The document discusses how data alone is not enough to navigate an uncertain world and organizations must develop data literacy and sensemaking abilities. It emphasizes that organizations need to accurately perceive their environment, reflect on observations and interpretations, and translate learnings down to employee behaviors in order to survive. Several experts are quoted emphasizing the importance of understanding how the future may unfold rather than just looking at past data. Sensemaking is presented as a funnel process moving from past data to diagnostic insights to predictive knowledge to understanding how to implement changes.

1. More than just data
Philippe Bailleur

3. Proprioception
Interoception
Exteroception
Agility

4. You need data to
navigate in an
uncertain world,
but …

5. Data
↳

6. Data
↳
? €

7. Data
↳ Data Management
Rollen, interacties, gedrag, …
Informatie
Informatie Platformen & Systemen

8. A fool with
a tool is
still a fool

9. Data
↳ Data Management
↳ Data Literacy
'An organization without a culture that enables it to accurately
perceive and interpret its environment (= customers, investors,
legislators, competitors, technological evolutions and societal trends)
and then fails to reflect on those observations and interpretations
and fails in translating them down to the level of employee
behaviour, will not be able to survive.’
Dave Ulrich

10. Sense
Making

11. FINISHED FILES ARE THE RE-
SULT OF YEARS OF SCIENTIF-
IC STUDY COMBINED WITH
THE EXPERIENCE OF YEARS

12. FINISHED FILES ARE THE RE-
SULT OF YEARS OF SCIENTIF-
IC STUDY COMBINED WITH
THE EXPERIENCE OF YEARS

15. Added
value in
an
uncertain
world
Difficulty
Data about
what
happened Hindsight Insight Foresight

16. Sense
Making

17. “Reliable guidance has become a major
challenge for all organizations in society.
The ability to deal with any situation
depends on how good your model of it is.
Many managers only see old models
in the new. So, what passes for planning is
just a projection of the familiar into the future.”
Fredmund Malik

19. Added
value in
an
uncertain
world
Difficulty
Cold Data
about what
happened
Diagnostic
information about
why it happened
Hindsight Insight Foresight

20. Sense
Making

21. “A good hockey player
plays where the puck
is.
A great hockey player
plays where the puck
is going to be.”
Wayne Gretzky

24. Added
value in
an
uncertain
world
Difficulty
Cold Data
about what
happened
Diagnostic
information about
why it happened
Predictive
knowledge about
what will happen
- Thick Data - Warm
Data - Weak Signals -
Hindsight Insight Foresight

25. Sense
Making

28. Sense
Making
Funnel

29. Added
value in
an
uncertain
world
Difficulty
Cold Data
about what
happened
Diagnostic
information about
why it happened
Predictive
knowledge about
what will happen
(Thick Data, Warm Data
& Weak Signals)
Understanding
about how to
make it happen
Hindsight Insight Foresight

30. Data
↳ Data Management
↳ Data Literacy
'An organization without a culture that enables it to accurately
perceive and interpret its environment (= customers, investors,
legislators, competitors, technological evolutions and societal trends)
and then fails to reflect on those observations and interpretations
and fails in translating them down to the level of employee behaviour,
will not be able to survive.’
Dave Ulrich

32. Data triggers
Overwhelming

33. Data triggers
Silo-Wars

35. Data triggers Fear - Control

37. Data triggers
Learning

40. Data triggers
Transformation

42. Data can certainly
trigger transformation
if …
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