Digital transformation requires new cultural techniques for navigating the data-driven society. Big data enables both opportunities and risks by driving exponential change. Traditional analytics methods are insufficient for analyzing large, complex data sets. The future belongs to self-service analytics tools that make data visualization accessible and help users build mental models for interpreting data. These tools will democratize data insights and empower individuals to take back control of their data footprints.

1. DIGITAL TRANSFORMATION
NEEDS NEW CULTURAL TECHNIQUES
Survival Skills for the
Data Driven Society

2. WHAT IS THAT
ESSENTIALLY?
BIG DATA

3. ZUSATZTEXT
ZUSATZTEXT
BIG DATADISCOVER THE VALUE

4. VARIETY VELOCITYVOLUME
VERACITY
VALUE
ACT ON
TARGET
GRASP
CAUSALITY

5. WHAT IS BIG
DATAS BENEFIT?
„Big Data enables Bad Decisions
far more quickly, efficiently,
and with far greater impact.“
Susan Etlinger, Data Analyst

6. BIG DATA
DRIVES
an exponential, combinatorial, and
interdependent future.
- Gerd Leonhard

7. DATA DRIVEN
CITY
“Like Marauder's Map (…) watch the
dots that mark my friends and
family…”
- Anthony Townsend

8. DATA DRIVEN
BEHAVIOUR
“Everything at every
touchpoint.”
- Brian Soli

9. DATA DRIVEN
LIFES
“I wish that every time I ‘liked’ an outfit
on Instagram it would magically appear
in my closet”
Anonymous - Instagram

10. DATA DRIVEN
TRANSPORT
“Intelligent assistants are likely to be the
first role in the autonomous vehicle
transition, …” - Gerd Leonhard

11. DATA DRIVEN
LOVE
Theo: What does a baby computer call its father?
Samantha OS: I don't know. What?
Theo: Data.
HER - Spike Jones

12. “In times of change the greatest danger
is to act with yesterday’s logic”
- Peter F. Drucker

13. WHY CONVENTIONAL
ANALYTICS SUCKS?
Statistics are stripping
away much of the riches
of the original data
- Miriah Meyer
Actionable KPI’s
calculation
irreversible

14. SURVIVAL OF
THE FITTEST?
It is not the strongest or the most intelligent
who will survive but those who can best
manage change.
Leon C. Megginson

15. DATA SCIENTISTS
ARE THE SOLUTION
In U.S. alone there will be jobs for
181,000 Data Scientists in 2018
PROBLEM

16. A WELL KNOWN
PROBLEM?
1910 predicted
a maximum of 5.000 cars

17. WHAT WAS BENZ’S
INNOVATION?
Limitation of chauffeurs
from engineering schools

18. Self driven cars for everyone
Innovation:simplify usage

19. ACTIONABLE
MENTAL MODEL
The Last Mile from Data to Brain
visualprocessinginvolves
50%Brain
Eye
90%sensoryinput
sense of
a visual
0.01Seconds

20. WHAT’S THE NEXT STEP
IN DATA MANAGEMENT?
Data Managers need to
develop Mental (Data) Models
to stay in control of big data sets
IMAGINE ATC METRICS LIKE
‣ 230 PLANES IN AIRSPACE
‣ 610 MPH AVERAGE SPEED

21. THE POWER OF EXPLORATIVE
DATA ANALYSIS
“The greatest value of a picture is,
when it forces us to notice what we
never expected to see.”
Data Visualization Pioneer John Tukey, 1977

22. BIG DATADISCOVER THE VALUE
VISUAL METAPHORS

23. ZUSATZTEXT
ZUSATZTEXT
BIG DATADISCOVER THE VALUE
VISUAL METAPHORS
www.visalyze.com

24. VISUAL METAPHORS
BIG DATADISCOVER THE VALUE

25. WHY IS
THAT?

26. BIG DATA AND ANALYTICS
PREDICTION 2015
Visual Data Discovery Tools
growing 2.5x faster than BI market
Newclassoftools

27. SOLUTION: „DO IT
YOURSELF“ ANALYTICS
„This enabler of enduser self service
… requirement for all enterprises“

28. MAKING INVISIBLE
DATA VISIBLE
Visual Metaphors for
Social Media Management

29. WHAT IS HAPPENING
INSIDE?
WHAT IS HAPPENING
INSIDE?
847k people like this

30. WHO IS TALKING WITH YOU
AND YOUR COMPETITION?

31. WHAT ARE PEOPLE
TALKING ABOUT?

32. Christoph Holz
CEO
Michael Sperk
Data Visualization
Bernhard Berger
Backend
Stiff Roy
Frontend & Web
Lauralee Guthree
Customer
Development
Steve Austin
VP Sales
Melanie Lenz
Funding Organisation
Mario Neururer
Marketing
ADVISORY BOARD
W. Rafelsberger
21 Heros of
Data visualization
Prof. G. Specht
Data Base Guru
G. Jochum-Müller
Marketing & Sales
Jochen Henke
Facebook
Hall of Fame
MEET THE
TEAM

33. MARKET
SIZE
$2.2B
Social Analytics
1M+
Social Media
Marketing
Spender

34. TRACTION
$50,000
…and more
WEBINAR
NEXT WEEK
REQUESTED

35. Understanding is
more than numbers

36. IT’S YOUR DATA
TAKE BACK CONTROL!
Self-explanatory
Visual Data Management Tools
empowering the people .

37. Enabling end-users to control
their big data footprints
IT’S YOUR DATA
TAKE BACK CONTROL!

38. Bring intuition
back into the game
IT’S YOUR DATA
TAKE BACK CONTROL!

39. Make complex and invisible
data visible
IT’S YOUR DATA
TAKE BACK CONTROL!

40. Advanced Analytics
with
expectations
HYPE CYCLE
JULY 2015
Self-Service
Citizen Data
Science
Self-Service Delivery
GARTNER delivers technology research
to global technology business leaders
to make informed decisions on key initiatives

42. BIG DATA
DEMOCRATISATION
„Let the dataset
change your (users) aimindset“
visit www.visalyze.com
HANS ROSLING, GOOGLE GAPMINDER