Show decision makers how your data is valuable, and how it can be applied to decisions. Executives need to quickly see the value of data: Help them do that by connecting the dots.

1. 3 ways to
create value for
decision makers.

2. 1. Show how data can be used.
If you take
this action
you can
expect this
outcome.

3. 2. Boom! Here’s your answer.
Start with the
bottom line. Then
explain in detail.
Marketing Maven
Does SEM lower customer
acquisition costs? Maybe.
Q1-Q2 SEM // QlikView
We can attribute slight
reductions in customer
acquisition costs to our 2014
SEM strategy.
#SEM #analytics #custacq$

4. 3. Connect the dots.
Show specific data that
illuminate a specific path
to a specific goal.

5. Find out more.
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