This document discusses using experimental methods and data in innovation policy to minimize uncertainty for entrepreneurs. It argues that innovation policy should be modeled after experimental science, testing hypotheses and using data and evaluation. Two case studies are described: Creative Credits, which provided innovation vouchers for SMEs, and increased short-term innovation but not long-term; and Digital R&D for the Arts, which funded digital R&D projects and sector-wide learning for arts organizations and technology companies. The document concludes by discussing analyzing social media connections and text from conferences to learn more about networks and impacts.