $200k per ship annually Historical and real-time data analysis enables predictive maintenance Inaccurate water estimations Simple calculations Reduced storage and production costs Diverse data sources ✓ Advanced Analytics ✓ Machine learning ✓ Intelligence APIs ✓ Azure Big Data & Advanced AnalyticsBefore
AI built-in | Most secure | Lowest TCO M I C R O S O F T F O R Y O U R M O D E R N D A T A E S T A T E Data warehouses Data lakes Operational databases Data warehouses Data lakes Operational databases SQL Server Azure Data Services Industry leader 4 years in a row #1 TPC-H performance T-SQL query over any data 70% faster 2x the global reach 99.9% SLA HYBRID Easiest lift and shift with no code changes SocialLOB Graph IoTImageCRM Security and performance Flexibility of choice Reason over any data, anywhere
Contact us for additional information & deployment offers David.Rosenthal@razor-tech.com
Contact us for additional information & deployment offers
Red Hat and Microsoft have created a pricing offer* on new Red Hat Enterprise Linux orders for use on SQL Server. Promotional term runs October 2nd 2017– June 30th, 2018. L I M I T E D T I M E S P E C I A L O F F E R *Please note that this offer is only available for net new RHEL orders (can be to an existing customer) and for SQL Server 2017 only **Subscription is priced equivalent to SQL Server SA, and is available for Standard and Enterprise Edition per core Microsoft Microsoft customers can purchase SQL Server 2017 on Linux annual subscriptions** at a significant savings up to 30% from their traditional subscription price. Red Hat Red Hat is offering a 30% discount on any new Red Hat Enterprise Linux orders for use with SQL Server. The offer will include the existing Red Hat Enterprise Server subscriptions, physical or virtual nodes, standard or premium support.
Replication Automatic Failover Extension ColumnStore Extension Table partitioning Replication Automatic failover In-Memory ColumnStore Table partitioning Always Encrypted In-Memory OLTP Polybase Real-time operational analytics PostgreSQL on Linux SQL Server 2017 on Linux Graph data support T W I C E T H E F E AT U R E S F O R T H E S A M E P R I C E
$261 $521 $1,996 $804 $312 $1,750 $313 $367 $1,406 SQL SE (Per Server) SQL SE (Per Core) SQL EE Oracle SE2 MySQL EE EDB PostgreSQL MariaDB EE SQL SE Linux Sub (per core) SQL EE Linux Sub (per core) Annual subscriptions (Per Core, EA Level A for MSFT) $8,724 Linux OnlyWindows/Linux $5K /Server $5K /Server Heavy Discount P R I C I N G V S . C O M P E T I T O R S On-premises single SKU structure provides WS or Linux optionality. Price to maximize revenue1 New subscription Linux only SKUs priced at SA only price point; subscription model supports OSS purchasing habits2 % Discount vs. Windows SQL EE Linux Promotion is priced ~24% below Enterprise DB PostgreSQL SE & EE: 33% Oracle EE 21
SQL Server case studies 44
Challenge • FinTech company’s loan intelligence platform experienced performance slowdowns • Slow query speeds and time-consuming maintenance Impact • Query times cut from 30 to <2 seconds • Management time reduced 90% • Simplified dev operations with Linux D E L I V E R I N G I N S I G H T S F O R I N V E S TO R S 1 5 X FA S T E R Real-time analytics with SQL Server on Linux “The biggest benefit for us was that we were able to switch SQL Server to Linux and not have degradation in other areas.” Devon Hinton, Software Engineer, dv01
Challenge • Technology solutions company incurred high hardware and storage expenses • Tier-two workloads of archived data hampered profitability Impact • Cut costs 80% and time to ROI 70% with white box servers running SQL Server on Linux R E D U C E D H A R D WA R E A N D S TO R A G E C O S T S BY 8 0 % Easy migration from Windows to Linux “Moving SQL Server from Windows to Linux was actually one of the easiest migration experiences that we've had.” Chris Amaris, Chief Technology Officer, Convergent Computing
Challenge • Cybersecurity company faced sluggish performance on its mission-critical data management platform • Delayed threat reporting due to slow analytical queries and log-collection process Impact • 3X faster query performance and 50% reduction in storage costs • Enhanced log analysis and anomaly-detection system with in-database analytics and machine learning S T R E N G T H E N E D C Y B E R S E C U R I T Y BY O P T I M I Z I N G D ATA Seamless integration in a heterogenous environment “We gained an easy-to-use database that can accommodate all of our data and run new analytical queries quickly.” Peter Kleinert, Solution Architect, Binary Confidence
SQL Server focused feature slides 48
I N S I G H T S T O A G E N T S 1 0 X F A S T E R Fastest in-memory technology DATA MANAGEMENT // OPERATIONAL DATA CHALLENGE Real estate data business struggled to meet customer expectations for on-demand services on 150M+ real estate listings IMPACT Accelerated service updates from 24 hours to <3 hours Storage costs slashed by compressing data 64% In-memory Columnstore 1010010 1001010 1000010 Before ETL 24 hours 12.5 TB <3 hours 4.5 TB No ETL required ✓ 1 Data compression ✓ Fast reads ✓
B U S I N E S S I N S I G H T S I N 1 / 5 T H T H E T I M E Mission critical data warehousing DATA MANAGEMENT // DATA WAREHOUSING CHALLENGE High costs, limited performance, and slow reporting pushed UAE health insurer to consider enterprise DW migration IMPACT Queries 64% faster than Sybase, 98% faster than Oracle, and 13% faster than SAP HANA Reports are 5x faster and built-in security saved $250k in expenses Monthly reports in 48 hours Sybase DW SQL Server DW ✓ ✓ Columnstore indexes ✓ Data compression ✓ Active Directory Monthly reports in 10 hours SQL Server DWBefore
C L E A R D A T A H E L P S S A V E L I V E S Interactive and intuitive reporting with SQL Server DATA INSIGHTS // BUSINESS INTELLIGENCE CHALLENGE Global health NGO struggled to efficiently and effectively report and share complex health information IMPACT Up to 100x increase in staff relying on data to improve decision-making Centralized, secure reporting sent to 350 staff members around the world Mobile reports with SQL ServerBefore Slow and complex reporting limited to data experts ✓ ✓ Automated reporting ✓ Insights across all devices ✓ Interactive visualizations
B R I N G D A T A T O L I F E W I T H R E P O R T I N G A N Y W H E R E DATA INSIGHTS // BUSINESS INTELLIGENCE MOBILE REPORTING Online and offline —on iOS, Windows, and Android mobile devices UPDATED REPORT VIEWER A free developer component
P R I C I N G P R O C E S S E S D E L I V E R E D 1 0 0 X F A S T E R Pricing company speeds customer updates with R-based analytics DATA INSIGHTS // ADVANCED ANALYTICS CHALLENGE Ecommerce companies including airlines and retailers need immediate pricing updates based on complex and ever-changing demand data IMPACT 100x faster insights with R Services inside the data layer Customers realize up to 20% performance improvements Intelligence databaseBefore 100x faster insights Application + Intelligence Database Application Intelligence + database ✓ ✓ In-database analytics ✓ In-memory perf. ✓ R and Python support ETL process slows analytics
7 0 0 K + C U S T O M E R S P R O T E C T E D Most secure database SECURITY CHALLENGE Ecuadorian bank must provide unwavering security for customers while data volume and distribution channels rapidly expand IMPACT Internal data concealed with Dynamic Data Masking while testing applications Customer data protected from app to database with Always Encrypted and Row Level Security Layers of security Protection at rest and in motion 0 20 40 60 80 100 120 140 160 180 200 Vulnerabilities(2010-2016) ✓ ✓ ✓ ✓ Row Level Security ✓ Dynamic Data Masking Always Encrypted Auditing Data Encryption Control Access Monitoring & Insights +
E N C R Y P T D A T A A T R E S T A N D I N M O T I O N SECURITY Always Encrypted Query Client side Server side Data set Enhanced SQL Server Library CIPHERTEXT Search for single customer record Sensitive data remains encrypted inside SQL Server Result set with unencrypted data Column master key Column encryption key Customer Credit card # Exp. Denny Usher 0x7ff654ae6d 5/174949-8003-8473-1930 Customer Credit card # Exp. Tim Irish 4839-2939-1919-3987 7/19 Denny Usher 4949-8003-8473-1930 5/17 Alicia Hodge 9000-4899-1600-1324 4/18 Credit card # 1x7fg655se2e 0x7ff654ae6d 0y8fj754ea2c
ADS & hybrid focused feature slides 56
S E R V I N G 5 5 K C U S T O M E R S W I T H 1 0 0 S T A F F ISV deploys SaaS at cost-effective scale DATA MANAGEMENT // OPERATIONAL DATA CHALLENGE Dutch SW provider needed to replace desktop SW delivery model to innovate faster and meet customer needs IMPACT Better customer experience through frequent product updates and SaaS model that scales on demand Automated management reduced overhead and provisions performance with scale Continuous updatesSW updates 2x/year Desktop SW model SaaS Elastic data pools ✓ Automated management ✓ Database Advisor ✓ SQL DatabaseBefore
S I N G L E S I G N - O N F O R 1 0 M U S E R S Flexible data model for unstructured data DATA MANAGEMENT // OPERATIONAL DATA CHALLENGE Customers encountered multiple sign-in prompts between disjointed Citrix websites, impairing the user experience IMPACT Streamlined access with >99.99 percent availability and enterprise-grade SLAs Global distribution to Azure regions brings data to the customer for guaranteed low latency at any scale Cosmos DBBefore Multiple sign-in prompts and low responsiveness Single sign-on Improved access for 10M users Log-in required ✓ ✓Turnkey global distribution ✓Infinite scale ✓Enterprise-grade SLAs ✓Automatic indexing
G R E A T E R S C A L E A N D P E R F O R M A N C E F O R L E S S Lower costs with improved performance for high-traffic website DATA INSIGHTS // OPERATIONAL DATA CHALLENGE Technology news website faced performance problems due to spikes in user traffic, requiring resource-consuming external support IMPACT 45% lower costs with simplified management and faster webpage loads Azure Database for MySQL scales on the fly without downtime for 2M monthly users Performance challenges at scale Greater scalability and performance ✓ On-demand scalability ✓ Managed environment ✓ Lower TCO ✓ 2M monthly users Azure platformBefore Performance Management
S M A R T E R I N C E N T I V E C O M P E N S A T I O N Faster insights at ¼ cost with SQL Data Warehouse DATA MANAGEMENT // DATA WAREHOUSING CHALLENGE Incentives company needed to consolidate and analyze employee behavior data at scale to create customized offerings IMPACT 75% reduction in storage costs and 70% cut in time spent on data collection Maritz rapidly scales up unified data model 2.5x and scales down to minimize costs DW DW DW DW ETL Unification of disparate DWs Prolonged and faulty data consolidation ✓ ✓ Elastic scale ✓ Managed environment ✓ Fast provisioning Azure SQL DWBefore
M A N U FA C T U R E R R E S P O N D S T O C U S T O M E R S FA S T E R Insights in real-time at a fraction of the cost with Power BI DATA MANAGEMENT // BUSINESS INTELLIGENCE CHALLENGE Engine part manufacturer struggled to forecast sales and customize marketing due to time- consuming and onerous BI reporting IMPACT Complete BI solution at 40% less than the competition delivers savings Elimination of manual reporting saves employees up to 65 hours a month Automated reporting ✓ Real-time Self-service analytics ✓ 65 hours per month Reporting with Power BIBefore
E X T E N D I N G P O W E R B I C A PA B I L I T I E S T O O N - P R E M I S E S DATA MANAGEMENT // BUSINESS INTELLIGENCE Power BI Premium Get started quickly Natural language query Live dashboards Custom visualizations Power BI reports Power BI Report Server SSRS reports Power BI reports Custom visualizations
P R E D I C T I V E M A I N T E N A N C E T H R O U G H B I G D A T A Maintenance costs reduced 90% with HDInsight DATA MANAGEMENT // BIG DATA CHALLENGE Industrial automation business outgrew data capacity and required a full managed Big Data solution IMPACT Full oil and gas pipeline visibility with reduced maintenance at 90% less cost Development time cut 80% for shorter time- to-market, reduced costs, and improved customer responsiveness Fixed capacity and limited insights Complete data visibility for less ✓ ✓ Big Data storage ✓ Azure Data Factory ✓ AA & machine learning HD InsightBefore
I N T E L L I G E N T W A T E R U T I L I Z A T I O N S A V E S $ 5 . 2 M Power of Advanced Analytics and AI DATA INSIGHTS // ADVANCED ANALYTICS & AI CHALLENGE Cruise line struggled to accurately predict water usage onboard ships, leading to costly water storage or production IMPACT Advanced Analytics model optimizes onboard water storage, saving $200k per ship annually Historical and real-time data analysis enables predictive maintenance Inaccurate water estimations Simple calculations Reduced storage and production costs Diverse data sources ✓ Advanced Analytics ✓ Machine learning ✓ Intelligence APIs ✓ Cortana intelligenceBefore
Oracle vs SQL Server pricing comparison details
O R A C L E V S S Q L P R I C I N G C O M P A R I S O N Sample Mission Critical Server HP Integrity BL870c i4 Server Blade Assume server is 2 proc 8 core each proc 16 SQL Server EE List Price 13,662.00$ SQL Server Support 25% SQL Server processor core factor 1 Oracle Support 22% Oracle processor core factor 0.5 Pricing for SQL Server is Select Plus, Level A, ERP Pricing OLTP (run on separate server) SQL Server 109,296$ Base EE 47,500$ 380,000$ 1,156,000$ Included in EE In-memory 23,000$ 184,000$ Included in EE Multitenant 17,500$ 140,000$ Included in EE Active Data Guard 11,500$ 92,000$ Included in EE Advanced Security 15,000$ 120,000$ Included in EE Spatial 17,500$ 140,000$ Included in EE Diagnostic Pack 7,500$ 60,000$ Included in EE Tuning Pack 5,000$ 40,000$ Support 27,324$ 254,320$ (base on list price, never discounted) Oracle DW (run on separate server) SQL Server 109,296$ Base EE 47,500$ 380,000$ 848,000$ Included in EE Partitioning 11,500$ 92,000$ Included in EE Compression 11,500$ 92,000$ Included in EE In-memory 23,000$ 184,000$ Included in EE Diagnostic Pack 7,500$ 60,000$ Included in EE Tuning Pack 5,000$ 40,000$ Support 27,324$ 186,560$ (base on list price, never discounted) Oracle BI (per user licensing assuming 1,000 users) SQL Server CAL (not needed w SQL EE per core)-$ OBI Suite Extended Edition 2,000$ Power BI 120$ Management Pack 230$ Total 120,000$ 2,230,000$ Support -$ 490,600$ Microsoft Oracle AA (run on separate server) SQL Server 109,296$ Base EE 47,500$ 380,000$ 564,000$ Included in EE Advanced Analytics 23,000$ 184,000$ (base on list price, never discounted) Oracle License Support Total License Support Total OLTP 109,296$ 81,972$ 191,268$ 1,156,000$ 762,960$ 1,918,960$ DW 109,296$ 81,972$ 191,268$ 848,000$ 559,680$ 1,407,680$ BI 120,000$ -$ 120,000$ 2,230,000$ 1,471,800$ 3,701,800$ AA 109,296$ 81,972$ 191,268$ 564,000$ 372,240$ 936,240$ Total 447,888$ 245,916$ 693,804$ 4,798,000$ 3,166,680$ 7,964,680$ Annual Cost 231,268$ 2,654,893$ Total SQL Server savings 7,270,876$ 5,362,000$ SQL Server Oracle Pricing for SQL Server is Select Plus, Level A, ERP Pricing
AHB for SQL Server and Windows Server
Microsoft Confidential DRAFT Azure Hybrid Benefit for SQL Server PaaS Savings (Managed Instance) $0.36/ Hour 22% Savings $1.34/ Hour 30% Savings 68
Microsoft Confidential DRAFT SQL IaaS Savings – Leverage Hybrid Use Benefit for SQL + WS $1.334/ Hour $0.348/Hr. 52% Savings 49% Savings 69
Contact us for additional information & deployment offers David.Rosenthal@razor-tech.com

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Data Platform Modernization Solutions

  • 1.
    Transform your dataestate with cloud, data and AI David Rosenthal VP & GM, Digital Business Solutions Razor Technology February 5, 2018 Microsoft Technology Center, NYC
  • 2.
    The world ischanging
  • 3.
    Today, 80% of organizations adoptcloud-first strategies AI investment increased by 300% in 2017 Data will grow to 44 ZB in 2020
  • 4.
    Today, 80% of organizations adoptcloud-first strategies AI investment increased by 300% in 2017 Data will grow to 44 ZB in 2020 C LO U D A IDATA
  • 5.
    C LO UD DATA A I Organizations that harness data, cloud, and AI outperform
  • 6.
    Nearly double operating margin $100Min additional operating income Organizations that harness data, cloud, and AI outperform
  • 7.
  • 8.
    They rely ona modern data estate
  • 9.
    T H EM O D E R N D A T A E S T A T E Security and PerformanceFlexibility of choiceReason over any data, anywhere Data warehouses Data lakes Operational databases HYBRID On-premises Private cloud Cloud Data warehouses Data lakes Operational databases
  • 10.
    T H EM O D E R N D A T A E S T A T E Security and PerformanceFlexibility of choiceReason over any data, anywhere SQL Server Data warehouses #1 TPC-H performance Operational databases Industry leader 4 years in a row Only commercial DB with AI built-in R 0 50 100 150 Vulnerabilities SQL Server Most secure over last 7 years Any language, any platform, anywhere MULTIJAVA Microsoft’s on-premises solution 1/10th the cost of Oracle Data lakes T-SQL query over any data
  • 11.
    End-to-end mobile BI onany device Choice of platform and language Most secure over the last 7 years 0 20 40 60 80 100 120 140 160 180 200 Vulnerabilities(2010-2016) A fraction of the cost Self-serviceBIperuser Only commercial DB with AI built-in Microsoft Tableau Oracle $120 $480 $2,230 Industry-leading performance 1/10 Most consistent data platform #1 OLTP performance #1 DW performance #1 price/performance T-SQL Java C/C++ C#/VB.NET PHP Node.js Python Ruby R R and Python + in-memory at massive scale Native T-SQL scoring S Q L S E R V E R 2 0 1 7 I N D U S T R Y - L E A D I N G P E R F O R M A N C E A N D S E C U R I T Y N O W O N L I N U X A N D D O C K E R Private cloud Public cloud In-memory across all workloads 1/10th the cost of Oracle
  • 12.
    I N DU S T R Y L E A D I N G TC O A V O I D E X P E N S I V E O R A C L E A D D - O N S W I T H B U I L T - I N F E A T U R E S $320K SQL Server BUSINESS INTELLIGENCE DATA WAREHOUSING OLTP ETL 11.7x more $640,000$803,000$1,272,000$3,433,000$3,745,000 Everything built-inMOBILE BI & SELF-SERVICE BI #1 TPC-H—DW INDUSTRY LEADER—OLTP BUILT-IN ETL R SERVERIN-DB ADVANCED ANALYTICS
  • 13.
    L E AD E R I N O P E R A T I O N A L D A T A B A S E M A N A G E M E N T S Y S T E M S The above graphics were published by Gartner, Inc. as part of larger research documents and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Leader in BI and analytics platforms Leader in data management solutions for analytics
  • 14.
    N E WF E AT U R E S I N S Q L S E R V E R 2 0 1 7 Support for graph data and queries Advanced Machine Learning with R & Python Native T-SQL scoring Adaptive Query Processing and Automatic Plan Correction Cross Platform HA (OS level redundancy)
  • 15.
    Challenge • FinTech company’sloan intelligence platform experienced performance slowdowns • Slow query speeds and time-consuming maintenance Impact • Query times cut from 30 to <2 seconds • Management time reduced 90% • Simplified dev operations with Linux D E L I V E R I N G I N S I G H T S F O R I N V E S TO R S 1 5 X FA S T E R Real-time analytics with SQL Server on Linux “The biggest benefit for us was that we were able to switch SQL Server to Linux and not have degradation in other areas.” Devon Hinton, Software Engineer, dv01
  • 16.
    7 0 0K + C U S T O M E R S P R O T E C T E D Most secure database SECURITY CHALLENGE Ecuadorian bank must provide unwavering security for customers while data volume and distribution channels rapidly expand IMPACT Internal data concealed with Dynamic Data Masking while testing applications Customer data protected from app to database with Always Encrypted and Row Level Security Layers of security Protection at rest and in motion 0 20 40 60 80 100 120 140 160 180 200 Vulnerabilities(2010-2016) ✓ ✓ ✓ ✓ Row Level Security ✓ Dynamic Data Masking Always Encrypted Auditing Data Encryption Control Access Monitoring & Insights +
  • 17.
    E N CR Y P T D A T A A T R E S T A N D I N M O T I O N SECURITY Always Encrypted Query Client side Server side Data set Enhanced SQL Server Library CIPHERTEXT Search for single customer record Sensitive data remains encrypted inside SQL Server Result set with unencrypted data Column master key Column encryption key Customer Credit card # Exp. Denny Usher 0x7ff654ae6d 5/174949-8003-8473-1930 Customer Credit card # Exp. Tim Irish 4839-2939-1919-3987 7/19 Denny Usher 4949-8003-8473-1930 5/17 Alicia Hodge 9000-4899-1600-1324 4/18 Credit card # 1x7fg655se2e 0x7ff654ae6d 0y8fj754ea2c
  • 18.
    K E YO F F E R S T O A C C E L E R A T E P I P E L I N E Oracle SQL Server 2017 $312 $313 $1,750 $349 $1,337 MySQL EE MariaDB EE EDB PostgreSQL SQL SE Linux SQL EE Linux Annual subscription costs (per Core, EA Level A) SQL Server 2017 Get Red Hat Enterprise Linux on SQL Server 2017 Purchase new Red Hat Enterprise Linux operating system licenses to run SQL Server 2017 at a discount of 30% Red Hat Enterprise Linux OS licenses can be purchased through Red Hat sellers Expires June 30, 2018 Move from Oracle to SQL Server 2017 on Windows/Linux Migrate to SQL Server to receive free licenses with Software Assurance subscription, training, and subsidized support service EA licensing requires 50 core minimum, no minimum for SCE licensing Expires June 30, 2018 Run SQL Server 2017 on Linux Purchase SQL Server 2017 on Linux annual subscriptions for 30% less than traditional subscription price Subscription is available for Standard and Enterprise Edition per core Expired June 30, 2017 – existing cores remain through enrollment term *SQL EE Linux promotion is priced 24% below Enterprise DB PostgreSQL *
  • 19.
    Replication Automatic Failover Extension ColumnStoreExtension Table partitioning Replication Automatic failover In-Memory ColumnStore Table partitioning Always Encrypted In-Memory OLTP Polybase Real-time operational analytics PostgreSQL on Linux SQL Server 2017 on Linux Graph data support T W I C E T H E F E AT U R E S F O R T H E S A M E P R I C E
  • 20.
    T H EM O D E R N D A T A E S T A T E Security and PerformanceFlexibility of choiceReason over any data, anywhere Data warehouses Data lakes Operational databases HYBRID On-premises Private cloud Cloud Data warehouses Data lakes Operational databases
  • 21.
    T H EM O D E R N D A T A E S T A T E Security and performanceFlexibility of choiceReason over any data, anywhere Azure data services Data warehouses Operational databases AI built-in R Any language, any platform, anywhere JAVA Microsoft’s cloud solution Data lakes 2x the global reach 70% faster than competition <10ms latency SLAs 99.9% SLA More certifications than any other cloud Azure SQL Database Azure Cosmos DB Azure SQL Data Warehouse Azure Data Lake, HDInsight
  • 22.
    C L OU D - F I R S T A P P R O A C H B R E E D S FA S T E R I N N O V AT I O N Continuous enhancements SQL SQL SQL SQL
  • 23.
    S T RE A M L I N E Y O U R J O U R N E Y TO T H E C LO U D W I T H E A S Y A P P M O D E R N I Z AT I O N
  • 24.
    A P PM O D E R N I Z A T I O N Optimize IT Lift + shift tactical apps to cloud to reduce cost Transform customer experiences Migrate and reimagine apps that matter to your business Source: IDC White Paper | The Business Value of Microsoft Azure SQL Database Services (http://download.microsoft.com/download/A/1/D/A1D5C24B-284A-4F9C-B121-E6E5FDAB1B94/IDC-Azure-SQL-DB-Value-2015.pdf) 406% Five-year ROI 53% Less expensive than on-prem/hosted 98% Less database downtime 100T Transactions per day on Jet.com 100M Customers supported worldwide with Citrix 450M Fans get real-time experiences with Real Madrid
  • 25.
    Azure Database Migration Service Azure SQL Database Azure Cosmos DB with MongoDB API Azure Database for MySQL Azure Database for PostgreSQL SQL Ser ver OSS databases Seamless and reliable migration at scale Lift and shift to the cloud with no code changes Modernize across SQL Server, PostgreSQL, MySQL and MongoDB Maximize current on-premises license investments NEW L I F T + S H I F T A N D T R A N S F O R M
  • 26.
    S Q LP A A S C O S T C O M P A R I S O N V S . A W S R D S Azure SQL DB Managed Instance General Purpose is 33% cheaper than AWS RDS SE (Single-AZ) at list prices Azure SQL DB Managed Instance Business Critical is 46% cheaper than AWS RDS EE (Multi-AZ) at list prices Azure SQL DB General Purpose Note: On-Demand Prices for a Managed Instance price. Pricing accessed on October 2, 2017. US East 2. Comparable AWS RDS is db.r3.2xlarge. AWS Prices based on US East (Virginia). AWS RDS EE Multi-AZ (List) Azure SQL DB Business Critical $3.02/hr $2.02/hr $10.0/hr $5.44/hr 33% savings vs. AWS AWS RDS SE Single-AZ (List) 46% savings vs. AWS
  • 27.
    S Q LI A A S C O S T C O M P A R I S O N V S . A W S Azure will always be cheaper for SQL on IaaS for customers with Software Assurance on Windows Server and SQL Server These customers can combine both the hybrid use benefit for SQL and Windows for best savings Enterprise Edition on Azure (Hybrid Use Benefit Pricing) Standard Edition on Azure (Hybrid Use Benefit Pricing) Enterprise Edition on AWS EC2 (SQL License Mobility) Standard Edition on AWS EC2 (SQL License Mobility) Note: On-Demand Prices for a D13 v2 VM. Pricing accessed on October 2, 2017. US East 2. Comparable AWS VM is r3.2xlarge. AWS Prices based on US East (Virginia). Savings analysis assumes that customer is paying software assurance on SQL Server. Does not include SA for Windows Server as those costs are fairly negligible - $164 per 2-core license for WS DC, and $23 for Standard (OLP, NL). $1.932/hr $2.379/hr 19% savings vs. AWS 32% savings vs. AWS $0.946/hr $1.393/hr
  • 28.
    A Z UR E S Q L D ATA B A S E T H E I N T E L L I G E N T C L O U D D A T A B A S E F O R A P P D E V E L O P E R S Lift and shift SQL Server apps Migrate SQL Server data marts Build intelligent apps with R built-in Save up to 30% with Azure Hybrid Benefit for SQL Server Seamless and compatible Competitive TCO Intelligent DBaaS Privacy and trust
  • 29.
    S E RV I N G 5 5 K C U S T O M E R S W I T H 1 0 0 S T A F F ISV deploys SaaS at cost-effective scale DATA MANAGEMENT // OPERATIONAL DATA CHALLENGE Dutch SW provider needed to replace desktop SW delivery model to innovate faster and meet customer needs IMPACT Better customer experience through frequent product updates and SaaS model that scales on demand Automated management reduced overhead and provisions performance with scale Continuous updatesSW updates 2x/year Desktop SW model SaaS Elastic data pools ✓ Automated management ✓ Database Advisor ✓ SQL DatabaseBefore
  • 30.
    Work in theDB of your choice Create with built-in high availability Set up in minutes, scale on the fly Sustain performance with adaptive improvements Rest easy with unparalleled security Standard tier PREVIEW A Z U R E D A T A B A S E F O R M Y S Q L A N D P O S T G R E S Q L Lift and shift MySQL and PostgreSQL apps Migrate WordPress and Drupal Build apps with your OSS DB of choice
  • 31.
    Multi-model data withyour favorite API Elastically scale storage and throughput Multiple, well-defined consistency levels <10ms latency guarantees at the 99th percentile Industry-leading SLAs across performance, latency, availability and throughput Table API A Z U R E C O S M O S D B G L O B A L L Y D I S T R I B U T E D , M U L T I - M O D E L N O S Q L D A T A B A S E S E R V I C E Lift and shift MongoDB apps Run Spark over operational data Build real-time customer experiences Ideal for IoT, gaming and eCommerce
  • 32.
    T H EM I C R O S O F T A Z U R E A D V A N T A G E Azure SQL Database Amazon Web Services Self-driven via ML-based intelligence Scales with minimal to no downtime Integrated management and HA built-in Active Directory integration Connected infrastructure X X X X Azure Database for MySQL Azure Database for PostgreSQL Azure Cosmos DB
  • 33.
    Model & ServePrep& Train HDInsight / Spark DATA Custom apps Sensors and devices INTELLIGENCE ACTION Store Blobs Data Lake Ingest Data Factory (Data movement, pipelines & orchestration) Machine Learning Cosmos DB SQL Data Warehouse Analysis Services Event Hubs IoT Hub SQL Database Analytical dashboards Predictive apps Operational reports Intelligence D ATA M A N A G E M E N T S O L U T I O N F O R I N T E L L I G E N C E I N T H E C LO U D Business apps 10 01 SQLKafka
  • 34.
    Fast time to value Seamlessintegration with Microsoft and 3rd party services Trusted & reliable Enhanced security with encryption, audit, VNET and leading compliance Unlimited scale Independent and limitless scaling of storage and compute A Z U R E S Q L D ATA WA R E H O U S E I N D U S T R Y L E A D I N G P E R F O R M A N C E & S E C U R I T Y A T S C A L E I N T H E C L O U D Unrivaled power Up to 10x more query performance than traditional storage
  • 35.
    Trusted & reliable Enhanced security withencryption, audit, VNET and industry- leading compliance A Z U R E B I G D ATA & A D VA N C E D A N A LY T I C S F A S T , S C A L A B L E , A N D E X T E N S I B L E Seamlessly compatible across Microsoft and 3rd party ser vices Easy to get started Serverless and managed software with the tools and languages you are familiar with Built for AI Big Data integrated with Spark, Python, R and much more
  • 36.
    Power BI Get startedquickly Natural language query Live dashboards Custom visualizations Power BI reports Power BI Report Server SSRS reports Power BI reports Custom visualizations P O W E R B I A N D P O W E R B I R E P O R T S E R V E R
  • 37.
    I N TE L L I G E N T W A T E R U T I L I Z A T I O N S A V E S $ 5 . 2 M Power of Advanced Analytics and AI DATA INSIGHTS // ADVANCED ANALYTICS & AI CHALLENGE Cruise line struggled to accurately predict water usage onboard ships, leading to costly water storage or production IMPACT Advanced Analytics model optimizes onboard water storage, saving $200k per ship annually Historical and real-time data analysis enables predictive maintenance Inaccurate water estimations Simple calculations Reduced storage and production costs Diverse data sources ✓ Advanced Analytics ✓ Machine learning ✓ Intelligence APIs ✓ Azure Big Data & Advanced AnalyticsBefore
  • 38.
    AI built-in |Most secure | Lowest TCO M I C R O S O F T F O R Y O U R M O D E R N D A T A E S T A T E Data warehouses Data lakes Operational databases Data warehouses Data lakes Operational databases SQL Server Azure Data Services Industry leader 4 years in a row #1 TPC-H performance T-SQL query over any data 70% faster 2x the global reach 99.9% SLA HYBRID Easiest lift and shift with no code changes SocialLOB Graph IoTImageCRM Security and performance Flexibility of choice Reason over any data, anywhere
  • 39.
    Contact us foradditional information & deployment offers David.Rosenthal@razor-tech.com
  • 40.
    Contact us foradditional information & deployment offers
  • 41.
    Red Hat andMicrosoft have created a pricing offer* on new Red Hat Enterprise Linux orders for use on SQL Server. Promotional term runs October 2nd 2017– June 30th, 2018. L I M I T E D T I M E S P E C I A L O F F E R *Please note that this offer is only available for net new RHEL orders (can be to an existing customer) and for SQL Server 2017 only **Subscription is priced equivalent to SQL Server SA, and is available for Standard and Enterprise Edition per core Microsoft Microsoft customers can purchase SQL Server 2017 on Linux annual subscriptions** at a significant savings up to 30% from their traditional subscription price. Red Hat Red Hat is offering a 30% discount on any new Red Hat Enterprise Linux orders for use with SQL Server. The offer will include the existing Red Hat Enterprise Server subscriptions, physical or virtual nodes, standard or premium support.
  • 42.
    Replication Automatic Failover Extension ColumnStoreExtension Table partitioning Replication Automatic failover In-Memory ColumnStore Table partitioning Always Encrypted In-Memory OLTP Polybase Real-time operational analytics PostgreSQL on Linux SQL Server 2017 on Linux Graph data support T W I C E T H E F E AT U R E S F O R T H E S A M E P R I C E
  • 43.
    $261 $521 $1,996 $804 $312 $1,750 $313 $367 $1,406 SQL SE(Per Server) SQL SE (Per Core) SQL EE Oracle SE2 MySQL EE EDB PostgreSQL MariaDB EE SQL SE Linux Sub (per core) SQL EE Linux Sub (per core) Annual subscriptions (Per Core, EA Level A for MSFT) $8,724 Linux OnlyWindows/Linux $5K /Server $5K /Server Heavy Discount P R I C I N G V S . C O M P E T I T O R S On-premises single SKU structure provides WS or Linux optionality. Price to maximize revenue1 New subscription Linux only SKUs priced at SA only price point; subscription model supports OSS purchasing habits2 % Discount vs. Windows SQL EE Linux Promotion is priced ~24% below Enterprise DB PostgreSQL SE & EE: 33% Oracle EE 21
  • 44.
    SQL Server casestudies 44
  • 45.
    Challenge • FinTech company’sloan intelligence platform experienced performance slowdowns • Slow query speeds and time-consuming maintenance Impact • Query times cut from 30 to <2 seconds • Management time reduced 90% • Simplified dev operations with Linux D E L I V E R I N G I N S I G H T S F O R I N V E S TO R S 1 5 X FA S T E R Real-time analytics with SQL Server on Linux “The biggest benefit for us was that we were able to switch SQL Server to Linux and not have degradation in other areas.” Devon Hinton, Software Engineer, dv01
  • 46.
    Challenge • Technology solutionscompany incurred high hardware and storage expenses • Tier-two workloads of archived data hampered profitability Impact • Cut costs 80% and time to ROI 70% with white box servers running SQL Server on Linux R E D U C E D H A R D WA R E A N D S TO R A G E C O S T S BY 8 0 % Easy migration from Windows to Linux “Moving SQL Server from Windows to Linux was actually one of the easiest migration experiences that we've had.” Chris Amaris, Chief Technology Officer, Convergent Computing
  • 47.
    Challenge • Cybersecurity companyfaced sluggish performance on its mission-critical data management platform • Delayed threat reporting due to slow analytical queries and log-collection process Impact • 3X faster query performance and 50% reduction in storage costs • Enhanced log analysis and anomaly-detection system with in-database analytics and machine learning S T R E N G T H E N E D C Y B E R S E C U R I T Y BY O P T I M I Z I N G D ATA Seamless integration in a heterogenous environment “We gained an easy-to-use database that can accommodate all of our data and run new analytical queries quickly.” Peter Kleinert, Solution Architect, Binary Confidence
  • 48.
    SQL Server focusedfeature slides 48
  • 49.
    I N SI G H T S T O A G E N T S 1 0 X F A S T E R Fastest in-memory technology DATA MANAGEMENT // OPERATIONAL DATA CHALLENGE Real estate data business struggled to meet customer expectations for on-demand services on 150M+ real estate listings IMPACT Accelerated service updates from 24 hours to <3 hours Storage costs slashed by compressing data 64% In-memory Columnstore 1010010 1001010 1000010 Before ETL 24 hours 12.5 TB <3 hours 4.5 TB No ETL required ✓ 1 Data compression ✓ Fast reads ✓
  • 50.
    B U SI N E S S I N S I G H T S I N 1 / 5 T H T H E T I M E Mission critical data warehousing DATA MANAGEMENT // DATA WAREHOUSING CHALLENGE High costs, limited performance, and slow reporting pushed UAE health insurer to consider enterprise DW migration IMPACT Queries 64% faster than Sybase, 98% faster than Oracle, and 13% faster than SAP HANA Reports are 5x faster and built-in security saved $250k in expenses Monthly reports in 48 hours Sybase DW SQL Server DW ✓ ✓ Columnstore indexes ✓ Data compression ✓ Active Directory Monthly reports in 10 hours SQL Server DWBefore
  • 51.
    C L EA R D A T A H E L P S S A V E L I V E S Interactive and intuitive reporting with SQL Server DATA INSIGHTS // BUSINESS INTELLIGENCE CHALLENGE Global health NGO struggled to efficiently and effectively report and share complex health information IMPACT Up to 100x increase in staff relying on data to improve decision-making Centralized, secure reporting sent to 350 staff members around the world Mobile reports with SQL ServerBefore Slow and complex reporting limited to data experts ✓ ✓ Automated reporting ✓ Insights across all devices ✓ Interactive visualizations
  • 52.
    B R IN G D A T A T O L I F E W I T H R E P O R T I N G A N Y W H E R E DATA INSIGHTS // BUSINESS INTELLIGENCE MOBILE REPORTING Online and offline —on iOS, Windows, and Android mobile devices UPDATED REPORT VIEWER A free developer component
  • 53.
    P R IC I N G P R O C E S S E S D E L I V E R E D 1 0 0 X F A S T E R Pricing company speeds customer updates with R-based analytics DATA INSIGHTS // ADVANCED ANALYTICS CHALLENGE Ecommerce companies including airlines and retailers need immediate pricing updates based on complex and ever-changing demand data IMPACT 100x faster insights with R Services inside the data layer Customers realize up to 20% performance improvements Intelligence databaseBefore 100x faster insights Application + Intelligence Database Application Intelligence + database ✓ ✓ In-database analytics ✓ In-memory perf. ✓ R and Python support ETL process slows analytics
  • 54.
    7 0 0K + C U S T O M E R S P R O T E C T E D Most secure database SECURITY CHALLENGE Ecuadorian bank must provide unwavering security for customers while data volume and distribution channels rapidly expand IMPACT Internal data concealed with Dynamic Data Masking while testing applications Customer data protected from app to database with Always Encrypted and Row Level Security Layers of security Protection at rest and in motion 0 20 40 60 80 100 120 140 160 180 200 Vulnerabilities(2010-2016) ✓ ✓ ✓ ✓ Row Level Security ✓ Dynamic Data Masking Always Encrypted Auditing Data Encryption Control Access Monitoring & Insights +
  • 55.
    E N CR Y P T D A T A A T R E S T A N D I N M O T I O N SECURITY Always Encrypted Query Client side Server side Data set Enhanced SQL Server Library CIPHERTEXT Search for single customer record Sensitive data remains encrypted inside SQL Server Result set with unencrypted data Column master key Column encryption key Customer Credit card # Exp. Denny Usher 0x7ff654ae6d 5/174949-8003-8473-1930 Customer Credit card # Exp. Tim Irish 4839-2939-1919-3987 7/19 Denny Usher 4949-8003-8473-1930 5/17 Alicia Hodge 9000-4899-1600-1324 4/18 Credit card # 1x7fg655se2e 0x7ff654ae6d 0y8fj754ea2c
  • 56.
    ADS & hybridfocused feature slides 56
  • 57.
    S E RV I N G 5 5 K C U S T O M E R S W I T H 1 0 0 S T A F F ISV deploys SaaS at cost-effective scale DATA MANAGEMENT // OPERATIONAL DATA CHALLENGE Dutch SW provider needed to replace desktop SW delivery model to innovate faster and meet customer needs IMPACT Better customer experience through frequent product updates and SaaS model that scales on demand Automated management reduced overhead and provisions performance with scale Continuous updatesSW updates 2x/year Desktop SW model SaaS Elastic data pools ✓ Automated management ✓ Database Advisor ✓ SQL DatabaseBefore
  • 58.
    S I NG L E S I G N - O N F O R 1 0 M U S E R S Flexible data model for unstructured data DATA MANAGEMENT // OPERATIONAL DATA CHALLENGE Customers encountered multiple sign-in prompts between disjointed Citrix websites, impairing the user experience IMPACT Streamlined access with >99.99 percent availability and enterprise-grade SLAs Global distribution to Azure regions brings data to the customer for guaranteed low latency at any scale Cosmos DBBefore Multiple sign-in prompts and low responsiveness Single sign-on Improved access for 10M users Log-in required ✓ ✓Turnkey global distribution ✓Infinite scale ✓Enterprise-grade SLAs ✓Automatic indexing
  • 59.
    G R EA T E R S C A L E A N D P E R F O R M A N C E F O R L E S S Lower costs with improved performance for high-traffic website DATA INSIGHTS // OPERATIONAL DATA CHALLENGE Technology news website faced performance problems due to spikes in user traffic, requiring resource-consuming external support IMPACT 45% lower costs with simplified management and faster webpage loads Azure Database for MySQL scales on the fly without downtime for 2M monthly users Performance challenges at scale Greater scalability and performance ✓ On-demand scalability ✓ Managed environment ✓ Lower TCO ✓ 2M monthly users Azure platformBefore Performance Management
  • 60.
    S M AR T E R I N C E N T I V E C O M P E N S A T I O N Faster insights at ¼ cost with SQL Data Warehouse DATA MANAGEMENT // DATA WAREHOUSING CHALLENGE Incentives company needed to consolidate and analyze employee behavior data at scale to create customized offerings IMPACT 75% reduction in storage costs and 70% cut in time spent on data collection Maritz rapidly scales up unified data model 2.5x and scales down to minimize costs DW DW DW DW ETL Unification of disparate DWs Prolonged and faulty data consolidation ✓ ✓ Elastic scale ✓ Managed environment ✓ Fast provisioning Azure SQL DWBefore
  • 61.
    M A NU FA C T U R E R R E S P O N D S T O C U S T O M E R S FA S T E R Insights in real-time at a fraction of the cost with Power BI DATA MANAGEMENT // BUSINESS INTELLIGENCE CHALLENGE Engine part manufacturer struggled to forecast sales and customize marketing due to time- consuming and onerous BI reporting IMPACT Complete BI solution at 40% less than the competition delivers savings Elimination of manual reporting saves employees up to 65 hours a month Automated reporting ✓ Real-time Self-service analytics ✓ 65 hours per month Reporting with Power BIBefore
  • 62.
    E X TE N D I N G P O W E R B I C A PA B I L I T I E S T O O N - P R E M I S E S DATA MANAGEMENT // BUSINESS INTELLIGENCE Power BI Premium Get started quickly Natural language query Live dashboards Custom visualizations Power BI reports Power BI Report Server SSRS reports Power BI reports Custom visualizations
  • 63.
    P R ED I C T I V E M A I N T E N A N C E T H R O U G H B I G D A T A Maintenance costs reduced 90% with HDInsight DATA MANAGEMENT // BIG DATA CHALLENGE Industrial automation business outgrew data capacity and required a full managed Big Data solution IMPACT Full oil and gas pipeline visibility with reduced maintenance at 90% less cost Development time cut 80% for shorter time- to-market, reduced costs, and improved customer responsiveness Fixed capacity and limited insights Complete data visibility for less ✓ ✓ Big Data storage ✓ Azure Data Factory ✓ AA & machine learning HD InsightBefore
  • 64.
    I N TE L L I G E N T W A T E R U T I L I Z A T I O N S A V E S $ 5 . 2 M Power of Advanced Analytics and AI DATA INSIGHTS // ADVANCED ANALYTICS & AI CHALLENGE Cruise line struggled to accurately predict water usage onboard ships, leading to costly water storage or production IMPACT Advanced Analytics model optimizes onboard water storage, saving $200k per ship annually Historical and real-time data analysis enables predictive maintenance Inaccurate water estimations Simple calculations Reduced storage and production costs Diverse data sources ✓ Advanced Analytics ✓ Machine learning ✓ Intelligence APIs ✓ Cortana intelligenceBefore
  • 65.
    Oracle vs SQLServer pricing comparison details
  • 66.
    O R AC L E V S S Q L P R I C I N G C O M P A R I S O N Sample Mission Critical Server HP Integrity BL870c i4 Server Blade Assume server is 2 proc 8 core each proc 16 SQL Server EE List Price 13,662.00$ SQL Server Support 25% SQL Server processor core factor 1 Oracle Support 22% Oracle processor core factor 0.5 Pricing for SQL Server is Select Plus, Level A, ERP Pricing OLTP (run on separate server) SQL Server 109,296$ Base EE 47,500$ 380,000$ 1,156,000$ Included in EE In-memory 23,000$ 184,000$ Included in EE Multitenant 17,500$ 140,000$ Included in EE Active Data Guard 11,500$ 92,000$ Included in EE Advanced Security 15,000$ 120,000$ Included in EE Spatial 17,500$ 140,000$ Included in EE Diagnostic Pack 7,500$ 60,000$ Included in EE Tuning Pack 5,000$ 40,000$ Support 27,324$ 254,320$ (base on list price, never discounted) Oracle DW (run on separate server) SQL Server 109,296$ Base EE 47,500$ 380,000$ 848,000$ Included in EE Partitioning 11,500$ 92,000$ Included in EE Compression 11,500$ 92,000$ Included in EE In-memory 23,000$ 184,000$ Included in EE Diagnostic Pack 7,500$ 60,000$ Included in EE Tuning Pack 5,000$ 40,000$ Support 27,324$ 186,560$ (base on list price, never discounted) Oracle BI (per user licensing assuming 1,000 users) SQL Server CAL (not needed w SQL EE per core)-$ OBI Suite Extended Edition 2,000$ Power BI 120$ Management Pack 230$ Total 120,000$ 2,230,000$ Support -$ 490,600$ Microsoft Oracle AA (run on separate server) SQL Server 109,296$ Base EE 47,500$ 380,000$ 564,000$ Included in EE Advanced Analytics 23,000$ 184,000$ (base on list price, never discounted) Oracle License Support Total License Support Total OLTP 109,296$ 81,972$ 191,268$ 1,156,000$ 762,960$ 1,918,960$ DW 109,296$ 81,972$ 191,268$ 848,000$ 559,680$ 1,407,680$ BI 120,000$ -$ 120,000$ 2,230,000$ 1,471,800$ 3,701,800$ AA 109,296$ 81,972$ 191,268$ 564,000$ 372,240$ 936,240$ Total 447,888$ 245,916$ 693,804$ 4,798,000$ 3,166,680$ 7,964,680$ Annual Cost 231,268$ 2,654,893$ Total SQL Server savings 7,270,876$ 5,362,000$ SQL Server Oracle Pricing for SQL Server is Select Plus, Level A, ERP Pricing
  • 67.
    AHB for SQLServer and Windows Server
  • 68.
    Microsoft Confidential DRAFT Azure HybridBenefit for SQL Server PaaS Savings (Managed Instance) $0.36/ Hour 22% Savings $1.34/ Hour 30% Savings 68
  • 69.
    Microsoft Confidential DRAFT SQL IaaSSavings – Leverage Hybrid Use Benefit for SQL + WS $1.334/ Hour $0.348/Hr. 52% Savings 49% Savings 69
  • 70.
    Contact us foradditional information & deployment offers David.Rosenthal@razor-tech.com