This document discusses how new data sources and analytical methods can help address evidence gaps in innovation research and policy. It notes four key features of innovation - novelty, pervasiveness, complexity, and multiple audiences - that are difficult to capture with traditional data sources. The document then outlines how new data sources like web and text data, as well as new analytical methods like machine learning, can help measure innovation in more novel areas, sectors, and complex systems. It acknowledges challenges like ensuring quality, consistency, interpretability and addressing information overload, but emphasizes exploring opportunities through experiments and collaboration.